Emergency Contraception in Bulgaria
Emergency contraception increased by 12% in current value terms] to reach BGN1 million in 2012. Escapelle, a product from the Hungarian company Richter Gedeon, drove value sales in the category. Escapelle was launched in 2007, supported by a massive marketing campaign which included television, radio, billboard and magazine advertisements and various sponsorships. This not only successfully popularised the product, but also created awareness of emergency contraception products, and their usage...
Euromonitor International's Emergency Contraception in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Emergency Contraception in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Emergency Contraception market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Trends
Category Data
Table 1 Sales of Emergency Contraception: Value 2007-2012
Table 2 Sales of Emergency Contraception: % Value Growth 2007-2012
Table 3 Emergency Contraception Company Shares by Value 2008-2012
Table 4 Emergency Contraception Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Emergency Contraception: Value 2012-2017
Table 6 Forecast Sales of Emergency Contraception: % Value Growth 2012-2017
Executive Summary
Distribution Practices Determine the Main Sales Channels in Consumer Health
Most Consumer Health Categories Are Reaching Maturity
Bulgarians Strongly Rely on Advertising in Consumer Health
Both Internal and External Markets Are Essential for the Growth of Major Domestic Companies
Unlike Other EU Countries, Consumer Health in Bulgaria Is Not Seriously Affected by Recession
Key Trends and Developments
Chemists/pharmacies Is the Most Important Distribution Channel in Consumer Health
Consumer Health Progresses Relatively Well in 2012
Due Legislation Gaps Some Consumer Health Products Are Registered As Foods
Sedentary Lifestyles and Unbalanced Diets Drive Growth in Weight Management
Marketing of OTC Products Is in Need of Stricter Regulation
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 1 Research Sources
Category Data
Table 1 Sales of Emergency Contraception: Value 2007-2012
Table 2 Sales of Emergency Contraception: % Value Growth 2007-2012
Table 3 Emergency Contraception Company Shares by Value 2008-2012
Table 4 Emergency Contraception Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Emergency Contraception: Value 2012-2017
Table 6 Forecast Sales of Emergency Contraception: % Value Growth 2012-2017
Executive Summary
Distribution Practices Determine the Main Sales Channels in Consumer Health
Most Consumer Health Categories Are Reaching Maturity
Bulgarians Strongly Rely on Advertising in Consumer Health
Both Internal and External Markets Are Essential for the Growth of Major Domestic Companies
Unlike Other EU Countries, Consumer Health in Bulgaria Is Not Seriously Affected by Recession
Key Trends and Developments
Chemists/pharmacies Is the Most Important Distribution Channel in Consumer Health
Consumer Health Progresses Relatively Well in 2012
Due Legislation Gaps Some Consumer Health Products Are Registered As Foods
Sedentary Lifestyles and Unbalanced Diets Drive Growth in Weight Management
Marketing of OTC Products Is in Need of Stricter Regulation
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 1 Research Sources
