Ear Care in Denmark

Date: May 1, 2013
Pages: 25
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Current value sales of ear care grew by 1% to reach DK14.3 million in 2012. Despite the interest in good health, ear care remained a small category. That could be said due to a limited number of players and brands in this category and due to the relatively small value of sales. Ear care is usually limited to a format of drops in order to keep the ear canals clean from wax. Only a few brands of such products are available. A limited number of consumers purchase and use these products, and that...

Euromonitor International's Ear Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ear Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."
Competitive Landscape
Category Data
  Table 1 Sales of Ear Care: Value 2007-2012
  Table 2 Sales of Ear Care: % Value Growth 2007-2012
  Table 3 Ear Care Company Shares by Value 2008-2012
  Table 4 Ear Care Brand Shares by Value 2009-2012
  Table 5 Forecast Sales of Ear Care: Value 2012-2017
  Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Consumer Health Records Positive Value Growth in 2012
Economic Climate and Price Reduction Damage Value Sales Growth
Experienced International Companies Dominate Consumer Health
Chemists/pharmacies Is Popular Channel But Internet Retailing Gains Share
Modest Growth Is Predicted Over the Forecast Period
Key Trends and Developments
Demographic Changes Influence Consumer Health
Positive Attitude Towards Self-medication Encourages Sales
Maturity Decelerates Growth Rate
Strong Competition in Distribution Channels
Internet and Online Activities in Consumer Health
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 8 Life Expectancy at Birth 2007-2012
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2007-2012
  Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 11 Consumer Health Company Shares 2008-2012
  Table 12 Consumer Health Brand Shares 2009-2012
  Table 13 Penetration of Private Label by Category 2007-2012
  Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 OTC: Switches 2010-2012
Summary 2 Research Sources
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