Ear Care in Guatemala

Date: May 10, 2012
Pages: 19
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Current value sales grew by 13% to GTQ1 million in 2011. This is one of the smallest OTC categories in the country. It is not common for customers to buy OTC ear care. Instead, they will most likely refer to a health specialist who will then prescribe a medicine. As a whole, ear care shows strong growth mainly as a result of a small actual market size, but it lacks real dynamism.

Euromonitor International's Ear Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ear Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Ear Care: Value 2006-2011
  Table 2 Sales of Ear Care: % Value Growth 2006-2011
  Table 3 Forecast Sales of Ear Care: Value 2011-2016
  Table 4 Forecast Sales of Ear Care: % Value Growth 2011-2016
Executive Summary
Positive Performance and Growing Consumption
Innovation Remains Important for Growth
Most Categories Remain Dominated by Multinationals
Price War Affecting One of the Main Distribution Channels
Changing Demographics Versus Difficult Socioeconomic Panorama
Key Trends and Developments
Potential Is Growing But Certain Economic Conditions Still Limit Performance
Marketing and Advertising; Key Success Factors for OTC
Products Sold by Positioning
Lax Regulation Causes Both Benefits and Problems for OTC Performance
Market Indicators
  Table 5 Consumer Expenditure on Health Goods and Medical Services 2006-2011
  Table 6 Life Expectancy at Birth 2006-2011
Market Data
  Table 7 Sales of Consumer Health by Category: Value 2006-2011
  Table 8 Sales of Consumer Health by Category: % Value Growth 2006-2011
  Table 9 Consumer Health Company Shares 2007-2011
  Table 10 Consumer Health Brand Shares 2008-2011
  Table 11 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
  Table 12 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
  Table 13 Forecast Sales of Consumer Health by Category: Value 2011-2016
  Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
  Summary 1 OTC Healthcare Switches 2009-2011
  Summary 2 Research Sources
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