Ear Care in Latvia

Date: April 24, 2013
Pages: 17
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E0707B9D526EN

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In 2012 the OTC ear care category in Latvia remained small because local consumers generally did not use preventive ear care products. Moreover, they visit the ear doctor only when they have serious ear problems and therefore are more likely to purchase Rx products prescribed by the specialist. Ear-cleaning products and ear wax softeners remained unpopular amongst Latvian customers as a preventive measure. However, consumers tended to go to a doctor in case of ear wax blocking the ear. Ear...

Euromonitor International's Ear Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ear Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Ear Care: Value 2007-2012
  Table 2 Sales of Ear Care: % Value Growth 2007-2012
  Table 3 Ear Care Company Shares 2008-2012
  Table 4 Ear Care Brand Shares 2009-2012
  Table 5 Forecast Sales of Ear Care: Value 2012-2017
  Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Rising Private Consumption Boosts Value Sales in Consumer Health
Higher Income Encourages Spending on Discretionary Remedies
Leading Players Grow and Strengthen Their Brand Positions
Grocery Retailer and Internet Selling Channels Grow at the Expense of Pharmacies
Stable Growth Expected Over the Forecast Period
Key Trends and Developments
Growing Domestic Consumption Lifts Spending on Consumer Health
Higher Purchasing Power Stimulates Demand for More Expensive Remedies
Internet Role in OTC and Vitamins and Dietary Supplements Trade Increases But Direct Sellers Keep Up
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 8 Life Expectancy at Birth 2007-2012
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2007-2012
  Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 11 Consumer Health Company Shares 2008-2012
  Table 12 Consumer Health Brand Shares 2009-2012
  Table 13 Penetration of Private Label by Category 2007-2012
  Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 Research Sources
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