Writing Instruments in South Africa

December 2022 | 18 pages | ID: W39655CB0FCEN
Euromonitor International Ltd

Abstracts

In 2021, demand for colouring instruments stabilised following the notable decline the previous year, with many schools beginning to reopen for several days a week. While demand is still declining in 2022 across writing instruments in general, the drop is noticeably lower for colouring instruments, as various educational institutions resumed normal schedules, with all students expected to attend for five days a week.

Euromonitor International's Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Writing Instruments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WRITING INSTRUMENTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite overall declines, demand for writing instruments is supported by reopening of schools
Digital devices present greatest competition to writing instruments
Brand loyalty remains important factor when purchasing writing instruments
PROSPECTS AND OPPORTUNITIES
Educational landscape will contribute to low demand for writing instruments
Back-to-school period might ease declines for some writing instruments
Consumers return to bricks-and-mortar stores with retail e-commerce remaining a niche channel
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
Table 2 Sales of Writing Instruments by Category: Value 2017-2022
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
Table 13 Sales of Personal Accessories by Category: Value 2017-2022
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources