NRT Smoking Cessation Aids in Romania

September 2023 | 20 pages | ID: ND73108499AEN
Euromonitor International Ltd

Abstracts

A recent study revealed that Romania has one of the highest rates of smoking in Europe, estimated at around 30%. This high smoking rate has a positive impact on the performance of NRT smoking cessation aids, as a significant number of smokers are actively seeking alternatives to lead a healthier life and quit smoking. Indeed, this number is being bolstered by the prominent health and wellness trend, which received a notable boost during the COVID-19 crisis, especially in relation to respiratory...

Euromonitor International's NRT Smoking Cessation Aids in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the NRT Smoking Cessation Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

NRT SMOKING CESSATION AIDS IN ROMANIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
High number of smokers provides large potential consumer base
A consolidated category
Limited range of distribution
PROSPECTS AND OPPORTUNITIES
International players expected to recognise market potential
Greater commitment to advertising
Threat from e-vapour products
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources