U.S. OTC Continuous Glucose Monitoring Devices Market Size, Share & Trends Analysis Report By Users (Non-Diabetic, Prediabetic, Diabetic), By Application (Lifestyle Wellness, Diabetes Monitoring), By Sales Channel, And Segment Forecasts, 2025 - 2033
Market Size & Trends
The U.S. OTC continuous glucose monitoring devices market size was estimated at USD 48.61 million in 2024 and is expected to reach USD 93.52 million by 2033, growing at a CAGR of 8.0% from 2025 to 2033. The rising adoption of lifestyle wellness devices, including continuous glucose monitoring (CGM) to ease diabetes management, and the easy access to wearable health tools are fueling demand. For instance, in 2024, more than 44% of American adults adopted wearable health tools for disease monitoring and management.
Additionally, in the coming 5 to 10 years, the adoption rate is expected to reach 50% among elderly Americans. The growing geriatric population and sedentary lifestyles contribute to the disease burden, imposing the development of advanced monitoring solutions such as CGM. Furthermore, expanding healthcare infrastructure and distribution of CGM devices through e-commerce without a prescription would ease accessibility. Technological advancements like sensor accuracy, app integration, and data sharing further support market growth across urban and semi-urban areas.
As of 2025, nearly 38 million American adults are diagnosed with diabetes, marking 11.5% of the total adult population in the U.S. Furthermore, around 97 million adults are prediabetic in the country. Obesity and a sedentary lifestyle are the major contributing factors to the prevalence of diabetes. Continued surge in type 2 diabetes cases and growing awareness of early diagnoses are likely to boost the demand for OTC CGM devices in the U.S.
Newly introduced OTC CGM devices are suggested to be used by type 2 diabetes that are not on insulin. As type 2 diabetes does not get the insurance for prescription CGM, OTC comes in as a help. OTC CGM sells at an affordable rate and without a prescription. Although the OTC CGMs are not covered by insurance, the HAS/FSA funds are generally accepted.
U.S. OTC Continuous Glucose Monitoring Devices Market Report Segmentation
This report forecasts revenue growth at country levels and analyzes the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. OTC continuous glucose monitoring devices market report based on user, application, and sales channel:
The U.S. OTC continuous glucose monitoring devices market size was estimated at USD 48.61 million in 2024 and is expected to reach USD 93.52 million by 2033, growing at a CAGR of 8.0% from 2025 to 2033. The rising adoption of lifestyle wellness devices, including continuous glucose monitoring (CGM) to ease diabetes management, and the easy access to wearable health tools are fueling demand. For instance, in 2024, more than 44% of American adults adopted wearable health tools for disease monitoring and management.
Additionally, in the coming 5 to 10 years, the adoption rate is expected to reach 50% among elderly Americans. The growing geriatric population and sedentary lifestyles contribute to the disease burden, imposing the development of advanced monitoring solutions such as CGM. Furthermore, expanding healthcare infrastructure and distribution of CGM devices through e-commerce without a prescription would ease accessibility. Technological advancements like sensor accuracy, app integration, and data sharing further support market growth across urban and semi-urban areas.
As of 2025, nearly 38 million American adults are diagnosed with diabetes, marking 11.5% of the total adult population in the U.S. Furthermore, around 97 million adults are prediabetic in the country. Obesity and a sedentary lifestyle are the major contributing factors to the prevalence of diabetes. Continued surge in type 2 diabetes cases and growing awareness of early diagnoses are likely to boost the demand for OTC CGM devices in the U.S.
Newly introduced OTC CGM devices are suggested to be used by type 2 diabetes that are not on insulin. As type 2 diabetes does not get the insurance for prescription CGM, OTC comes in as a help. OTC CGM sells at an affordable rate and without a prescription. Although the OTC CGMs are not covered by insurance, the HAS/FSA funds are generally accepted.
U.S. OTC Continuous Glucose Monitoring Devices Market Report Segmentation
This report forecasts revenue growth at country levels and analyzes the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. OTC continuous glucose monitoring devices market report based on user, application, and sales channel:
- User Outlook (Revenue, USD Million, 2021 - 2033)
- Non-diabetic
- Prediabetic
- Diabetic
- Application Outlook (Revenue, USD Million, 2021 - 2033)
- Lifestyle Wellness
- Diabetes Monitoring
- Sales Channel Outlook (Revenue, USD Million, 2021 - 2033)
- Company Website
- Retailers
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
CHAPTER 3. U.S. OTC CGM DEVICES MARKET VARIABLES, TRENDS, & SCOPE
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. U.S. OTC CGM Devices Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
CHAPTER 4. U.S. OTC CGM DEVICES MARKET: USER ESTIMATES & TREND ANALYSIS
4.1. Segment Dashboard
4.2. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market User Movement Analysis
4.3. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market Size & Trend Analysis, by User, 2024 to 2033 (USD Million)
4.4. Non-diabetic
4.4.1. Non-diabetic Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.5. Prediabetic
4.5.1. Prediabetic Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.6. Diabetic
4.6.1. Diabetic Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
CHAPTER 5. U.S. OTC CGM DEVICES MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
5.1. Segment Dashboard
5.2. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market Application Movement Analysis
5.3. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market Size & Trend Analysis, by Application, 2024 to 2033 (USD Million)
5.4. Lifestyle Wellness
5.4.1. Lifestyle wellness market revenue estimates and forecasts, 2021 - 2033 (USD Million)
5.5. Diabetes Monitoring
5.5.1. Diabetes monitoring market revenue estimates and forecasts, 2021 - 2033 (USD Million)
CHAPTER 6. U.S. OTC CGM DEVICES MARKET: SALES CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Segment Dashboard
6.2. U.S. OTC Continuous Glucose Monitoring Devices Market Sales Channel Movement Analysis
6.3. U.S. OTC Continuous Glucose Monitoring Devices Market Size & Trend Analysis, by Sales Channel, 2025 to 2033 (USD Million)
6.4. Company Website
6.4.1. Company website Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.5. Retailers
6.5.1. Retailers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
CHAPTER 7. COMPETITIVE LANDSCAPE
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Heat Map Analysis
7.4. Company Profiles
7.4.1. Abbott Laboratories
7.4.1.1. Company overview
7.4.1.2. Financial performance
7.4.1.3. Product benchmarking
7.4.1.4. Strategic initiatives
7.4.2. Dexcom Inc.
7.4.2.1. Company overview
7.4.2.2. Financial performance
7.4.2.3. Product benchmarking
7.4.2.4. Strategic initiatives
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
CHAPTER 3. U.S. OTC CGM DEVICES MARKET VARIABLES, TRENDS, & SCOPE
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. U.S. OTC CGM Devices Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
CHAPTER 4. U.S. OTC CGM DEVICES MARKET: USER ESTIMATES & TREND ANALYSIS
4.1. Segment Dashboard
4.2. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market User Movement Analysis
4.3. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market Size & Trend Analysis, by User, 2024 to 2033 (USD Million)
4.4. Non-diabetic
4.4.1. Non-diabetic Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.5. Prediabetic
4.5.1. Prediabetic Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
4.6. Diabetic
4.6.1. Diabetic Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
CHAPTER 5. U.S. OTC CGM DEVICES MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
5.1. Segment Dashboard
5.2. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market Application Movement Analysis
5.3. U.S. OTC Continuous Glucose Monitoring (CGM) Devices Market Size & Trend Analysis, by Application, 2024 to 2033 (USD Million)
5.4. Lifestyle Wellness
5.4.1. Lifestyle wellness market revenue estimates and forecasts, 2021 - 2033 (USD Million)
5.5. Diabetes Monitoring
5.5.1. Diabetes monitoring market revenue estimates and forecasts, 2021 - 2033 (USD Million)
CHAPTER 6. U.S. OTC CGM DEVICES MARKET: SALES CHANNEL ESTIMATES & TREND ANALYSIS
6.1. Segment Dashboard
6.2. U.S. OTC Continuous Glucose Monitoring Devices Market Sales Channel Movement Analysis
6.3. U.S. OTC Continuous Glucose Monitoring Devices Market Size & Trend Analysis, by Sales Channel, 2025 to 2033 (USD Million)
6.4. Company Website
6.4.1. Company website Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
6.5. Retailers
6.5.1. Retailers Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
CHAPTER 7. COMPETITIVE LANDSCAPE
7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Heat Map Analysis
7.4. Company Profiles
7.4.1. Abbott Laboratories
7.4.1.1. Company overview
7.4.1.2. Financial performance
7.4.1.3. Product benchmarking
7.4.1.4. Strategic initiatives
7.4.2. Dexcom Inc.
7.4.2.1. Company overview
7.4.2.2. Financial performance
7.4.2.3. Product benchmarking
7.4.2.4. Strategic initiatives
LIST OF TABLES
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 U.S. OTC continuous glucose monitoring devices by user, 2021 - 2033 (USD Million)
Table 4 U.S. OTC continuous glucose monitoring devices by application, 2021 - 2033 (USD Million)
Table 5 U.S. OTC continuous glucose monitoring devices by sales channel, 2021 - 2033 (USD Million)
Table 6 Participant’s overview
Table 7 Financial performance
Table 8 Key companies undergoing expansions
Table 09 Key companies undergoing acquisitions
Table 10 Key companies undergoing collaborations
Table 11 Key companies launching new products
Table 12 Key companies undergoing partnerships
Table 13 Key companies undertaking other strategies
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 U.S. OTC continuous glucose monitoring devices by user, 2021 - 2033 (USD Million)
Table 4 U.S. OTC continuous glucose monitoring devices by application, 2021 - 2033 (USD Million)
Table 5 U.S. OTC continuous glucose monitoring devices by sales channel, 2021 - 2033 (USD Million)
Table 6 Participant’s overview
Table 7 Financial performance
Table 8 Key companies undergoing expansions
Table 09 Key companies undergoing acquisitions
Table 10 Key companies undergoing collaborations
Table 11 Key companies launching new products
Table 12 Key companies undergoing partnerships
Table 13 Key companies undertaking other strategies
LIST OF FIGURES
Fig. 1 Information Procurement
Fig. 2 Primary Research Pattern
Fig. 3 Market Research Approaches
Fig. 4 Value Chain-Based Sizing & Forecasting
Fig. 5 Market Formulation & Validation
Fig. 6 U.S. OTC CGM devices market segmentation
Fig. 7 Market driver analysis (Current & future impact)
Fig. 8 Market restraint analysis (Current & future impact)
Fig. 9 SWOT Analysis, By Factor (Political & Legal, Economic and Technological)
Fig. 10 Porter’s Five Forces Analysis
Fig. 11 U.S. OTC continuous glucose monitoring devices user outlook key takeaways (USD Million)
Fig. 12 U.S. OTC continuous glucose monitoring devices market user movement analysis 2024 & 2033 (USD Million)
Fig. 13 Non-diabetic market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 14 Prediabetes market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 15 Diabetes market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 16 U.S. OTC continuous glucose monitoring devices application outlook key takeaways (USD Million)
Fig. 17 U.S. OTC continuous glucose monitoring devices market application movement analysis 2024 & 2033 (USD Million)
Fig. 18 Lifestyle wellness market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 19 Diabetes monitoring market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 20 U.S. OTC continuous glucose monitoring devices sales channel outlook key takeaways (USD Million)
Fig. 21 U.S. OTC continuous glucose monitoring devices sales channel analysis 2024 & 2033 (USD Million)
Fig. 22 Company website market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 23 Retailers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 24 Heat map analysis
Fig. 25 Market participant categorization
Fig. 26 U.S. OTC continuous glucose monitoring devices market share analysis, 2024
Fig. 27 Strategy framework
Fig. 1 Information Procurement
Fig. 2 Primary Research Pattern
Fig. 3 Market Research Approaches
Fig. 4 Value Chain-Based Sizing & Forecasting
Fig. 5 Market Formulation & Validation
Fig. 6 U.S. OTC CGM devices market segmentation
Fig. 7 Market driver analysis (Current & future impact)
Fig. 8 Market restraint analysis (Current & future impact)
Fig. 9 SWOT Analysis, By Factor (Political & Legal, Economic and Technological)
Fig. 10 Porter’s Five Forces Analysis
Fig. 11 U.S. OTC continuous glucose monitoring devices user outlook key takeaways (USD Million)
Fig. 12 U.S. OTC continuous glucose monitoring devices market user movement analysis 2024 & 2033 (USD Million)
Fig. 13 Non-diabetic market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 14 Prediabetes market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 15 Diabetes market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 16 U.S. OTC continuous glucose monitoring devices application outlook key takeaways (USD Million)
Fig. 17 U.S. OTC continuous glucose monitoring devices market application movement analysis 2024 & 2033 (USD Million)
Fig. 18 Lifestyle wellness market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 19 Diabetes monitoring market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 20 U.S. OTC continuous glucose monitoring devices sales channel outlook key takeaways (USD Million)
Fig. 21 U.S. OTC continuous glucose monitoring devices sales channel analysis 2024 & 2033 (USD Million)
Fig. 22 Company website market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 23 Retailers market revenue estimates and forecasts, 2021 - 2033 (USD Million)
Fig. 24 Heat map analysis
Fig. 25 Market participant categorization
Fig. 26 U.S. OTC continuous glucose monitoring devices market share analysis, 2024
Fig. 27 Strategy framework
