Writing Instruments in South Africa

Date: August 11, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W39655CB0FCEN
Leaflet:

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Sales of writing instruments in South Africa continue to be heavily influenced by the price discounts offered by retailers during the back-to-school sales season. Volume sales of products in categories such as markers and highlighters and pencils tend to be relatively stable for most of the year, with sales surging during back-to-school periods, when parents purchase items for their children’s schooling, including stationery, school bags and school uniforms.

Euromonitor International's Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
  Table 2 Sales of Writing Instruments by Category: Value 2012-2017
  Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
  Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
  Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
  Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
  Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
  Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
  Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Consumer Spending Remains Under Pressure Due To Economic Recession
Improved Access To Global Fashion Trends Influences Sales of Personal Accessories
Highly Fragmented Competitive Environment Defined by Lack of Specialisation
Consumers Favour Specialist Retailers
Ongoing Economic Recession Set To Continue Suppressing Sales Growth
Key Trends and Developments
International Brands Continue To Lead; Local Players Struggle To Compete
Leisure and Personal Goods Specialists Contineus To Dominate Retail Distribution
Having A Presence in Numerous Categories Offers Brands Competitive Advantages
Market Data
  Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
  Table 13 Sales of Personal Accessories by Category: Value 2012-2017
  Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
  Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
  Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
  Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
  Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
  Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
  Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
  Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
  Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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