Writing Instruments in Mexico

Date: July 19, 2016
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W2233091433EN
Leaflet:

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As in previous years, in 2016 manufacturers of writing instruments invested in marketing efforts, especially in mass media channels such as television, radio and through bus sponsorship, to promote their brands. The strongest advertising campaigns took place during the back to school season, and targeted mainly mothers with children.Euromonitor International's Writing Instrumentsin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
  Table 2 Sales of Writing Instruments by Category: Value 2011-2016
  Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
  Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
  Table 5 Sales of Colouring by Type: % Value 2011-2016
  Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
  Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
  Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
  Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
  Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
  Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
  Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
  Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
  Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Grupo Dixon SA De Cv in Personal Accessories (mexico)
Strategic Direction
Key Facts
  Summary 1 Grupo Dixon SA de CV: Key Facts
Competitive Positioning
  Summary 2 Grupo Dixon SA de CV: Competitive Position 2015
Executive Summary
the Strong US Dollar Impacts the Growth Rate of Personal Accessories in 2016
Affordable Luxury Continues To Drive Sales of Personal Accessories
the Competitive Environment in Personal Accessories Remains Highly Fragmented
Specialist Retailers and Department Stores Are the Main Distribution Channels
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Mexico Sees Leading Brands Strengthen Their Presence Across Multiple Personal Accessories Categories
New Product Trends Appeal To the Tastes of Mexican Consumers
Specialist Retailers Continue To Dominate Distribution, Yet Are Increasingly Challenged by Department Stores
Sluggish Economic Growth Slows the Growth of Personal Accessories
Market Data
  Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
  Table 16 Sales of Personal Accessories by Category: Value 2011-2016
  Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
  Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
  Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
  Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
  Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
  Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
  Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
  Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 3 Research Sources
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