A half a percentage point increase in growth in ear care was achieved in Kenya in 2013 compared with the previous year. Growth in this category can mainly be attributed to the increased rate of infection, especially amongst children. The growth of parapharmacies/drugstores also contributed to the performance of ear care, since these have more pharmacy staff available for consultations, and can help consumers to choose the right medication for their health problem.Euromonitor International's Ear Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Ear Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HeadlinesTrendsCompetitive LandscapeProspectsBiodeal Laboratories Ltd in Consumer Health (kenya)Strategic DirectionKey FactsSummary 1 Biodeal Laboratories Limited: Key FactsSummary 2 Biodeal Laboratories Ltd: Operational IndicatorsCompany BackgroundProductionCompetitive PositioningSummary 3 Biodeal Laboratories: Competitive Position 2013Executive SummaryConsumer Health Shows Steady ResultsSelf-medication Continues To Grow in KenyaPricing of Medication in KenyaGlaxoSmithKline East Africa Continues To Dominate Consumer Health in 2013Independent Drugstores Remains the Main Distribution ChannelGrowth Expected in the Forecast PeriodKey Trends and DevelopmentsGovernment Spending on Health in KenyaCounterfeit Drugs: A Potential Crisis for KenyaRising Levels of Self-medication Amongst KenyansMarket Indicators Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013 Table 2 Life Expectancy at Birth 2008-2013Market Data Table 3 Sales of Consumer Health by Category: Value 2008-2013 Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013 Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013 Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013 Table 7 Distribution of Consumer Health by Format: % Value 2008-2013 Table 8 Distribution of Consumer Health by Format and Category: % Value 2013 Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018 Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018AppendixOTC Registration and ClassificationVitamins and Dietary Supplements Registration and ClassificationSelf-medication/self-care and Preventative MedicineSwitchesDefinitionsSourcesSummary 4 Research SourcesSkip to top