Ultra HD Television (UHD TV): Market Research Report

January 2015 | 174 pages | ID: UC7F4DD3210EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Ultra HD Television (UHD TV) in Thousand Units. The Global market is further analyzed by the following Screen Sizes: 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 24 companies including many key and niche players such as -

• Guangdong Changhong Electronics Co., Ltd.
• Hisense International
• Hong Kong Skyworth Digital Holdings Co., Ltd.
• Konka
• LG Electronics

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

UHD TV - A Prelude
Milestones in TV Technology in New Millennium (2003-2014)

Table 1. 4K UHD TV Penetration Rate by Select Regions (2020) (includes corresponding Graph/Chart)

Table 2. Global 4K UHD TV Market (2014 & 2020): Percentage Share Breakdown of TV Shipments by TV Type (includes corresponding Graph/Chart)

8K UHD TV: THE NEXT PHASE IN UHD TV EVOLUTION

Upward Trajectory in High-End Consumer Electronics Keeps Market Sentiment High
Growing Consumer Interest for High-End Electronics Extends Opportunities for UHD TV
Market Outlook
China: The Most Important Market for UHD TV

Table 3. China’s Share in Global UHD TV Shipments 2013-2020 (includes corresponding Graph/Chart)

Competitive Scenario
Samsung Dominates the Global UHD TV Market

Table 4. Leading Players in the Global 4K UHD TV Market (2014): Percentage Share Breakdown of Value Share for Changhong, Hisense, LG, Samsung, Sony, and Others (includes corresponding Graph/Chart)

Chinese Manufacturers Aim to Penetrate Global Market
Participants Ramp up Alliances Across the UHD Ecosystem

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Rapid Growth in Urban Households & Rising Living Standards Create Fertile Environment for UHD TV Growth

Table 5. World Population: Percentage Breakdown by Urban and Rural Population for Years 1950-2050P (includes corresponding Graph/Chart)

Table 6. Estimated Percentage of Urbanization in World, China and India for the Years 2011 and 2018 (includes corresponding Graph/Chart)

Burgeoning Middle Class Population Extends Large-Scale Opportunities

Table 7. Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Table 8. Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)

Falling Prices Set to Accelerate Volume Growth

Table 9. Price Comparison: Full HD TV vs. 4K UHD TV (2014 & 2016) (includes corresponding Graph/Chart)

TV Manufacturers Focus on Native Content to Promote UHD TVs
Growing Participation of Media & Broadcasting Companies with Innovative Content
Dedicated 4K Channels from Satellite Operators to Prop Up Market Prospects
HDMI 2. 0 Input Medium to Improve AV Connectivity in UHD TV
Comparison of HDMI Standards: A Snapshot
HEVC Video Codec to Drive Future Broadcasting & Streaming on 4K UHD TVs
Android TV Augments Functioning & Appeal of UHD TV

4K UHD TV MANUFACTURERS PRIORITIZE QUANTUM DOT TECHNOLOGY TO ENHANCE BRIGHTNESS & COLOR SIGNATURE

Upscaling Technology – A Key Purchase Consideration
Roll Out of UHD Blu-Ray Discs to Suffice Consumer Needs for 4K Content

3. PRODUCT/TECHNOLOGY OVERVIEW

Introduction
Various Display Resolution Standards: A Snapshot
Technical Features
Technical Specifications of 4K UHD TV
Background
Noteworthy Milestones in the Global Television Sector

4. PRODUCT INTRODUCTIONS/LAUNCHES

Sony Launches New Line of Bravia XBR X900C UHD TVs
Vizio Unleashes 2015 M-Series UltraHD Full-Array LED Smart TV Collection
Hisense Rolls Out 50” 4K UHD LED-LCD TV
LG Electronics USA Launches 4K UHD OLED & LED TVs
Samsung Unveils 2015 Ultra HD & SUHD Collection
Samsung Electronics Unveils Next Generation SUHD TVs
Sony to Launch New 4K UHD TVs
Sharp Rolls Out 80” Aquos Beyond 4K UHD TV
SES Introduces FTA UHD Channel
The Dutch Brava Media Group to Launch Festival 4K Channel
Seiki Unveils Muse Streaming Media Service on Seiki Pro 4K UHD TVs
Sceptre Rolls Out 49” UHD TVs
Sansui Introduces Curve 4K Ultra HD LED TV in India
PE Electronics Introduces 4K UHD TVs with Ambilight Technology
LG Launches 105” 5K UHD TV
Micromax Introduces New 4K UHD TV Models
Samsung Launches New UHD TVs in Malaysia
LG Electronics Launches New Super UHD TV in Kenya
TCL Multimedia Launches New 4K UHD TVs
LG Unveils 65EC9700 and 77EG9700 4K OLED TVs
Comcast Launches Xfinity in UHD for Samsung UHD TVs
Vizio Launches P-Series UHD Full-Array LED TVs
Sony Launches New Ultra HD TVs
Panasonic to Launch AX902 4K Ultra HD LED LCD TVs
Samsung Launches New Curved UHD TV in the UK
Videocon d2h Unveils 4K UltraHD DTH Services for UHD TV
Vu Launches New 4K UHD TVs
Vu Rolls Out New Vu 84” Ultra HD LED TV
Videocon Unveils Feature-Rich 4K UHD LED TV
LG Rolls Out 55” UHD TV
Vizio Unveils 70” XVT70 UHD TV
LG Electronics Rolls Out New UHD TVs
LG Launches Curved 105” 4K UHD TV
Toshiba America’s Digital Products Division Introduces L9300U Series of 4K UHD TVs
Panasonic Unveils Smart VIERA WT600 4K TV
Samsung Launches 110” UHD TV in South Korea
Samsung Launches 55” and 65” F9000 UHD TVs in India
LG Electronics India Launches 55” and 65” LA9700 UHD TVs in India
Sony Unveils X9004 Series 4K TVs in India

5. RECENT INDUSTRY ACTIVITY

Hisense Teams Up with NeuLion to Reinforce 4K TV Technology
Netflix to Unveil 'Netflix Recommended' Seal for 4K UHD TVs
Google Joins Hands with MediaTek to Develop UHD TV Platform for Android TV
Samsung Electronics America Enters into Partnership with Sinclair Broadcast Group and Pearl TV
SES Launches UHD Demonstration Channel in North America
Skyworth Takes Over Metz
BT Sport Inks Broadcast & Media Services Agreement with Ericsson
Skyworth Teams up with Realtek Semiconductor
Skyworth to Deploy Processing Factories in Foreign Territories
Roku to Support UHD Video Streaming on UHD TVs
Netflix Collaborates with Samsung, Sony, Vizio and LG for UHD Content Distribution on UHD TVs
Samsung Electronics Inks Agreement with Paramount Home Media Distribution
Samsung Teams Up with 20th Century Fox
Portugal Telecom Signs Partnership Agreement with RTP and Samsung
Sharp Receives THX 4K Certification for 70” AQUOS Ultra HD TV
LG Inks agreement with Hispasat Spain

6. FOCUS ON SELECT GLOBAL PLAYERS

Guangdong Changhong Electronics Co., Ltd. (China)
Hisense International (China)
Hong Kong Skyworth Digital Holdings Co., Ltd. (China)
Konka (China)
LG Electronics (South Korea)
Micromax Informatics Ltd. (India)
Panasonic Corporation of North America (US)
Samsung Electronics Co., Ltd. (South Korea)
Sharp Corporation (Japan)
Sony Corporation (Japan)
TCL Multimedia Technology Holdings Ltd. (China)
Toshiba Corporation (Japan)
Videocon Industries Ltd. (India)
VIZIO, Inc. (US)
Xiaomi, Inc. (China)

7. GLOBAL MARKET PERSPECTIVE

Table 10. World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Shipments in ‘000 Units for Years 2014 through 2020 includes corresponding Graph/Chart)

Table 11. World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

Table 12. World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Screen Size - 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets Independently Analyzed with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 13. World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Screen Size - Percentage Breakdown of Unit Shipments for 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Outlook
UHD TV Set to Storm the Lucrative US Market
Efforts from Market Participants to Make Available UHD Content Enhances Market Prospects
UHD Content Providers in the US: A Review
YouTube
Netflix
Amazon Instant Video
UltraFlix
Comcast
DirecTV
Competitive Scenario
Samsung Leads US UHD TV Market

Table 14. Leading Players in the US 4K UHD TV Market (2014): Percentage Share Breakdown of Volume Sales for LG, Samsung, SEIKI, Sony, and Others (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 15. US Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Outlook
B. Market Analytics

Table 16. Canadian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
Outlook
UHD TV Aims to Find Place in Japan’s Established Consumer Electronics Market
Product Launches
Select Players
B. Market Analytics

Table 17. Japanese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Outlook
Europe: A Major Market for UHD TV
Dedicated 4K Channels from Satellite Operators to Augment Market Prospects
B. Market Analytics

Table 18. European Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 19. European 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Outlook
B. Market Analytics

Table 20. French Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Outlook
Product Launch
Corporate Development
B. Market Analytics

Table 21. German Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4C. ITALY

A. Market Analysis
Outlook
B. Market Analytics

Table 22. Italian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Outlook
Product Launch
Corporate Development
B. Market Analytics

Table 23. UK Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4E. SPAIN

A. Market Analysis
Outlook
Corporate Development
B. Market Analytics

Table 24. Spanish Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4F. REST OF EUROPE

A. Market Analysis
Outlook
Product Launch
Corporate Development
B. Market Analytics

Table 25. Rest of Europe Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Outlook
Falling Prices Set to Improve Penetration Rates of UHD TV in Asia-Pacific
B. Market Analytics

Table 26. Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 27. Asia-Pacific 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for China, and Rest of Asia-Pacific Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Outlook
China: The Most Important Market for UHD TV
Domestic Manufacturers Dominate the Market Scenario

Table 28. Chinese 4K UHD TV Market (2014): Percentage Share Breakdown of Volumes Sales for Chinese & Foreign Manufacturers (includes corresponding Graph/Chart)

Chinese Manufacturers Eye Global Market
Product Launches
Strategic Corporate Developments
Select Players
B. Market Analytics

Table 29. Chinese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5B. REST OF ASIA-PACIFIC

A. Market Analysis
Outlook
UHD TV Sees Opportunities in the Indian TV Market
Product Launches
Select Players
B. Market Analytics

Table 30. Rest of Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

A. Market Analysis
Outlook
B. Market Analytics

Table 31. Latin American Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

A. Market Analysis
Outlook
Product Launch
B. Market Analytics

Table 32. Rest of World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in ‘000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 24 (including Divisions/Subsidiaries - 31)
The United States (10)
Japan (3)
Europe (3)
  Germany (1)
  The United Kingdom (2)
Asia-Pacific (Excluding Japan) (15)