Incontinence in the US

Date: June 17, 2016
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I1CB9CA6E6AEN
Leaflet:

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Incontinence in the US
A continued change in cultural attitudes towards incontinence continues to provide sales growth for the category. Additionally, increased exposure through innovative advertising campaigns such as Kimberly-Clark’s “Underwareness” for its Depend brand or the approximately US$125 million dollar advertising and promotional budget for Procter & Gamble’s Always Discreet will continue to familiarise the US consumer with incontinence products and serve to reduce the stigma related to the category.

Euromonitor International's Incontinence in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
INCONTINENCE IN THE US

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
  Summary 1 Reimbursement/Prescription Incontinence Value Sales: 2015
Category Data
  Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
  Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Kimberly-Clark Corp in Tissue and Hygiene (usa)
Strategic Direction
Key Facts
  Summary 2 Kimberly-Clark Corp: Key Facts
  Summary 3 Kimberly-Clark Corp: Operational Indicators
Competitive Positioning
  Summary 4 Kimberly-Clark Corp: Competitive Position 2015
Procter & Gamble Co, the in Tissue and Hygiene (usa)
Strategic Direction
Key Facts
  Summary 5 The Procter & Gamble Co: Key Facts
  Summary 6 The Procter & Gamble Co: Operational Indicators
Competitive Positioning
  Summary 7 The Procter & Gamble Co: Competitive Position 2015
Executive Summary
Tissue and Hygiene Records Steady Growth
Incontinence Products Experiences the Fastest Growth
Large Manufacturers Continue To Dominate the Competitive Environment
Consumers Look To Internet Retailing
Top Line Growth Will Remain Anaemic
Key Trends and Developments
Social Media Is Essential To Reaching the Millennial Consumer
Incontinence Sales Will Continue To Grow in the US
Eco-friendly Nappies/diapers Gain A Greater Following
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
  Summary 8 Research Sources
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