Orthodontic Supplies Market by Product (Removable, Fixed (Bracket (Type, Material), Archwires, Anchorage, Ligature), Adhesive, Accessories), Patient, Distribution Channel (ePlatforms), End User (Dental Hospitals, DSOs) - Global forecast to 2030
The orthodontic supplies market is projected to reach USD 10.96 billion by 2030 from USD 7.17 billion in 2025, at a CAGR of 8.9% during the forecast period from 2025 to 2030. This growth can be attributed to the increasing prevalence of malocclusion, which has heightened the demand for orthodontic treatments. Additionally, there is a growing global awareness of the importance of oral health and aesthetics, leading more individuals to seek orthodontic care.
Technological advancements have also transformed orthodontic practices, introducing more aesthetic and less intrusive options, such as clear aligners, which appeal to a broader patient base. Notably, there is a rising demand from adult patients for these discreet yet effective treatments. Improved disposable income levels and enhanced healthcare infrastructure in many regions make orthodontic treatments more accessible. Furthermore, the growing preference for cosmetic dental treatments is boosting the popularity of clear and tooth-colored products. Factors such as dental tourism and increased insurance coverage further contribute to the overall market growth.
Lastly, the demands of an aging population are expected to drive higher consumption of orthodontic supplies. In summary, the substantial growth of the global orthodontic supplies market is driven by increased demand, evolving patient interests due to technological and cosmetic advances, greater accessibility, and changing demographics.
Based on products, the removable braces segment accounted for the largest share of the orthodontic supplies market in 2024.
Removable braces held the largest market share in the orthodontic supplies market in 2024. This popularity is largely due to their transparency, which offers a significant aesthetic benefit for self-conscious teenagers and adults. The discreet appearance and the absence of bothersome metal wires and brackets provide a more comfortable treatment experience. Additionally, the ability to remove these braces makes it easier to maintain good oral hygiene, thereby reducing the risk of cavities, plaque, calculus, and gum disease. The combination of beauty, comfort, and hygiene advantages makes removable braces increasingly appealing to both adults and teenagers who value the benefits of a well-aligned smile.
Based on patients, the adult patients segment held the largest market share in 2024.
Based on patients, adult patients represent the largest market share in the orthodontic supplies market. Increased awareness about oral hygiene and the importance of having attractive facial features, which are significantly influenced by well-aligned teeth, have led to a rise in the number of adults seeking orthodontic treatments. Additionally, new options such as clear aligners and tooth-colored brackets have made orthodontic treatments more appealing for adults by reducing the stigma associated with visible braces and metal appliances. Furthermore, orthodontic treatments also address health concerns such as tooth attrition, jaw pain, and decreased caries risk, ultimately enhancing oral hygiene.
Based on distribution channels, wholesalers & distributors held the largest market share in 2024.
Wholesalers & distributors hold the largest market share in the orthodontic supplies market due to their established familiarity and specialized expertise. The strong relationships that orthodontists have developed with these material providers are built on a foundation of trust, reliability, and personalized service. Additionally, wholesalers and distributors employ sales representatives who offer comprehensive guidance, detailed information, and advice on product selection. They also provide training and support as needed. Reliable delivery schedules and effective inventory management further ensure that orthodontists receive the supplies they need in a timely manner.
Moreover, the preference of healthcare professionals for established procurement channels likely contributes to the growing dominance of wholesalers & distributors in the orthodontic supplies market.
By end user, the dental hospitals segment dominated the orthodontic supplies market in 2024.
Dental hospitals hold the largest share in the orthodontic supplies market due to their high patient volume, which necessitates a range of treatments from simple to complex. These facilities offer an extensive variety of services, requiring a wide assortment of supplies.
Typically, dental hospitals operate with centralized purchasing systems that allow them to leverage their bulk purchasing power for significant overall consumption of supplies. Their involvement in academic and research activities also leads to a consistent demand for various materials. Handling complex cases often necessitates a greater quantity and variety of sophisticated materials, further reinforcing their purchasing needs. Additionally, having established agreements and contracts with suppliers can strengthen their ability to acquire supplies in bulk. The focus on holistic care within these centers simplifies treatment processes and increases the demand for orthodontic supplies in one location.
While individual dental clinics together form a wide sector of the market, the high patient volume, comprehensive services, and centralized procurement of dental hospitals and similar large organizations position them as major buyers in the orthodontic supplies market.
By region, North America holds the largest share of the orthodontic supplies market.
North America's leading position in the orthodontic supplies market is due to a combination of elements. Its unmatchable healthcare infrastructure, with many specialized orthodontic clinics that provide the finest technologies, plays a major role. Strong demand for orthodontic services is promoted by high awareness among consumers concerning oral health and cosmetics. The region's constant update of new technologies and its ongoing R&D keep it ahead of orthodontic innovation. A high cultural focus on dental aesthetics and preventive care also promotes orthodontic treatment among all age groups. The high disposable income of the region makes these treatments affordable to a wider section of the population. Although health systems differ, government support and rising insurance coverage help make it affordable. The availability of major players in the market and heavy R&D investments provide a constant supply of innovative products. The high percentage of adult patients that prefer sophisticated and cosmetic solutions further strengthens the need for orthodontic products. Fundamentally, North America's dominance is spurred by a mature healthcare sector, an educated and aesthetically aware populace, technological adoption predisposition, favorable economic conditions, and a strong industry base.
A breakdown of the primary participants (supply side) referred to for this report is provided below:
Research Coverage
The report examines the orthodontic supplies market, focusing on estimating the market size and potential for future growth across various segments, including products, patients, distribution channels, end users, and regions. Additionally, the report features a competitive analysis of the key players in this market, providing insights into their company profiles, service offerings, recent developments, and key market strategies.
Reasons to Buy the Report
The report is designed to assist market leaders and new entrants in the orthodontic supplies market by providing accurate revenue estimates for both the overall market and its subsegments. It will enable stakeholders to comprehend the competitive landscape, gain insights for better business positioning, and develop effective go-to-market strategies. Additionally, the report helps stakeholders understand market dynamics by outlining key drivers, restraints, challenges, and opportunities.
This report provides insights into the following pointers:
Technological advancements have also transformed orthodontic practices, introducing more aesthetic and less intrusive options, such as clear aligners, which appeal to a broader patient base. Notably, there is a rising demand from adult patients for these discreet yet effective treatments. Improved disposable income levels and enhanced healthcare infrastructure in many regions make orthodontic treatments more accessible. Furthermore, the growing preference for cosmetic dental treatments is boosting the popularity of clear and tooth-colored products. Factors such as dental tourism and increased insurance coverage further contribute to the overall market growth.
Lastly, the demands of an aging population are expected to drive higher consumption of orthodontic supplies. In summary, the substantial growth of the global orthodontic supplies market is driven by increased demand, evolving patient interests due to technological and cosmetic advances, greater accessibility, and changing demographics.
Based on products, the removable braces segment accounted for the largest share of the orthodontic supplies market in 2024.
Removable braces held the largest market share in the orthodontic supplies market in 2024. This popularity is largely due to their transparency, which offers a significant aesthetic benefit for self-conscious teenagers and adults. The discreet appearance and the absence of bothersome metal wires and brackets provide a more comfortable treatment experience. Additionally, the ability to remove these braces makes it easier to maintain good oral hygiene, thereby reducing the risk of cavities, plaque, calculus, and gum disease. The combination of beauty, comfort, and hygiene advantages makes removable braces increasingly appealing to both adults and teenagers who value the benefits of a well-aligned smile.
Based on patients, the adult patients segment held the largest market share in 2024.
Based on patients, adult patients represent the largest market share in the orthodontic supplies market. Increased awareness about oral hygiene and the importance of having attractive facial features, which are significantly influenced by well-aligned teeth, have led to a rise in the number of adults seeking orthodontic treatments. Additionally, new options such as clear aligners and tooth-colored brackets have made orthodontic treatments more appealing for adults by reducing the stigma associated with visible braces and metal appliances. Furthermore, orthodontic treatments also address health concerns such as tooth attrition, jaw pain, and decreased caries risk, ultimately enhancing oral hygiene.
Based on distribution channels, wholesalers & distributors held the largest market share in 2024.
Wholesalers & distributors hold the largest market share in the orthodontic supplies market due to their established familiarity and specialized expertise. The strong relationships that orthodontists have developed with these material providers are built on a foundation of trust, reliability, and personalized service. Additionally, wholesalers and distributors employ sales representatives who offer comprehensive guidance, detailed information, and advice on product selection. They also provide training and support as needed. Reliable delivery schedules and effective inventory management further ensure that orthodontists receive the supplies they need in a timely manner.
Moreover, the preference of healthcare professionals for established procurement channels likely contributes to the growing dominance of wholesalers & distributors in the orthodontic supplies market.
By end user, the dental hospitals segment dominated the orthodontic supplies market in 2024.
Dental hospitals hold the largest share in the orthodontic supplies market due to their high patient volume, which necessitates a range of treatments from simple to complex. These facilities offer an extensive variety of services, requiring a wide assortment of supplies.
Typically, dental hospitals operate with centralized purchasing systems that allow them to leverage their bulk purchasing power for significant overall consumption of supplies. Their involvement in academic and research activities also leads to a consistent demand for various materials. Handling complex cases often necessitates a greater quantity and variety of sophisticated materials, further reinforcing their purchasing needs. Additionally, having established agreements and contracts with suppliers can strengthen their ability to acquire supplies in bulk. The focus on holistic care within these centers simplifies treatment processes and increases the demand for orthodontic supplies in one location.
While individual dental clinics together form a wide sector of the market, the high patient volume, comprehensive services, and centralized procurement of dental hospitals and similar large organizations position them as major buyers in the orthodontic supplies market.
By region, North America holds the largest share of the orthodontic supplies market.
North America's leading position in the orthodontic supplies market is due to a combination of elements. Its unmatchable healthcare infrastructure, with many specialized orthodontic clinics that provide the finest technologies, plays a major role. Strong demand for orthodontic services is promoted by high awareness among consumers concerning oral health and cosmetics. The region's constant update of new technologies and its ongoing R&D keep it ahead of orthodontic innovation. A high cultural focus on dental aesthetics and preventive care also promotes orthodontic treatment among all age groups. The high disposable income of the region makes these treatments affordable to a wider section of the population. Although health systems differ, government support and rising insurance coverage help make it affordable. The availability of major players in the market and heavy R&D investments provide a constant supply of innovative products. The high percentage of adult patients that prefer sophisticated and cosmetic solutions further strengthens the need for orthodontic products. Fundamentally, North America's dominance is spurred by a mature healthcare sector, an educated and aesthetically aware populace, technological adoption predisposition, favorable economic conditions, and a strong industry base.
A breakdown of the primary participants (supply side) referred to for this report is provided below:
- By Company Type: Tier 1 (35%), Tier 2 (40%), and Tier 3 (25%)
- By Designation: C-level Executives (20%), D-level Executives (35%), and Others (45%)
- By Region: North America (27%), Europe (25%), Asia Pacific (30%), Latin America (8%), and the Middle East & Africa (10%)
Research Coverage
The report examines the orthodontic supplies market, focusing on estimating the market size and potential for future growth across various segments, including products, patients, distribution channels, end users, and regions. Additionally, the report features a competitive analysis of the key players in this market, providing insights into their company profiles, service offerings, recent developments, and key market strategies.
Reasons to Buy the Report
The report is designed to assist market leaders and new entrants in the orthodontic supplies market by providing accurate revenue estimates for both the overall market and its subsegments. It will enable stakeholders to comprehend the competitive landscape, gain insights for better business positioning, and develop effective go-to-market strategies. Additionally, the report helps stakeholders understand market dynamics by outlining key drivers, restraints, challenges, and opportunities.
This report provides insights into the following pointers:
- Analysis of key drivers (growing number of patients with malocclusions, jaw diseases, tooth decay/tooth loss, and jaw pain; increasing disposable incomes and expanding middle-class population in developing countries; and increasing awareness about advanced orthodontic treatments), restraints (high cost of advanced orthodontic treatments in some nations and risks and complications associated with orthodontic treatments), opportunities (growth opportunities offered by emerging markets, integration with digital technologies such as CAD/CAM and software, and increasing use of social media by patients and dental professionals), and challenges (dearth of trained dental practitioners)
- Market Penetration: The report includes extensive information on products offered by the major players in the global orthodontic supplies market. It also includes various segments in products, patients, distribution channels, and regions
- Product Enhancement/Innovation: Comprehensive details about new product launches and anticipated trends in the global orthodontic supplies market
- Market Development: Thorough knowledge and analysis of the lucrative markets by product, patient, distribution channel, and regions
- Market Diversification: Comprehensive information about newly launched products, expanding markets, current advancements, and investments in the global orthodontic supplies market
- Competitive Assessment: Thorough evaluation of the market shares, growth plans, offerings of products, and capacities of the major competitors in the global orthodontic supplies markets
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED & REGIONAL SCOPE
1.3.2 INCLUSIONS & EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 UNIT CONSIDERED
1.6 KEY STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN & DATA TRIANGULATION
2.4 MARKET SHARE ESTIMATION
2.5 STUDY ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.6.1 METHODOLOGY-RELATED LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ORTHODONTIC SUPPLIES MARKET OVERVIEW
4.2 ASIA PACIFIC: ORTHODONTIC SUPPLIES MARKET, BY PRODUCT AND COUNTRY (2024)
4.3 ORTHODONTIC SUPPLIES MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
4.4 ORTHODONTIC SUPPLIES MARKET, BY REGION (2025?2030)
4.5 ORTHODONTIC SUPPLIES MARKET: DEVELOPED VS. EMERGING ECONOMIES
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing number of patients with malocclusions, jaw diseases,
tooth decay/tooth loss, and jaw pain
5.2.1.2 Increasing disposable incomes and expanding middle-class population in developing countries
5.2.1.3 Increasing awareness about advanced orthodontic treatments
5.2.1.4 Ongoing research and technological advancements in orthodontic products
5.2.2 RESTRAINTS
5.2.2.1 Risks and complications associated with orthodontic treatments
5.2.2.2 High cost of advanced orthodontic treatments in some nations
5.2.3 OPPORTUNITIES
5.2.3.1 Growth opportunities offered by emerging markets
5.2.3.2 Integration with digital technologies such as CAD/CAM and software
5.2.3.3 Increasing use of social media by patients and dental professionals
5.2.3.4 Direct-to-consumer orthodontics
5.2.3.5 Impact of DSOs on dental industry
5.2.4 CHALLENGES
5.2.4.1 Dearth of trained dental practitioners
5.3 REGULATORY ANALYSIS
5.3.1 REGULATORY LANDSCAPE
5.3.1.1 US
5.3.1.2 European Union
5.3.1.3 China
5.3.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4 TECHNOLOGY ANALYSIS
5.4.1 KEY TECHNOLOGIES
5.4.1.1 Orthodontics
5.4.1.2 Artificial intelligence
5.4.2 COMPLEMENTARY TECHNOLOGIES
5.4.2.1 Orthodontic software platforms
5.4.3 ADJACENT TECHNOLOGIES
5.4.3.1 Virtual reality
5.5 VALUE CHAIN ANALYSIS
5.6 SUPPLY CHAIN ANALYSIS
5.7 TRADE ANALYSIS
5.7.1 IMPORT DATA FOR ORTHODONTIC SUPPLIES (HS CODE 9018)
5.7.2 EXPORT DATA FOR ORTHODONTIC SUPPLIES (HS CODE 9018)
5.8 PRICING ANALYSIS
5.8.1 AVERAGE SELLING PRICE OF ORTHODONTIC SUPPLIES, BY KEY PLAYER, 2023–2024
5.8.2 AVERAGE SELLING PRICE OF ORTHODONTIC SUPPLIES, BY COUNTRY, 2024
5.9 REIMBURSEMENT SCENARIO
5.10 PORTER’S FIVE FORCES ANALYSIS
5.10.1 THREAT OF NEW ENTRANTS
5.10.2 THREAT OF SUBSTITUTES
5.10.3 BARGAINING POWER OF SUPPLIERS
5.10.4 BARGAINING POWER OF BUYERS
5.10.5 INTENSITY OF COMPETITIVE RIVALRY
5.11 ADJACENT MARKETS FOR ORTHODONTIC SUPPLIES MARKET
5.12 PATENT ANALYSIS
5.13 ECOSYSTEM ANALYSIS
5.14 KEY CONFERENCES & EVENTS (2025–2026)
5.15 CASE STUDY ANALYSIS
5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
5.17 KEY STAKEHOLDERS & BUYING CRITERIA
5.17.1 KEY STAKEHOLDERS
5.17.2 KEY BUYING CRITERIA
5.18 INVESTMENT & FUNDING SCENARIO
5.19 UNMET NEEDS ANALYSIS
5.20 IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON ORTHODONTIC SUPPLIES MARKET
5.21 IMPACT OF 2025 US TARIFFS
5.21.1 INTRODUCTION
5.21.2 KEY TARIFF RATES
5.21.3 PRICE IMPACT ANALYSIS
5.21.4 IMPACT ON END-USER INDUSTRIES
6 ORTHODONTIC SUPPLIES MARKET, BY PRODUCT
6.1 INTRODUCTION
6.2 REMOVABLE BRACES
6.2.1 GROWING DEMAND FOR INVISIBLE BRACES DUE TO AESTHETIC BENEFITS TO DRIVE GROWTH
6.3 FIXED BRACES
6.3.1 BRACKETS
6.3.1.1 Brackets, by type
6.3.1.1.1 Conventional brackets
6.3.1.1.1.1 Wide adoption in treating orthodontic ailments to drive market
6.3.1.1.2 Self-ligating brackets
6.3.1.1.2.1 Growing awareness of advantages to boost adoption
6.3.1.1.3 Lingual brackets
6.3.1.1.3.1 Increased efficiency and growing adoption to fuel growth
6.3.1.2 Brackets, by material
6.3.1.2.1 Metal brackets
6.3.1.2.1.1 High durability and increased potential in treatment of serious orthodontic cases to fuel demand
6.3.1.2.2 Ceramic brackets
6.3.1.2.2.1 Growth in cosmetic industry and rising awareness to boost market
6.3.2 ARCHWIRES
6.3.2.1 Beta titanium archwires
6.3.2.1.1 Low potential for hypersensitivity and excellent formability to increase usage
6.3.2.2 Nickel titanium archwires
6.3.2.2.1 Greater strength than other alloy wires to increase preference
6.3.2.3 Stainless steel archwires
6.3.2.3.1 Compatibility with metal and ceramic brackets to fuel demand
6.3.3 ANCHORAGE APPLIANCES
6.3.3.1 Bands & buccal tubes
6.3.3.1.1 Growing acceptance of buccal tubes in orthodontic treatments to accelerate adoption
6.3.3.2 Miniscrews
6.3.3.2.1 Growing availability of orthodontic miniscrews to fuel growth
6.3.4 LIGATURES
6.3.4.1 Elastomeric ligatures
6.3.4.1.1 Wide variety and low cost to boost adoption
6.3.4.2 Wire ligatures
6.3.4.2.1 High risk of laceration to affect adoption rate
6.4 ADHESIVES
6.4.1 COMPLICATIONS AND ALLERGIES DUE TO ADHESIVE COMPONENTS TO LIMIT GROWTH
6.5 ACCESSORIES
6.5.1 GROWING USE OF ACCESSORIES TO BOOST TREATMENT SUCCESS TO DRIVE ADOPTION
7 ORTHODONTIC SUPPLIES MARKET, BY PATIENT
7.1 INTRODUCTION
7.2 ADULTS
7.2.1 GROWING FOCUS ON FACIAL AESTHETICS TO DRIVE GROWTH
7.3 CHILDREN & TEENAGERS
7.3.1 HIGH PREVALENCE OF MALOCCLUSION AND RISING ADOPTION OF FIXED BRACES TO SUPPORT GROWTH
8 ORTHODONTIC SUPPLIES MARKET, BY DISTRIBUTION CHANNEL
8.1 INTRODUCTION
8.2 ECOMMERCE PLATFORMS
8.2.1 RISING ACCESSIBILITY & AFFORDABILITY OF ORTHODONTIC SUPPLIES TO FUEL GROWTH OF ECOMMERCE PLATFORMS
8.3 WHOLESALERS & DISTRIBUTORS
8.3.1 GROWING DEMAND FOR ORTHODONTIC SUPPLIES TO BOOST MARKET GROWTH
9 ORTHODONTIC SUPPLIES MARKET, BY END USER
9.1 INTRODUCTION
9.2 DENTAL HOSPITALS
9.2.1 INCREASING NUMBER OF DENTAL HOSPITALS IN EMERGING MARKETS
TO DRIVE MARKET GROWTH
9.3 DSOS & PRIVATE CLINICS
9.3.1 GROWING IMPACT OF DSOS TO BOOST GROWTH IN ORTHODONTIC
SUPPLIES MARKET
9.4 OTHER END USERS
10 ORTHODONTIC SUPPLIES MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
10.2.2 US
10.2.2.1 Rising number of patients for orthodontic treatment to drive growth
10.2.3 CANADA
10.2.3.1 Increasing number of orthodontic procedures among adults to support growth
10.3 EUROPE
10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
10.3.2 GERMANY
10.3.2.1 Germany to dominate market for orthodontic supplies in Europe
10.3.3 UK
10.3.3.1 Increased awareness of adult orthodontic options and social media to influence adult patients in country
10.3.4 FRANCE
10.3.4.1 Unfavorable reimbursement policies to restrain optimal growth potential
10.3.5 ITALY
10.3.5.1 Strategic collaborations among players and dental research organizations to boost market
10.3.6 SPAIN
10.3.6.1 Continuous investments by manufacturers to support growth
10.3.7 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
10.4.2 CHINA
10.4.2.1 Increasing prevalence of malocclusions and jaw diseases to boost demand for orthodontic supplies
10.4.3 INDIA
10.4.3.1 High prevalence of malocclusions among children to drive market
10.4.4 JAPAN
10.4.4.1 Growing penetration of well-established players to boost growth
10.4.5 AUSTRALIA
10.4.5.1 Government initiatives to increase awareness to favor market growth
10.4.6 SOUTH KOREA
10.4.6.1 Increasing patient population to drive demand for orthodontic treatment
10.4.7 REST OF ASIA PACIFIC
10.5 LATIN AMERICA
10.5.1 MACROECONOMIC OUTLOOK FOR LATIN AMERICA
10.5.2 BRAZIL
10.5.2.1 Rising demand for orthodontic treatment from young patients to boost growth
10.5.3 MEXICO
10.5.3.1 Large patient population to drive demand
10.5.4 REST OF LATIN AMERICA
10.6 MIDDLE EAST & AFRICA
10.6.1 LACK OF AWARENESS OF ORTHODONTIC TREATMENTS TO RESTRAIN MARKET GROWTH
10.6.2 MACROECONOMIC OUTLOOK FOR MIDDLE EAST & AFRICA
10.7 GCC COUNTRIES
10.7.1 INCREASE IN PATIENT POPULATION TO DRIVE MARKET GROWTH
10.7.2 MACROECONOMIC OUTLOOK FOR GCC COUNTRIES
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.2.1 OVERVIEW OF STRATEGIES ADOPTED BY PLAYERS IN ORTHODONTIC SUPPLIES MARKET
11.3 REVENUE ANALYSIS, 2022–2024
11.4 MARKET SHARE ANALYSIS, 2024
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
11.5.5.1 Company footprint
11.5.5.2 Region footprint
11.5.5.3 Product footprint
11.5.5.4 Patient footprint
11.5.5.5 Distribution channel footprint
11.5.5.6 End-user footprint
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
11.6.1 PROGRESSIVE COMPANIES
11.6.2 RESPONSIVE COMPANIES
11.6.3 DYNAMIC COMPANIES
11.6.4 STARTING BLOCKS
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
11.6.5.1 Detailed list of key startups/SMEs
11.6.5.2 Competitive benchmarking of key startups/SMEs
11.7 COMPANY VALUATION & FINANCIAL METRICS
11.7.1 FINANCIAL METRICS
11.7.2 COMPANY VALUATION
11.8 BRAND/PRODUCT COMPARISON
11.9 COMPETITIVE SCENARIO
11.9.1 PRODUCT LAUNCHES
11.9.2 DEALS
11.9.3 EXPANSIONS
12 COMPANY PROFILES
12.1 KEY PLAYERS
12.1.1 ALIGN TECHNOLOGY, INC.
12.1.1.1 Business overview
12.1.1.2 Products offered
12.1.1.3 Recent developments
12.1.1.3.1 Product launches
12.1.1.3.2 Deals
12.1.1.3.3 Expansions
12.1.1.4 MnM view
12.1.1.4.1 Right to win
12.1.1.4.2 Strategic choices
12.1.1.4.3 Weaknesses & competitive threats
12.1.2 ENVISTA HOLDINGS CORPORATION
12.1.2.1 Business overview
12.1.2.2 Products offered
12.1.2.3 Recent developments
12.1.2.3.1 Product launches
12.1.2.3.2 Deals
12.1.2.3.3 Expansions
12.1.2.4 MnM view
12.1.2.4.1 Right to win
12.1.2.4.2 Strategic choices
12.1.2.4.3 Weaknesses & competitive threats
12.1.3 SOLVENTUM CORPORATION
12.1.3.1 Business overview
12.1.3.2 Products offered
12.1.3.3 Recent developments
12.1.3.3.1 Product launches
12.1.3.3.2 Deals
12.1.3.4 MnM view
12.1.3.4.1 Right to win
12.1.3.4.2 Strategic choices
12.1.3.4.3 Weaknesses & competitive threats
12.1.4 DENTSPLY SIRONA
12.1.4.1 Business overview
12.1.4.2 Products offered
12.1.4.3 Recent developments
12.1.4.3.1 DEALS
12.1.4.4 MnM view
12.1.4.4.1 Right to win
12.1.4.4.2 Strategic choices
12.1.4.4.3 Weaknesses & competitive threats
12.1.5 INSTITUT STRAUMANN AG
12.1.5.1 Business overview
12.1.5.2 Products offered
12.1.5.3 Recent developments
12.1.5.3.1 Deals
12.1.5.4 MnM view
12.1.5.4.1 Right to win
12.1.5.4.2 Strategic choices
12.1.5.4.3 Weaknesses & competitive threats
12.1.6 AMERICAN ORTHODONTICS
12.1.6.1 Business overview
12.1.6.2 Products offered
12.1.6.3 Recent developments
12.1.6.3.1 Deals
12.1.6.3.2 Expansions
12.1.7 HENRY SCHEIN
12.1.7.1 Business overview
12.1.7.2 Products offered
12.1.7.3 Recent developments
12.1.7.3.1 Product launches
12.1.7.3.2 Deals
12.1.8 ROCKY MOUNTAIN ORTHODONTICS
12.1.8.1 Business overview
12.1.8.2 Products offered
12.1.9 G&H ORTHODONTICS
12.1.9.1 Business overview
12.1.9.2 Products offered
12.1.10 DENTAURUM GMBH & CO. KG
12.1.10.1 Business overview
12.1.10.2 Products offered
12.1.11 TP ORTHODONTICS, INC.
12.1.11.1 Business overview
12.1.11.2 Products offered
12.1.12 GREAT LAKES DENTAL TECHNOLOGIES
12.1.12.1 Business overview
12.1.12.2 Products offered
12.1.13 DB ORTHODONTICS LIMITED
12.1.13.1 Business overview
12.1.13.2 Products offered
12.1.14 MORELLI ORTODONTIA
12.1.14.1 Business overview
12.1.14.2 Products offered
12.1.15 ULTRADENT PRODUCTS INC.
12.1.15.1 Business overview
12.1.15.2 Products offered
12.1.16 ADITEK ORTHODONTICS
12.1.16.1 Business overview
12.1.16.2 Products offered
12.1.17 MATT ORTHODONTICS
12.1.17.1 Business overview
12.1.17.2 Products offered
12.1.18 JJORTHO
12.1.18.1 Business overview
12.1.18.2 Products offered
12.1.19 SINO ORTHO LIMITED
12.1.19.1 Business overview
12.1.19.2 Products offered
12.1.20 JISCOP
12.1.20.1 Business overview
12.1.20.2 Products offered
12.2 OTHER PLAYERS
12.2.1 MODERN ORTHODONTICS
12.2.2 FORESTADENT BERNHARD FЦRSTER GMBH
12.2.3 ASTAR ORTHODONTICS INC.
12.2.4 ORTHO CAPS GMBH
12.2.5 TOMY INC.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED & REGIONAL SCOPE
1.3.2 INCLUSIONS & EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 UNIT CONSIDERED
1.6 KEY STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.3 MARKET BREAKDOWN & DATA TRIANGULATION
2.4 MARKET SHARE ESTIMATION
2.5 STUDY ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.6.1 METHODOLOGY-RELATED LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ORTHODONTIC SUPPLIES MARKET OVERVIEW
4.2 ASIA PACIFIC: ORTHODONTIC SUPPLIES MARKET, BY PRODUCT AND COUNTRY (2024)
4.3 ORTHODONTIC SUPPLIES MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
4.4 ORTHODONTIC SUPPLIES MARKET, BY REGION (2025?2030)
4.5 ORTHODONTIC SUPPLIES MARKET: DEVELOPED VS. EMERGING ECONOMIES
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing number of patients with malocclusions, jaw diseases,
tooth decay/tooth loss, and jaw pain
5.2.1.2 Increasing disposable incomes and expanding middle-class population in developing countries
5.2.1.3 Increasing awareness about advanced orthodontic treatments
5.2.1.4 Ongoing research and technological advancements in orthodontic products
5.2.2 RESTRAINTS
5.2.2.1 Risks and complications associated with orthodontic treatments
5.2.2.2 High cost of advanced orthodontic treatments in some nations
5.2.3 OPPORTUNITIES
5.2.3.1 Growth opportunities offered by emerging markets
5.2.3.2 Integration with digital technologies such as CAD/CAM and software
5.2.3.3 Increasing use of social media by patients and dental professionals
5.2.3.4 Direct-to-consumer orthodontics
5.2.3.5 Impact of DSOs on dental industry
5.2.4 CHALLENGES
5.2.4.1 Dearth of trained dental practitioners
5.3 REGULATORY ANALYSIS
5.3.1 REGULATORY LANDSCAPE
5.3.1.1 US
5.3.1.2 European Union
5.3.1.3 China
5.3.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.4 TECHNOLOGY ANALYSIS
5.4.1 KEY TECHNOLOGIES
5.4.1.1 Orthodontics
5.4.1.2 Artificial intelligence
5.4.2 COMPLEMENTARY TECHNOLOGIES
5.4.2.1 Orthodontic software platforms
5.4.3 ADJACENT TECHNOLOGIES
5.4.3.1 Virtual reality
5.5 VALUE CHAIN ANALYSIS
5.6 SUPPLY CHAIN ANALYSIS
5.7 TRADE ANALYSIS
5.7.1 IMPORT DATA FOR ORTHODONTIC SUPPLIES (HS CODE 9018)
5.7.2 EXPORT DATA FOR ORTHODONTIC SUPPLIES (HS CODE 9018)
5.8 PRICING ANALYSIS
5.8.1 AVERAGE SELLING PRICE OF ORTHODONTIC SUPPLIES, BY KEY PLAYER, 2023–2024
5.8.2 AVERAGE SELLING PRICE OF ORTHODONTIC SUPPLIES, BY COUNTRY, 2024
5.9 REIMBURSEMENT SCENARIO
5.10 PORTER’S FIVE FORCES ANALYSIS
5.10.1 THREAT OF NEW ENTRANTS
5.10.2 THREAT OF SUBSTITUTES
5.10.3 BARGAINING POWER OF SUPPLIERS
5.10.4 BARGAINING POWER OF BUYERS
5.10.5 INTENSITY OF COMPETITIVE RIVALRY
5.11 ADJACENT MARKETS FOR ORTHODONTIC SUPPLIES MARKET
5.12 PATENT ANALYSIS
5.13 ECOSYSTEM ANALYSIS
5.14 KEY CONFERENCES & EVENTS (2025–2026)
5.15 CASE STUDY ANALYSIS
5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES
5.17 KEY STAKEHOLDERS & BUYING CRITERIA
5.17.1 KEY STAKEHOLDERS
5.17.2 KEY BUYING CRITERIA
5.18 INVESTMENT & FUNDING SCENARIO
5.19 UNMET NEEDS ANALYSIS
5.20 IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON ORTHODONTIC SUPPLIES MARKET
5.21 IMPACT OF 2025 US TARIFFS
5.21.1 INTRODUCTION
5.21.2 KEY TARIFF RATES
5.21.3 PRICE IMPACT ANALYSIS
5.21.4 IMPACT ON END-USER INDUSTRIES
6 ORTHODONTIC SUPPLIES MARKET, BY PRODUCT
6.1 INTRODUCTION
6.2 REMOVABLE BRACES
6.2.1 GROWING DEMAND FOR INVISIBLE BRACES DUE TO AESTHETIC BENEFITS TO DRIVE GROWTH
6.3 FIXED BRACES
6.3.1 BRACKETS
6.3.1.1 Brackets, by type
6.3.1.1.1 Conventional brackets
6.3.1.1.1.1 Wide adoption in treating orthodontic ailments to drive market
6.3.1.1.2 Self-ligating brackets
6.3.1.1.2.1 Growing awareness of advantages to boost adoption
6.3.1.1.3 Lingual brackets
6.3.1.1.3.1 Increased efficiency and growing adoption to fuel growth
6.3.1.2 Brackets, by material
6.3.1.2.1 Metal brackets
6.3.1.2.1.1 High durability and increased potential in treatment of serious orthodontic cases to fuel demand
6.3.1.2.2 Ceramic brackets
6.3.1.2.2.1 Growth in cosmetic industry and rising awareness to boost market
6.3.2 ARCHWIRES
6.3.2.1 Beta titanium archwires
6.3.2.1.1 Low potential for hypersensitivity and excellent formability to increase usage
6.3.2.2 Nickel titanium archwires
6.3.2.2.1 Greater strength than other alloy wires to increase preference
6.3.2.3 Stainless steel archwires
6.3.2.3.1 Compatibility with metal and ceramic brackets to fuel demand
6.3.3 ANCHORAGE APPLIANCES
6.3.3.1 Bands & buccal tubes
6.3.3.1.1 Growing acceptance of buccal tubes in orthodontic treatments to accelerate adoption
6.3.3.2 Miniscrews
6.3.3.2.1 Growing availability of orthodontic miniscrews to fuel growth
6.3.4 LIGATURES
6.3.4.1 Elastomeric ligatures
6.3.4.1.1 Wide variety and low cost to boost adoption
6.3.4.2 Wire ligatures
6.3.4.2.1 High risk of laceration to affect adoption rate
6.4 ADHESIVES
6.4.1 COMPLICATIONS AND ALLERGIES DUE TO ADHESIVE COMPONENTS TO LIMIT GROWTH
6.5 ACCESSORIES
6.5.1 GROWING USE OF ACCESSORIES TO BOOST TREATMENT SUCCESS TO DRIVE ADOPTION
7 ORTHODONTIC SUPPLIES MARKET, BY PATIENT
7.1 INTRODUCTION
7.2 ADULTS
7.2.1 GROWING FOCUS ON FACIAL AESTHETICS TO DRIVE GROWTH
7.3 CHILDREN & TEENAGERS
7.3.1 HIGH PREVALENCE OF MALOCCLUSION AND RISING ADOPTION OF FIXED BRACES TO SUPPORT GROWTH
8 ORTHODONTIC SUPPLIES MARKET, BY DISTRIBUTION CHANNEL
8.1 INTRODUCTION
8.2 ECOMMERCE PLATFORMS
8.2.1 RISING ACCESSIBILITY & AFFORDABILITY OF ORTHODONTIC SUPPLIES TO FUEL GROWTH OF ECOMMERCE PLATFORMS
8.3 WHOLESALERS & DISTRIBUTORS
8.3.1 GROWING DEMAND FOR ORTHODONTIC SUPPLIES TO BOOST MARKET GROWTH
9 ORTHODONTIC SUPPLIES MARKET, BY END USER
9.1 INTRODUCTION
9.2 DENTAL HOSPITALS
9.2.1 INCREASING NUMBER OF DENTAL HOSPITALS IN EMERGING MARKETS
TO DRIVE MARKET GROWTH
9.3 DSOS & PRIVATE CLINICS
9.3.1 GROWING IMPACT OF DSOS TO BOOST GROWTH IN ORTHODONTIC
SUPPLIES MARKET
9.4 OTHER END USERS
10 ORTHODONTIC SUPPLIES MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
10.2.2 US
10.2.2.1 Rising number of patients for orthodontic treatment to drive growth
10.2.3 CANADA
10.2.3.1 Increasing number of orthodontic procedures among adults to support growth
10.3 EUROPE
10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
10.3.2 GERMANY
10.3.2.1 Germany to dominate market for orthodontic supplies in Europe
10.3.3 UK
10.3.3.1 Increased awareness of adult orthodontic options and social media to influence adult patients in country
10.3.4 FRANCE
10.3.4.1 Unfavorable reimbursement policies to restrain optimal growth potential
10.3.5 ITALY
10.3.5.1 Strategic collaborations among players and dental research organizations to boost market
10.3.6 SPAIN
10.3.6.1 Continuous investments by manufacturers to support growth
10.3.7 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
10.4.2 CHINA
10.4.2.1 Increasing prevalence of malocclusions and jaw diseases to boost demand for orthodontic supplies
10.4.3 INDIA
10.4.3.1 High prevalence of malocclusions among children to drive market
10.4.4 JAPAN
10.4.4.1 Growing penetration of well-established players to boost growth
10.4.5 AUSTRALIA
10.4.5.1 Government initiatives to increase awareness to favor market growth
10.4.6 SOUTH KOREA
10.4.6.1 Increasing patient population to drive demand for orthodontic treatment
10.4.7 REST OF ASIA PACIFIC
10.5 LATIN AMERICA
10.5.1 MACROECONOMIC OUTLOOK FOR LATIN AMERICA
10.5.2 BRAZIL
10.5.2.1 Rising demand for orthodontic treatment from young patients to boost growth
10.5.3 MEXICO
10.5.3.1 Large patient population to drive demand
10.5.4 REST OF LATIN AMERICA
10.6 MIDDLE EAST & AFRICA
10.6.1 LACK OF AWARENESS OF ORTHODONTIC TREATMENTS TO RESTRAIN MARKET GROWTH
10.6.2 MACROECONOMIC OUTLOOK FOR MIDDLE EAST & AFRICA
10.7 GCC COUNTRIES
10.7.1 INCREASE IN PATIENT POPULATION TO DRIVE MARKET GROWTH
10.7.2 MACROECONOMIC OUTLOOK FOR GCC COUNTRIES
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.2.1 OVERVIEW OF STRATEGIES ADOPTED BY PLAYERS IN ORTHODONTIC SUPPLIES MARKET
11.3 REVENUE ANALYSIS, 2022–2024
11.4 MARKET SHARE ANALYSIS, 2024
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
11.5.1 STARS
11.5.2 EMERGING LEADERS
11.5.3 PERVASIVE PLAYERS
11.5.4 PARTICIPANTS
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
11.5.5.1 Company footprint
11.5.5.2 Region footprint
11.5.5.3 Product footprint
11.5.5.4 Patient footprint
11.5.5.5 Distribution channel footprint
11.5.5.6 End-user footprint
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
11.6.1 PROGRESSIVE COMPANIES
11.6.2 RESPONSIVE COMPANIES
11.6.3 DYNAMIC COMPANIES
11.6.4 STARTING BLOCKS
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024
11.6.5.1 Detailed list of key startups/SMEs
11.6.5.2 Competitive benchmarking of key startups/SMEs
11.7 COMPANY VALUATION & FINANCIAL METRICS
11.7.1 FINANCIAL METRICS
11.7.2 COMPANY VALUATION
11.8 BRAND/PRODUCT COMPARISON
11.9 COMPETITIVE SCENARIO
11.9.1 PRODUCT LAUNCHES
11.9.2 DEALS
11.9.3 EXPANSIONS
12 COMPANY PROFILES
12.1 KEY PLAYERS
12.1.1 ALIGN TECHNOLOGY, INC.
12.1.1.1 Business overview
12.1.1.2 Products offered
12.1.1.3 Recent developments
12.1.1.3.1 Product launches
12.1.1.3.2 Deals
12.1.1.3.3 Expansions
12.1.1.4 MnM view
12.1.1.4.1 Right to win
12.1.1.4.2 Strategic choices
12.1.1.4.3 Weaknesses & competitive threats
12.1.2 ENVISTA HOLDINGS CORPORATION
12.1.2.1 Business overview
12.1.2.2 Products offered
12.1.2.3 Recent developments
12.1.2.3.1 Product launches
12.1.2.3.2 Deals
12.1.2.3.3 Expansions
12.1.2.4 MnM view
12.1.2.4.1 Right to win
12.1.2.4.2 Strategic choices
12.1.2.4.3 Weaknesses & competitive threats
12.1.3 SOLVENTUM CORPORATION
12.1.3.1 Business overview
12.1.3.2 Products offered
12.1.3.3 Recent developments
12.1.3.3.1 Product launches
12.1.3.3.2 Deals
12.1.3.4 MnM view
12.1.3.4.1 Right to win
12.1.3.4.2 Strategic choices
12.1.3.4.3 Weaknesses & competitive threats
12.1.4 DENTSPLY SIRONA
12.1.4.1 Business overview
12.1.4.2 Products offered
12.1.4.3 Recent developments
12.1.4.3.1 DEALS
12.1.4.4 MnM view
12.1.4.4.1 Right to win
12.1.4.4.2 Strategic choices
12.1.4.4.3 Weaknesses & competitive threats
12.1.5 INSTITUT STRAUMANN AG
12.1.5.1 Business overview
12.1.5.2 Products offered
12.1.5.3 Recent developments
12.1.5.3.1 Deals
12.1.5.4 MnM view
12.1.5.4.1 Right to win
12.1.5.4.2 Strategic choices
12.1.5.4.3 Weaknesses & competitive threats
12.1.6 AMERICAN ORTHODONTICS
12.1.6.1 Business overview
12.1.6.2 Products offered
12.1.6.3 Recent developments
12.1.6.3.1 Deals
12.1.6.3.2 Expansions
12.1.7 HENRY SCHEIN
12.1.7.1 Business overview
12.1.7.2 Products offered
12.1.7.3 Recent developments
12.1.7.3.1 Product launches
12.1.7.3.2 Deals
12.1.8 ROCKY MOUNTAIN ORTHODONTICS
12.1.8.1 Business overview
12.1.8.2 Products offered
12.1.9 G&H ORTHODONTICS
12.1.9.1 Business overview
12.1.9.2 Products offered
12.1.10 DENTAURUM GMBH & CO. KG
12.1.10.1 Business overview
12.1.10.2 Products offered
12.1.11 TP ORTHODONTICS, INC.
12.1.11.1 Business overview
12.1.11.2 Products offered
12.1.12 GREAT LAKES DENTAL TECHNOLOGIES
12.1.12.1 Business overview
12.1.12.2 Products offered
12.1.13 DB ORTHODONTICS LIMITED
12.1.13.1 Business overview
12.1.13.2 Products offered
12.1.14 MORELLI ORTODONTIA
12.1.14.1 Business overview
12.1.14.2 Products offered
12.1.15 ULTRADENT PRODUCTS INC.
12.1.15.1 Business overview
12.1.15.2 Products offered
12.1.16 ADITEK ORTHODONTICS
12.1.16.1 Business overview
12.1.16.2 Products offered
12.1.17 MATT ORTHODONTICS
12.1.17.1 Business overview
12.1.17.2 Products offered
12.1.18 JJORTHO
12.1.18.1 Business overview
12.1.18.2 Products offered
12.1.19 SINO ORTHO LIMITED
12.1.19.1 Business overview
12.1.19.2 Products offered
12.1.20 JISCOP
12.1.20.1 Business overview
12.1.20.2 Products offered
12.2 OTHER PLAYERS
12.2.1 MODERN ORTHODONTICS
12.2.2 FORESTADENT BERNHARD FЦRSTER GMBH
12.2.3 ASTAR ORTHODONTICS INC.
12.2.4 ORTHO CAPS GMBH
12.2.5 TOMY INC.
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
