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U.S. Market For Professional Teeth Whitening And Power Toothbrushes - 2010-2020

March 2014 | 82 pages | ID: U4E13724087EN
iData Research Inc.

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Teeth whitening is the process of bleaching teeth in order to make them whiter and more presentable. The prevalence of teeth whitening in societies around the world has greatly increased in the recent years. The U.S. has long held superficial aesthetics in higher regard than many countries, and such aesthetic demand for teeth whitening will continue to drive demand in the market. Stained teeth can occur as people age, but some common foods, drinks and even medication can cause stains.

Various methods to make one’s teeth whiter exist and include in-office teeth whitening, take-home whitening, whitening strips, teeth whitening gels and teeth whitening toothpaste. When they were first introduced, professionally supervised in-office whitening catered mainly to celebrities who would spend thousands of dollars to create the perfect smile using cosmetic dentistry procedures. However, with the development and maturation of the teeth whitening market, the general consumer market has grown rapidly. It has become easier than ever for anyone to access and receive teeth whitening treatment, under professional supervision or otherwise.
RESEARCH METHODOLOGY

1.1 RESEARCH SCOPE
1.2 IDATA’S 9-STEP METHODOLOGY
  Step 1: Project Initiation & Team Selection
  Step 2: Prepare Data Systems and Perform Secondary Research
  Step 3: Preparation for Interviews & Questionnaire Design
  Step 4: Performing Primary Research
  Step 5: Research Analysis: Establishing Baseline Estimates
  Step 6: Market Forecast and Analysis
  Step 7: Identify Strategic Opportunities
  Step 8: Final Review and Market Release
  Step 9: Customer Feedback and Market Monitoring

U.S. DENTISTS AND DENTAL PRACTICES

2.1 NUMBER OF DENTISTS AND DENTAL PRACTICES
  2.1.1 Active Dentists
  2.1.2 Dental Practices
  2.1.3 Percentage of Practices that Offer Whitening

U.S. PROFESSIONAL TEETH WHITENING MARKET

3.1 INTRODUCTION
  3.1.1 Introduction
    3.1.1.1 In-Office Teeth Whitening
    3.1.1.2 Professional Take-Home Teeth Whitening
    3.1.1.3 Hydrogen Peroxide vs. Carbamide Peroxide
3.2 PROCEDURE NUMBERS
  3.2.1 Total Procedures
  3.2.2 In-Office Procedures
  3.2.3 Take-Home Procedures
3.3 MARKET OVERVIEW
3.4 MARKET ANALYSIS AND FORECAST
  3.4.1 Total Teeth Whitening Market
  3.4.2 In-Office Teeth Whitening Market
  3.4.3 Professional Take-Home Teeth Whitening Market
3.5 DRIVERS AND LIMITERS
  3.5.1 Market Drivers
    3.5.1.1 Primary Drivers
    3.5.1.2 Secondary Drivers
  3.5.2 Market Limiters
    3.5.2.1 Primary Limiters
    3.5.2.2 Secondary Limiters
3.6 BRAND SHARE ANALYSIS
  3.6.1 In-Office Products
    3.6.1.1 In-Office Teeth Whitening Market Share by Product
    3.6.1.2 Dentist Responses for In-Office Product Preference
  3.6.2 Take-Home Products
    3.6.2.1 Take-Home Teeth Whitening Market Share by Product
    3.6.2.2 Dentist Responses for Take-Home Product Preference
  3.6.3 Total Brand Share by Manufacturer

U.S. POWER TOOTHBRUSH MARKET

4.1 INTRODUCTION
4.2 MARKET OVERVIEW
4.3 MARKET ANALYSIS AND FORECAST
  4.3.1 Rechargeable Power Toothbrush Handle Market
  4.3.2 Battery Power Toothbrush Handle Market
  4.3.3 Replacement Brush Head Market
4.4 DRIVERS AND LIMITERS
  4.4.1 Market Drivers
    4.4.1.1 Primary Drivers
    4.4.1.2 Secondary Drivers
  4.4.2 Market Limiters
    4.4.2.1 Primary Limiters
    4.4.2.2 Secondary Limiters
4.5 BRAND SHARE ANALYSIS
  4.5.1 Rechargeable Power Toothbrush Products
    4.5.1.1 Rechargeable Power Toothbrush Market Share by Product Revenue
    4.5.1.2 Dentist Responses for Rechargeable Power Toothbrush Product Preference
  4.5.2 Battery Power Toothbrush Products
    4.5.2.1 Battery Power Toothbrush Market Share by Product Revenue
    4.5.2.2 Dentist Responses for Battery Power Toothbrush Product Preference
    4.5.2.3 Dentist Responses for Battery Power Toothbrush Product Preference
  4.5.3 Power Toothbrush Brush Head Products
    4.5.3.1 Power Toothbrush Brush Head Market Share by Product Revenue
    4.5.3.2 Dentist Responses for Power Toothbrush Brush Head Product Preference
  4.5.4 Total Brand Share by Manufacturer


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