Hybrid TV and Over the TOP TV Trends: Market Research Report

December 2013 | 66 pages | ID: H1611286FA6EN
Global Industry Analysts, Inc

Abstracts

A hybrid TV, also known as connected or smart TV, technologically integrates Internet/Web 2.0 features into set-top boxes and television sets. Such devices primarily focus on Internet TV, on-demand streaming media, over-the-top content and online interactive media. Over the Top (OTT) television refers to any type of linear/non-linear media content delivered to a television set without using the cable delivery or conventional broadcast methods.

The report analyzes and presents an overview of Hybrid TV and Over the TOP TV market worldwide. In addition, the report provides global market estimates and projections for Hybrid and Over the Top TV in US dollars and Units for year 2012 through 2017. Supported with 8 market data tables, the report provides a review of market trends, challenges and features of Hybrid TV, and market scenario for the Over the TOP TV. The report further discusses about key regional markets including Canada, Germany, France, Poland, Latin America, Middle East, and other parts of Europe. The report also highlights on various strategic industry activities of major companies witnessed by the industry over the last few years. In addition, 59 companies operating in the Hybrid TV and Over the TOP TV arena worldwide including Apple, Google, Hitachi America, Hulu, Infonova GmbH, Lenovo Group, LG Electronics, Mitsubishi Electric Corporation, Mobistar, Netgem, Panasonic Corporation, Samsung Electronics, Sharp Corporation, Sony Corporation, ZTE Corporation and others are profiled.

Contents

1. HYBRID AND OVER THE TOP TV - A NEW AGE VIEWING

A Prelude
Television Industry – Technology Innovations
Hybrid TV – An Introduction

Table 1. Global Smart TV Shipments (2012-2017) in Million Units

Hybrid TV – Evolution and Scope
Major Trends Driving Convergence of TV and Internet
Hybrid TV - A Revolution
Hybrid TV - Features
Innovative Content and Services
Interconnectivity
Social Networking
Open Environment
Interactivity
Hybrid TV - Challenges
HbbTV - New Standards
HbbTV: Definition
HbbTV - Technical Specifications
HbbTV - Recommendations
Over the Top (OTT) Television – An Introduction
OTT TV - Scope
Open and Closed OTT TV
OTT TV Services Market - Leading Players
OTT Players Face Competition over Streaming Rights
Hybrid TV Vs. OTT TV

2. MARKET TRENDS

Burgeoning Connected Devices to Propel Global Demand for Online Video
High Demand for Premium Online Video Services
OTT Streaming: Major Threat for Linear TV

Table 2. Global OTT Market (2012-2017): Number of Customers Using Paid OTT Services in Million

Table 3. Global Number of Households Using Online Video & TV Services (2012-2017) in Millions

Table 4. Global Hybrid and Over the Top TV Market by Category (2012-2017) in US$ Million for Advertising, Download to Own (DTO), Rentals, and Subscriptions

Long-form Video to Drive Subscription Revenue

Table 5. Global Pay VOD and OTT transactions (through set-top boxes) (2012-2017) in Billion Units

Impressive Growth in Online Advertisement Revenues
Burgeoning Online Video Traffic
All-in-one System Market to Witness Impressive Growth
OTT Industry Gears Up to Increase Scalability
OTT Market Presents Business Opportunities for Local and National Companies
Strategies for Industry Participants to Tap OTT Market
Telecom Operators
DTH/Cable TV Operators
Broadcasters
Hybrid TV – Global Market Scenario

Table 6. Global Hybrid and Over the Top TV Market by Country (2012-2017) in US$ Million for US, China, Japan, UK, Germany, France, Canada, Italy, and Others

3. REGIONAL TRENDS

Canada
Internet TV Witnesses Increasing Penetration in Canada
Europe
Hybrid TVs Revolutionize European TV Industry

Table 7. OTT Market in Europe (2014P) Percentage Breakdown for Paid Services and Advertising Revenues

Hybrid Technologies/Solutions
Germany

Table 8. Number of Households with Hybrid TV in Germany (2012-2017) in Millions

France
Central & Eastern Europe
Poland
Latin America
Major Factors to Drive OTT Market in Latin America
Middle East
OTT Service Providers Set Eyes on the Middle East Market

4. RECENT INDUSTRY ACTIVITY

Digital Development Group Selects Placemaking Group
Espial Takes over ANT
Never. no and Hybrid TV Enter into Partnership
SBB Selects OTT Platform of Zappware
Vision247 Takes Over Fora
Zee New Media and IndiaCast Media Distribution Enter Into Partnership
Accedo Enters into Partnership with Verimatrix to Provide OTT Video Applications
Azuki Systems Enters into Partnership with D-Link
BH Telecom and Beenius Ink Agreement
Bona Netto Selects SmartLabs for Implementation and Supply of OTT/IPTV Integrated Solution
Can’L Deploys Over-The-Top TV Solution in New Caledonia
EBU Members Deploys Hybrid Broadcast Broadband TV in Olympic Games
EBU Members Collaborates for Hybrid TV Rollout in Europe
Fortis Integrates Access’ NetFront Solution in HbbTV-based Set-Top Box
GlobalSat Selects Galio HbbTV Platform of ANT
Kaonmedia Enters into Partnership with Verimatrix
KIT Digital Acquires Assets of Sezmi
LIME Selects Entone’s FusionTV Solution for PayTV Service
Opera Software Inks Agreement with Altech Multimedia
TriCounty Telecom Selects FusionTV Solution of Entone
TVP and Sony Enter into Strategic Partnership
Twin Lakes Telephone Chooses FusionTV Solution of Entone for OTT Service Delivery
aioTV Receives Venture Capital Investment from Innovacorp to Expand Unified OTT TV Experience
Digiturk Deploys User Interface and Electronic Programme Guide of Farncombe
Divitel Deploys Entone Hybrid TV Products in Divisio Hosted Service Solution
Entone Entered into Partnership with Anevia
Entone Collaborates with NECA to Offer FusionTV
Entone’s Hybrid TV and OTT Devices Integrate with Orbit Fast Channel Change Solution of Edgeware
Eutelsat Germany Inks Agreement with Rovi to Offer VOD Service on KabelKiosk
Fresco Microchip Partners with Maxim Integrated Products
Logiways Selects ACCESS’ Solutions for Hybrid TV
Minerva Networks Acquires TVBLOB
Sezmi Enters into Partnership with Grupo Iusacell for Hbb Platform
Star TV Enters into Partnership with Mediapool Content Services
Stofa Deploys Envivio Systems in WebTV Service
Tri-County Telephone Association Deploys Fusion TV Solution of Entone
Valley Telephone Cooperative Selects FusionTV Solution of Entone
Vestel Selects Discretix to Deploy DRM Technology for Hybrid TVs and Set-Top Boxes
Zee Entertainment Deploys Siemens CMT Solution
Entone’s Hybrid Devices Integrate with CubiTV Middleware of Cubiware
Hybrid Television Services Inks Agreement with DDD Group
Netgear and Zixi Collaborate to Develop HD OTT Solution
Netgem Offers Hybrid TV Solution in the US
Notola Partners with Vestel to Develop Digital Solutions
ONO Selects Nagravision to Secure Hybrid TV Platform
Opera Software Enters into Partnership with GooMe Interactive
Rovi Takes Over Sonic Solutions
Sonic Solutions Acquires DivX
Viaccess Offers Hybrid Solutions to Boxer
vividwireless and Hybrid TV Sign Agreement to Provide Unmetered TiVo Content
YTL Communications and Sezmi Ink License and Service Agreement

5. PRODUCT LAUNCHES/TECHNOLOGY INNOVATIONS

Bridge Technologies Unveils NAB OTT Solution
Broadpeak Unveils CDN Technologies
Devolo Unveils OEM Portfolio
Foxtel Introduces Foxtel Play TV Service
Ocean Blue Unveils Horizon HbbTV Solution
Pilat Media Introduces Improvements in IBMS Omnicast Solution
Radio Télévision Suisse Unveils RTS+ Pilot HbbTV Service
Sencore Unveils TXS 8600 Transcoder
Softron Media Services and IMAVEX Partner to Introduce Net Television Playout Solution
Telestream Unveils Vantage Workflow Orchestration
Thomson Video Networks Unveils ViBE VS7000 Video System
Tvinci and MediaCorp Enter into Partnership to Unveil Toggle OTT Service
Vinson Unveils White-Label Mobile OTT Solution
Vision247 Introduces XtremeIPTV and XtremeCDN Platforms
Vivendi Unveils Watchever OTT Service
Volia Selects Hybrid TV Platform of Entone to Introduce Hybrid TV Services
Broadcom Deploys BCM3472 Digital Terrestrial TV Chipset in Brazil
Eutelsat Communications Unveils KabelKiosk Choice Service in Germany
Intertrust Technologies Introduces Integrated OTT/IPTV Distribution Solution
KyLinTV Launches KyLinTV Everywhere Platform
LIME Rolls Out Hybrid TV Service
Mediacom to Offer DVR-Enabled Hybrid TV Service
Minerva Networks Introduces New iTVFusion 5 Video Services Platform Version
Myspace Introduces Myspace TV Service
Netgem and Sure Partner Introduces Hybrid IPTV Service
netTALK. com Unveils netTALK TV
ONO and TiVo Announce Software Upgrade for TiVo Platform
ONO and TiVo Launch Advanced Hybrid TV Solution in Valencia
PC Telcom Introduces Over-The-Air Hybrid TV Services
PrimeTel Introduces Hybrid TV Service in Cyprus
Vidmind Rolls Out Vidmind OTT TV Platform
West Alabama TV Cable Rolls Out Entone Hybrid TV System to Deliver HDTV Services in Alabama
Zattoo Introduces Live TV Service in Luxembourg
Zee New Media Rolls Out Ditto TV
ZTE Launches New OTT Solution
Bharti Airtel Launches Broadband TV in India
Entone and Nordija Introduce Hybrid TV Solution
Entone Introduces Range of Hybrid TV Products in North America
KabelKiosk Commences Marketing of KabelKiosk Choice Hybrid TV Service
Media Broadcast Introduces Technology for Web-based On-Demand Services
NDS Partners with Tele Columbus Launch HbbTV Service
Nokia Siemens Networks Introduces Multiscreen Solutions
Tvinci and Netgem Develop OTT TV Solution
Vodafone Germany Introduces Hybrid Television Service
Devolo Develops Modular Hybrid TV System
Entone Launches Hybrid HD Receiver for OTT and Live Broadcast Applications
Entone Unveils Hybrid TV for Telcos
Latens Unveils ECO UI5 for Entone Hybrid Devices
Vodafone Introduces Hybrid TV in Spain

6. MARKET PARTICIPANTS

Amino Communications Ltd. (UK)
Anevia S. A. (France)
ANT Software Ltd. (UK)
Apple (USA)
Azuki Systems, Inc. (USA)
Entone, Inc. (USA)
Farncombe Technology Ltd. (UK)
Google, Inc. (USA)
Hisense Group (China)
Hisense Australia (Australia)
Hitachi America Ltd. (USA)
httv, S. A. R. L (France)
Hulu (USA)
HUMAX Co. , Ltd. (South Korea)
Hybrid Television Services (ANZ) Pty. Ltd. (Australia)
Infonova GmbH (Austria)
JT Global (Channel Islands)
Koninklijke Philips NV (The Netherlands)
Lenovo Group Ltd. (Hong Kong)
LG Electronics, Inc. (Korea)
LG Electronics India Pvt. , Ltd. (India)
Loewe AG (Germany)
Loewe Ltd. (UK)
Massive Interactive (UK)
Mitsubishi Electric Corporation (Japan)
Mitsubishi Electric Visual Solutions America, Inc. (USA)
Mobistar (Belgium)
Nagravision S. A. (Switzerland)
NDS Group Ltd. (UK)
Netgem S. A. (France)
Nordija A/S (Denmark)
Nyxio Technologies Corporation (USA)
Ocean Blue Software (UK)
Onida Electronics (India)
Panasonic Corporation (Japan)
Panasonic UK (UK)
Samsung Electronics Co. , Ltd. (Korea)
Samsung Electronics America, Inc. (USA)
Samsung India Electronics Pvt. , Ltd. (India)
Sharp Corporation (Japan)
Sharp Electronics Corporation (USA)
Skype (Luxembourg)
SmartLabs (Russia)
SMiT (Honk Kong)
Sony Corporation (Japan)
Tele10 Group (Burundi)
TiVo, Inc. (USA)
Toshiba America Information Systems, Inc. (USA)
Tvinci (Israel)
UTStarcom, Inc. (China)
Verismo Networks, Inc. (USA)
Vestel Group (Turkey)
Viaccess S. A. (France)
Vimond Media Solution AS (Norway)

VISION247 (UK)

Vizio, Inc. (USA)
Yahoo!, Inc. (USA)
ZiXi LLC (China)
ZTE Corporation (China)

7. APPENDIX