Writing Instruments in Germany

Date: July 14, 2016
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W94328A386BEN
Leaflet:

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Despite the high level of maturity and saturation in German writing instruments, value sales still recorded growth in 2016. The recent launches of products working on different media, including regular paper and tablets or other mobile devices for example, supported positive value sales development. In addition, newly emerging trends for leisure time activities that relieve stress including adult drawing and colouring books contributed to an increase in usage and value sales of writing instrumen...

Euromonitor International's Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WRITING INSTRUMENTS IN GERMANY
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
  Table 2 Sales of Writing Instruments by Category: Value 2011-2016
  Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
  Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
  Table 5 Sales of Colouring by Type: % Value 2011-2016
  Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
  Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
  Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
  Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
  Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
  Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
  Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
  Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
  Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Faber-castell AG in Personal Accessories (germany)
Strategic Direction
Key Facts
  Summary 1 Faber-Castell AG: Key Facts
  Summary 2 Faber-Castell AG: Operational Indicators
Competitive Positioning
  Summary 3 Faber-Castell AG: Competitive Position 2015
Executive Summary
Looking Good - Further Growth for Personal Accessories in Germany
Luxury and Premium Products Drive Value Sales
With Variety Comes Fragmentation - Challenges Within the Competitive Landscape
Specialist Retailers Make Consumers Feel Special
Saturation and Fierce Competition Will Negatively Affect Future Sales Development
Key Trends and Developments
Diversity As Key Success Factor Within Personal Accessories in Germany
New Product Trends Are Exclusive, Timeless and Smart
Store-based Sales Remain Dominant
Market Data
  Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
  Table 16 Sales of Personal Accessories by Category: Value 2011-2016
  Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
  Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
  Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
  Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
  Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
  Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
  Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
  Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources
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