North America Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity

October 2023 | 133 pages | ID: NB01110F2E8FEN
GMD Research

Abstracts

North America automotive augmented reality and virtual reality market is projected to grow by 29.2% annually in the forecast period and reach $18.06 billion by 2032, driven by the rising adoption of advanced technologies in the automotive industry, the growing advancement in connected vehicles and immersive technologies, and the cost-effective benefits associated with the use of AR & VR.

Highlighted with 33 tables and 65 figures, this 133-page report “North America Automotive Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, Vehicle Type (Passenger, Commercial), Driving Autonomy (Conventional, Autonomous & Semi-autonomous), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America automotive augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America automotive augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, Vehicle Type, Driving Autonomy, and Country.

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Augmented Reality (AR)
• Marker-based Augmented Reality (Passive Marker, Active Marker)
• Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
• Other Technologies
• Virtual Reality (VR)
• Nonimmersive Technology
• Semi-Immersive Technology
• Fully Immersive Technology

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Other Hardware
• Software
• Software Developer Kits
• Imaging Solutions
• Enterprise Solutions
• Content Platforms
• Other Software
• Services
• Cloud Services
• System Integration
• Consulting
• Other Services

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
• VR Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Manufacturing & Supply
• Research & Development
• Marketing & Sales
• Aftermarket Service
• Support Functions & Training
• Other Applications

By Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Passenger Vehicles
• Commercial Vehicles

By Driving Autonomy, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Conventional Driving
• Autonomous & Semi-autonomous Driving

Geographically, the following national/local markets are fully investigated:

• U.S.
• Canada
• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Application, and Vehicle Type over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

AutoVRse

Continental AG

DENSO

Garmin

General Motors (GM)

HARMAN International

HTC Corporation

Hyundai Motor Company

Jaguar

Mercedes-Benz

Microsoft Corporation

Nippon Seiki

NVIDIA

Panasonic

Robert Bosch GmbH

Unity Technologies ApS

Visteon Corporation

Volkswagen AG

WayRay AG

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
  2.1.1 Impact of COVID-19 on World Economy
  2.1.2 Impact of COVID-19 on the Market
  2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF NORTH AMERICA MARKET BY TECHNOLOGY

3.1 Market Overview by Technology
3.2 Augmented Reality (AR)
  3.2.1 Marker-based AR
  3.2.2 Markerless AR
  3.2.3 Other Technologies
3.3 Virtual Reality (VR)
  3.3.1 Nonimmersive Technology
  3.3.2 Semi-Immersive Technology
  3.3.3 Fully Immersive Technology

4 SEGMENTATION OF NORTH AMERICA MARKET BY OFFERING

4.1 Market Overview by Offering
4.2 Hardware
  4.2.1 Sensors
  4.2.2 Semiconductor Component
  4.2.3 Displays and Projectors
  4.2.4 Position Trackers
  4.2.5 Cameras
  4.2.6 Other Hardware
4.3 Software
4.4 Services

5 SEGMENTATION OF NORTH AMERICA MARKET BY DEVICE TYPE

5.1 Market Overview by Device Type
5.2 AR Devices
  5.2.1 Head-Mounted Display (HMD)
  5.2.2 Head-Up Display (HUD)
  5.2.3 Smart Glasses
  5.2.4 Handheld Devices and Others
5.3 VR Devices
  5.3.1 Head-Mounted Display (HMD)
  5.3.2 Gesture-Tracking Device
  5.3.3 Projector & Display Wall

6 SEGMENTATION OF NORTH AMERICA MARKET BY APPLICATION

6.1 Market Overview by Application
6.2 Manufacturing & Supply
6.3 Research & Development
6.4 Marketing & Sales
6.5 Aftermarket Service
6.6 Support Functions & Training
6.7 Other Applications

7 SEGMENTATION OF NORTH AMERICA MARKET BY VEHICLE TYPE

7.1 Market Overview by Vehicle Type
7.2 Passenger Vehicles
7.3 Commercial Vehicles

8 SEGMENTATION OF NORTH AMERICA MARKET BY DRIVING AUTONOMY

8.1 Market Overview by Driving Autonomy
8.2 Conventional Driving
8.3 Autonomous & Semi-autonomous Driving

9 NORTH AMERICA MARKET 2022-2032 BY COUNTRY

9.1 Overview of North America Market
9.2 U.S.
9.3 Canada
9.4 Mexico

10 COMPETITIVE LANDSCAPE

10.1 Overview of Key Vendors
10.2 New Product Launch, Partnership, Investment, and M&A
10.3 Company Profiles
AutoVRse
Continental AG
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC Corporation
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft Corporation
Nippon Seiki
NVIDIA
Panasonic
Robert Bosch GmbH
Unity Technologies ApS
Visteon Corporation
Volkswagen AG
WayRay AG
RELATED REPORTS

List Of Tables

LIST OF TABLES

Table 1. Snapshot of North America Automotive Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032
Table 2. World Economic Outlook, 2021-2031
Table 3. World Economic Outlook, 2021-2023
Table 4. Scenarios for Economic Impact of Ukraine Crisis
Table 5. Main Product Trends and Market Opportunities in North America Automotive Augmented Reality and Virtual Reality Market
Table 6. North America Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 7. North America Automotive Augmented Reality Market by Technology, 2022-2032, $ mn
Table 8. North America Automotive Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn
Table 9. North America Automotive Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn
Table 10. North America Automotive Virtual Reality Market by Technology, 2022-2032, $ mn
Table 11. North America Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn
Table 12. North America Automotive Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn
Table 13. North America Automotive Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn
Table 14. North America Automotive Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn
Table 15. North America Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn
Table 16. North America Automotive Augmented Reality Market by Device, 2022-2032, $ mn
Table 17. North America Automotive Virtual Reality Market by Device, 2022-2032, $ mn
Table 18. North America Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn
Table 19. North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn
Table 20. North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, $ mn
Table 21. North America Automotive Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn
Table 22. U.S. Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 23. U.S. Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn
Table 24. U.S. Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn
Table 25. Canada Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 26. Canada Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn
Table 27. Canada Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn
Table 28. Mexico Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn
Table 29. Mexico Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn
Table 30. Mexico Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, $ mn
Table 31. AutoVRse: Company Snapshot
Table 32. AutoVRse: Business Segmentation
Table 33. AutoVRse: Product Portfolio

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032
Figure 4. North America Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 5. Impact of COVID-19 on Business
Figure 6. Primary Drivers and Impact Factors of North America Automotive Augmented Reality and Virtual Reality Market
Figure 7. World Autonomous Vehicle (AV) Market 2020-2030, Sales Revenue ($ bn) and Volume (million units)
Figure 8. World Installed Car Base by Connectivity, 2019-2030, million units
Figure 9. Primary Restraints and Impact Factors of North America Automotive Augmented Reality and Virtual Reality Market
Figure 10. Investment Opportunity Analysis
Figure 11. Porter’s Fiver Forces Analysis of North America Automotive Augmented Reality and Virtual Reality Market
Figure 12. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Technology, 2022-2032, % of Revenue
Figure 13. North America Addressable Market Cap in 2023-2032 by Technology, Value ($ mn) and Share (%)
Figure 14. North America Automotive Augmented Reality and Virtual Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn
Figure 15. North America Automotive Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn
Figure 16. North America Automotive Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn
Figure 17. North America Automotive Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn
Figure 18. North America Automotive Augmented Reality and Virtual Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn
Figure 19. North America Automotive Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn
Figure 20. North America Automotive Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn
Figure 21. North America Automotive Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn
Figure 22. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Offering, 2022-2032, % of Sales Revenue
Figure 23. North America Addressable Market Cap in 2023-2032 by Offering, Value ($ mn) and Share (%)
Figure 24. North America Automotive Augmented Reality and Virtual Reality Market by Offering: Hardware, 2022-2032, $ mn
Figure 25. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Sensors, 2022-2032, $ mn
Figure 26. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn
Figure 27. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn
Figure 28. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Position Trackers, 2022-2032, $ mn
Figure 29. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Cameras, 2022-2032, $ mn
Figure 30. North America Automotive Augmented Reality and Virtual Reality Market by Hardware: Other Hardware, 2022-2032, $ mn
Figure 31. North America Automotive Augmented Reality and Virtual Reality Market by Offering: Software, 2022-2032, $ mn
Figure 32. North America Automotive Augmented Reality and Virtual Reality Market by Offering: Services, 2022-2032, $ mn
Figure 33. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, % of Sales Revenue
Figure 34. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)
Figure 35. North America Automotive Augmented Reality and Virtual Reality Market by Device Type: AR Devices, 2022-2032, $ mn
Figure 36. North America Automotive Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 37. North America Automotive Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn
Figure 38. North America Automotive Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn
Figure 39. North America Automotive Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn
Figure 40. North America Automotive Augmented Reality and Virtual Reality Market by Device Type: VR Devices, 2022-2032, $ mn
Figure 41. North America Automotive Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 42. North America Automotive Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn
Figure 43. North America Automotive Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn
Figure 44. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Application, 2022-2032, % of Revenue
Figure 45. North America Addressable Market Cap in 2023-2032 by Application, Value ($ mn) and Share (%)
Figure 46. North America Automotive Augmented Reality and Virtual Reality Market by Application: Manufacturing & Supply, 2022-2032, $ mn
Figure 47. North America Automotive Augmented Reality and Virtual Reality Market by Application: Research & Development, 2022-2032, $ mn
Figure 48. North America Automotive Augmented Reality and Virtual Reality Market by Application: Marketing & Sales, 2022-2032, $ mn
Figure 49. North America Automotive Augmented Reality and Virtual Reality Market by Application: Aftermarket Service, 2022-2032, $ mn
Figure 50. North America Automotive Augmented Reality and Virtual Reality Market by Application: Support Functions & Training, 2022-2032, $ mn
Figure 51. North America Automotive Augmented Reality and Virtual Reality Market by Application: Other Applications, 2022-2032, $ mn
Figure 52. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type, 2022-2032, % of Revenue
Figure 53. North America Addressable Market Cap in 2023-2032 by Vehicle Type, Value ($ mn) and Share (%)
Figure 54. North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Passenger Vehicles, 2022-2032, $ mn
Figure 55. North America Automotive Augmented Reality and Virtual Reality Market by Vehicle Type: Commercial Vehicles, 2022-2032, $ mn
Figure 56. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy, 2022-2032, % of Revenue
Figure 57. North America Addressable Market Cap in 2023-2032 by Driving Autonomy, Value ($ mn) and Share (%)
Figure 58. North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Conventional Driving, 2022-2032, $ mn
Figure 59. North America Automotive Augmented Reality and Virtual Reality Market by Driving Autonomy: Autonomous & Semi-autonomous Driving, 2022-2032, $ mn
Figure 60. Breakdown of North America Automotive Augmented Reality and Virtual Reality Market by Country, 2022 and 2032, % of Revenue
Figure 61. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)
Figure 62. U.S. Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 63. Canada Automotive Augmented Reality and Virtual Reality Market, 2022-2032, $ mn
Figure 64. Automotive Augmented Reality and Virtual Reality Market in Mexico, 2022-2032, $ mn
Figure 65. Growth Stage of North America Automotive Augmented Reality and Virtual Reality Industry over the Forecast Period