Adult Mouth Care in Guatemala

Date: May 8, 2013
Pages: 17
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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The adult mouth care category is the smallest within the OTC market in Guatemala. In 2012 it registered sales of GTQ200,000, representing 7% current value growth on 2011. The availability of UTC (prescription products sold OTC) or Rx products, plus the lack of traditional usage of this kind of product in the country, limits the category’s size.

Euromonitor International's Adult Mouth Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Adult Mouth Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."
Competitive Landscape
Category Data
  Table 1 Sales of Adult Mouth Care: Value 2007-2012
  Table 2 Sales of Adult Mouth Care: % Value Growth 2007-2012
  Table 3 Adult Mouth Care Company Shares 2008-2012
  Table 4 Adult Mouth Care Brand Shares 2009-2012
  Table 5 Forecast Sales of Adult Mouth Care: Value 2012-2017
  Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2012-2017
Executive Summary
Strong Growth Achieved in 2012
Contraband and Counterfeit Products Have A Negative Impact on Consumer Health Sales
International Companies Lead Sales in Consumer Health
Chemists/pharmacies the Most Important Retail Channel
Strong Forecast Performance Expected
Key Trends and Developments
Urbanisation, A Key Driver of OTC Demand in Guatemala
International Brands Lead Consumer Health in Guatemala
Generic Brands Continue To Grow in Guatemala
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 8 Life Expectancy at Birth 2007-2012
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2007-2012
  Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 11 Consumer Health Company Shares 2008-2012
  Table 12 Consumer Health Brand Shares 2009-2012
  Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 Research Sources
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