Online Music Streaming in the United States

December 2025 | 36 pages | ID: O0DFC22776DEN
MarketLine

Abstracts

Summary

Online Music Streaming in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The online music streaming market includes the revenue generated from the streaming of music online. This revenue is primarily generated from two sources: subscription services and ad-supported streams. Subscription service charges are generally paid monthly or annually by users who want to access exclusive content or avoid ads while listening. Ad-supported streams, on the other hand, are free to use but display ads during the streaming experience.
• The US online music streaming market recorded revenues of $12,518.9 million in 2024, representing a compound annual growth rate (CAGR) of 11.9% between 2019 and 2024.
• The subscription services segment accounted for the market's largest proportion in 2024, with total revenues of $10,687.0 million, equivalent to 85.4% of the market's overall value.
• In 2024, the US online music streaming market experienced an annual growth of 4.2%. The market’s growth is driven by the increased number of internet users. According to the World Bank, in 2024, the internet users in the US reached 328.1 million, up 0.7% from 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online music streaming market in the United States
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online music streaming market in the United States
• Leading company profiles reveal details of key online music streaming market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the United States online music streaming market with five year forecasts

Reasons to Buy

• What was the size of the United States online music streaming market by value in 2024?
• What will be the size of the United States online music streaming market in 2029?
• What factors are affecting the strength of competition in the United States online music streaming market?
• How has the market performed over the last five years?
• What are the main segments that make up the United States's online music streaming market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the market?

8 COMPANY PROFILES

8.1. YouTube LLC
8.2. Spotify AB
8.3. Apple Inc
8.4. Amazon.com Inc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: United States online music streaming market value: $ million, 2019-24
Table 2: United States online music streaming market category segmentation: % share, by value, 2019-24
Table 3: United States online music streaming market category segmentation: $ million, 2019-24
Table 4: United States online music streaming market geography segmentation: $ million, 2024
Table 5: United States online music streaming market value forecast: $ million, 2024-29
Table 6: YouTube LLC: Key Facts
Table 7: YouTube LLC: Key Employees
Table 8: Spotify AB: Key Facts
Table 9: Spotify AB: Key Employees
Table 10: Apple Inc: Key Facts
Table 11: Apple Inc: Annual Financial Ratios
Table 12: Apple Inc: Key Employees
Table 13: Amazon.com Inc: Key Facts
Table 14: Amazon.com Inc: Annual Financial Ratios
Table 15: Amazon.com Inc: Key Employees
Table 16: United States Size of Population (Million), 2020-24
Table 17: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 18: United States GDP (Current Prices, $ Billion), 2020-24
Table 19: United States Inflation, 2020-24
Table 20: United States Consumer Price Index (Absolute), 2020-24
Table 21: United States Exchange Rate, 2019-24

List Of Figures

LIST OF FIGURES

Figure 1: United States online music streaming market value: $ million, 2019-24
Figure 2: United States online music streaming market category segmentation: $ million, 2019-24
Figure 3: United States online music streaming market geography segmentation: % share, by value, 2024
Figure 4: United States online music streaming market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the online music streaming market in the United States, 2024
Figure 6: Drivers of buyer power in the online music streaming market in the United States, 2024
Figure 7: Drivers of supplier power in the online music streaming market in the United States, 2024
Figure 8: Factors influencing the likelihood of new entrants in the online music streaming market in the United States, 2024
Figure 9: Factors influencing the threat of substitutes in the online music streaming market in the United States, 2024
Figure 10: Drivers of degree of rivalry in the online music streaming market in the United States, 2024