Medicated Skin Care in Bulgaria

Date: March 8, 2012
Pages: 24
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Medicated skin care is yet to develop in Bulgaria and the category is far from maturity. There is quite a large portfolio of products for various needs but few of them are popular enough among consumers to have any significant influence on the market. Nizoral from Johnson & Johnson Bulgaria EOOD and Allergosan from Sopharma AD are the most popular brands in medicated skin care, and they retain their traditional popularity largely without significant marketing activities by their manufacturers.

Euromonitor International's Medicated Skin Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Paediatric Cough, Cold and Allergy Remedies, Paediatric Digestive Remedies, Paediatric Medicated Skin Care, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Medicated Skin Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Medicated Skin Care by Category: Value 2006-2011
  Table 2 Sales of Medicated Skin Care by Category: % Value Growth 2006-2011
  Table 3 Medicated Skin Care Company Shares by Value 2007-2011
  Table 4 Medicated Skin Care Brand Shares by Value 2008-2011
  Table 5 Forecast Sales of Medicated Skin Care by Category: Value 2011-2016
  Table 6 Forecast Sales of Medicated Skin Care by Category: % Value Growth 2011-2016
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
  Summary 1 Sopharma AD: Key Facts
  Summary 2 Sopharma AD: Operational Indicators
Company Background
Competitive Positioning
  Summary 3 Sopharma AD: Competitive Position 2011
Executive Summary
Consumer Health Market Not Significantly Affected by Recession
Advertising Shapes Much of Consumers' Spending
Leading Bulgarian Companies Rely on Exports As Well As the Domestic Market
Chemists/pharmacies Is the Most Important Distribution Channel
Most Consumer Health Categories Are Close To Maturity
Key Trends and Developments
Chemists/pharmacies Is the Main Sales Channel for Consumer Health Products
Marketing Is Driving the Market Forward But It Needs Stricter Regulation
the Market Progressed Relatively Well in 2011
Some Consumer Health Products Are Registered As Foods in Order To Take Advantage of Less Strict Legislation and Regulation
Weight Management Among the Most Successful Categories Due To Sedentary Lifestyles and Poor Diets
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
  Table 8 Life Expectancy at Birth 2006-2011
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2006-2011
  Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
  Table 11 Consumer Health Company Shares 2007-2011
  Table 12 Consumer Health Brand Shares 2008-2011
  Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
  Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
  Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
  Summary 4 Research Sources
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