Writing Instruments in Brazil

Date: June 27, 2017
Pages: 17
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W0A00AA1CF6EN
Leaflet:

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Similar to other categories within personal accessories, writing instruments also suffered from illegal products in 2017. The greatest competition is between the “regular” market and the invasion of Chinese products, which are extremely cheap, are very easily broken and also do not go through the regulatory agencies.

Euromonitor International's Writing Instrumentsin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Prospects
Category Data
  Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
  Table 2 Sales of Writing Instruments by Category: Value 2012-2017
  Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
  Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
  Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
  Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
  Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
  Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
  Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Personal Accessories Continues To Face Challenges in 2017
Illegal Market Negatively Affects the Performance of Personal Accessories
Other Companies Account for the Majority of Sales
Specialist Retail Channels Lead, While Internet Retailing Continues To Develop
Moderate Growth Expected for the Forecast Period
Key Trends and Developments
Luxury Brands Gain Ground in A Number of Categories
Extensions of Current Collections: A Key Strategy To Weather the Crisis
Specialist Retailers Account for the Bulk of Personal Accessories Sales
Market Data
  Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
  Table 13 Sales of Personal Accessories by Category: Value 2012-2017
  Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
  Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
  Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
  Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
  Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
  Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
  Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
  Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
  Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources












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