Broadcasting and Cable TV in Italy - Market Summary, Competitive Analysis and Forecast to 2025

August 2021 | 39 pages | ID: B94B98600051EN
MarketLine

Abstracts

Broadcasting and Cable TV in Italy - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
• The Italian broadcasting & cable TV market had total revenues of $8,633.7m in 2020, representing a compound annual rate of change (CARC) of -1.1% between 2016 and 2020.
• The TV advertising segment was the market's most lucrative in 2020, with total revenues of $4,069.6m, equivalent to 47.1% of the market's overall value.
• Younger age groups are using substitutes, such as gaming or streaming shows, and mediums such as Netflix and Amazon Prime, more than older citizens, and this has caused a decline in the market.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy
• Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

REASONS TO BUY

• What was the size of the Italy broadcasting & cable tv market by value in 2020?
• What will be the size of the Italy broadcasting & cable tv market in 2025?
• What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?
• How has the market performed over the last five years?
• What are the main segments that make up Italy's broadcasting & cable tv market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?

8 COMPANY PROFILES

8.1. Mediaset S.p.A.
8.2. Cairo Communication S.p.A.
8.3. Sky Limited

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

12. LIST OF TABLES

Table 1: Italy broadcasting & cable tv market value: $ billion, 2016-20
Table 2: Italy broadcasting & cable tv market category segmentation: $ billion, 2020
Table 3: Italy broadcasting & cable tv market geography segmentation: $ billion, 2020
Table 4: Italy broadcasting & cable tv market value forecast: $ billion, 2020-25
Table 5: Mediaset S.p.A.: key facts
Table 6: Mediaset S.p.A.: Annual Financial Ratios
Table 7: Mediaset S.p.A.: Key Employees
Table 8: Cairo Communication S.p.A.: key facts
Table 9: Cairo Communication S.p.A.: Annual Financial Ratios
Table 10: Cairo Communication S.p.A.: Key Employees
Table 11: Sky Limited: key facts
Table 12: Sky Limited: Key Employees
Table 13: Italy size of population (million), 2016-20
Table 14: Italy gdp (constant 2005 prices, $ billion), 2016-20
Table 15: Italy gdp (current prices, $ billion), 2016-20
Table 16: Italy inflation, 2016-20
Table 17: Italy consumer price index (absolute), 2016-20
Table 18: Italy exchange rate, 2016-20

12. LIST OF FIGURES

Figure 1: Italy broadcasting & cable tv market value: $ billion, 2016-20
Figure 2: Italy broadcasting & cable tv market category segmentation: % share, by value, 2020
Figure 3: Italy broadcasting & cable tv market geography segmentation: % share, by value, 2020
Figure 4: Italy broadcasting & cable tv market value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the broadcasting & cable tv market in Italy, 2020
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Italy, 2020
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Italy, 2020
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Italy, 2020
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Italy, 2020
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Italy, 2020