Wound Care in Turkey

Date: November 7, 2017
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W451ACEB945EN
Leaflet:

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Wound care registered strong retail current value sales growth in 2017. This was due to the increasing availability of premium products, which have different features, such as suppressing bleeding, water resistance and transparency. Some premium products also feature images of popular cartoon characters to appeal to children. Turkish consumers are very attracted by new designs and features, such as plaster strips with cartoon characters and multi-coloured plasters, as well as new strips in hexag...

Euromonitor International's Wound Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
the Increasing Availability of Premium Products Supports Sales Growth
Lifestyle Trends Impact the Use of Wound Care Products
Children To Become A Key Target Audience
Competitive Landscape
Domestic Manufacturers Dominate Wound Care
Weak International Presence in Wound Care
Private Label Develops in Wound Care
Category Data
  Table 1 Sales of Wound Care by Category: Value 2012-2017
  Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
  Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
  Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Executive Summary
Consumer Health Continues To Develop in Turkey
OTC Legislation Is Still Lacking in 2017
Leading Pharmaceutical Players Focus on OTC
Chemists/pharmacies Continues To Dominate Distribution
Positive Outlook for the Forecast Period
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 8 Life Expectancy at Birth 2012-2017
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2012-2017
  Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources
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