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Eye Tracking Market by Offering (Hardware, Software, and Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, Human Behavior & Market Research,), Vertical, and Geography - Global Forecast to 2025

January 2020 | 165 pages | ID: EF5662A3EDBEN
MarketsandMarkets

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Rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices drive market growth

The eye tracking market is expected to grow at a CAGR of 26.1% from 2020 to 2025, to reach USD 1,786 million by 2025 from USD 560 million in 2020. The rising adoption of eye tracking technology for personalized advertisements and consumer research and surging demand for eye tracking-based assistive communication devices are key driving factors for the eye tracking market growth. However, the lack of technological standardization and the high cost of equipment are a few of the factors hindering the growth of the eye tracking market.

Assistive Communication application to dominate eye tracking market, in terms of size, during forecast period

The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. The eye tracking market for the assistive communication application is expected to hold a dominant position during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology drive the market for this segment.

Remote eye tracking segment to hold largest share of eye tracking market from 2020 to 2025

In terms of market size, the remote eye tracking segment is expected to dominate the eye tracking market during the forecast period and is likely to witness significant growth in the said market during the forecast period. Remote eye tracking devices are easily configurable and are usually cheaper than mobile eye tracking devices. This is one of the key factors that has led to the dominating position of this segment in the eye tracking market. Healthcare & research labs, retail & advertisement, and automotive & transportation are a few of the major verticals, which are generating high demand for remote eye tracking devices.

APAC to witness highest growth in market during forecast period

APAC is expected to witness the highest growth in the eye tracking market during the forecast period. A number of untapped verticals and applications; and growing awareness about eye tracking technology are expected to contribute to the fast growth of the eye tracking market in the region. Consumer electronics and automotive verticals are expected to demonstrate higher growth compared with other verticals in the region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key officials in the eye tracking market. Following is the breakup of the profiles of primary participants for the report.
  • By Company Type: Tier 1 – 35 %, Tier 2 – 45%, and Tier 3 – 20%
  • By Designation: C-Level Executives – 35%, Managers – 25%, and Others – 40%
  • By Region: Americas – 45%, Europe – 20%, APAC – 30%, and RoW – 5%
The report profiles key players in the eye tracking market and analyzes their market rankings. Players profiled in this report are Tobii (Sweden), EyeTracking (US), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), EyeTech Digital Systems (US), LC Technologies (US), Ergoneers (Germany), ISCAN (US), Pupil Labs (Germany), iMotions (Denmark), Converus (US), Mirametrix (Canada), Beijing 7invensun Technology (China), Gazepoint (Canada), EyeSee (Belgium), alea technologies (Germany), Irisbond (Spain), and Lumen Research (UK).

Research Coverage

This report segments the eye tracking market by offering, tracking type, application, vertical, and geography. It also describes major drivers, restraints, challenges, and opportunities pertaining to this market, as well as includes the value chain and market ranking analysis.

Reasons to Buy This Report

The report will help leaders/new entrants in the eye tracking market in the following ways:

1. The report segments the eye tracking market comprehensively and provides the closest market size estimation for all subsegments across regions.
2. The report will help stakeholders understand the pulse of the market and provide them with information on key drivers, restraints, challenges, and opportunities pertaining to the eye tracking market.
3. The report will help stakeholders understand their competitors better and gain insights to improve their position in the eye tracking market. The competitive landscape section describes the competitor ecosystem.
1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 DEFINITION
  1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 GEOGRAPHIC SCOPE
  1.3.3 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 Secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key data from primary sources
    2.1.2.2 Key industry insights
    2.1.2.3 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
    2.2.1.1 Approach for arriving at market share by bottom-up approach
  2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 ASSUMPTIONS FOR RESEARCH STUDY
  2.4.1 SPECIFIC FACTORS CONSIDERED WHILE ESTIMATING AND PROJECTING MARKET SIZE

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN EYE-TRACKING MARKET
4.2 EYE-TRACKING MARKET, BY TRACKING TYPE
4.3 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY AND VERTICAL
4.4 EYE-TRACKING MARKET, BY APPLICATION
4.5 EYE-TRACKING MARKET, BY COUNTRY (2020)

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Increasing demand for eye-tracking based assistive communication devices
    5.2.1.2 Rising adoption of eye-tracking technology in advertisement and consumer research
    5.2.1.3 Increasing penetration of eye-tracking technology in automotive and transportation industry especially in driver monitoring systems
  5.2.2 RESTRAINTS
    5.2.2.1 Growth in gesture recognition market
  5.2.3 OPPORTUNITIES
    5.2.3.1 Penetration of eye-tracking technology in AR/VR devices
    5.2.3.2 Integration of consumer electronics devices with eye-tracking technology
    5.2.3.3 Rise in demand for eye-tracking technology in emerging regions
  5.2.4 CHALLENGES
    5.2.4.1 Lack of technological standardization
    5.2.4.2 High-cost of eye-tracking systems hinder its penetration in high volume applications
5.3 VALUE CHAIN ANALYSIS
5.4 USE CASES
  5.4.1 TOBII AND PRC-SALTILLO WORKED TOGETHER ON LOOK EYE TRACKER
  5.4.2 TOBII AND RIGHTEYE COLLABORATED TO HELP HEALTHCARE PROFESSIONALS AND PERFORMANCE SPECIALISTS FOR BETTER TREATMENT OF THEIR PATIENTS AND CLIENTS
  5.4.3 LOOXID LABS COMBINED VR HEADSET WITH EYE-TRACKING AND EEG SENSORS WHICH HELPS RESEARCHERS EASILY INTEGRATE VR INTO THEIR RESEARCH
  5.4.4 LUMEN RESEARCH THROUGH EYE-TRACKING TECHNOLOGY HELPED BRITISH GAS IN ENHANCING THEIR DIGITAL DISPLAY ADVERTISING

6 EYE-TRACKING MARKET, BY OFFERING

6.1 INTRODUCTION
6.2 HARDWARE
  6.2.1 REMOTE EYE TRACKERS DOMINATE EYE-TRACKING MARKET FOR HARDWARE
6.3 SOFTWARE
  6.3.1 EYE-TRACKING MARKET FOR SOFTWARE IS EXPECTED TO GROW AT HIGHEST RATE
6.4 RESEARCH & CONSULTING SERVICES
  6.4.1 WITH ADVANCEMENT AND GROWING POPULARITY OF EYE-TRACKING TECHNOLOGY DEMAND FOR THIS TECHNOLOGY BASED RESEARCH & CONSULTING SERVICES IS ON RISE

7 EYE-TRACKING MARKET, BY TRACKING TYPE

7.1 INTRODUCTION
7.2 REMOTE TRACKING
  7.2.1 HARDWARE SEGMENT IS DOMINATING IN REMOTE EYE-TRACKING MARKET
7.3 MOBILE TRACKING
  7.3.1 FREEDOM OF MOVEMENT OFFERED BY MOBILE EYE TRACKERS IS KEY DRIVING FACTOR FOR MOBILE EYE-TRACKING MARKET

8 EYE-TRACKING MARKET, BY APPLICATION

8.1 INTRODUCTION
8.2 ASSISTIVE COMMUNICATION
  8.2.1 ASSISTIVE COMMUNICATION TO GROW DUE TO INCREASED AWARENESS AND PRODUCT AFFORDABILITY
8.3 HUMAN BEHAVIOUR AND RESEARCH
  8.3.1 STUDY OF HUMAN BEHAVIOR AND RESEARCH USING EYE-TRACKING DEVICES HELPS MARKETERS TO INVEST CAREFULLY IN MARKETING PROGRAM
8.4 OTHER APPLICATIONS
  8.4.1 AR/VR
  8.4.2 AUTOMOTIVE VEHICLES
  8.4.3 CONSUMER APPLICATIONS

9 EYE-TRACKING MARKET, BY VERTICAL

9.1 INTRODUCTION
9.2 RETAIL AND ADVERTISEMENT
  9.2.1 EYE-TRACKING TECHNOLOGY HELPS IN CREATING TARGETED, FOCUSED, AND IMPACTFUL CONTENT
9.3 CONSUMER ELECTRONICS
  9.3.1 TECHNOLOGICAL ADVANCEMENT, PRICE REDUCTION, AND FAST ADOPTION OF EYE-TRACKING DEVICES PROPELLING THEIR USE IN CONSUMER ELECTRONIC PRODUCTS
9.4 HEALTHCARE & RESEARCH LABS
  9.4.1 ASSISTIVE COMMUNICATION MAKES MOST PROMINENT USE OF EYE-TRACKING TECHNOLOGY IN HEALTHCARE SEGMENT
9.5 GOVERNMENT, DEFENSE, AND AEROSPACE
  9.5.1 NORTH AMERICAN REGION ACCOUNTED FOR LARGEST SHARE OF EYE-TRACKING DEVICES IN GOVERNMENT, DEFENSE, AND AEROSPACE VERTICAL
9.6 AUTOMOTIVE & TRANSPORTATION
  9.6.1 AUTOMOTIVE COMPANIES ARE USING EYE-TRACKING DEVICES TO ENHANCE DRIVER SAFETY
9.7 OTHER VERTICALS

10 EYE-TRACKING MARKET, BY MOUNTING TYPE

10.1 INTRODUCTION
10.2 HEAD MOUNTED
10.3 WHEELCHAIR MOUNTED
10.4 TABLE/DEVICE MOUNTED

11 GEOGRAPHIC ANALYSIS

11.1 INTRODUCTION
11.2 NORTH AMERICA
  11.2.1 US
    11.2.1.1 US accounted for largest share of eye-tracking market in North America
  11.2.2 CANADA
    11.2.2.1 Retail & advertisement vertical is a key contributor to eye-tracking market in Canada
  11.2.3 MEXICO
    11.2.3.1 Increasing demand for assistive communication devices is driving growth of eye-tracking market in Mexico
11.3 EUROPE
  11.3.1 UK
    11.3.1.1 Increased awareness for assistive communication is one of the drivers for the growth of eye-tracking technology in healthcare & research labs vertical
  11.3.2 GERMANY
    11.3.2.1 Automotive & transportation vertical is significant contributor to growth of eye-tracking market in Germany
  11.3.3 FRANCE
    11.3.3.1 France to witness significant growth in eye-tracking market in Europe
  11.3.4 REST OF EUROPE
11.4 APAC
  11.4.1 CHINA
    11.4.1.1 China dominates eye-tracking market in APAC
  11.4.2 JAPAN
    11.4.2.1 Focus on improving driver safety drives growth of eye-tracking market in Japan
  11.4.3 SOUTH KOREA
    11.4.3.1 Consumer electronics is among key verticals contributing significantly toward growth of eye-tracking market in South Korea
  11.4.4 REST OF APAC
11.5 ROW
  11.5.1 SOUTH AMERICA
    11.5.1.1 South America contributes largest share in eye-tracking market in RoW
  11.5.2 MIDDLE EAST
    11.5.2.1 Consumer electronics vertical to grow at fastest CAGR in Middle East
  11.5.3 AFRICA
    11.5.3.1 Retail & advertisement is major contributor towards growth of eye-tracking market in Africa

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 MARKET RANKING ANALYSIS: EYE-TRACKING MARKET
12.3 COMPETITIVE LEADERSHIP MAPPING
  12.3.1 VISIONARY LEADERS
  12.3.2 DYNAMIC DIFFERENTIATORS
  12.3.3 INNOVATORS
  12.3.4 EMERGING COMPANIES
12.4 COMPETITIVE BENCHMARKING
  12.4.1 STRENGTH OF PRODUCT PORTFOLIO (20 PLAYERS)
  12.4.2 BUSINESS STRATEGY EXCELLENCE (20 PLAYERS)
12.5 COMPETITIVE SITUATIONS AND TRENDS
  12.5.1 PRODUCT LAUNCHES & DEVELOPMENTS
  12.5.2 EXPANSIONS & ACQUISITIONS
  12.5.3 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS

13 COMPANY PROFILES

(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 KEY PLAYERS
  13.1.1 TOBII
  13.1.2 SEEING MACHINES
  13.1.3 SR RESEARCH
  13.1.4 EYETECH DIGITAL SYSTEMS
  13.1.5 SMART EYE
  13.1.6 EYETRACKING
  13.1.7 PRS IN VIVO
  13.1.8 LC TECHNOLOGIES
  13.1.9 ERGONEERS
  13.1.10 ISCAN
13.2 RIGHT-TO-WIN
13.3 OTHER COMPANIES
  13.3.1 PUPIL LABS
  13.3.2 IMOTIONS
  13.3.3 GAZEPOINT
  13.3.4 EYESEE
  13.3.5 CONVERUS
  13.3.6 MIRAMETRIX
  13.3.7 ALEA TECHNOLOGIES
  13.3.8 LUMEN
  13.3.9 IRISBOND
  13.3.10 BEIJING 7INVENSUN TECHNOLOGY
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

14 APPENDIX

14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS
14.6 AUTHOR DETAILS

LIST OF TABLES

TABLE 1 EYE-TRACKING MARKET, BY VALUE AND VOLUME, 2017–2025
TABLE 2 EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 3 EYE-TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 4 EYE-TRACKING MARKET FOR HARDWARE, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 5 EYE-TRACKING MARKET FOR SOFTWARE, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 6 EYE-TRACKING MARKET FOR SOFTWARE, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 7 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 8 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY APPLICATION, 2017–2025 (USD MILLION)
TABLE 9 EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 10 REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 11 REMOTE EYE-TRACKING MARKET, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 12 REMOTE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 13 REMOTE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 14 REMOTE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 15 REMOTE EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION)
TABLE 16 MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 17 MOBILE EYE-TRACKING MARKET, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 18 MOBILE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 19 MOBILE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 20 MOBILE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 21 MOBILE EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION)
TABLE 22 EYE-TRACKING MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
TABLE 23 ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 24 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 25 HUMAN BEHAVIOUR & MARKET RESEARCH IN EYE-TRACKING MARKET, BY TYPE, 2017–2025 (USD MILLION)
TABLE 26 OTHER APPLICATIONS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 27 EYE-TRACKING MARKET, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 28 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION)
TABLE 29 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 30 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 31 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 32 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD MILLION)
TABLE 33 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 34 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 35 RETAIL & ADVERTISEMENT IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 36 RETAIL & ADVERTISEMENT IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 37 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 38 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 39 CONSUMER ELECTRONICS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 40 CONSUMER ELECTRONICS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 41 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION)
TABLE 42 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 43 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 44 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 45 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 46 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 47 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 48 HEALTHCARE & RESEARCH LABS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 49 HEALTHCARE & RESEARCH LABS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 50 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY REGION, 2017-2025 (USD MILLION)
TABLE 51 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 52 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 53 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 54 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 55 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 56 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 57 GOVERNMENT, DEFENSE, AND AEROSPACE IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 58 GOVERNMENT, DEFENSE, AND AEROSPACE IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD THOUSAND)
TABLE 59 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 60 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 61 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, IN EUROPE, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 62 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, IN APAC, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 63 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, IN ROW, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 64 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 65 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 66 AUTOMOTIVE & TRANSPORTATION IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 67 AUTOMOTIVE & TRANSPORTATION IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD MILLION)
TABLE 68 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 69 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 70 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN EUROPE, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 71 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN APAC, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 72 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, IN ROW, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 73 OTHER VERTICALS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 74 OTHER VERTICALS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD THOUSAND)
TABLE 75 OTHER VERTICALS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD THOUSAND)
TABLE 76 OTHER VERTICALS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2025 (USD THOUSAND)
TABLE 77 OTHER VERTICALS IN EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 78 OTHER VERTICALS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 79 OTHER VERTICALS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 80 OTHER VERTICALS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD THOUSAND)
TABLE 81 OTHER VERTICALS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD THOUSAND)
TABLE 82 EYE-TRACKING MARKET, BY REGION, 2017–2025 (USD MILLION)
TABLE 83 EYE-TRACKING MARKET IN NORTH AMERICA, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 84 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 85 EYE-TRACKING MARKET IN NORTH AMERICA, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 86 EYE-TRACKING MARKET IN US, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 87 EYE-TRACKING MARKET IN CANADA, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 88 EYE-TRACKING MARKET IN MEXICO, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 89 EYE-TRACKING MARKET IN EUROPE, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 90 EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 91 EYE-TRACKING MARKET IN EUROPE, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 92 EYE-TRACKING MARKET IN UK, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 93 EYE-TRACKING MARKET IN GERMANY, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 94 EYE-TRACKING MARKET IN FRANCE, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 95 EYE-TRACKING MARKET IN REST OF EUROPE, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 96 EYE-TRACKING MARKET IN APAC, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 97 EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2025 (USD MILLION)
TABLE 98 EYE-TRACKING MARKET IN APAC, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 99 EYE-TRACKING MARKET IN CHINA, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 100 EYE-TRACKING MARKET IN JAPAN, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 101 EYE-TRACKING MARKET IN SOUTH KOREA, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 102 EYE-TRACKING MARKET IN REST OF APAC, BY VERTICAL, 2017–2025 (USD MILLION)
TABLE 103 EYE-TRACKING MARKET IN ROW, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 104 EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2025 (USD MILLION)
TABLE 105 EYE-TRACKING MARKET IN ROW, BY TRACKING TYPE, 2017–2025 (USD MILLION)
TABLE 106 EYE-TRACKING MARKET IN SOUTH AMERICA, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 107 EYE-TRACKING MARKET IN MIDDLE EAST, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 108 EYE-TRACKING MARKET IN AFRICA, BY VERTICAL, 2017–2025 (USD THOUSAND)
TABLE 109 PRODUCT LAUNCHES & DEVELOPMENTS, 2018–2019
TABLE 110 EXPANSIONS & ACQUISITIONS, 2018–2019
TABLE 111 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2018

LIST OF FIGURES

FIGURE 1 EYE-TRACKING MARKET SEGMENTATION
FIGURE 2 PROCESS FLOW: EYE-TRACKING MARKET SIZE ESTIMATION
FIGURE 3 EYE-TRACKING MARKET: RESEARCH DESIGN
FIGURE 4 EYE-TRACKING MARKET: BOTTOM-UP APPROACH
FIGURE 5 EYE-TRACKING MARKET: TOP-DOWN APPROACH
FIGURE 6 DATA TRIANGULATION
FIGURE 7 EYE-TRACKING MARKET, 2017–2025 (USD MILLION)
FIGURE 8 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE BY 2025
FIGURE 9 REMOTE EYE TRACKERS TO HOLD LARGEST SIZE OF EYE-TRACKING MARKET
BY 2025
FIGURE 10 ASSISTIVE COMMUNICATION TO ACCOUNT FOR LARGEST MARKET SIZE IN 2025
FIGURE 11 CONSUMER ELECTRONICS IS EXPECTED TO GROW AT FASTEST RATE DURING FORECAST PERIOD
FIGURE 12 NORTH AMERICA CAPTURED LARGEST SHARE OF EYE-TRACKING MARKET IN 2019
FIGURE 13 INCREASING ADOPTION OF EYE-TRACKING TECHNOLOGY IN APAC DRIVING MARKET GROWTH
FIGURE 14 MOBILE TYPE MARKET TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 15 RETAIL & ADVERTISEMENT VERTICAL TO HOLD LARGEST SHARE OF EYE-TRACKING MARKET IN NORTH AMERICA IN 2025
FIGURE 16 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION MARKET TO GROW AT SIGNIFICANT CAGR FROM 2020 TO 2025
FIGURE 17 US TO HOLD LARGEST SHARE OF EYE-TRACKING MARKET IN 2020
FIGURE 18 EYE-TRACKING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
FIGURE 19 IMPACT ANALYSIS: DRIVERS
FIGURE 20 IMPACT ANALYSIS: OPPORTUNITIES
FIGURE 21 IMPACT ANALYSIS: RESTRAINTS AND CHALLENGES
FIGURE 22 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING COMPONENT AND SYSTEM MANUFACTURING PHASES
FIGURE 23 EYE-TRACKING MARKET SEGMENTATION, BY OFFERING
FIGURE 24 MOBILE EYE-TRACKING SEGMENT TO WITNESS HIGH GROWTH IN EYE-TRACKING MARKET FOR SOFTWARE
FIGURE 25 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION TO DOMINATE IN EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES DURING FORECAST PERIOD
FIGURE 26 EYE-TRACKING MARKET SEGMENTATION, BY TRACKING TYPE
FIGURE 27 AUTOMOTIVE & TRANSPORTATION VERTICAL IS EXPECTED GROW AT HIGHEST CAGR IN REMOTE EYE-TRACKING MARKET DURING FORECAST PERIOD
FIGURE 28 CONSUMER ELECTRONICS VERTICAL IS EXPECTED TO GROW AT HIGHEST CAGR IN MOBILE EYE-TRACKING MARKET FOR HARDWARE DURING FORECAST PERIOD
FIGURE 29 EYE-TRACKING MARKET SEGMENTATION, BY APPLICATION
FIGURE 30 SOFTWARE IN HUMAN BEHAVIOR AND MARKET RESEARCH FOR EYE TRACKING IS EXPECTED TO GROW AT HIGHEST CAGR
FIGURE 31 HARDWARE SEGMENT TO DOMINATE EYE-TRACKING MARKET FOR OTHER APPLICATIONS
FIGURE 32 EYE-TRACKING MARKET SEGMENTATION, BY VERTICAL
FIGURE 33 CHINA IS EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING TECHNOLOGY FOR RETAIL & ADVERTISEMENT VERTICAL
FIGURE 34 MOBILE TRACKING SEGMENT IS EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS VERTICAL
FIGURE 35 APAC IS EXPECTED TO WITNESS FASTEST GROWTH IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS
FIGURE 36 NORTH AMERICA ACCOUNTS FOR A MAJOR SHARE IN HEALTHCARE SECTOR
FIGURE 37 CHINA IS EXPECTED TO HOLD LARGEST SHARE IN EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS IN APAC DURING FORECAST PERIOD
FIGURE 38 HARDWARE IS IN HIGH DEMAND IN EYE-TRACKING MARKET IN GOVERNMENT, AEROSPACE, AND DEFENSE VERTICAL
FIGURE 39 US TO DOMINATE IN NORTH AMERICAN EYE-TRACKING MARKET FOR GOVERNMENT, AEROSPACE, AND DEFENSE VERTICAL
FIGURE 40 MIDDLE EAST EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE IN ROW
FIGURE 41 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST SHARE IN MOBILE EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION VERTICAL DURING FORECAST PERIOD
FIGURE 42 NEW DEVELOPMENTS IN AUTOMOTIVE SECTOR CAN ATTRIBUTE TO GROWTH OF EYE-TRACKING MARKET IN CHINA
FIGURE 43 APAC IS EXPECTED TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR OTHER VERTICALS
FIGURE 44 MIDDLE EAST IS PROJECTED TO BE FASTEST-GROWING MARKET IN ROW
FIGURE 45 EYE-TRACKING MARKET, BY MOUNTING TYPE
FIGURE 46 EYE-TRACKING MARKET IN CHINA TO WITNESS HIGHEST CAGR DURING
FORECAST PERIOD
FIGURE 47 SNAPSHOT OF EYE-TRACKING MARKET IN NORTH AMERICA
FIGURE 48 SNAPSHOT OF EYE-TRACKING MARKET IN EUROPE
FIGURE 49 SNAPSHOT OF EYE-TRACKING MARKET IN APAC
FIGURE 50 MARKET RANKING OF KEY PLAYERS IN EYE-TRACKING MARKET, 2019
FIGURE 51 EYE-TRACKING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
FIGURE 52 TOBII: COMPANY SNAPSHOT
FIGURE 53 SEEING MACHINES: COMPANY SNAPSHOT
FIGURE 54 SMART EYE: COMPANY SNAPSHOT


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