Writing Instruments in Mexico

Date: August 9, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W2233091433EN
Leaflet:

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As in previous years, manufacturers of writing instruments invested in marketing activities during 2017, especially in mass media channels, such as television, radio and through bus sponsorship, to promote their brands. The strongest advertising campaigns took place during the back-to-school season, and targeted mainly mothers with children.

Euromonitor International's Writing Instrumentsin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Prospects
Category Data
  Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
  Table 2 Sales of Writing Instruments by Category: Value 2012-2017
  Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
  Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
  Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
  Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
  Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
  Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
  Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Growth for Personal Accessories Market, Despite Economic and Political Strife
Competition Intensifies As Retailers Lure Consumers With Promotions
Highly Fragmented Competitive Environment in Personal Accessories
Specialist Retailers and Department Stores Are the Main Distribution Channels
Moderate Market Growth Anticipated Despite Ongoing Economic Constraints
Key Trends and Developments
Burgeoning Middle Class Drives Increased Consumer Spending
Luggage Records Strong Growth Thanks To Changes in Tourist Flows
Small But Growing Internet Retailing Channel No Match for Specialist Retailers
Market Data
  Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
  Table 13 Sales of Personal Accessories by Category: Value 2012-2017
  Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
  Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
  Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
  Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
  Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
  Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
  Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
  Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
  Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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