Social Media Analytics Market - Forecasts from 2017 to 2022
Social Media Analytics market is projected to grow at a CAGR of 31.84% to reach US$11.793 billion by 2022 from US$2.961 billion in 2017. Increasing number of social media users worldwide is one of the major drivers of global social media analytics market. A shift from traditional Business Intelligence (BI) to advanced analytics solutions and increasing adoption of latest technologies by various end-use industries are additional factors boosting the market growth. A high number of global smartphone users is further spurring the demand for social media analytics solutions, as most of the people access social media content on portable devices such as smartphones and tablets. Emerging cloud computing trend and growing e-commerce industry, especially in developing regions require social media analytics for branding sales and marketing functions followed by data mining in order to gain deeper insights into consumer spending behavior. Technological advancements will provide ample opportunities for vendors to expand social media analytics offerings by making them more accessible and affordable to small and medium scale enterprises.
By Industry Verticals
By end user, retail segment held a significant share of the global social media analytics market in 2016. Social media analytics market helps retailers in boosting the brand awareness, connecting in a better way with audiences, create hype around products, and reduce gaps in the sales cycle. For fashion brands, social media analytics is important to track the brand’s online mentions and related metrics like sentiments to brand success. Social listing enables retailers to launch successful campaigns and thus, boosting the sales of new lines. Growing e-commerce industry is compelling retailers to identify consumer trends in order to survive in the highly volatile global competitive industry. Social media analytics provides real-time consumer insights that retail brands need to boost brand perception and sales when lots of new products, brands, and services are being constantly introduced into the marketplace.
By Geography
Geographically, global social media analytics market is segmented as Americas, Europe Middle East and Africa, and Asia Pacific. Americas region accounted for the largest market share of the global social media analytics market in 2016 owing to the presence of key market players such as SAS Institute, IBM, Salesforce.com, and Oracle in the region. Moreover, there has been a high level of adoption of digital technologies among American people, thereby positively influencing the social media analytics market growth in the region. Increasing penetration of social media and growing awareness about fashion brands in European countries will further bolster the social media analytics market growth in the region.
Competitive Insight
Although the global social media analytics market is packed with many vendors, the key players like SAS, IBM, SAP, Oracle and Adobe among others dominate the market owing to their brand image and advanced product offerings. Competitive market due to rapid industrialization and globalization results in higher investments in strategic planning by companies. The players within the market are increasingly engaging in industry integration in order to enhance their market position.
The major players discussed in the report include SAS Institute, IBM Corporation, SAP SE, Gooddata, Oracle Corporation, Microsoft, Netbase Solutions, Adobe Systems, Mblast, Simplify360, and Safesforce.com.
Segmentation
Thirdly, Social media analytics market has been segmented by mode of deployment, services, application, end-user, and geography.
By Mode of Deployment
On-demand
On-premise
By Services
Training
Support and Maintenance
Consulting
By Application
Marketing Measurement
Multichannel Campaign Management
Customer Behavioural Analysis
Customer Segmentation and Targeting
Others
By End-User
BFSI
IT and Telecommunications
Media and Entertainment
Retail
Travel and Hospitality
Healthcare
Others
By Geography
Americas
North America
U.S.
Canada
Mexico
Others
South America
Brazil
Argentina
Others
Europe Middle East and Africa
Europe
UK
Germany
France
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
Japan
China
India
Australia
Others
By Industry Verticals
By end user, retail segment held a significant share of the global social media analytics market in 2016. Social media analytics market helps retailers in boosting the brand awareness, connecting in a better way with audiences, create hype around products, and reduce gaps in the sales cycle. For fashion brands, social media analytics is important to track the brand’s online mentions and related metrics like sentiments to brand success. Social listing enables retailers to launch successful campaigns and thus, boosting the sales of new lines. Growing e-commerce industry is compelling retailers to identify consumer trends in order to survive in the highly volatile global competitive industry. Social media analytics provides real-time consumer insights that retail brands need to boost brand perception and sales when lots of new products, brands, and services are being constantly introduced into the marketplace.
By Geography
Geographically, global social media analytics market is segmented as Americas, Europe Middle East and Africa, and Asia Pacific. Americas region accounted for the largest market share of the global social media analytics market in 2016 owing to the presence of key market players such as SAS Institute, IBM, Salesforce.com, and Oracle in the region. Moreover, there has been a high level of adoption of digital technologies among American people, thereby positively influencing the social media analytics market growth in the region. Increasing penetration of social media and growing awareness about fashion brands in European countries will further bolster the social media analytics market growth in the region.
Competitive Insight
Although the global social media analytics market is packed with many vendors, the key players like SAS, IBM, SAP, Oracle and Adobe among others dominate the market owing to their brand image and advanced product offerings. Competitive market due to rapid industrialization and globalization results in higher investments in strategic planning by companies. The players within the market are increasingly engaging in industry integration in order to enhance their market position.
The major players discussed in the report include SAS Institute, IBM Corporation, SAP SE, Gooddata, Oracle Corporation, Microsoft, Netbase Solutions, Adobe Systems, Mblast, Simplify360, and Safesforce.com.
Segmentation
Thirdly, Social media analytics market has been segmented by mode of deployment, services, application, end-user, and geography.
By Mode of Deployment
On-demand
On-premise
By Services
Training
Support and Maintenance
Consulting
By Application
Marketing Measurement
Multichannel Campaign Management
Customer Behavioural Analysis
Customer Segmentation and Targeting
Others
By End-User
BFSI
IT and Telecommunications
Media and Entertainment
Retail
Travel and Hospitality
Healthcare
Others
By Geography
Americas
North America
U.S.
Canada
Mexico
Others
South America
Brazil
Argentina
Others
Europe Middle East and Africa
Europe
UK
Germany
France
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
Japan
China
India
Australia
Others
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1. Market Overview and Segmentations
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis
4.8. Industry Value Chain Analysis
4.9. Industry Regulations
4.10. Scenario Analysis
5. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY MODE OF DEPLOYMENT (US$ BILLION)
5.1. On-demand
5.1.1. Market Size and Forecasts to 2022
5.2. On-premise
5.2.1. Market Size and Forecasts to 2022
6. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY SERVICE (US$ BILLION)
6.1. Training
6.1.1. Market Size and Forecasts to 2022
6.2. Support and Maintenance
6.2.1. Market Size and Forecasts to 2022
6.3. Consulting
6.3.1. Market Size and Forecasts to 2022
7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY APPLICATION (US$ BILLION)
7.1. Marketing Measurement
7.1.1. Market Size and Forecasts to 2022
7.2. Multichannel Campaign Management
7.2.1. Market Size and Forecasts to 2022
7.3. Customer Behavioural Analysis
7.3.1. Market Size and Forecasts to 2022
7.4. Customer Segmentation and Targeting
7.4.1. Market Size and Forecasts to 2022
7.5. Others
7.5.1. Market Size and Forecasts to 2022
8. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY END USER (US$ BILLION)
8.1. BFSI
8.1.1. Market Size and Forecasts to 2022
8.2. IT and Telecommunications
8.2.1. Market Size and Forecasts to 2022
8.3. Media and Entertainment
8.3.1. Market Size and Forecasts to 2022
8.4. Retail
8.4.1. Market Size and Forecasts to 2022
8.5. Travel and Hospitality
8.5.1. Market Size and Forecasts to 2022
8.6. Healthcare
8.6.1. Market Size and Forecasts to 2022
8.7. Others
8.7.1. Market Size and Forecasts to 2022
9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY GEOGRAPHY (US$ BILLION)
9.1. Americas
9.1.1. North America
9.1.1.1. U.S.
9.1.1.1.1. Market Size and Forecasts to 2022
9.1.1.2. Canada
9.1.1.2.1. Market Size and Forecasts to 2022
9.1.1.3. Mexico
9.1.1.3.1. Market Size and Forecasts to 2022
9.1.1.4. Others
9.1.1.4.1. Market Size and Forecasts to 2022
9.1.2. South America
9.1.2.1. Brazil
9.1.2.1.1. Market Size and Forecasts to 2022
9.1.2.2. Argentina
9.1.2.2.1. Market Size and Forecasts to 2022
9.1.2.3. Others
9.1.2.3.1. Market Size and Forecasts to 2022
9.2. Europe Middle East and Africa
9.2.1. Europe
9.2.1.1. UK
9.2.1.1.1. Market Size and Forecasts to 2022
9.2.1.2. Germany
9.2.1.2.1. Market Size and Forecasts to 2022
9.2.1.3. France
9.2.1.3.1. Market Size and Forecasts to 2022
9.2.1.4. Others
9.2.1.4.1. Market Size and Forecasts to 2022
9.2.2. Middle East and Africa
9.2.2.1. Saudi Arabia
9.2.2.1.1. Market Size and Forecasts to 2022
9.2.2.2. Israel
9.2.2.2.1. Market Size and Forecasts to 2022
9.2.2.3. Others
9.2.2.3.1. Market Size and Forecasts to 2022
9.3. Asia Pacific
9.3.1. Japan
9.3.1.1.1. Market Size and Forecasts to 2022
9.3.2. China
9.3.2.1.1. Market Size and Forecasts to 2022
9.3.3. India
9.3.3.1.1. Market Size and Forecasts to 2022
9.3.4. Australia
9.3.4.1.1. Market Size and Forecasts to 2022
9.3.5. Others
9.3.5.1.1. Market Size and Forecasts to 2022
10. COMPETITIVE INTELLIGENCE
10.1. Market Share of Key Players
10.2. Investment Analysis
10.3. Recent Deals
10.4. Strategies of Key Players
11. COMPANY PROFILES
11.1. SAS Institute
11.1.1. Overview
11.1.2. Financials
11.1.3. Products and Services
11.1.4. Recent Developments
11.2. IBM Corporation
11.2.1. Overview
11.2.2. Financials
11.2.3. Products and Services
11.2.4. Recent Developments
11.3. SAP SE
11.3.1. Overview
11.3.2. Financials
11.3.3. Products and Services
11.3.4. Recent Developments
11.4. GoodData
11.4.1. Overview
11.4.2. Financials
11.4.3. Products and Services
11.4.4. Recent Developments
11.5. Oracle Corporation
11.5.1. Overview
11.5.2. Financials
11.5.3. Products and Services
11.5.4. Recent Developments
11.6. Netbase Solutions
11.6.1. Overview
11.6.2. Financials
11.6.3. Products and Services
11.6.4. Recent Developments
11.7. Adobe Systems
11.7.1. Overview
11.7.2. Financials
11.7.3. Products and Services
11.7.4. Recent Developments
11.8. Mblast
11.8.1. Overview
11.8.2. Financials
11.8.3. Products and Services
11.8.4. Recent Developments
11.9. Simplify360
11.9.1. Overview
11.9.2. Financials
11.9.3. Products and Services
11.9.4. Recent Developments
11.10. Safesforce.com
11.10.1. Overview
11.10.2. Financials
11.10.3. Products and Services
11.10.4. Recent Developments
11.11. Microsoft
11.11.1. Overview
11.11.2. Financials
11.11.3. Products and Services
11.11.4. Recent Developments
List of Tables
List of Figures
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1. Market Overview and Segmentations
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis
4.8. Industry Value Chain Analysis
4.9. Industry Regulations
4.10. Scenario Analysis
5. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY MODE OF DEPLOYMENT (US$ BILLION)
5.1. On-demand
5.1.1. Market Size and Forecasts to 2022
5.2. On-premise
5.2.1. Market Size and Forecasts to 2022
6. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY SERVICE (US$ BILLION)
6.1. Training
6.1.1. Market Size and Forecasts to 2022
6.2. Support and Maintenance
6.2.1. Market Size and Forecasts to 2022
6.3. Consulting
6.3.1. Market Size and Forecasts to 2022
7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY APPLICATION (US$ BILLION)
7.1. Marketing Measurement
7.1.1. Market Size and Forecasts to 2022
7.2. Multichannel Campaign Management
7.2.1. Market Size and Forecasts to 2022
7.3. Customer Behavioural Analysis
7.3.1. Market Size and Forecasts to 2022
7.4. Customer Segmentation and Targeting
7.4.1. Market Size and Forecasts to 2022
7.5. Others
7.5.1. Market Size and Forecasts to 2022
8. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY END USER (US$ BILLION)
8.1. BFSI
8.1.1. Market Size and Forecasts to 2022
8.2. IT and Telecommunications
8.2.1. Market Size and Forecasts to 2022
8.3. Media and Entertainment
8.3.1. Market Size and Forecasts to 2022
8.4. Retail
8.4.1. Market Size and Forecasts to 2022
8.5. Travel and Hospitality
8.5.1. Market Size and Forecasts to 2022
8.6. Healthcare
8.6.1. Market Size and Forecasts to 2022
8.7. Others
8.7.1. Market Size and Forecasts to 2022
9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET FORECAST BY GEOGRAPHY (US$ BILLION)
9.1. Americas
9.1.1. North America
9.1.1.1. U.S.
9.1.1.1.1. Market Size and Forecasts to 2022
9.1.1.2. Canada
9.1.1.2.1. Market Size and Forecasts to 2022
9.1.1.3. Mexico
9.1.1.3.1. Market Size and Forecasts to 2022
9.1.1.4. Others
9.1.1.4.1. Market Size and Forecasts to 2022
9.1.2. South America
9.1.2.1. Brazil
9.1.2.1.1. Market Size and Forecasts to 2022
9.1.2.2. Argentina
9.1.2.2.1. Market Size and Forecasts to 2022
9.1.2.3. Others
9.1.2.3.1. Market Size and Forecasts to 2022
9.2. Europe Middle East and Africa
9.2.1. Europe
9.2.1.1. UK
9.2.1.1.1. Market Size and Forecasts to 2022
9.2.1.2. Germany
9.2.1.2.1. Market Size and Forecasts to 2022
9.2.1.3. France
9.2.1.3.1. Market Size and Forecasts to 2022
9.2.1.4. Others
9.2.1.4.1. Market Size and Forecasts to 2022
9.2.2. Middle East and Africa
9.2.2.1. Saudi Arabia
9.2.2.1.1. Market Size and Forecasts to 2022
9.2.2.2. Israel
9.2.2.2.1. Market Size and Forecasts to 2022
9.2.2.3. Others
9.2.2.3.1. Market Size and Forecasts to 2022
9.3. Asia Pacific
9.3.1. Japan
9.3.1.1.1. Market Size and Forecasts to 2022
9.3.2. China
9.3.2.1.1. Market Size and Forecasts to 2022
9.3.3. India
9.3.3.1.1. Market Size and Forecasts to 2022
9.3.4. Australia
9.3.4.1.1. Market Size and Forecasts to 2022
9.3.5. Others
9.3.5.1.1. Market Size and Forecasts to 2022
10. COMPETITIVE INTELLIGENCE
10.1. Market Share of Key Players
10.2. Investment Analysis
10.3. Recent Deals
10.4. Strategies of Key Players
11. COMPANY PROFILES
11.1. SAS Institute
11.1.1. Overview
11.1.2. Financials
11.1.3. Products and Services
11.1.4. Recent Developments
11.2. IBM Corporation
11.2.1. Overview
11.2.2. Financials
11.2.3. Products and Services
11.2.4. Recent Developments
11.3. SAP SE
11.3.1. Overview
11.3.2. Financials
11.3.3. Products and Services
11.3.4. Recent Developments
11.4. GoodData
11.4.1. Overview
11.4.2. Financials
11.4.3. Products and Services
11.4.4. Recent Developments
11.5. Oracle Corporation
11.5.1. Overview
11.5.2. Financials
11.5.3. Products and Services
11.5.4. Recent Developments
11.6. Netbase Solutions
11.6.1. Overview
11.6.2. Financials
11.6.3. Products and Services
11.6.4. Recent Developments
11.7. Adobe Systems
11.7.1. Overview
11.7.2. Financials
11.7.3. Products and Services
11.7.4. Recent Developments
11.8. Mblast
11.8.1. Overview
11.8.2. Financials
11.8.3. Products and Services
11.8.4. Recent Developments
11.9. Simplify360
11.9.1. Overview
11.9.2. Financials
11.9.3. Products and Services
11.9.4. Recent Developments
11.10. Safesforce.com
11.10.1. Overview
11.10.2. Financials
11.10.3. Products and Services
11.10.4. Recent Developments
11.11. Microsoft
11.11.1. Overview
11.11.2. Financials
11.11.3. Products and Services
11.11.4. Recent Developments
List of Tables
List of Figures
