Digestive Remedies in Bulgaria

October 2023 | 24 pages | ID: DB4C4027E32EN
Euromonitor International Ltd

Abstracts

Marketers are increasingly focusing on educating consumers about digestive health, utilising both traditional and digital platforms. Given the sensitive nature of digestive health issues, campaigns are designed to be empathetic and non-intrusive. Packaging and labelling also play a crucial role, with a focus on clear instructions and benefits. Price points are also very important, with players looking to cater to a diverse consumer base with varying budgets. Bulgarian consumers are receptive to...

Euromonitor International's Digestive Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Digestive Remedies market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

DIGESTIVE REMEDIES IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heavy advertising continues to support sales
Traditional heavy diet and sedentary lifestyle of older generations support high demand
No-spa benefits from dual focus on female consumers and young people
PROSPECTS AND OPPORTUNITIES
Growing popularity of probiotics to hinder sales growth
Growing number of health conscious consumers likely to decrease demand
E-commerce expected to continue to gain popularity among consumers
CATEGORY DATA
Table 1 Sales of Digestive Remedies by Category: Value 2018-2023
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources