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Emerging Asia-Pacific Markets for Hearing Aids and Audiology Devices

April 2013 | 141 pages | ID: EE5381BEF8AEN
iData Research Inc.

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The total market for hearing devices comprised the wholesale and retail markets for hearing aids, as well as the cochlear implant markets, in India and China. Both India and China are rapidly developing countries, as well as the world’s two largest countries by population. Both population size and strong economic development are strong growth drivers in these markets.

The hearing aid usage penetration rate in the emerging markets region is very low, by the standards set by the U.S. and Western Europe. Low penetration rates, fast developing economies and health care sectors in tandem with massive populations combine to create an environment with tremendous growth potential. Despite obstacles to be overcome, further hearing aids penetration will burgeon into a newly created avenue of growth for the market. The penetration rate of hearing aids in the Chinese market is approximately 25% greater than the penetration rate in the Indian market. The difference in penetration rates is due in large part to comparatively favorable reimbursement policies and distribution conditions, coupled with higher average income levels that are prevalent in China.
EXECUTIVE SUMMARY

1.1 TOTAL MARKET FOR HEARING DEVICES
1.2 PENETRATION RATES BY COUNTRY
1.3 MARKET FOR HEARING DEVICES BY SEGMENT
1.4 UNITS SOLD BY STYLE
1.5 UNITS SOLD BY BATTERY SIZE
1.6 UNITS SOLD BY CIRCUIT TYPE
1.7 MARKET FOR COCHLEAR IMPLANTS
1.8 COMPETITIVE ANALYSIS

RESEARCH METHODOLOGY

2.1 RESEARCH SCOPE
2.2 IDATA’S 9-STEP METHODOLOGY
  Step 1: Project Initiation & Team Selection
  Step 2: Prepare Data Systems and Perform Secondary Research
  Step 3: Preparation for Interviews & Questionnaire Design
  Step 4: Performing Primary Research
  Step 5: Research Analysis: Establishing Baseline Estimates
  Step 6: Market Forecast and Analysis
  Step 7: Identify Strategic Opportunities
  Step 8: Final Review and Market Release
  Step 9: Customer Feedback and Market Monitoring

EMERGING ASIA-PACIFIC MARKETS FOR HEARING DEVICES

3.1 INTRODUCTION
  3.1.1 Types of Hearing Loss
  3.1.2 Standard Hearing Aids
  3.1.3 Hearing Aid Styles
    3.1.3.1 Traditional Behind-The-Ear (BTE)
    3.1.3.2 Receiver-In-The-Canal (RIC)
    3.1.3.3 Open-Fit Devices
    3.1.3.4 Traditional In-The-Ear (ITE)
    3.1.3.5 In-The-Canal (ITC)
    3.1.3.6 Completely-In-The-Canal (CIC)
    3.1.3.7 Body Hearing Aid
  3.1.4 Hearing Aids by Circuit Type
    3.1.4.1 Non-Programmable Analog Hearing Aids
    3.1.4.2 Basic DSP Hearing Aids
    3.1.4.3 Economy DSP Hearing Aids
    3.1.4.4 Mid-Level DSP Hearing Aids
    3.1.4.5 Premium DSP Hearing Aids
  3.1.5 Hearing Aid by Battery Size
  3.1.6 Cochlear Implants
3.2 CURRENCY EXCHANGE RATES
3.3 POPULATION STATISTICS
3.4 MARKET OVERVIEW
3.5 MARKET BY SEGMENT
3.6 HEARING AID MARKET
  3.6.1 Wholesale Hearing Aid Market
  3.6.2 Retail Hearing Aid Market
3.7 PENETRATION RATES BY COUNTRY
3.8 UNIT ANALYSIS
  3.8.1 Units Sold by Style
  3.8.2 Units Sold by Battery Size
  3.8.3 Units Sold by Circuit Type
3.9 COCHLEAR IMPLANT MARKET
3.10 DRIVERS AND LIMITERS
  3.10.1 Market Drivers
  3.10.2 Market Limiters
3.11 COMPETITIVE ANALYSIS
3.12 MERGERS AND ACQUISITIONS

COUNTRY PROFILES

4.1 INTRODUCTION
  4.1.1 Population
  4.1.2 GDP per Capita
  4.1.3 Hearing Aid Penetration Rate
  4.1.4 Price Index
4.2 CHINA
4.3 INDIA

CHINESE MARKET FOR HEARING DEVICES

5.1 INTRODUCTION
  5.1.1 Reimbursement Policies
  5.1.2 Industry Structure
5.2 POPULATION STATISTICS
5.3 MARKET ANALYSIS AND FORECAST
  5.3.1 Wholesale Hearing Aid Market
  5.3.2 Retail Hearing Aid Market
5.4 UNIT ANALYSIS
  5.4.1 Units Sold by Style
  5.4.2 Units Sold by Battery Size
  5.4.3 Units Sold by Circuit Type
    5.4.3.1 Non-Programmable Analog Hearing Aids
    5.4.3.2 Basic DSP Hearing Aids
    5.4.3.3 Economy DSP Hearing Aids
    5.4.3.4 Mid-Level DSP Hearing Aids
    5.4.3.5 Premium DSP Hearing Aids
5.5 DRIVERS AND LIMITERS: HEARING AID MARKET
  5.5.1 Market Drivers
  5.5.2 Market Limiters
5.6 COMPETITIVE ANALYSIS: HEARING AID MARKET
  5.6.1 Wholesale Hearing Aid Market
  5.6.2 Retail Hearing Aid Market
5.7 COCHLEAR IMPLANT MARKET
5.8 DRIVERS AND LIMITERS: COCHLEAR IMPLANT MARKET
  5.8.1 Market Drivers
  5.8.2 Market Limiters
5.9 COMPETITIVE ANALYSIS: COCHLEAR IMPLANT MARKET

INDIAN MARKET FOR HEARING DEVICES

6.1 INTRODUCTION
  6.1.1 Reimbursement Policies
  6.1.2 Industry Structure
6.2 POPULATION STATISTICS
6.3 MARKET ANALYSIS AND FORECAST
  6.3.1 Wholesale Hearing Aid Market
  6.3.2 Retail Hearing Aid Market
6.4 UNIT ANALYSIS
  6.4.1 Units Sold by Style
  6.4.2 Units Sold by Battery Size
  6.4.3 Units Sold by Circuit Type
    6.4.3.1 Non-Programmable Analog Hearing Aids
    6.4.3.2 Basic DSP Hearing Aids
    6.4.3.3 Economy DSP Hearing Aids
    6.4.3.4 Mid-Level DSP Hearing Aids
    6.4.3.5 Premium DSP Hearing Aids
6.5 DRIVERS AND LIMITERS: HEARING AID MARKET
  6.5.1 Market Drivers
  6.5.2 Market Limiters
6.6 COMPETITIVE ANALYSIS: HEARING AID MARKET
  6.6.1 Wholesale Hearing Aid Market
  6.6.2 Retail Hearing Aid Market
6.7 COCHLEAR IMPLANT MARKET
6.8 DRIVERS AND LIMITERS: COCHLEAR IMPLANT MARKET
  6.8.1 Market Drivers
  6.8.2 Market Limiters
6.9 COMPETITIVE ANALYSIS: COCHLEAR IMPLANT MARKET

ABBREVIATIONS

LIST OF CHARTS

Chart 1 1: Total Hearing Device Market, China and India, 2009 – 2019
Chart 1 2: Penetration Rates by Country, Hearing Aid Market, China and India, 2012 – 2015
Chart 1 3: Hearing Device Market by Segment, China and India, 2012
Chart 1 4: Units Sold by Style, Hearing Aid Market, China and India, 2012 – 2015
Chart 1 5: Hearing Aids Sold by Battery Size, China and India, 2013 – 2016
Chart 1 6: Hearing Aids Sold by Circuit Type, China and India, 2016 – 2019
Chart 1 7: Cochlear Implant Market, China and India, 2012 and 2015
Chart 1 8: Leading Competitors, Hearing Device Market, China and India, 2012
Chart 3 1: Total Number of Hearing Aids (Installed Base), China and India, 2009 – 2019
Chart 3 2: Total Hearing Device Market by Country, China and India, 2009 – 2019
Chart 3 3: Total Hearing Device Market by Segment, China and India, 2009 – 2019
Chart 3 4: Wholesale Hearing Aid Market, China and India, 2009 – 2019
Chart 3 5: Retail Hearing Aid Market, China and India, 2009 – 2019
Chart 3 6: Penetration Rates by Country, Hearing Aid Market, China and India, 2012
Chart 3 7: Units Sold by Style, Hearing Aid Market, China and India, 2009 – 2019
Chart 3 8: Unit Share by Battery Size, Hearing Aid Market, China and India, 2009 – 2019
Chart 3 9: Unit Share by Circuit Type, Hearing Aid Market, China and India, 2009 – 2019
Chart 3 10: Cochlear Implant Market, China and India, 2009 – 2019
Chart 3 11: Leading Competitors, Hearing Device Market, China and India, 2012
Chart 4 1: Country Statistics, China, 2012
Chart 4 2: Country Statistics, India, 2012
Chart 5 1: Total Number of Hearing Aids (Installed Base), China, 2009 – 2019
Chart 5 2: Wholesale Hearing Aid Market, China, 2009 – 2019
Chart 5 3: Retail Hearing Aid Market, China, 2009 – 2019
Chart 5 4: Units Sold by Style, Hearing Aid Market, China, 2009 – 2019
Chart 5 5: Unit Share by Battery Size, Hearing Aid Market, China, 2009 – 2019
Chart 5 6: Unit Share by Circuit Type, Hearing Aid Market, China, 2009 – 2019
Chart 5 7: Leading Competitors, Wholesale Hearing Aid Market, China, 2012
Chart 5 8: Leading Competitors, Retail Hearing Aid Market, China, 2012
Chart 5 9: Cochlear Implant Market, China, 2009 – 2019
Chart 5 10: Leading Competitors, Cochlear Implant Market, China, 2012
Chart 6 1: Total Number of Hearing Aids (Installed Base), India, 2009 – 2019
Chart 6 2: Wholesale Hearing Aid Market, India, 2009 – 2019
Chart 6 3: Retail Hearing Aid Market, India, 2009 – 2019
Chart 6 4: Units Sold by Style, Hearing Aid Market, India, 2009 – 2019
Chart 6 5: Unit Share by Battery Size, India, 2009 – 2019
Chart 6 6: Unit Share by Circuit Type, Hearing Aid Market, India, 2009 – 2019
Chart 6 7: Leading Competitors, Wholesale Hearing Aid Market, India, 2012
Chart 6 8: Leading Competitors, Retail Hearing Aid Market, India, 2012
Chart 6 9: Cochlear Implant Market, India, 2009 – 2019
Chart 6 10: Leading Competitors, Cochlear Implant Market, India, 2012

LIST OF FIGURES

Figure 3 1: Exchange Rates Between Selected Currencies and the U.S. Dollar, 2012
Figure 3 2: Population Statistics, Hearing Aid Market, China and India, 2009 – 2019
Figure 3 3: Total Hearing Device Market by Country, China and India, 2009 – 2019 (US$M)
Figure 3 4: Total Hearing Device Market by Segment, China and India, 2009 – 2019 (US$M)
Figure 3 5: Wholesale Hearing Aid Market, China and India, 2009 – 2019 (US$)
Figure 3 6: Retail Hearing Aid Market, China and India, 2009 – 2019 (US$)
Figure 3 7: Penetration Rates by Country, Hearing Aid Market, China and India, 2009 – 2019
Figure 3 8: Units Sold by Style, Hearing Aid Market, China and India, 2009 – 2019
Figure 3 9: Units Sold by Battery Size, Hearing Aid Market, China and India, 2009 – 2019
Figure 3 10: Units Sold by Circuit Type, Hearing Aid Market, China and India, 2009 – 2019
Figure 3 11: Cochlear Implant Market, China and India, 2009 – 2019 (US$)
Figure 3 12: Drivers and Limiters, Hearing Device Market, China and India, 2012
Figure 3 13: Leading Competitors, Hearing Device Market by Segment, China and India, 2012
Figure 3 14: Leading Competitors, Hearing Device Market by Country, China and India, 2012
Figure 4 1: Population, China and India, 2012
Figure 4 2: GDP per Capita, China and India, 2012
Figure 4 3: Hearing Aid Penetration Rate, China and India, 2012
Figure 4 4: Retail Price Indices for Hearing Aids, China and India, 2012
Figure 5 1: Population Statistics, Hearing Aid Market, China, 2009 – 2019
Figure 5 2: Wholesale Hearing Aid Market, China, 2009 – 2019 (US$)
Figure 5 3: Wholesale Hearing Aid Market, China, 2009 – 2019 (CNҐ)
Figure 5 4: Retail Hearing Aid Market, China, 2009 – 2019 (US$)
Figure 5 5: Retail Hearing Aid Market, China, 2009 – 2019 (CNҐ)
Figure 5 6: Units Sold by Style, Hearing Aid Market, China, 2009 – 2019
Figure 5 7: Units Sold by Battery Size, Hearing Aid Market, China, 2009 – 2019
Figure 5 8: Units Sold by Circuit Type, Hearing Aid Market, China, 2009 – 2019
Figure 5 9: Drivers and Limiters, Hearing Aid Market, China, 2012
Figure 5 10: Leading Competitors, Wholesale Hearing Aid Market, China, 2012
Figure 5 11: Leading Competitors, Retail Hearing Aid Market, China, 2012
Figure 5 12: Cochlear Implant Market, China, 2009 – 2019 (US$)
Figure 5 13: Cochlear Implant Market, China, 2009 – 2019 (CNҐ)
Figure 5 14: Drivers and Limiters, Cochlear Implant Market, China, 2012
Figure 5 15: Leading Competitors, Cochlear Implant Market, China, 2012
Figure 6 1: Population Statistics, Hearing Aid Market, India, 2009 – 2019
Figure 6 2: Wholesale Hearing Aid Market, India, 2009 – 2019 (US$)
Figure 6 3: Wholesale Hearing Aid Market, India, 2009 – 2019 (INR)
Figure 6 4: Retail Hearing Aid Market, India, 2009 – 2019 (US$)
Figure 6 5: Retail Hearing Aid Market, India, 2009 – 2019 (INR)
Figure 6 6: Units Sold by Style, Hearing Aid Market, India, 2009 – 2019
Figure 6 7: Units Sold by Battery Size, Hearing Aid Market, India, 2009 – 2019
Figure 6 8: Units Sold by Circuit Type, Hearing Aid Market, India, 2009 – 2019
Figure 6 9: Drivers and Limiters, Hearing Aid Market, India, 2012
Figure 6 10: Leading Competitors, Wholesale Hearing Aid Market, India, 2012
Figure 6 11: Leading Competitors, Retail Hearing Aid Market, India, 2012
Figure 6 12: Cochlear Implant Market, India, 2009 – 2019 (US$)
Figure 6 13: Cochlear Implant Market, India, 2009 – 2019 (INR)
Figure 6 14: Drivers and Limiters, Cochlear Implant Market, India, 2012
Figure 6 15: Leading Competitors, Cochlear Implant Market, India, 2012


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