Slimming Products - Bulgaria

May 2010 | 30 pages | ID: SF0332AAED2EN
Euromonitor International Ltd

Abstracts

Walmark sro and United Traders OOD have been intense rivals for the leading position in recent years with their popular products Clarinol and Regulavit. Due to its marketing efforts combined with word-of-mouth, in 2009 United Traders OOD managed to increase its value share with just enough to occupy the first position, although with only 0.01% advance in value sales over its competitor.

Euromonitor International's Slimming Products Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Meal Replacement Slimming, Other Slimming Products, Slimming Teas, Weight Loss Supplements

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Slimming Products in Bulgaria
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Consumer Healthcare Largely Unaffected by the Recession
Educative Advertising Achieves Positive Result in Bulgarian Consumer Healthcare
Local Players Unable To Keep Up With Competition From Multinationals
Chemists/pharmacies Are the Main Distribution Channel, Despite the Existence of Drugstores and Direct Selling
Most Consumer Healthcare Categories Are Reaching Maturity
Key Trends and Developments
Chemists/pharmacies Remain the Leading Channel for Consumer Healthcare Products
Marketing and Advertising Campaigns Are Important for the Advance of Consumer Healthcare
Despite the Recession, Sales Levels Growth Is Still Positive
Nutritionals Still Register As Foods in Order To Avoid Strict Regulation
Rising Health Awareness Drives Vitamins and Dietary Supplements
Market Indicators
  Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
  Table 2 Life Expectancy at Birth 2004-2009
Market Data
  Table 3 Sales of Consumer Health by Sector: Value 2004-2009
  Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
  Table 5 Consumer Health Company Shares by Value 2005-2009
  Table 6 Consumer Health Brand Shares by Value 2006-2009
  Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
  Table 8 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
  Table 9 Forecast Sales of Consumer Health by Sector: Value 2009-2014
  Table 10 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Definitions
Sector and Subsector Definitions
  Summary 1 Research Sources
Borola Eood
Strategic Direction
Key Facts
  Summary 2 Borola EOOD: Key Facts
  Summary 3 Borola EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Borola EOOD: Competitive Position 2009
Eurostok Bulgaria Eood
Strategic Direction
Key Facts
  Summary 5 Eurostok Bulgaria EOOD: Key Facts
  Summary 6 Eurostok Bulgaria EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Eurostok Bulgaria EOOD: Competitive Position 2009
Medika Ad
Strategic Direction
Key Facts
  Summary 8 Medika AD: Key Facts
  Summary 9 Medika AD: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Medika AD: Competitive Position 2009
Sopharma Ad
Strategic Direction
Key Facts
  Summary 11 Sopharma AD: Key Facts
  Summary 12 Sopharma AD: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Sopharma AD: Competitive Position 2009
Terrachim - Nikolay Kostov Et
Strategic Direction
Key Facts
  Summary 14 Terrachim - Nikolay Kostov: Key Facts
  Summary 15 Terrachim - Nikolay Kostov: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 11 Sales of Slimming Products by Subsector: Value 2004-2009
  Table 12 Sales of Slimming Products by Subsector: % Value Growth 2004-2009
  Table 13 Slimming Products Company Shares 2005-2009
  Table 14 Slimming Products Brand Shares 2006-2009
  Table 15 Forecast Sales of Slimming Products by Subsector: Value 2009-2014
  Table 16 Forecast Sales of Slimming Products by Subsector: % Value Growth 2009-2014