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Ear Care in South Korea

July 2013 | 21 pages | ID: EB89BE7DC9EEN
Euromonitor International Ltd

US$ 990.00

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OTC ear care products did not exist in South Korea at the end of the review period. Local consumers tend to consult a doctor for ear, eye and throat problems, and OTC ear care products were not available through retail channels anywhere in the country in 2012.

Euromonitor International's Ear Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ear Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Consumer Health Shows Positive Growth Rate in 2012
Channel Expansion of Some OTC Brands Positively Affects Sales
Consumer Marketing Activities by Pharmaceutical Companies Stand Out
Vitamins and Dietary Supplements Can Now Be Distributed at Any Grocery Retailers
Consumer Health Will Grow Due To Vitamins and Dietary Supplements Over the Forecast Period
Key Trends and Developments
Active Consumer Marketing Strategy Through Ppl Leads Growth in Consumer Health in 2012
Expansion of Distribution Channels Positively Affects Consumer Health
Segmentation Stands Out in Vitamins and Dietary Supplements
Government Invests in Herbal/traditional Ingredients To Boost Related Products
Pharmaceutical Companies Turn To Focus on OTC Due To Reduction of Rx Price
Market Indicators
  Table 1 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 2 Life Expectancy at Birth 2007-2012
Market Data
  Table 3 Sales of Consumer Health by Category: Value 2007-2012
  Table 4 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 5 Consumer Health Company Shares 2008-2012
  Table 6 Consumer Health Brand Shares 2009-2012
  Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 8 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 9 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 OTC: Switches 2010-2012
Summary 2 Research Sources

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