Wound Care in Turkey

Date: September 19, 2016
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W451ACEB945EN
Leaflet:

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Wound care recorded current value growth of 17% in 2016 – in line with the review period CAGR. The main factor fuelling growth is the increasing availability of premium products with different features, such as blood stopping, resistance to water, transparency, and products with pictures of cartoon characters that directly target children. Turkish consumers are highly attracted by new designs and features such as strips with cartoon characters and multi-coloured plasters and new strip formats wh...

Euromonitor International's Wound Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Wound Care by Category: Value 2011-2016
  Table 2 Sales of Wound Care by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Wound Care: % Value 2012-2016
  Table 4 LBN Brand Shares of Wound Care: % Value 2013-2016
  Table 5 Forecast Sales of Wound Care by Category: Value 2016-2021
  Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Executive Summary
Consumer Health Continues To Post Healthy Growth in 2016
Uncontrolled Sales of Rx Products Without Prescription Limiting OTC Growth
International Companies Remain Leading Players
Chemist/pharmacies Continue To Dominate Distribution
Consumer Health Expected To Register Growth Over Forecast Period
Key Trends and Developments
Lack of OTC Regulation Negatively Affects OTC Products Sales
Increasing Presence of OTC Products Within Pharmacies Stimulating Growth
Preventive and Natural Products Become More Important
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
  Table 8 Life Expectancy at Birth 2011-2016
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2011-2016
  Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
  Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
  Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
  Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources












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