NRT Smoking Cessation Aids - Denmark

Date: April 22, 2010
Pages: 32
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: N90A70CBEA9EN
Leaflet:

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Growing demand boosted NRT smoking cessation aids sales as Danish smokers are increasingly interested in quitting their habit. The trend has accelerated since the nationwide public smoking ban was introduced in August 2007. The number of Danes smoking dropped by 25,000 in 2009, a smoking population of 1.2 million, or 22% of the total population. Plus, manufacturers targeted the antismoking trend through product innovation and nationwide marketing campaigns for the leading NRT brands Nicorette...

Euromonitor International's NRT Smoking Cessation Aids Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Nrt Smoking Cessation Aids in Denmark
Euromonitor International
April 2010
List of Contents and Tables
Executive Summary
Health Concerns Were the Key Growth Driver
Competitive Pricing and Wide Distribution Proved Key To Success in 2009
Strong Trend Towards Grocery Retailers
Stagnant Value Sales Forecast
Key Trends and Developments
Liberalization Underpinned Strong Trend Towards Grocery Retailers
Health Concerns was the Key Driver of Consumer Healthcare Demand
Consolidation Strategies Began To Bear Fruit
Dynamic Growth in Internet Retailing
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by Value 2005-2009
Table 6 Consumer Health Brand Shares by Value 2006-2009
Table 7 Penetration of Private Label by Sector 2004-2009
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014
Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2007-2009
Definitions
Summary 2 Research Sources
Actavis Nordic A/S
Strategic Direction
Key Facts
Summary 3 Actavis Nordic A/S: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Actavis Nordic A/S: Competitive Position 2009
Axellus A/S
Strategic Direction
Key Facts
Summary 5 Axellus A/S: Key Facts
Summary 6 Axellus A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Axellus A/S: Competitive Position 2009
Ferrosan A/S
Strategic Direction
Key Facts
Summary 8 Ferrosan A/S: Key Facts
Summary 9 Ferrosan A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Ferrosan A/S: Competitive Position 2009
Nycomed Danmark A/S
Strategic Direction
Key Facts
Summary 11 Nycomed Danmark A/S: Key Facts
Summary 12 Nycomed Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Nycomed Danmark A/S: Competitive Position 2009
Orifarm A/S
Strategic Direction
Key Facts
Summary 14 Orifarm A/S: Key Facts
Summary 15 Orifarm Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Orifarm A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 12 Number of Smokers by Gender 2004-2009
Category Data
Table 13 Sales of Smoking Cessation Aids by Subsector: Value 2004-2009
Table 14 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2004-2009
Table 15 NRT Gum Flavours: % Value Breakdown 2006-2009
Table 16 Smoking Cessation Aids Company Shares by Value 2005-2009
Table 17 Smoking Cessation Aids Brand Shares by Value 2006-2009
Table 18 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2009-2014
Table 19 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2009-2014
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