Europe Funeral Insurance Market Size, Share & Trends Analysis Report By Age Group (Over 50, Over 60, Over 70, Over 80), By Distribution Channel (Direct-to-Consumer, Funeral Homes), By Country, And Segment Forecasts, 2025 - 2030
This report can be delivered to the clients within Immediate
Europe Funeral Insurance Market Growth & Trends
The Europe funeral insurance market size is anticipated treach USD 225.22 billion by 2030 and is expected tgrow at a CAGR of 6.95% from 2025 t2030, according ta new report by Grand View Research, Inc. The growth is attributed tthe rising awareness about the costs associated with funerals has led consumers tconsider preplanning their arrangements, driving demand for these insurance products.
The rising adoption of funeral insurance in Europe is driven by rising government initiatives tencourage financial preparedness for end-of-life expenses. Governments in countries like the UK, France, and Spain are promoting greater awareness of funeral costs and encouraging citizens tconsider insurance options. For instance, according tdata published by Kenna and Turner as of October 2024, the UK government administers the Funeral Expenses Payment scheme, designed tassist individuals with certain benefits and the financial responsibilities of organizing a funeral, particularly those with low income. This evaluation is conducted on an individual basis.
Furthermore, the increasing preference for people for personalized services is expected tcreate an opportunity for insurance providers. This shift opens significant opportunities for funeral insurance providers ttailor their products and offer specialized insurance policies that align with these personalized needs. Customers seek coverage for non-traditional elements like eco-friendly or 'green' burials, themed ceremonies, or creative alternatives such as memorial celebrations in unique venues. Policies include provisions for burial in natural cemeteries, biodegradable caskets, or even cremation with specialized urns. As awareness of sustainability grows, particularly in Western Europe, green burials are becoming more popular, making this a key area for insurers ttarget.
Furthermore, the COVID-19 pandemic had a notable impact on the market, driving changes in consumer behavior, policy demand, and how insurers operate. The pandemic raised awareness about the importance of financial planning, particularly for unexpected events like sudden death. As a result, there was an increased interest in funeral insurance policies as people sought tmitigate the financial burden on their families.
Europe Funeral Insurance Market Report Highlights
Europe Funeral Insurance Market Growth & Trends
The Europe funeral insurance market size is anticipated treach USD 225.22 billion by 2030 and is expected tgrow at a CAGR of 6.95% from 2025 t2030, according ta new report by Grand View Research, Inc. The growth is attributed tthe rising awareness about the costs associated with funerals has led consumers tconsider preplanning their arrangements, driving demand for these insurance products.
The rising adoption of funeral insurance in Europe is driven by rising government initiatives tencourage financial preparedness for end-of-life expenses. Governments in countries like the UK, France, and Spain are promoting greater awareness of funeral costs and encouraging citizens tconsider insurance options. For instance, according tdata published by Kenna and Turner as of October 2024, the UK government administers the Funeral Expenses Payment scheme, designed tassist individuals with certain benefits and the financial responsibilities of organizing a funeral, particularly those with low income. This evaluation is conducted on an individual basis.
Furthermore, the increasing preference for people for personalized services is expected tcreate an opportunity for insurance providers. This shift opens significant opportunities for funeral insurance providers ttailor their products and offer specialized insurance policies that align with these personalized needs. Customers seek coverage for non-traditional elements like eco-friendly or 'green' burials, themed ceremonies, or creative alternatives such as memorial celebrations in unique venues. Policies include provisions for burial in natural cemeteries, biodegradable caskets, or even cremation with specialized urns. As awareness of sustainability grows, particularly in Western Europe, green burials are becoming more popular, making this a key area for insurers ttarget.
Furthermore, the COVID-19 pandemic had a notable impact on the market, driving changes in consumer behavior, policy demand, and how insurers operate. The pandemic raised awareness about the importance of financial planning, particularly for unexpected events like sudden death. As a result, there was an increased interest in funeral insurance policies as people sought tmitigate the financial burden on their families.
Europe Funeral Insurance Market Report Highlights
- Based on age group, the over 60 age group segment dominated the Europian market with a revenue share of 37.7% in 2024, driven by the increasing awareness of mortality and the financial implications of end-of-life arrangements among this age group.
- Based on distribution channel, the direct-to-customer segment accounted for the largest revenue share of in 2024 and is expected twitness the fastest growth over the forecast period. This approach allows for transparency and often more competitive pricing, as consumers can engage directly with providers tunderstand their options without the added costs associated with intermediary commissions
- Based on region, France dominated the market with the largest share in 2024. Funeral insurance has become increasingly popular in the country as the cost of funerals rises and families seek ways treduce the financial burden during times of grief.
- Spain is expected twitness the fastest growth from 2025 t2030 due tawareness that these costs have driven the demand for funeral insurance policies in Spain.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.1.1. Segment Definitions
1.2. Estimates and Forecast Timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased Database
1.4.2. GVR’s Internal Database
1.4.3. Secondary Sources
1.4.4. Primary Research
1.4.5. Details of Primary Research
1.4.6. Research Assumption
1.5. Information or Data Analysis
1.5.1. Data Analysis Models
1.6. Market Formulation & Data Visualization
1.7. Model Details
1.7.1. Commodity Flow Analysis
1.7.2. Consensus-Based Analysis (Multivariable Approach)
1.7.2.1. Country-Based Segment Share Calculation
1.7.2.2. Europe Funeral Insurance Market: CAGR Calculation
1.8. Objectives
1.8.1. Objective -
1.8.2. Objective -
1.8.3. Objective -
1.9. List of Secondary Sources
1.10. List of Secondary Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Europe Funeral Insurance Market
2.1.1. Market Snapshot
2.1.2. Segment Snapshot
2.1.2.1. Age group segment outlook
2.1.2.2. Distribution Channel segment outlook
2.1.3. Competitive Landscape Snapshot
CHAPTER 3. MARKET VARIABLES, TRENDS, & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Trends and Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Rising government initiative supporting funeral insurance adoption
3.3.1.2. Rising cost of funeral expenditure
3.3.1.3. Increasing strategic initiatives undertaken by key players in the market
3.3.2. Market Restraint Analysis
3.3.2.1. High cost of funeral insurance
3.3.3. Market Opportunities
3.3.3.1. Shift Toward Personalized Funeral Services
3.3.4. Market Challenges Analysis
3.3.4.1. Issues Related to Data Privacy
3.4. Regulatory Framework
3.5. Impact of COVID-19
3.6. Business Environment Analysis Tools
3.6.1. Industry Analysis - Porter’s Five Forces Analysis
3.6.1.1. Supplier power
3.6.1.2. Buyer power
3.6.1.3. Substitution threat
3.6.1.4. Threat of new entrant
3.6.1.5. Competitive rivalry
3.6.2. PESTEL Analysis
CHAPTER 4. EUROPE FUNERAL INSURANCE MARKET: AGE GROUP ESTIMATES & TREND ANALYSIS
4.1. Europe Funeral Insurance Market: Age Group Movement Analysis
4.2. Europe Funeral Insurance Market: Age Group Segment Dashboard
4.3. Age Group Movement & Market Share Analysis, 2024 & 2030
4.4. Europe Funeral Insurance Market Estimates & Forecast by Age Group
4.5. Over
4.5.1. Over 50 market, 2018 - 2030 (USD Million)
4.6. Over
4.6.1. Over 60 market, 2018 - 2030 (USD Million)
4.7. Over
4.7.1. Over 70 market, 2018 - 2030 (USD Million)
4.8. Over
4.8.1. Over 80 market, 2018 - 2030 (USD Million)
CHAPTER 5. EUROPE FUNERAL INSURANCE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. Europe Funeral Insurance Market: Distribution Channel Movement Analysis
5.2. Europe Funeral Insurance Market: Distribution Channel Segment Dashboard
5.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
5.4. Europe Funeral Insurance Market Estimates & Forecast by Age Group
5.5. Direct-to-Consumer
5.5.1. Direct-to-consumer market, 2018 - 2030 (USD Million)
5.6. Broker- Assisted
5.6.1. Broker-assisted market, 2018 - 2030 (USD Million)
5.7. Tied-agent Assisted
5.7.1. Tied-agent assisted market, 2018 - 2030 (USD Million)
5.8. Funeral Homes
5.8.1. Funeral homes market, 2018 - 2030 (USD Million)
5.9. Others
5.9.1. Others market, 2018 - 2030 (USD Million)
CHAPTER 6. EUROPE FUNERAL INSURANCE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Europe Funeral Insurance Market: Distribution Channel Movement Analysis
6.2. Europe Funeral Insurance Market: Distribution Channel Segment Dashboard
6.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
6.4. Europe Funeral Insurance Market Estimates & Forecast by Distribution Channel
6.5. Direct-to-Consumer
6.5.1. Direct-to-consumer market, 2018 - 2030 (USD Million)
6.5.2. Online market, 2018 - 2030 (USD Million)
6.5.2.1. Online market, 2018 - 2030 (USD Million)
6.5.3. Others (Includes in-person interactions, direct mail, etc.)
6.5.3.1. Others (Includes in-person interactions, direct mail, etc.) market, 2018 - 2030 (USD Million)
6.6. Broker-Assisted
6.6.1. Broker-Assisted market, 2018 - 2030 (USD Million)
6.7. Tied-agent Assisted
6.7.1. Tied-agent assisted market, 2018 - 2030 (USD Million)
6.8. Funeral Homes
6.8.1. Funeral homes market, 2018 - 2030 (USD Million)
6.9. Others
6.9.1. Others market, 2018 - 2030 (USD Million)
CHAPTER 7. COMPETITIVE LANDSCAPE
7.1. Company Categorization
7.2. Company Market Position Analysis
7.3. Company Profiles/Listing
7.3.1. Allianz
7.3.1.1. Overview
7.3.1.2. Financial performance
7.3.1.3. Coverage benchmarking
7.3.1.4. Strategic initiatives
7.3.2. AXA
7.3.2.1. Overview
7.3.2.2. Financial performance
7.3.2.3. Coverage benchmarking
7.3.2.4. Strategic initiatives
7.3.3. Avalon Group Companies
7.3.3.1. Overview
7.3.3.2. Financial performance
7.3.3.3. Coverage benchmarking
7.3.3.4. Strategic initiatives
7.3.4. Diaspora Insurance
7.3.4.1. Overview
7.3.4.2. Financial performance
7.3.4.3. Coverage benchmarking
7.3.4.4. Strategic initiatives
7.3.5. Banco Santander S.A.
7.3.5.1. Overview
7.3.5.2. Financial performance
7.3.5.3. Coverage benchmarking
7.3.5.4. Strategic initiatives
7.3.6. Monuta
7.3.6.1. Overview
7.3.6.2. Financial performance
7.3.6.3. Coverage benchmarking
7.3.6.4. Strategic initiatives
7.3.7. Co-op Funeralcare
7.3.7.1. Overview
7.3.7.2. Financial performance
7.3.7.3. Coverage benchmarking
7.3.7.4. Strategic initiatives
7.3.8. Swiss Life AG
7.3.8.1. Overview
7.3.8.2. Financial performance
7.3.8.3. Coverage benchmarking
7.3.8.4. Strategic initiatives
7.3.9. Mutualidad
7.3.9.1. Overview
7.3.9.2. Financial performance
7.3.9.3. Coverage benchmarking
7.3.9.4. Strategic initiatives
7.3.10. Menzis
7.3.10.1. Overview
7.3.10.2. Financial performance
7.3.10.3. Coverage benchmarking
7.3.10.4. Strategic initiatives
7.3.11. Seguros y pensiones para todos (MAPFRE)
7.3.11.1. Overview
7.3.11.2. Financial performance
7.3.11.3. Coverage benchmarking
7.3.11.4. Strategic initiatives
7.3.12. Legal & General Group plc
7.3.12.1. Overview
7.3.12.2. Financial performance
7.3.12.3. Coverage benchmarking
7.3.12.4. Strategic initiatives
7.3.13. DELA
7.3.13.1. Overview
7.3.13.2. Financial performance
7.3.13.3. Coverage benchmarking
7.3.13.4. Strategic initiatives
7.3.14. Banco Bilbao Vizcaya Argentaria S.A.
7.3.14.1. Overview
7.3.14.2. Financial performance
7.3.14.3. Coverage benchmarking
7.3.14.4. Strategic initiatives
7.3.15. Golden Leaves
7.3.15.1. Overview
7.3.15.2. Financial performance
7.3.15.3. Coverage benchmarking
7.3.15.4. Strategic initiatives
7.3.16. BNP Paribas Cardif
7.3.16.1. Overview
7.3.16.2. Financial performance
7.3.16.3. Coverage benchmarking
7.3.16.4. Strategic initiatives
7.3.17. CNP
7.3.17.1. Overview
7.3.17.2. Financial performance
7.3.17.3. Coverage benchmarking
7.3.17.4. Strategic initiatives
7.3.18. Crйdit Agricole
7.3.18.1. Overview
7.3.18.2. Financial performance
7.3.18.3. Coverage benchmarking
7.3.18.4. Strategic initiatives
7.3.19. Golden Charter
7.3.19.1. Overview
7.3.19.2. Financial performance
7.3.19.3. Coverage benchmarking
7.3.19.4. Strategic initiatives
7.3.20. a.s.r.
7.3.20.1. Overview
7.3.20.2. Financial performance
7.3.20.3. Coverage benchmarking
7.3.20.4. Strategic initiatives
1.1. Market Segmentation & Scope
1.1.1. Segment Definitions
1.2. Estimates and Forecast Timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased Database
1.4.2. GVR’s Internal Database
1.4.3. Secondary Sources
1.4.4. Primary Research
1.4.5. Details of Primary Research
1.4.6. Research Assumption
1.5. Information or Data Analysis
1.5.1. Data Analysis Models
1.6. Market Formulation & Data Visualization
1.7. Model Details
1.7.1. Commodity Flow Analysis
1.7.2. Consensus-Based Analysis (Multivariable Approach)
1.7.2.1. Country-Based Segment Share Calculation
1.7.2.2. Europe Funeral Insurance Market: CAGR Calculation
1.8. Objectives
1.8.1. Objective -
1.8.2. Objective -
1.8.3. Objective -
1.9. List of Secondary Sources
1.10. List of Secondary Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Europe Funeral Insurance Market
2.1.1. Market Snapshot
2.1.2. Segment Snapshot
2.1.2.1. Age group segment outlook
2.1.2.2. Distribution Channel segment outlook
2.1.3. Competitive Landscape Snapshot
CHAPTER 3. MARKET VARIABLES, TRENDS, & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Trends and Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Rising government initiative supporting funeral insurance adoption
3.3.1.2. Rising cost of funeral expenditure
3.3.1.3. Increasing strategic initiatives undertaken by key players in the market
3.3.2. Market Restraint Analysis
3.3.2.1. High cost of funeral insurance
3.3.3. Market Opportunities
3.3.3.1. Shift Toward Personalized Funeral Services
3.3.4. Market Challenges Analysis
3.3.4.1. Issues Related to Data Privacy
3.4. Regulatory Framework
3.5. Impact of COVID-19
3.6. Business Environment Analysis Tools
3.6.1. Industry Analysis - Porter’s Five Forces Analysis
3.6.1.1. Supplier power
3.6.1.2. Buyer power
3.6.1.3. Substitution threat
3.6.1.4. Threat of new entrant
3.6.1.5. Competitive rivalry
3.6.2. PESTEL Analysis
CHAPTER 4. EUROPE FUNERAL INSURANCE MARKET: AGE GROUP ESTIMATES & TREND ANALYSIS
4.1. Europe Funeral Insurance Market: Age Group Movement Analysis
4.2. Europe Funeral Insurance Market: Age Group Segment Dashboard
4.3. Age Group Movement & Market Share Analysis, 2024 & 2030
4.4. Europe Funeral Insurance Market Estimates & Forecast by Age Group
4.5. Over
4.5.1. Over 50 market, 2018 - 2030 (USD Million)
4.6. Over
4.6.1. Over 60 market, 2018 - 2030 (USD Million)
4.7. Over
4.7.1. Over 70 market, 2018 - 2030 (USD Million)
4.8. Over
4.8.1. Over 80 market, 2018 - 2030 (USD Million)
CHAPTER 5. EUROPE FUNERAL INSURANCE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
5.1. Europe Funeral Insurance Market: Distribution Channel Movement Analysis
5.2. Europe Funeral Insurance Market: Distribution Channel Segment Dashboard
5.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
5.4. Europe Funeral Insurance Market Estimates & Forecast by Age Group
5.5. Direct-to-Consumer
5.5.1. Direct-to-consumer market, 2018 - 2030 (USD Million)
5.6. Broker- Assisted
5.6.1. Broker-assisted market, 2018 - 2030 (USD Million)
5.7. Tied-agent Assisted
5.7.1. Tied-agent assisted market, 2018 - 2030 (USD Million)
5.8. Funeral Homes
5.8.1. Funeral homes market, 2018 - 2030 (USD Million)
5.9. Others
5.9.1. Others market, 2018 - 2030 (USD Million)
CHAPTER 6. EUROPE FUNERAL INSURANCE MARKET: DISTRIBUTION CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Europe Funeral Insurance Market: Distribution Channel Movement Analysis
6.2. Europe Funeral Insurance Market: Distribution Channel Segment Dashboard
6.3. Distribution Channel Movement & Market Share Analysis, 2024 & 2030
6.4. Europe Funeral Insurance Market Estimates & Forecast by Distribution Channel
6.5. Direct-to-Consumer
6.5.1. Direct-to-consumer market, 2018 - 2030 (USD Million)
6.5.2. Online market, 2018 - 2030 (USD Million)
6.5.2.1. Online market, 2018 - 2030 (USD Million)
6.5.3. Others (Includes in-person interactions, direct mail, etc.)
6.5.3.1. Others (Includes in-person interactions, direct mail, etc.) market, 2018 - 2030 (USD Million)
6.6. Broker-Assisted
6.6.1. Broker-Assisted market, 2018 - 2030 (USD Million)
6.7. Tied-agent Assisted
6.7.1. Tied-agent assisted market, 2018 - 2030 (USD Million)
6.8. Funeral Homes
6.8.1. Funeral homes market, 2018 - 2030 (USD Million)
6.9. Others
6.9.1. Others market, 2018 - 2030 (USD Million)
CHAPTER 7. COMPETITIVE LANDSCAPE
7.1. Company Categorization
7.2. Company Market Position Analysis
7.3. Company Profiles/Listing
7.3.1. Allianz
7.3.1.1. Overview
7.3.1.2. Financial performance
7.3.1.3. Coverage benchmarking
7.3.1.4. Strategic initiatives
7.3.2. AXA
7.3.2.1. Overview
7.3.2.2. Financial performance
7.3.2.3. Coverage benchmarking
7.3.2.4. Strategic initiatives
7.3.3. Avalon Group Companies
7.3.3.1. Overview
7.3.3.2. Financial performance
7.3.3.3. Coverage benchmarking
7.3.3.4. Strategic initiatives
7.3.4. Diaspora Insurance
7.3.4.1. Overview
7.3.4.2. Financial performance
7.3.4.3. Coverage benchmarking
7.3.4.4. Strategic initiatives
7.3.5. Banco Santander S.A.
7.3.5.1. Overview
7.3.5.2. Financial performance
7.3.5.3. Coverage benchmarking
7.3.5.4. Strategic initiatives
7.3.6. Monuta
7.3.6.1. Overview
7.3.6.2. Financial performance
7.3.6.3. Coverage benchmarking
7.3.6.4. Strategic initiatives
7.3.7. Co-op Funeralcare
7.3.7.1. Overview
7.3.7.2. Financial performance
7.3.7.3. Coverage benchmarking
7.3.7.4. Strategic initiatives
7.3.8. Swiss Life AG
7.3.8.1. Overview
7.3.8.2. Financial performance
7.3.8.3. Coverage benchmarking
7.3.8.4. Strategic initiatives
7.3.9. Mutualidad
7.3.9.1. Overview
7.3.9.2. Financial performance
7.3.9.3. Coverage benchmarking
7.3.9.4. Strategic initiatives
7.3.10. Menzis
7.3.10.1. Overview
7.3.10.2. Financial performance
7.3.10.3. Coverage benchmarking
7.3.10.4. Strategic initiatives
7.3.11. Seguros y pensiones para todos (MAPFRE)
7.3.11.1. Overview
7.3.11.2. Financial performance
7.3.11.3. Coverage benchmarking
7.3.11.4. Strategic initiatives
7.3.12. Legal & General Group plc
7.3.12.1. Overview
7.3.12.2. Financial performance
7.3.12.3. Coverage benchmarking
7.3.12.4. Strategic initiatives
7.3.13. DELA
7.3.13.1. Overview
7.3.13.2. Financial performance
7.3.13.3. Coverage benchmarking
7.3.13.4. Strategic initiatives
7.3.14. Banco Bilbao Vizcaya Argentaria S.A.
7.3.14.1. Overview
7.3.14.2. Financial performance
7.3.14.3. Coverage benchmarking
7.3.14.4. Strategic initiatives
7.3.15. Golden Leaves
7.3.15.1. Overview
7.3.15.2. Financial performance
7.3.15.3. Coverage benchmarking
7.3.15.4. Strategic initiatives
7.3.16. BNP Paribas Cardif
7.3.16.1. Overview
7.3.16.2. Financial performance
7.3.16.3. Coverage benchmarking
7.3.16.4. Strategic initiatives
7.3.17. CNP
7.3.17.1. Overview
7.3.17.2. Financial performance
7.3.17.3. Coverage benchmarking
7.3.17.4. Strategic initiatives
7.3.18. Crйdit Agricole
7.3.18.1. Overview
7.3.18.2. Financial performance
7.3.18.3. Coverage benchmarking
7.3.18.4. Strategic initiatives
7.3.19. Golden Charter
7.3.19.1. Overview
7.3.19.2. Financial performance
7.3.19.3. Coverage benchmarking
7.3.19.4. Strategic initiatives
7.3.20. a.s.r.
7.3.20.1. Overview
7.3.20.2. Financial performance
7.3.20.3. Coverage benchmarking
7.3.20.4. Strategic initiatives
