Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

Date: October 25, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C27BEDA6397EN
Leaflet:

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Sales of cough, cold and allergy (hay fever) remedies are dependent on the flu season. The intensity of the flu virus, the length of the flu season and the weather all shape the seasonality and level of sales. The right timing of marketing campaigns can increase sales, while sales offered during the flu season can persuade consumers to try other brands. In the population, there are on average 463 people suffering from flu per 100,000. The 2016/2017 flu season was more severe than previous, as 43...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Marketing During Media Coverage of Flu Season Can Affect Sales Growth
Pharmacists Play An Increasingly Important Role in Consumer Choice
Change in Purchasing Patterns Possible Due To New Law
Competitive Landscape
Products With A Long History Prevail Over the Competition
Consumers Trust International Brands
Category Data
  Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Executive Summary
Sales Growth for Health Products Continues
New Regulation Results in Pharmacists Recommending the Cheapest OTC Product
Stable Environment Turns Companies To Focus on Marketing Efforts and New Products
Pharmacies Transform Themselves Into Walk-in Stores
Future Promises An Increase in Competition and A Decline in Population
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  Table 8 Life Expectancy at Birth 2012-2017
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2012-2017
  Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
  Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
  Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
  Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
  Summary 1 OTC: Switches 2016-2017
Definitions
Sources
  Summary 2 Research Sources
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