Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

Date: November 6, 2017
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C283769A55DEN
Leaflet:

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In 2016, Swedish pharmacies ran campaigns targeting cold and allergy remedies, which further boosted sales in 2017. The objective of the campaign was to inform consumers about how to find the appropriate treatment for coughs and colds. The campaign was the collaboration between the Swedish pharmacy association and LIF. Specific strong growth was recorded by pharyngeal preparations, as many new brands were introduced in 2016, including a new formulation with the switch for the brand Strefen, a ph...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Pharmacies' Cold Campaigns in 2016 Drive Sales in 2017
Strong Pollen Season Supports Category's Performance
Maturity of the Category and the Role of the Pollen Season Over the Forecast Period
Competitive Landscape
Low-priced Pharmacy Brands and Brands Distributed in Grocery Retailers Perform Well in 2017
Cloetta Sverige Retains Leadership Despite Loss of Share
Threat From Generics To Larger Brands Over Forecast Period Differs Depending on Category
Category Data
  Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  Table 3 Sales of Decongestants by Category: Value 2012-2017
  Table 4 Sales of Decongestants by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Executive Summary
Positive Growth With Continued Importance of the Health and Wellness Trend
Pressurised Retailing Changes and Free Paediatric Prescribed Drugs
Consumer Loyalty in OTC and Curiosity for Newcomers in Other Categories
Unit Prices Pressured Due To Changes in the Retailing Landscape
Behind-the-counter Sales May Become A Reality Over the Forecast Period
Market Indicators
  Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 10 Life Expectancy at Birth 2012-2017
Market Data
  Table 11 Sales of Consumer Health by Category: Value 2012-2017
  Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 1 OTC: Switches 2016-2017
Sources
  Summary 2 Research Sources
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