NRT Smoking Cessation Aids in Romania

October 2024 | | ID: ND73108499AEN
Euromonitor International Ltd

Abstracts

NRT smoking cessation aids in Romania are grappling with significant challenges, primarily due to rising inflation and shifting consumer preferences. Although volume sales in this category are projected to decline in 2024, current market value is anticipated to increase, mainly due to heightened pricing strategies. Moreover, despite having one of the highest smoking rates in Europe, consumer awareness of these products remains low. Although the Nicorette brand is advertised, its campaigns tend t...

Euromonitor International's NRT Smoking Cessation Aids in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the NRT Smoking Cessation Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

NRT Smoking Cessation Aids in Romania
Euromonitor International
October 2024

LIST OF CONTENTS AND TABLES

NRT SMOKING CESSATION AIDS IN ROMANIA
KEY DATA FINDINGS

2024 DEVELOPMENTS

NRT market grapples with multiple challenges
Gums show greatest resilience
Limited scope of distribution
PROSPECTS AND OPPORTUNITIES
Market offers considerable potential
Scope for product innovation
Partnerships with healthcare providers and pharmacies will provide a boost to growth
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture

2024 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 9 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2019-2024
Table 11 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 13 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 15 Distribution of Consumer Health by Format: % Value 2019-2024
Table 16 Distribution of Consumer Health by Format and Category: % Value 2024
Table 17 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources