Europe Lottery Market Size, Share & Trends Analysis Report By Category (Draw-based Games, Instant Games, Sports Games), By Application (Online, Offline), By Country (UK, Germany, France), And Segment Forecasts, 2025 - 2030
This report can be delivered to the clients within 6 Business Days
Europe Lottery Market Size & Trends
The Europe lottery market size was estimated at USD 118.75 billion in 2024 and is expected t%li%grow at a CAGR of 6.5% from 2025 t%li%2030. The European lottery industry is embracing digital transformation, shifting toward online and mobile platforms, and offering greater accessibility t%li%tech-savvy consumers. Cross-border initiatives like multi-jurisdictional lotteries, such as EuroMillions, are reshaping the lottery landscape by reaching wider markets and offering bigger prize pools. In addition, live data feeds and improved digital experiences further boost player interaction and excitement, driving market growth.
The European lottery industry’s growth is further driven by increasing consumer participation, innovation in digital platforms, and the integration of mobile applications, which have made it easier for players t%li%engage in lottery activities. The market is heavily regulated, with each country enforcing its own set of rules regarding the operation of lotteries, particularly concerning responsible gambling and ensuring fairness. The emergence of online and digital lottery systems has significantly facilitated market expansion by appealing t%li%younger, technology-oriented consumers.
Furthermore, with the growing rise of online platforms, there is an increasing emphasis on ensuring secure and transparent transactions for players. Moreover, lotteries are becoming more involved in social responsibility initiatives, where a portion of the proceeds is allocated t%li%funding public good causes such as education, healthcare, and community development. As technology continues t%li%shape the market, innovations such as blockchain for lottery transparency and the use of AI for personalized player experiences are expected t%li%further transform the Europe lottery industry landscape.
Furthermore, integrating influencer marketing int%li%lottery promotions has significantly increased European social media strategies. Influencers, particularly those popular among younger audiences, share personal success stories about lottery winnings, fostering relatability and authentic engagement. For example, OPAP in Greece launched a campaign in collaboration with local influencers, encouraging them t%li%narrate their own experiences with the lottery and how it impacts their lives. This approach effectively targets specific segments of tech-savvy players, thereby driving market growth.
Moreover, European lottery operators effectively utilize social media t%li%enhance two-way communication with players, fostering community and loyalty. Platforms allow players t%li%provide valuable feedback, ask questions, and express their views, receiving prompt responses from the operators. For example, the Finnish National Lottery has used Facebook and Twitter t%li%host Q&A sessions, addressing player concerns about responsible gaming practices and offering guidance on safe play. This trend is expected t%li%further fuel the European lottery industry expansion.
Europe Lottery Market Report Segmentation
This report forecasts revenue growth at regional and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 t%li%2030. For this study, Grand View Research has segmented the Europe lottery market report based on category, application and country:
Europe Lottery Market Size & Trends
The Europe lottery market size was estimated at USD 118.75 billion in 2024 and is expected t%li%grow at a CAGR of 6.5% from 2025 t%li%2030. The European lottery industry is embracing digital transformation, shifting toward online and mobile platforms, and offering greater accessibility t%li%tech-savvy consumers. Cross-border initiatives like multi-jurisdictional lotteries, such as EuroMillions, are reshaping the lottery landscape by reaching wider markets and offering bigger prize pools. In addition, live data feeds and improved digital experiences further boost player interaction and excitement, driving market growth.
The European lottery industry’s growth is further driven by increasing consumer participation, innovation in digital platforms, and the integration of mobile applications, which have made it easier for players t%li%engage in lottery activities. The market is heavily regulated, with each country enforcing its own set of rules regarding the operation of lotteries, particularly concerning responsible gambling and ensuring fairness. The emergence of online and digital lottery systems has significantly facilitated market expansion by appealing t%li%younger, technology-oriented consumers.
Furthermore, with the growing rise of online platforms, there is an increasing emphasis on ensuring secure and transparent transactions for players. Moreover, lotteries are becoming more involved in social responsibility initiatives, where a portion of the proceeds is allocated t%li%funding public good causes such as education, healthcare, and community development. As technology continues t%li%shape the market, innovations such as blockchain for lottery transparency and the use of AI for personalized player experiences are expected t%li%further transform the Europe lottery industry landscape.
Furthermore, integrating influencer marketing int%li%lottery promotions has significantly increased European social media strategies. Influencers, particularly those popular among younger audiences, share personal success stories about lottery winnings, fostering relatability and authentic engagement. For example, OPAP in Greece launched a campaign in collaboration with local influencers, encouraging them t%li%narrate their own experiences with the lottery and how it impacts their lives. This approach effectively targets specific segments of tech-savvy players, thereby driving market growth.
Moreover, European lottery operators effectively utilize social media t%li%enhance two-way communication with players, fostering community and loyalty. Platforms allow players t%li%provide valuable feedback, ask questions, and express their views, receiving prompt responses from the operators. For example, the Finnish National Lottery has used Facebook and Twitter t%li%host Q&A sessions, addressing player concerns about responsible gaming practices and offering guidance on safe play. This trend is expected t%li%further fuel the European lottery industry expansion.
Europe Lottery Market Report Segmentation
This report forecasts revenue growth at regional and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 t%li%2030. For this study, Grand View Research has segmented the Europe lottery market report based on category, application and country:
- Category Outlook (Revenue, USD Billion, 2018 - 2030)
- Draw-based games
- Instant games
- Sports games
- Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Online
- Offline
- Country Outlook (Revenue, USD Billion, 2018 - 2030)
- UK
- Germany
- France
- Italy
- Spain
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Information analysis
1.2.2. Market formulation & data visualization
1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
1.3.1. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
CHAPTER 3. EUROPE LOTTERY MARKET VARIABLES, TRENDS, & SCOPE
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Technology Challenge
3.3. Europe Lottery Market Analysis Tools
3.3.1. Technology Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and social landscape
3.3.2.3. Technological landscape
CHAPTER 4. EUROPE LOTTERY MARKET: CATEGORY ESTIMATES & TREND ANALYSIS
4.1. Segment Dashboard
4.2. Europe Lottery Market: Product Movement Analysis, USD Billion, 2024 & 2030
4.3. Draw-based games
4.3.1. Draw-based games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.4. Instant games
4.4.1. Instant Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5. Sports games
4.5.1. Sports Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
CHAPTER 5. EUROPE LOTTERY MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
5.1. Segment Dashboard
5.2. Europe Lottery Market: Application Movement Analysis, USD Billion, 2024 & 2030
5.3. Online
5.3.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. Offline
5.4.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
CHAPTER 6. COUNTRY ESTIMATES & TREND ANALYSIS
6.1. Europe Lottery Market: Country Outlook
6.2. UK
6.2.1. UK Lottery Market Estimates & Forecasts (USD Billion)
6.3. Germany
6.3.1. Germany Lottery Market Estimates & Forecasts (USD Billion)
6.4. France
6.4.1. France Lottery Market Estimates & Forecasts (USD Billion)
6.5. Italy
6.5.1. Italy Lottery Market Estimates & Forecasts (USD Billion)
6.6. Spain
6.6.1. Spain Lottery Market Estimates & Forecasts (USD Billion)
CHAPTER 7. COMPETITIVE LANDSCAPE
7.1. Company Categorization
7.2. Company Market Positioning
7.3. Company Heat Map Analysis
7.4. Company Profiles/Listing
7.4.1. International Game Technology PLC
7.4.1.1. Participant’s Overview
7.4.1.2. Financial Performance
7.4.1.3. Product Benchmarking
7.4.1.4. Strategic Initiatives
7.4.2. Scientific Games, LLC
7.4.2.1. Participant’s Overview
7.4.2.2. Financial Performance
7.4.2.3. Product Benchmarking
7.4.2.4. Strategic Initiatives
7.4.3. Franзaise des Jeux (FDJ)
7.4.3.1. Participant’s Overview
7.4.3.2. Financial Performance
7.4.3.3. Product Benchmarking
7.4.3.4. Strategic Initiatives
7.4.4. Lottomatica S.p.A.
7.4.4.1. Participant’s Overview
7.4.4.2. Financial Performance
7.4.4.3. Product Benchmarking
7.4.4.4. Strategic Initiatives
7.4.5. Allwyn UK (Camelot Group)
7.4.5.1. Participant’s Overview
7.4.5.2. Financial Performance
7.4.5.3. Product Benchmarking
7.4.5.4. Strategic Initiatives
7.4.6. INTRALOT
7.4.6.1. Participant’s Overview
7.4.6.2. Financial Performance
7.4.6.3. Product Benchmarking
7.4.6.4. Strategic Initiatives
7.4.7. Toto-Lotto Niedersachsen GmbH (Deutsche Lotto- und Totoblock)
7.4.7.1. Participant’s Overview
7.4.7.2. Financial Performance
7.4.7.3. Product Benchmarking
7.4.7.4. Strategic Initiatives
7.4.8. Sociedad Estatal Loterнas y Apuestas del Estado, S.A. (SELAE)
7.4.8.1. Participant’s Overview
7.4.8.2. Financial Performance
7.4.8.3. Product Benchmarking
7.4.8.4. Strategic Initiatives
7.4.9. Veikkaus Oy
7.4.9.1. Participant’s Overview
7.4.9.2. Financial Performance
7.4.9.3. Product Benchmarking
7.4.9.4. Strategic Initiatives
7.4.10. Norsk Tipping AS.
7.4.10.1. Participant’s Overview
7.4.10.2. Financial Performance
7.4.10.3. Product Benchmarking
7.4.10.4. Strategic Initiatives
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Information analysis
1.2.2. Market formulation & data visualization
1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
1.3.1. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
CHAPTER 3. EUROPE LOTTERY MARKET VARIABLES, TRENDS, & SCOPE
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Technology Challenge
3.3. Europe Lottery Market Analysis Tools
3.3.1. Technology Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic and social landscape
3.3.2.3. Technological landscape
CHAPTER 4. EUROPE LOTTERY MARKET: CATEGORY ESTIMATES & TREND ANALYSIS
4.1. Segment Dashboard
4.2. Europe Lottery Market: Product Movement Analysis, USD Billion, 2024 & 2030
4.3. Draw-based games
4.3.1. Draw-based games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.4. Instant games
4.4.1. Instant Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5. Sports games
4.5.1. Sports Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
CHAPTER 5. EUROPE LOTTERY MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
5.1. Segment Dashboard
5.2. Europe Lottery Market: Application Movement Analysis, USD Billion, 2024 & 2030
5.3. Online
5.3.1. Online Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. Offline
5.4.1. Offline Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
CHAPTER 6. COUNTRY ESTIMATES & TREND ANALYSIS
6.1. Europe Lottery Market: Country Outlook
6.2. UK
6.2.1. UK Lottery Market Estimates & Forecasts (USD Billion)
6.3. Germany
6.3.1. Germany Lottery Market Estimates & Forecasts (USD Billion)
6.4. France
6.4.1. France Lottery Market Estimates & Forecasts (USD Billion)
6.5. Italy
6.5.1. Italy Lottery Market Estimates & Forecasts (USD Billion)
6.6. Spain
6.6.1. Spain Lottery Market Estimates & Forecasts (USD Billion)
CHAPTER 7. COMPETITIVE LANDSCAPE
7.1. Company Categorization
7.2. Company Market Positioning
7.3. Company Heat Map Analysis
7.4. Company Profiles/Listing
7.4.1. International Game Technology PLC
7.4.1.1. Participant’s Overview
7.4.1.2. Financial Performance
7.4.1.3. Product Benchmarking
7.4.1.4. Strategic Initiatives
7.4.2. Scientific Games, LLC
7.4.2.1. Participant’s Overview
7.4.2.2. Financial Performance
7.4.2.3. Product Benchmarking
7.4.2.4. Strategic Initiatives
7.4.3. Franзaise des Jeux (FDJ)
7.4.3.1. Participant’s Overview
7.4.3.2. Financial Performance
7.4.3.3. Product Benchmarking
7.4.3.4. Strategic Initiatives
7.4.4. Lottomatica S.p.A.
7.4.4.1. Participant’s Overview
7.4.4.2. Financial Performance
7.4.4.3. Product Benchmarking
7.4.4.4. Strategic Initiatives
7.4.5. Allwyn UK (Camelot Group)
7.4.5.1. Participant’s Overview
7.4.5.2. Financial Performance
7.4.5.3. Product Benchmarking
7.4.5.4. Strategic Initiatives
7.4.6. INTRALOT
7.4.6.1. Participant’s Overview
7.4.6.2. Financial Performance
7.4.6.3. Product Benchmarking
7.4.6.4. Strategic Initiatives
7.4.7. Toto-Lotto Niedersachsen GmbH (Deutsche Lotto- und Totoblock)
7.4.7.1. Participant’s Overview
7.4.7.2. Financial Performance
7.4.7.3. Product Benchmarking
7.4.7.4. Strategic Initiatives
7.4.8. Sociedad Estatal Loterнas y Apuestas del Estado, S.A. (SELAE)
7.4.8.1. Participant’s Overview
7.4.8.2. Financial Performance
7.4.8.3. Product Benchmarking
7.4.8.4. Strategic Initiatives
7.4.9. Veikkaus Oy
7.4.9.1. Participant’s Overview
7.4.9.2. Financial Performance
7.4.9.3. Product Benchmarking
7.4.9.4. Strategic Initiatives
7.4.10. Norsk Tipping AS.
7.4.10.1. Participant’s Overview
7.4.10.2. Financial Performance
7.4.10.3. Product Benchmarking
7.4.10.4. Strategic Initiatives
