Connected TV Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
The Global Connected TV Market was valued at USD 85.4 billion in 2024 and is estimated to grow at a CAGR of 9.1% to reach USD 203.8 billion by 2034. This surge reflects a dramatic shift in consumer behavior, where traditional TV viewership is being rapidly replaced by internet-based television. As digital content becomes more accessible and affordable, connected TVs are transforming the way people consume entertainment. Consumers today are moving away from expensive cable or satellite subscriptions and gravitating toward flexible, on-demand platforms. This has led to a significant uptick in the popularity of streaming giants like Netflix, Hulu, Amazon Prime Video, and Disney+, which now serve as primary content hubs. The growing availability of high-definition and 4K content, combined with smart features such as voice control and AI-based recommendations, is boosting user engagement. As more households prioritize convenience, personalization, and variety in their viewing habits, the demand for connected TVs is expected to expand at a remarkable pace. Manufacturers are responding with innovations that offer immersive experiences and intuitive interfaces, further driving market momentum. The widespread penetration of high-speed internet and the rollout of 5G are also catalyzing this growth, especially in urban areas where digital infrastructure is robust.
The market is categorized by screen size, with the 30 to 50-inch segment leading in market share, valued at USD 35.4 billion in 2024. This screen size range hits the sweet spot for many consumers, offering the perfect balance between affordability and immersive viewing. It caters to a wide audience, particularly those furnishing living rooms, bedrooms, or mid-sized spaces. By 2034, this segment is expected to reach USD 88.1 billion as more users choose this category for its value-for-money proposition. Streaming platforms are continuously enhancing content resolution, making this screen size ideal for full HD and 4K content consumption.
Based on technology, the LED segment held a dominant 60% share in 2024. LED TVs continue to appeal to cost-conscious buyers due to their affordability, energy efficiency, and availability across various screen sizes. They remain a preferred choice for mass-market consumers seeking dependable performance. On the other hand, OLED TVs offer a premium viewing experience with superior contrast, deeper blacks, and wide-angle clarity. While OLED adoption is increasing, its high price tag keeps it from capturing a larger share at this stage.
The U.S. Connected TV Market generated USD 20.1 billion in 2024. American consumers are tech-savvy and prioritize smart features that elevate their home entertainment experience. The demand for TVs that support 4K/8K HDR content and integrate voice assistants like Alexa, Google Assistant, and Siri is on the rise. These features enhance interactivity and convenience, driving more users toward connected TVs.
Major players in the Global Connected TV Market include Samsung Electronics, TCL Technology, Hisense Group, Sony Corporation, Roku, Inc., Vizio Inc., Apple, LG Electronics, Panasonic Corporation, Skyworth Group, Philips, Sharp Corporation, Xiaomi Corporation, Google, and Amazon. These companies are investing in R&D, smart OS platforms, and content partnerships to capture user loyalty and expand global reach.
The market is categorized by screen size, with the 30 to 50-inch segment leading in market share, valued at USD 35.4 billion in 2024. This screen size range hits the sweet spot for many consumers, offering the perfect balance between affordability and immersive viewing. It caters to a wide audience, particularly those furnishing living rooms, bedrooms, or mid-sized spaces. By 2034, this segment is expected to reach USD 88.1 billion as more users choose this category for its value-for-money proposition. Streaming platforms are continuously enhancing content resolution, making this screen size ideal for full HD and 4K content consumption.
Based on technology, the LED segment held a dominant 60% share in 2024. LED TVs continue to appeal to cost-conscious buyers due to their affordability, energy efficiency, and availability across various screen sizes. They remain a preferred choice for mass-market consumers seeking dependable performance. On the other hand, OLED TVs offer a premium viewing experience with superior contrast, deeper blacks, and wide-angle clarity. While OLED adoption is increasing, its high price tag keeps it from capturing a larger share at this stage.
The U.S. Connected TV Market generated USD 20.1 billion in 2024. American consumers are tech-savvy and prioritize smart features that elevate their home entertainment experience. The demand for TVs that support 4K/8K HDR content and integrate voice assistants like Alexa, Google Assistant, and Siri is on the rise. These features enhance interactivity and convenience, driving more users toward connected TVs.
Major players in the Global Connected TV Market include Samsung Electronics, TCL Technology, Hisense Group, Sony Corporation, Roku, Inc., Vizio Inc., Apple, LG Electronics, Panasonic Corporation, Skyworth Group, Philips, Sharp Corporation, Xiaomi Corporation, Google, and Amazon. These companies are investing in R&D, smart OS platforms, and content partnerships to capture user loyalty and expand global reach.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technological overview
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Growing popularity of streaming platforms
3.7.1.2 Technological advancements
3.7.1.3 Increasing internet penetration across regions
3.7.1.4 Growing smart home integration trends
3.7.2 Industry pitfalls & challenges
3.7.2.1 Content fragmentation
3.7.2.2 Internet dependency
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY SCREEN SIZE, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Less than 30 inches
5.3 30 inches to 50 inches
5.4 50 inches to 70 inches
5.5 Above 70 inches
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 LED
6.3 OLED
6.4 Others
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY SCREEN SIZE, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Curved
7.3 Flat
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY RESOLUTION, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 8K
8.3 4K
8.4 1080p
8.5 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USE, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Residential
9.3 Commercial
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Online
10.3 Offline
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 Russia
11.3.7 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 South Korea
11.4.5 Australia
11.4.6 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
11.6.4 Rest of MEA
CHAPTER 12 COMPANY PROFILES
12.1 Amazon
12.2 Apple
12.3 Google
12.4 Hisense Group
12.5 LG Electronics
12.6 Panasonic Corporation
12.7 Philips
12.8 Roku, Inc.
12.9 Samsung Electronics
12.10 Sharp Corporation
12.11 Skyworth Group
12.12 Sony Corporation
12.13 TCL Technology
12.14 Vizio Inc.
12.15 Xiaomi Corporation
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Technological overview
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
3.7.1 Growth drivers
3.7.1.1 Growing popularity of streaming platforms
3.7.1.2 Technological advancements
3.7.1.3 Increasing internet penetration across regions
3.7.1.4 Growing smart home integration trends
3.7.2 Industry pitfalls & challenges
3.7.2.1 Content fragmentation
3.7.2.2 Internet dependency
3.8 Growth potential analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY SCREEN SIZE, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
5.1 Key trends
5.2 Less than 30 inches
5.3 30 inches to 50 inches
5.4 50 inches to 70 inches
5.5 Above 70 inches
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
6.1 Key trends
6.2 LED
6.3 OLED
6.4 Others
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY SCREEN SIZE, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
7.1 Key trends
7.2 Curved
7.3 Flat
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY RESOLUTION, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
8.1 Key trends
8.2 8K
8.3 4K
8.4 1080p
8.5 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USE, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
9.1 Key trends
9.2 Residential
9.3 Commercial
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
10.1 Key trends
10.2 Online
10.3 Offline
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY REGION, 2021 - 2034 (USD BILLION) (THOUSAND UNITS)
11.1 Key trends
11.2 North America
11.2.1 U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 Russia
11.3.7 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 South Korea
11.4.5 Australia
11.4.6 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 MEA
11.6.1 South Africa
11.6.2 Saudi Arabia
11.6.3 UAE
11.6.4 Rest of MEA
CHAPTER 12 COMPANY PROFILES
12.1 Amazon
12.2 Apple
12.3 Google
12.4 Hisense Group
12.5 LG Electronics
12.6 Panasonic Corporation
12.7 Philips
12.8 Roku, Inc.
12.9 Samsung Electronics
12.10 Sharp Corporation
12.11 Skyworth Group
12.12 Sony Corporation
12.13 TCL Technology
12.14 Vizio Inc.
12.15 Xiaomi Corporation
