New Value Perceptions in Skin Care

Date: March 22, 2011
Pages: 50
Price:
US$ 2,000.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: N0DC6559E94EN
Leaflet:

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Skin care’s lead as the largest beauty and personal care category is set to increase, thanks to booming growth in Asia. Although performance has been mixed in the West for the various categories, growth for ‘necessity’ areas such as anti-agers and facial moisturisers has been solid. As perceptions of value in skin care are changing, a trend towards polarisation of pricing has become evident, with manufacturers shifting away from premium towards either super premium or ‘mastige’ prices.

Euromonitor International's New Value Perceptions in Skin Care global briefing offers an insight into to the size and shape of the Skin Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
New Value Perceptions in Skin Care
Euromonitor International
March 2011
Introduction
Skin Care Total Market and by Category
Skin Care by Region
Shifts in Price, Positioning and Value
Key Issues Set to Shape Skin Care
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