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Broadcasting and Cable TV in China - Market Summary, Competitive Analysis and Forecast to 2025

August 2021 | 29 pages | ID: B795DB2310CAEN
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Broadcasting and Cable TV in China - Market @Summary, Competitive Analysis and Forecast to 2025

SUMMARY

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS
  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Chinese broadcasting & cable TV market had total revenues of $55,493.2m in 2020, representing a compound annual growth rate (CAGR) of 5.3% between 2016 and 2020.
  • The TV advertising segment was the market's most lucrative in 2020, with total revenues of $28,522.8m, equivalent to 51.4% of the market's overall value.
  • The sheer size of the Chinese population has resulted in China possessing the largest television audience in the world.
SCOPE
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
REASONS TO BUY
  • What was the size of the China broadcasting & cable tv market by value in 2020?
  • What will be the size of the China broadcasting & cable tv market in 2025?
  • What factors are affecting the strength of competition in the China broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's broadcasting & cable tv market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?

8 COMPANY PROFILES

8.1. China Central Television
8.2. Shanghai Media Group

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

12. LIST OF TABLES

Table 1: China broadcasting & cable tv market value: $ billion, 2016-20
Table 2: China broadcasting & cable tv market category segmentation: $ billion, 2020
Table 3: China broadcasting & cable tv market geography segmentation: $ billion, 2020
Table 4: China broadcasting & cable tv market value forecast: $ billion, 2020-25
Table 5: China Central Television: key facts
Table 6: China Central Television: Key Employees
Table 7: Shanghai Media Group: key facts
Table 8: Shanghai Media Group: Key Employees
Table 9: China size of population (million), 2016-20
Table 10: China gdp (constant 2005 prices, $ billion), 2016-20
Table 11: China gdp (current prices, $ billion), 2016-20
Table 12: China inflation, 2016-20
Table 13: China consumer price index (absolute), 2016-20
Table 14: China exchange rate, 2016-20

12. LIST OF FIGURES

Figure 1: China broadcasting & cable tv market value: $ billion, 2016-20
Figure 2: China broadcasting & cable tv market category segmentation: % share, by value, 2020
Figure 3: China broadcasting & cable tv market geography segmentation: % share, by value, 2020
Figure 4: China broadcasting & cable tv market value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the broadcasting & cable tv market in China, 2020
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in China, 2020
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in China, 2020
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in China, 2020
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in China, 2020
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2020


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