Calming and Sleeping in Bulgaria

April 2015 | 20 pages | ID: CBC46299B2DEN
Euromonitor International Ltd

Abstracts

In 2014, calming and sleeping in Bulgaria achieves 7% current value growth reaching sales of BGN6.1 million. Increased popularity of calming and sleeping products is due to their effects in alleviating symptoms of stress and fatigue from the increasingly busy lives of the average Bulgarian consumer which has contributed to the category growth.

Euromonitor International's Calming and Sleeping in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Calming and Sleeping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Calming and Sleeping: Value 2009-2014
  Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
  Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
  Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
  Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
  Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Actavis Ead in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 1 Actavis EAD: Key Facts
Summary 2 Actavis EAD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Actavis EAD: Competitive Position 2014
Executive Summary
While Other Markets Are Ailing, Consumer Health in Bulgaria Remains Fairly Healthy
Advertising for Consumer Health Products Is Critical for Company and Brand Success
High Level of Industry Fragmentation With Only A Few Strong Industry Leaders
Distribution Channel Landscape for Consumer Health Products Remains Stable
Consumer Health Market Growth To Slow As Larger Categories Near Maturity
Key Trends and Developments
Chemists/pharmacies Characterise the Distribution of Consumer Health Products
Sales of Consumer Health Products Continue To Be Strong in 2014
Current Legislation Gaps Leave Room for Some Consumer Health Products To Be Registered As Foods
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
  Table 8 Life Expectancy at Birth 2009-2014
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2009-2014
  Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
  Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
  Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
  Table 13 Distribution of Consumer Health by Format: % Value 2009-2014
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2014
  Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 4 Research Sources