Macys Inc in Retailing (USA)

April 2013 | 6 pages | ID: M1CA2557C1BEN
Euromonitor International Ltd

Abstracts

Macys Inc, formerly known as Federated Department Stores, continues to be the leading department store operator, operating under the fascias Macy’s and Bloomingdale’s. Its “My Macy’s” initiative, a localised merchandising and marketing programme launched in 2008, which increased focus on the omnichannel experience, helped the company post notable sales gains compared with its competitors. The retailer will also expand its focus on the “millennial” consumer, considered a segment with great...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

MACYS INC IN RETAILING (USA)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 Macys Inc: Key Facts
Summary 2 Macys Inc: Operational Indicators
Internet Strategy
Summary 3 Macys Inc: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Macys Inc: Private Label Portfolio
Competitive Positioning
Summary 5 Macys Inc: Competitive Position 2012