Writing Instruments in Germany

March 2024 | 19 pages | ID: W94328A386BEN
Euromonitor International Ltd

Abstracts

In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and workplaces. Many product lines faced drops in sales, impacting profits and investment. Pandemic-related regulations added extra costs to companies and disrupted supply chains, leading to job losses, followed by a labour crisis, with a lack of availab...

Euromonitor International's Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Writing Instruments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Writing Instruments in Germany
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

WRITING INSTRUMENTS IN GERMANY
KEY DATA FINDINGS

2023 DEVELOPMENTS

A slow recovery from the pandemic crisis
Polarisation grows within consumers as innovations take place
Stationary retailers are still the preferred channel of German consumers
PROSPECTS AND OPPORTUNITIES
CSR to gain more importance for increasingly informed consumers
Inclusivity to become a driver in writing instrument innovations
E-commerce to continue growing in the forecast period
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2018-2023
Table 2 Sales of Writing Instruments by Category: Value 2018-2023
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 4 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 6 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 7 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 9 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
PERSONAL ACCESSORIES IN GERMANY
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2018-2023
Table 13 Sales of Personal Accessories by Category: Value 2018-2023
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 15 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 17 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 18 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 20 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources