Ear Care in Greece

April 2013 | 20 pages | ID: E9861E4A038EN
Euromonitor International Ltd

Abstracts

The category is included in the “negative” list of prescription-bound, non-reimbursable drugs. It is likely to switch to OTC in the near future.

Euromonitor International's Ear Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ear Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EAR CARE IN GREECE
Euromonitor International
April 2013

Trends
Executive Summary
Consumer Health Declines Amidst Recession
Dysfunction in the Pharmacy Channel Influences the Market
Rearrangements in Market Shares for Vitamins and Dietary Supplements
Chemists/pharmacists Dominate Value Sales in Consumer Health
Price Liberation and Switches To Shape Future Performance
Key Trends and Developments
Pharmacies Severely Hit in 2012
Liberation of OTC Prices: A Long-standing Demand of the Industry Under Discussion
Rise in Self-medication and Increasing Importance of Pharmacists Amidst Recession
Vitamins and Dietary Supplements: From General Lifestyle Towards More Direct Needs
Recession Slows Down Development of Herbal/traditional Products
Market Indicators
  Table 1 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 2 Life Expectancy at Birth 2007-2012
Market Data
  Table 3 Sales of Consumer Health by Category: Value 2007-2012
  Table 4 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 5 Consumer Health Company Shares 2008-2012
  Table 6 Consumer Health Brand Shares 2009-2012
  Table 7 Penetration of Private Label by Category 2007-2012
  Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 10 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Sources
Summary 2 Research Sources