[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Traditional TV & Home Video Market Size, Share & Trends Analysis Report By Type (Pay-TV Subscriptions, Physical Home Video, Traditional TV Advertising, Public TV License Fees), By Region, And Segment Forecasts, 2022 - 2028

May 2022 | 74 pages | ID: T86634C548F0EN
Grand View Research, Inc.

US$ 3,950.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
This report can be delivered to the clients within 3 Business Days

Traditional TV & Home Video Market Growth & Trends

The global traditional TV & home video market size is projected to reach USD 485.8 billion by 2028, registering a compound annual growth rate (CAGR) of 2.1% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing popularity of traditional TV and home video across the globe is accelerating market growth. Moreover, the increasing demand globally for high-quality content with high-resolution video will drive market growth over the upcoming years. Furthermore, the rising effectiveness of traditional TV advertisements and high conversion rate in developing countries due to the growing number of viewers is up surging the market growth.

Moreover, television advertising and pay-tv are rapidly gaining popularity owing to more engagement of customers. Furthermore, a lockdown situation has been observed during the COVID 19 pandemic, and it showed a negative impact on the market due to many advertisers slashed marketing budgets or paused advertising spending during this period. Moreover, the increasing investment in traditional TV & home video after the ease of several restrictions has expected to boost the market growth during the forecast period.

The traditional TV advertising segment is expected to register the highest CAGR of 2.6% from 2022 to 2028. The increasing spending on traditional TV advertising by various media & entertainment companies in recent years for various promotional activities is expected to boost the market growth during the forecast period. Moreover, the growing popularity of broadcast and streaming TV services among viewers across the globe will accelerate the market growth. Furthermore, the increasing adoption of TV advertising for brand awareness and promotion of the various products has significantly accelerated the growth of this segment.

North America dominated the market with a revenue share of above 35% in 2021. The growing penetration of physical home video is accelerating the market growth in this region. Furthermore, the increasing investments in technological advancements like machine learning, and artificial intelligence by the various service providers around the globe are expected to drive market growth. Additionally, with the increasing adoption of satellite TV, IPTV subscription in the U.S. is boosting the market growth during the forecast period.

Traditional TV & Home Video Report Highlights
  • North America is expected to register the largest market share of over 35% in 2021 owing to growing TV broadcasting services.
  • The traditional TV advertising segment is expected to foresee the fastest growth, with a CAGR of 2.6% from 2022 to 2028 due to the rising number of TV viewers.
  • The pay-tv subscriptions segment held the largest market share in 2021, contributing above 55% of the total revenue due to the growing number of subscriptions.
  • Asia Pacific is expected to witness the fastest growth, with a CAGR of 3.0% from 2022 to 2028 owing to growing spending on traditional TV & home video.

CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
  1.3.1. Purchased Database
  1.3.2. GVR’s Internal Database
  1.3.3. Secondary Sources & Third-Party Perspectives
  1.3.4. Primary Research
1.4. Information Analysis
  1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Type Outlook
2.3. Regional Outlook

CHAPTER 3. TRADITIONAL TV & HOME VIDEO MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
  3.3.1. Sales/Retail Channel Analysis
  3.3.2. Profit Margin Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market Restraint Analysis
  3.4.3. Industry Challenges
  3.4.4. Industry Opportunities
3.5. Business Environment Analysis
  3.5.1. Industry Analysis - Porter’s Five Forces Analysis
    3.5.1.1. Supplier Power
    3.5.1.2. Buyer Power
    3.5.1.3. Substitution Threat
    3.5.1.4. Threat from New Entrant
    3.5.1.5. Competitive Rivalry
3.6. Roadmap of Traditional TV & Home Video Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Type Adoption
4.4. Observations & Recommendations

CHAPTER 5. TRADITIONAL TV & HOME VIDEO MARKET: TYPE ESTIMATES & TREND ANALYSIS

5.1. Type Movement Analysis & Market Share, 2021 & 2028
5.2. Pay-TV Subscriptions
  5.2.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.3. Physical Home Video
  5.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.4. Traditional TV Advertising
  5.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
5.5. Public TV License Fees
  5.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)

CHAPTER 6. TRADITIONAL TV & HOME VIDEO MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

6.1. Regional Movement Analysis & Market Share, 2021 & 2028
6.2. North America
  6.2.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.2.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.2.3. U.S.
    6.2.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.2.3.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
6.3. Europe
  6.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.3.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.3. Germany
    6.3.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.3.3.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.4. U.K.
    6.3.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.3.4.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.5. France
    6.3.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.3.5.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
6.4. Asia Pacific
  6.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.4.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.3. China
    6.4.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.4.3.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.4. Australia
    6.4.4.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.4.4.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.5. India
    6.4.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.4.5.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
6.5. Central & South America
  6.5.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.5.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.5.3. Brazil
    6.5.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.5.3.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
6.6. Middle East & Africa
  6.6.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
  6.6.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)
  6.6.3. South Africa
    6.6.3.1. Market Estimates And Forecast, 2017 - 2028 (USD Million)
    6.6.3.2. Market Estimates And Forecast, By Type, 2017 - 2028 (USD Million)

CHAPTER 7. COMPETITIVE ANALYSIS

7.1. Key Global Players, Recent Developments & Their Impact On the Industry
7.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3. Vendor Landscape
  7.3.1. Key Company Market Share Analysis, 2021

CHAPTER 8. COMPANY PROFILES

8.1. AT&T Inc.
  8.1.1. Company Overview
  8.1.2. Financial Performance
  8.1.3. Type Benchmarking
  8.1.4. Strategic Initiatives
8.2. Comcast Corporation
  8.2.1. Company Overview
  8.2.2. Financial Performance
  8.2.3. Type Benchmarking
  8.2.4. Strategic Initiatives
8.3. DISH Network L.L.C.
  8.3.1. Company Overview
  8.3.2. Financial Performance
  8.3.3. Type Benchmarking
  8.3.4. Strategic Initiatives
8.4. Discovery, Inc.
  8.4.1. Company Overview
  8.4.2. Financial Performance
  8.4.3. Type Benchmarking
  8.4.4. Strategic Initiatives
8.5. Fox Corporation
  8.5.1. Company Overview
  8.5.2. Financial Performance
  8.5.3. Type Benchmarking
  8.5.4. Strategic Initiatives
8.6. Carter Communications
  8.6.1. Company Overview
  8.6.2. Financial Performance
  8.6.3. Type Benchmarking
  8.6.4. Strategic Initiatives
8.7. Foxtel
  8.7.1. Company Overview
  8.7.2. Financial Performance
  8.7.3. Type Benchmarking
  8.7.4. Strategic Initiatives
8.8. Frontier Communications
  8.8.1. Company Overview
  8.8.2. Financial Performance
  8.8.3. Type Benchmarking
  8.8.4. Strategic Initiatives

LIST OF TABLES

1. Traditional TV & Home Video Market - Key Market Driver Analysis
2. Traditional TV & Home Video Market - Key Market Restraint Analysis
3. Global Pay-Tv Subscriptions Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
4. Global Physical Home Video Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
5. Global Traditional TV Advertising Market Estimates and Forecast By Type, 2017 - 2028 (USD Million)
6. Global Public TV License Fees Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
7. Global Traditional TV & Home Video Market Estimates And Forecast, by region 2017 - 2028 (USD Million)
8. Global Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
9. North America Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
10. North America Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
11. U.S. Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
12. U.S. Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
13. Europe Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
14. Europe Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
15. Germany Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
16. Germany Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
17. U.K. Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
18. U.K. Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
19. France Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
20. France Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
21. Asia Pacific Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
22. Asia Pacific Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
23. China Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
24. China Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
25. Australia Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
26. Australia Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
27. India Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
28. India Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
29. Central & South America Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
30. Central & South America Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
31. Brazil Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
32. Brazil Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
33. Middle East & Africa Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
34. Middle East & Africa Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
35. South Africa Traditional TV & Home Video Market Estimates And Forecast, 2017 - 2028 (USD Million)
36. South Africa Traditional TV & Home Video Market Estimates And Forecast By Type, 2017 - 2028 (USD Million)
37. Vendor landscape

LIST OF FIGURES

1. Traditional TV & Home Video Market Snapshot
2. Traditional TV & Home Video Market Segmentation & Scope
3. Traditional TV & Home Video Market Penetration & Growth Prospect Mapping
4. Traditional TV & Home Video Market Value Chain Analysis
5. Traditional TV & Home Video Market Dynamics
6. Traditional TV & Home Video Market Porter's Analysis
7. Traditional TV & Home Video Market: Type Movement Analysis
8. Traditional TV & Home Video Market: Regional Movement Analysis


More Publications