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Ear Care in Kenya

June 2014 | 19 pages | ID: E8AD51807FDEN
Euromonitor International Ltd

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A half a percentage point increase in growth in ear care was achieved in Kenya in 2013 compared with the previous year. Growth in this category can mainly be attributed to the increased rate of infection, especially amongst children. The growth of parapharmacies/drugstores also contributed to the performance of ear care, since these have more pharmacy staff available for consultations, and can help consumers to choose the right medication for their health problem.Euromonitor International's Ear Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
  • Get a detailed picture of the Ear Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HeadlinesTrendsCompetitive LandscapeProspectsBiodeal Laboratories Ltd in Consumer Health (kenya)Strategic DirectionKey FactsSummary 1 Biodeal Laboratories Limited: Key FactsSummary 2 Biodeal Laboratories Ltd: Operational IndicatorsCompany BackgroundProductionCompetitive PositioningSummary 3 Biodeal Laboratories: Competitive Position 2013Executive SummaryConsumer Health Shows Steady ResultsSelf-medication Continues To Grow in KenyaPricing of Medication in KenyaGlaxoSmithKline East Africa Continues To Dominate Consumer Health in 2013Independent Drugstores Remains the Main Distribution ChannelGrowth Expected in the Forecast PeriodKey Trends and DevelopmentsGovernment Spending on Health in KenyaCounterfeit Drugs: A Potential Crisis for KenyaRising Levels of Self-medication Amongst KenyansMarket Indicators  Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013  Table 2 Life Expectancy at Birth 2008-2013Market Data  Table 3 Sales of Consumer Health by Category: Value 2008-2013  Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013  Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013  Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013  Table 7 Distribution of Consumer Health by Format: % Value 2008-2013  Table 8 Distribution of Consumer Health by Format and Category: % Value 2013  Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018  Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018AppendixOTC Registration and ClassificationVitamins and Dietary Supplements Registration and ClassificationSelf-medication/self-care and Preventative MedicineSwitchesDefinitionsSourcesSummary 4 Research Sources

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