Vitamins and Dietary Supplements - Hong Kong, China

March 2011 | 31 pages | ID: VD137330765EN
Euromonitor International Ltd

Abstracts

In 2010, various industry players advertised heavily in newspapers and on TV, driving the overall growth of vitamins and dietary supplements sales. Consumers are becoming more aware of products such as cordyceps, glucosamine and eye health supplements, thanks to the large amount of advertising during the year. For instance, Royal Medic ran an advertising campaign promoting its Chinese Caterpillar Fungus (also known as Cordyceps CS-4). The campaign featured the well-known TV stars Michelle Yim...

Euromonitor International's Vitamins and Dietary Supplements in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Vitamins and Dietary Supplements in Hong Kong, China
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Consumer Health Continues To Maintain Positive Performance in 2010
Products Marketed Towards Middle-aged Consumers Observe Solid Performance
International Players Lead Consumer Healthcare
Health and Beauty Retailers Continue To Be Key
Increasing Threats To Growth Over the Forecast Period
Key Trends and Developments
Increased Concern Over Child-specific Over-the-counter Products.
Domestic Companies Continue To Drive Growth Through Aggressive Marketing Support
Traditional Chinese Medicine Continues To Pose Competition for OTC Products
Products Targeted at Middle-aged Consumers Perform Well
Direct Sellers Continue To Be An Important Distribution Channel
Market Indicators
  Table 1 Consumer Expenditure on Health Goods and Medical Services 2005-2010
  Table 2 Life Expectancy at Birth 2005-2010
Market Data
  Table 3 Sales of Consumer Health by Category: Value 2005-2010
  Table 4 Sales of Consumer Health by Category: % Value Growth 2005-2010
  Table 5 Consumer Health Company Shares by Value 2006-2010
  Table 6 Consumer Health Brand Shares by Value 2007-2010
  Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
  Table 8 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
  Table 9 Forecast Sales of Consumer Health by Category: Value 2010-2015
  Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Advertising
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Summary 1 Research Sources
Fortune Pharmacal Co Ltd
Strategic Direction
Key Facts
Summary 2 Fortune Pharmacal Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Fortune Pharmacal Co Ltd: Competitive Position 2010
Hoe Hin Pak Fah Yeow Manufacturing Ltd
Strategic Direction
Key Facts
Summary 4 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Key Facts
Summary 5 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Hoe Hin Pak Fah Yeow Manufacturing Ltd: Competitive Position 2010
Holistol International Ltd
Strategic Direction
Key Facts
Summary 7 Holistol International Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Holistol International Ltd: Competitive Position 2010
Nin Jiom Medicine Mfy (hong Kong) Ltd
Strategic Direction
Key Facts
Summary 9 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Nin Jiom Medicine Mfy (Hong Kong) Ltd: Competitive Position 2010
Wai Yuen Tong Medicine Holdings Ltd
Strategic Direction
Key Facts
Summary 11 Wai Yuen Tong Medicine Holdings Ltd: Key Facts
Summary 12 Wai Yuen Tong Medicine Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Wai Yuen Tong Medicine Holdings Ltd: Competitive Position 2010
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 14 Dietary Supplements: Brand Ranking by Positioning 2010
  Table 11 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
  Table 12 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
  Table 13 Dietary Supplements by Positioning 2005-2010
  Table 14 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
  Table 15 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
  Table 16 Vitamins Brand Shares by Value 2007-2010
  Table 17 Dietary Supplements Brand Shares by Value 2007-2010
  Table 18 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  Table 19 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015