Incontinence in Kenya

April 2014 | 11 pages | ID: IF59729A2C9EN
Euromonitor International Ltd

Abstracts

Sales of incontinence remained insignificant in Kenya throughout the review period. This is partly due to limited retail distribution for these products but is also linked to consumers' embarrassment, with adult incontinence remaining a taboo problem for consumers. Consumers suffering from incontinence thus rely on sanitary protection.

Euromonitor International's Incontinence in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Incontinence market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Executive Summary
Growth Driven by Expanding Mid-income Group
Sales Continue To Be Constrained by Widespread Poverty
Multinationals Lead Retail Hygiene While Domestic Players Dominate Retail Tissue
Open Markets Gain Share by Offering Economy Imports
Stronger Forecast Period Performance Fuelled by Kenya's Economic Growth
Market Indicators
  Table 1 Birth Rates 2008-2013
  Table 2 Infant Population 2008-2013
  Table 3 Female Population by Age 2008-2013
  Table 4 Total Population by Age 2008-2013
  Table 5 Households 2008-2013
  Table 6 Forecast Infant Population 2013-2018
  Table 7 Forecast Female Population by Age 2013-2018
  Table 8 Forecast Total Population by Age 2013-2018
  Table 9 Forecast Households 2013-2018
Market Data
  Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources