U.S. Sexual Wellness Market Size, Share & Trends Analysis Report By Product (Sex Toys, Condoms, Personal Lubricants), By Distribution Channels (E-Commerce, Retailers), And Segment Forecasts, 2022 - 2030
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U.S. Sexual Wellness Market Growth & Trends
The U.S. sexual wellness market size is expected to reach USD 19.9 billion by 2030, expanding at a CAGR of 7.67% during the forecast period, based on a new report by Grand View Research. The market is expected to witness lucrative growth during the forecast period, owing to the growing acceptance of sexual exploration and acceptance of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) communities. Increasing concern about personal hygiene is also one of the factors driving the market. Easy use of online shopping and e-commerce has further facilitated sales as it delivers sexual wellness products discreetly.
The popularity of sex toys and vibrators has grown drastically in the past decade. Overcoming the social stigma associated with using vibrators and other toys, couples and individuals are focusing more on enhancing physical pleasure and are using sex toys for enjoying an intimate relationship. Sex toy manufacturers have generally targeted women for manufacturing toys around the female anatomy. Different types of products are available in the market for women to enhance sexual experiences such as vibrators, penetrating toys, and nipple clamps.
Despite past reservations, high-tech sex toys such as smart vibrators or Bluetooth-enabled devices are in high demand, especially among women. The public health response to COVID-19 has placed unprecedented restrictions on social contact, which is leading to people opting for self-care devices for sexual pleasure. Solo sex is the key factor driving the market. Moreover, this practice is well within the current health guidelines. As a result, people are using technology to enhance their sex life.
U.S. Sexual Wellness Market Report Highlights
U.S. Sexual Wellness Market Growth & Trends
The U.S. sexual wellness market size is expected to reach USD 19.9 billion by 2030, expanding at a CAGR of 7.67% during the forecast period, based on a new report by Grand View Research. The market is expected to witness lucrative growth during the forecast period, owing to the growing acceptance of sexual exploration and acceptance of Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) communities. Increasing concern about personal hygiene is also one of the factors driving the market. Easy use of online shopping and e-commerce has further facilitated sales as it delivers sexual wellness products discreetly.
The popularity of sex toys and vibrators has grown drastically in the past decade. Overcoming the social stigma associated with using vibrators and other toys, couples and individuals are focusing more on enhancing physical pleasure and are using sex toys for enjoying an intimate relationship. Sex toy manufacturers have generally targeted women for manufacturing toys around the female anatomy. Different types of products are available in the market for women to enhance sexual experiences such as vibrators, penetrating toys, and nipple clamps.
Despite past reservations, high-tech sex toys such as smart vibrators or Bluetooth-enabled devices are in high demand, especially among women. The public health response to COVID-19 has placed unprecedented restrictions on social contact, which is leading to people opting for self-care devices for sexual pleasure. Solo sex is the key factor driving the market. Moreover, this practice is well within the current health guidelines. As a result, people are using technology to enhance their sex life.
U.S. Sexual Wellness Market Report Highlights
- By products, the sex toys segment held the largest market share in 2021 and is expected to witness the fastest growth during the forecast period
- The e-commerce segment dominated the distribution channel segment in 2021 owing to its convenience and easy availability of a variety of products on one platform
- With increasing demand for sexual wellness products during the period of self-quarantine, maintaining an adequate supply will be a major challenge for manufacturers, distributors, and retailers. Moreover, maintaining on-time deliveries by logistics partners has also been impacted due to transportation limitations
- There has been a shift in the marketing strategies, with manufacturers working on eliminating the image of pornography associated with the use of vibrators, and are promoting their products as a healthy choice
- The relaxation in COVID-19 restrictions has led to an increase in the demand for condoms and can be linked to increase in social interaction and vaccination drive. The increasing rate of STDs and high number of unintended pregnancies in the country provide condom manufacturers growth potential in the market
- The most popular brands in the U.S. condom market are Trojan, Durex, Lifestyles, and Kimono. On the other hand, the sex toys industry is dominated by Doc Johnson Enterprises, LELO, and Lovehoney. Emerging players such as Unbound, Maude, and Dame have introduced women-centric products with sleek and compact designs.
- In the personal lubricants segment, the market is dominated by K-Y Jelly, Astroglide, SKYN, Uberlube, and SLiquid. In recent years, CBD-infused lubes have gained popularity in the market
CHAPTER 1. REPORT SCOPE
1.1 Market Segmentation
1.2 Segment Market Scope
1.2.1 Product
1.2.2 Distribution Channel
1.3 Estimates and Forecast Timeline
CHAPTER 2. METHODOLOGY
2.1 Research Methodology
2.1.1 Information procurement
2.1.2 Purchased Database
2.1.3 GVR’s Internal Database
2.1.4 Secondary Sources
2.1.5 Primary Research
2.2 Information or Data Analysis
2.2.1 Data Analysis Models
2.3 Market Formulation & Validation
2.4 Model Details
2.4.1 Volume price analysis
2.5 List of Secondary Sources
2.6 List of Abbreviations
CHAPTER 3. OBJECTIVES
3.1 Objective -
3.2 Objective -
3.3 Objective -
CHAPTER 4. EXECUTIVE SUMMARY
4.1 Market Outlook
4.2 Segment Outlook
4.2.1 Product
4.2.2 Distribution Channel
4.3 Competitive Insights
CHAPTER 5. MARKET VARIABLES, TRENDS, & SCOPE
5.1 Market Lineage Outlook
5.1.1 Parent market outlook
5.2 Market Dynamics
5.2.1 Market driver analysis
5.2.1.1 Increasing global prevalence of sexually transmitted diseases
5.2.1.2 Growing desire of geriatric population to have an active sex life
5.2.1.3 Changing consumer attitude
5.2.1.4 Growing popularity of e-commerce
5.2.2 Market restraint analysis
5.2.2.1 Adverse effects due to toxic ingredients in products
5.3 Business Environment Analysis Tools
5.3.1 Porter’s Five Forces Analysis
5.3.1.1 Competitive rivalry - High
5.3.1.2 Bargaining power of suppliers - Moderate
5.3.1.3 Bargaining power of buyers - Moderate
5.3.1.4 Threat of new entrants - High
5.3.1.5 Threat of substitutes - Low
5.3.2 PESTEL analysis
5.3.2.1 Political and legal Landscape
5.3.2.2 Economic landscape
5.3.2.3 Technological and social landscape
5.4 Penetration & Growth Prospect Mapping
CHAPTER 6. U.S. SEXUAL WELLNESS MARKET: PRODUCT ANALYSIS
6.1 U.S. Sexual Wellness Product Market Share Analysis, 2021 & 2030
6.2 U.S. Sexual Wellness Product Market: Segment Dashboard
6.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for the Product Segment
6.3.1 Sex toys
6.3.1.1 Regulatory scenario
6.3.1.2 Sex toys market, 2017 - 2030 (USD Million)
6.3.1.3 Female sex toys
6.3.1.3.1 Female sex toys market, 2017 - 2030 (USD Million)
6.3.1.4 Male sex toys
6.3.1.4.1 Male sex toys market, 2017 - 2030 (USD Million)
6.3.2 Condoms
6.3.2.1 Regulatory scenario
6.3.2.2 Condoms market, 2017 - 2030 (USD Million)
6.3.2.3 Male condoms
6.3.2.3.1 Male condoms market, 2017 - 2030 (USD Million)
6.3.2.4 Female condoms
6.3.2.4.1 Female condoms market, 2017 - 2030 (USD Million)
6.3.3 Personal lubricants
6.3.3.1 Regulatory scenario
6.3.3.2 Personal lubricants market, 2017 - 2030 (USD Million)
6.3.3.3 Water-based
6.3.3.3.1 Water-based personal lubricants market, 2017 - 2030 (USD Million)
6.3.3.4 Silicone-based
6.3.3.4.1 Silicone-based personal lubricants market, 2017 - 2030 (USD Million)
6.3.3.5 Oil-based
6.3.3.5.1 Oil-based personal lubricants market, 2017 - 2030 (USD Million)
CHAPTER 7. U.S. SEXUAL WELLNESS MARKET: DISTRIBUTION CHANNEL ANALYSIS
7.1 U.S. Sexual Wellness Distribution Channel Market Share Analysis, 2021 & 2030
7.2 U.S. Sexual Wellness Distribution Channel Market: Segment Dashboard
7.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for the Distribution Channel Segment
7.3.1 E-commerce
7.3.1.1 E-commerce market, 2017 - 2030 (USD Million)
7.3.2 Mass Merchandizers
7.3.2.1 Mass merchandizers market, 2017 - 2030 (USD Million)
7.3.3 Retail pharmacy
7.3.3.1 Retail pharmacy market, 2017 - 2030 (USD Million)
CHAPTER 8. COMPETITIVE ANALYSIS
8.1 Recent Developments & Impact Analysis, by Key Market Participants
8.2 Strategic Framework/Competition Categorization (Key innovators, market leaders, emerging players
8.3 Company Market Position Analysis
8.4 Company Profiles
8.4.1 Church & Dwight Co., Inc.
8.4.1.1 Company overview
8.4.1.2 Financial performance
8.4.1.3 Product benchmarking
8.4.1.4 Strategic initiatives
8.4.1.5 SWOT analysis
8.4.2 Reckitt Benckiser Group plc
8.4.2.1 Company overview
8.4.2.2 Financial performance
8.4.2.3 Product benchmarking
8.4.2.4 Strategic initiatives
8.4.2.5 SWOT analysis
8.4.3 Lelo
8.4.3.1 Company overview
8.4.3.2 Financial performance
8.4.3.3 Product benchmarking
8.4.3.4 Strategic initiatives
8.4.4 BioFilm IP, LLC
8.4.4.1 Company overview
8.4.4.2 Financial performance
8.4.4.3 Product benchmarking
8.4.5 Veru Inc.
8.4.5.1 Company overview
8.4.5.2 Financial performance
8.4.5.3 Product benchmarking
8.4.5.4 Strategic initiatives
8.4.5.5 SWOT analysis
8.4.6 Mayer Laboratories, Inc.
8.4.6.1 Company overview
8.4.6.2 Financial performance
8.4.6.3 Product benchmarking
8.4.7 Doc Johnson Enterprises
8.4.7.1 Company overview
8.4.7.2 Product benchmarking
8.4.7.3 Strategic initiatives
8.4.8 TRIGG LABORATORIES INC.
8.4.8.1 Company overview
8.4.8.2 Financial performance
8.4.8.3 Product benchmarking
8.4.8.4 Strategic initiatives
8.4.9 INNOVUS PHARMACEUTICALS, INC.
8.4.9.1 Company overview
8.4.9.2 Financial performance
8.4.9.3 Product benchmarking
8.4.9.4 Strategic initiatives
8.4.9.5 SWOT analysis
8.4.10 Unbound
8.4.10.1 Company overview
8.4.10.2 Product benchmarking
8.4.10.3 Strategic initiatives
8.4.11 LifeStyles Healthcare Pte Ltd.
8.4.11.1 Company overview
8.4.11.2 Financial performance
8.4.11.3 Product benchmarking
8.4.11.4 Strategic initiatives
CHAPTER 9. RECOMMENDATIONS
9.1 Recommendations
1.1 Market Segmentation
1.2 Segment Market Scope
1.2.1 Product
1.2.2 Distribution Channel
1.3 Estimates and Forecast Timeline
CHAPTER 2. METHODOLOGY
2.1 Research Methodology
2.1.1 Information procurement
2.1.2 Purchased Database
2.1.3 GVR’s Internal Database
2.1.4 Secondary Sources
2.1.5 Primary Research
2.2 Information or Data Analysis
2.2.1 Data Analysis Models
2.3 Market Formulation & Validation
2.4 Model Details
2.4.1 Volume price analysis
2.5 List of Secondary Sources
2.6 List of Abbreviations
CHAPTER 3. OBJECTIVES
3.1 Objective -
3.2 Objective -
3.3 Objective -
CHAPTER 4. EXECUTIVE SUMMARY
4.1 Market Outlook
4.2 Segment Outlook
4.2.1 Product
4.2.2 Distribution Channel
4.3 Competitive Insights
CHAPTER 5. MARKET VARIABLES, TRENDS, & SCOPE
5.1 Market Lineage Outlook
5.1.1 Parent market outlook
5.2 Market Dynamics
5.2.1 Market driver analysis
5.2.1.1 Increasing global prevalence of sexually transmitted diseases
5.2.1.2 Growing desire of geriatric population to have an active sex life
5.2.1.3 Changing consumer attitude
5.2.1.4 Growing popularity of e-commerce
5.2.2 Market restraint analysis
5.2.2.1 Adverse effects due to toxic ingredients in products
5.3 Business Environment Analysis Tools
5.3.1 Porter’s Five Forces Analysis
5.3.1.1 Competitive rivalry - High
5.3.1.2 Bargaining power of suppliers - Moderate
5.3.1.3 Bargaining power of buyers - Moderate
5.3.1.4 Threat of new entrants - High
5.3.1.5 Threat of substitutes - Low
5.3.2 PESTEL analysis
5.3.2.1 Political and legal Landscape
5.3.2.2 Economic landscape
5.3.2.3 Technological and social landscape
5.4 Penetration & Growth Prospect Mapping
CHAPTER 6. U.S. SEXUAL WELLNESS MARKET: PRODUCT ANALYSIS
6.1 U.S. Sexual Wellness Product Market Share Analysis, 2021 & 2030
6.2 U.S. Sexual Wellness Product Market: Segment Dashboard
6.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for the Product Segment
6.3.1 Sex toys
6.3.1.1 Regulatory scenario
6.3.1.2 Sex toys market, 2017 - 2030 (USD Million)
6.3.1.3 Female sex toys
6.3.1.3.1 Female sex toys market, 2017 - 2030 (USD Million)
6.3.1.4 Male sex toys
6.3.1.4.1 Male sex toys market, 2017 - 2030 (USD Million)
6.3.2 Condoms
6.3.2.1 Regulatory scenario
6.3.2.2 Condoms market, 2017 - 2030 (USD Million)
6.3.2.3 Male condoms
6.3.2.3.1 Male condoms market, 2017 - 2030 (USD Million)
6.3.2.4 Female condoms
6.3.2.4.1 Female condoms market, 2017 - 2030 (USD Million)
6.3.3 Personal lubricants
6.3.3.1 Regulatory scenario
6.3.3.2 Personal lubricants market, 2017 - 2030 (USD Million)
6.3.3.3 Water-based
6.3.3.3.1 Water-based personal lubricants market, 2017 - 2030 (USD Million)
6.3.3.4 Silicone-based
6.3.3.4.1 Silicone-based personal lubricants market, 2017 - 2030 (USD Million)
6.3.3.5 Oil-based
6.3.3.5.1 Oil-based personal lubricants market, 2017 - 2030 (USD Million)
CHAPTER 7. U.S. SEXUAL WELLNESS MARKET: DISTRIBUTION CHANNEL ANALYSIS
7.1 U.S. Sexual Wellness Distribution Channel Market Share Analysis, 2021 & 2030
7.2 U.S. Sexual Wellness Distribution Channel Market: Segment Dashboard
7.3 Market Size & Forecasts and Trend Analysis, 2017 to 2030 for the Distribution Channel Segment
7.3.1 E-commerce
7.3.1.1 E-commerce market, 2017 - 2030 (USD Million)
7.3.2 Mass Merchandizers
7.3.2.1 Mass merchandizers market, 2017 - 2030 (USD Million)
7.3.3 Retail pharmacy
7.3.3.1 Retail pharmacy market, 2017 - 2030 (USD Million)
CHAPTER 8. COMPETITIVE ANALYSIS
8.1 Recent Developments & Impact Analysis, by Key Market Participants
8.2 Strategic Framework/Competition Categorization (Key innovators, market leaders, emerging players
8.3 Company Market Position Analysis
8.4 Company Profiles
8.4.1 Church & Dwight Co., Inc.
8.4.1.1 Company overview
8.4.1.2 Financial performance
8.4.1.3 Product benchmarking
8.4.1.4 Strategic initiatives
8.4.1.5 SWOT analysis
8.4.2 Reckitt Benckiser Group plc
8.4.2.1 Company overview
8.4.2.2 Financial performance
8.4.2.3 Product benchmarking
8.4.2.4 Strategic initiatives
8.4.2.5 SWOT analysis
8.4.3 Lelo
8.4.3.1 Company overview
8.4.3.2 Financial performance
8.4.3.3 Product benchmarking
8.4.3.4 Strategic initiatives
8.4.4 BioFilm IP, LLC
8.4.4.1 Company overview
8.4.4.2 Financial performance
8.4.4.3 Product benchmarking
8.4.5 Veru Inc.
8.4.5.1 Company overview
8.4.5.2 Financial performance
8.4.5.3 Product benchmarking
8.4.5.4 Strategic initiatives
8.4.5.5 SWOT analysis
8.4.6 Mayer Laboratories, Inc.
8.4.6.1 Company overview
8.4.6.2 Financial performance
8.4.6.3 Product benchmarking
8.4.7 Doc Johnson Enterprises
8.4.7.1 Company overview
8.4.7.2 Product benchmarking
8.4.7.3 Strategic initiatives
8.4.8 TRIGG LABORATORIES INC.
8.4.8.1 Company overview
8.4.8.2 Financial performance
8.4.8.3 Product benchmarking
8.4.8.4 Strategic initiatives
8.4.9 INNOVUS PHARMACEUTICALS, INC.
8.4.9.1 Company overview
8.4.9.2 Financial performance
8.4.9.3 Product benchmarking
8.4.9.4 Strategic initiatives
8.4.9.5 SWOT analysis
8.4.10 Unbound
8.4.10.1 Company overview
8.4.10.2 Product benchmarking
8.4.10.3 Strategic initiatives
8.4.11 LifeStyles Healthcare Pte Ltd.
8.4.11.1 Company overview
8.4.11.2 Financial performance
8.4.11.3 Product benchmarking
8.4.11.4 Strategic initiatives
CHAPTER 9. RECOMMENDATIONS
9.1 Recommendations
LIST OF TABLES
Table 1 List of secondary sources
Table 2 List of abbreviation
Table 3 U.S. sexual wellness market estimates and forecasts, by product, 2017 - 2030 (USD Million)
Table 4 Type of sex toys
Table 5 U.S. Condom Market, by Type, 2017 - 2030 (USD Million)
Table 6 Types of condoms
Table 7 U.S. Condom Market, by Type, 2017 - 2030 (USD Million)
Table 8 Types of personal lubricants
Table 9 U.S. Personal Lubricants Market, by Type, 2017- 2030 (USD Million)
Table 10 U.S. sexual wellness market estimates and forecasts, by distribution channel, 2017 - 2030 (USD Million)
Table 1 List of secondary sources
Table 2 List of abbreviation
Table 3 U.S. sexual wellness market estimates and forecasts, by product, 2017 - 2030 (USD Million)
Table 4 Type of sex toys
Table 5 U.S. Condom Market, by Type, 2017 - 2030 (USD Million)
Table 6 Types of condoms
Table 7 U.S. Condom Market, by Type, 2017 - 2030 (USD Million)
Table 8 Types of personal lubricants
Table 9 U.S. Personal Lubricants Market, by Type, 2017- 2030 (USD Million)
Table 10 U.S. sexual wellness market estimates and forecasts, by distribution channel, 2017 - 2030 (USD Million)
LIST OF FIGURES
Fig. 1 U.S. sexual wellness market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook, 2021 (USD Million)
Fig. 10 U.S. sexual wellness market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 Penetration & growth prospect mapping
Fig. 14 U.S. sexual wellness product market share analysis, 2021 & 2030 (USD Million)
Fig. 15 U.S sexual wellness product market: Segment dashboard
Fig. 16 Sex toys market, 2017 - 2030 (USD Million)
Fig. 17 Female sex toys market, 2017 - 2030 (USD Million)
Fig. 18 Male sex toys market, 2017 - 2030 (USD Million)
Fig. 19 Condoms market, 2017 - 2030 (USD Million)
Fig. 20 Male condoms market, 2017 - 2030 (USD Million)
Fig. 21 Female condoms market, 2017 - 2030 (USD Million)
Fig. 22 Personal lubricants market, 2017 - 2030 (USD Million)
Fig. 23 Water-based personal lubricants market, 2017 - 2030 (USD Million)
Fig. 24 Silicone-based personal lubricants market, 2017 - 2030 (USD Million)
Fig. 25 Oil-based personal lubricants market, 2017 - 2030 (USD Million)
Fig. 26 U.S. sexual wellness distribution channel market share analysis, 2021 & 2030 (USD Million)
Fig. 27 U.S. sexual wellness distribution channel market: Segment dashboard
Fig. 28 E-commerce market, 2017 - 2030 (USD Million)
Fig. 29 Mass merchandizers market, 2017 - 2030 (USD Million)
Fig. 30 Retail pharmacy market, 2017 - 2030 (USD Million)
Fig. 31 Impact analysis by key market participants
Fig. 32 Strategy framework/Competition categorization
Fig. 33 Company market position analysis
Fig. 1 U.S. sexual wellness market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook, 2021 (USD Million)
Fig. 10 U.S. sexual wellness market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 Penetration & growth prospect mapping
Fig. 14 U.S. sexual wellness product market share analysis, 2021 & 2030 (USD Million)
Fig. 15 U.S sexual wellness product market: Segment dashboard
Fig. 16 Sex toys market, 2017 - 2030 (USD Million)
Fig. 17 Female sex toys market, 2017 - 2030 (USD Million)
Fig. 18 Male sex toys market, 2017 - 2030 (USD Million)
Fig. 19 Condoms market, 2017 - 2030 (USD Million)
Fig. 20 Male condoms market, 2017 - 2030 (USD Million)
Fig. 21 Female condoms market, 2017 - 2030 (USD Million)
Fig. 22 Personal lubricants market, 2017 - 2030 (USD Million)
Fig. 23 Water-based personal lubricants market, 2017 - 2030 (USD Million)
Fig. 24 Silicone-based personal lubricants market, 2017 - 2030 (USD Million)
Fig. 25 Oil-based personal lubricants market, 2017 - 2030 (USD Million)
Fig. 26 U.S. sexual wellness distribution channel market share analysis, 2021 & 2030 (USD Million)
Fig. 27 U.S. sexual wellness distribution channel market: Segment dashboard
Fig. 28 E-commerce market, 2017 - 2030 (USD Million)
Fig. 29 Mass merchandizers market, 2017 - 2030 (USD Million)
Fig. 30 Retail pharmacy market, 2017 - 2030 (USD Million)
Fig. 31 Impact analysis by key market participants
Fig. 32 Strategy framework/Competition categorization
Fig. 33 Company market position analysis
