Anti-Counterfeit Packaging Market by Technology (Mass Encoding, RFID, Hologram, Tamper Evidence, Forensic Markers), End-use Industry (Food & Beverage, Pharmaceutical, Personal Care, Apparel & Footwear, Luxury Goods), & Region - Global Forecast to 2029
The market size for anti-counterfeit packaging reached USD 179.4 billion in 2024 and is projected to reach USD 326.3 billion by 2029, with a CAGR of 12.7% during the forecast period. The anti-counterfeit packaging market is growing due to increased consumer awareness, a rise in technology, and stringent regulatory requirements. The increase in the sale of fake products has made anti-counterfeit packaging important for a lot of industries.
By technology, RFID accounts for the highest CAGR during the forecast period
RFID technology is projected to have the highest CAGR among various anti-counterfeit packaging solutions due to its ability to provide enhanced product authentication, improved traceability, and increased supply chain efficiency. RFID technology utilizes radio waves to identify and track objects that are equipped with RFID tags. This technology has been widely embraced by numerous companies as a means to safeguard their consumers from counterfeit products and to facilitate the easy tracing and tracking of their merchandise throughout the supply chain.
By end-use industry, food & beverage industry holds the second-largest market share
Food fraud is a serious issue that can have terrible effects on customer's health. Counterfeiters often target high-value food products like olive oil, honey, and alcoholic beverages, replacing or adulterating them with cheaper ingredients to maximize profits. This deception not only cheats consumers out of their money but can also pose significant health risks, such as allergic reactions or even poisoning. Legitimate food and beverage manufacturers lose revenue when their products are counterfeited, and they may face legal consequences if consumers are harmed. Distributors and retailers are also affected, as they are responsible for ensuring the authenticity of the products they sell. These factors are contributing to the demand for anti-counterfeit packaging solutions in the food & beverage industry.
By region, the North American anti-counterfeit packaging market holds the largest market share
This growth presents lucrative opportunities for key players operating in the market. The driving force behind this expansion is the significant adoption of anti-counterfeit packaging by a large number of businesses within North America. These businesses are increasingly embracing sophisticated anti-counterfeit packaging solutions to mitigate revenue losses and safeguard their brand reputation.
By Company: Tier1: 40%, Tier 2: 25%, Tier3: 35%
By Designation: C-Level: 35%, Director Level: 30%, Others: 35%
By Region: North America: 25%, Europe: 20%, Asia Pacific: 45%, South America: 5%, and Middle East & Africa: 5%.
Companies Covered: Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), Sato Holdings Corporation (Japan), and Zebra Technologies Corporation (US) are the key players in the anti-counterfeit packaging market.
Research Coverage
The market study covers the anti-counterfeit packaging market across various segments. It aims at estimating the market size and the growth potential of this market across different segments based on technology, end-use industry, and region. The study also includes an in-depth competitive analysis of key players in the market, their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to improve their position in the anti-counterfeit packaging market.
Key Benefits of Buying the Report
The report is expected to help the market leaders/new entrants in this market share the closest approximations of the revenue numbers of the overall anti-counterfeit packaging market and its segments and sub-segments. This report is projected to help stakeholders understand the competitive landscape of the market, gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims to help stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.
The report provides insights on the following pointers:
By technology, RFID accounts for the highest CAGR during the forecast period
RFID technology is projected to have the highest CAGR among various anti-counterfeit packaging solutions due to its ability to provide enhanced product authentication, improved traceability, and increased supply chain efficiency. RFID technology utilizes radio waves to identify and track objects that are equipped with RFID tags. This technology has been widely embraced by numerous companies as a means to safeguard their consumers from counterfeit products and to facilitate the easy tracing and tracking of their merchandise throughout the supply chain.
By end-use industry, food & beverage industry holds the second-largest market share
Food fraud is a serious issue that can have terrible effects on customer's health. Counterfeiters often target high-value food products like olive oil, honey, and alcoholic beverages, replacing or adulterating them with cheaper ingredients to maximize profits. This deception not only cheats consumers out of their money but can also pose significant health risks, such as allergic reactions or even poisoning. Legitimate food and beverage manufacturers lose revenue when their products are counterfeited, and they may face legal consequences if consumers are harmed. Distributors and retailers are also affected, as they are responsible for ensuring the authenticity of the products they sell. These factors are contributing to the demand for anti-counterfeit packaging solutions in the food & beverage industry.
By region, the North American anti-counterfeit packaging market holds the largest market share
This growth presents lucrative opportunities for key players operating in the market. The driving force behind this expansion is the significant adoption of anti-counterfeit packaging by a large number of businesses within North America. These businesses are increasingly embracing sophisticated anti-counterfeit packaging solutions to mitigate revenue losses and safeguard their brand reputation.
By Company: Tier1: 40%, Tier 2: 25%, Tier3: 35%
By Designation: C-Level: 35%, Director Level: 30%, Others: 35%
By Region: North America: 25%, Europe: 20%, Asia Pacific: 45%, South America: 5%, and Middle East & Africa: 5%.
Companies Covered: Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), Sato Holdings Corporation (Japan), and Zebra Technologies Corporation (US) are the key players in the anti-counterfeit packaging market.
Research Coverage
The market study covers the anti-counterfeit packaging market across various segments. It aims at estimating the market size and the growth potential of this market across different segments based on technology, end-use industry, and region. The study also includes an in-depth competitive analysis of key players in the market, their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to improve their position in the anti-counterfeit packaging market.
Key Benefits of Buying the Report
The report is expected to help the market leaders/new entrants in this market share the closest approximations of the revenue numbers of the overall anti-counterfeit packaging market and its segments and sub-segments. This report is projected to help stakeholders understand the competitive landscape of the market, gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims to help stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (Rising pharmaceutical crime incidents), restraints (significant initial investment), opportunities (customized solutions across various industries), and challenges( high R&D investment) influencing the growth of the anti-counterfeit packaging market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the anti-counterfeit packaging market
- Market Development: Comprehensive information about lucrative markets – the report analyses the anti-counterfeit packaging market across varied regions
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the anti-counterfeit packaging market
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Avery Dennison Corporation (US), CCL Industries Inc (US), 3M (US), Sato Holdings Corporation (Japan), and Zebra Technologies Corporation (US) among others in the anti-counterfeit packaging market. The report also helps stakeholders understand the pulse of the anti-counterfeit packaging market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED
1.3.3 CURRENCY CONSIDERED
1.3.4 UNITS CONSIDERED
1.4 LIMITATIONS
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.1.2.3 Breakdown of primary interviews
2.2 MARKET SIZE ESTIMATION
2.2.1 APPROACH
2.2.1.1 Approach 1 (Based on end-use industry, by region)
2.2.1.2 Approach 2 (Based on demand-side consumption)
2.3 DATA TRIANGULATION
2.4 FACTOR ANALYSIS
2.5 IMPACT OF RECESSION ANALYSIS
2.6 RESEARCH ASSUMPTIONS
2.7 RESEARCH LIMITATIONS
2.8 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ANTI-COUNTERFEIT PACKAGING MARKET
4.2 ANTI-COUNTERFEIT PACKAGING MARKET GROWTH, BY TECHNOLOGY
4.3 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY
4.4 NORTH AMERICA: ANTI-COUNTERFEIT PACKAGING MARKET,
BY TECHNOLOGY & COUNTRY
4.5 ANTI-COUNTERFEIT PACKAGING MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rise in pharmaceutical crime incidents
5.2.1.2 Implementation of stringent regulations
5.2.1.3 Proactive involvement of retail chains in combating counterfeiting
5.2.1.4 Increasing manufacturer focus on brand protection
5.2.2 RESTRAINTS
5.2.2.1 Growing complexity of counterfeit operations
5.2.2.2 Significant initial investment
5.2.3 OPPORTUNITIES
5.2.3.1 Ongoing technological developments
5.2.3.2 Customized solutions across various industries
5.2.3.3 Increasing demand from emerging markets
5.2.4 CHALLENGES
5.2.4.1 Barriers to consumer understanding
5.2.4.2 High R&D investment
6 INDUSTRY TRENDS
6.1 PORTER’S FIVE FORCES ANALYSIS
6.1.1 BARGAINING POWER OF SUPPLIERS
6.1.2 BARGAINING POWER OF BUYERS
6.1.3 INTENSITY OF COMPETITIVE RIVALRY
6.1.4 THREAT OF NEW ENTRANTS
6.1.5 THREAT OF SUBSTITUTES
6.2 VALUE CHAIN ANALYSIS
6.3 ECOSYSTEM ANALYSIS
6.4 KEY MARKETS FOR IMPORT AND EXPORT (TRADE ANALYSIS)
6.5 TECHNOLOGY ANALYSIS
6.5.1 KEY TECHNOLOGIES
6.5.1.1 Serialization
6.5.1.2 Tamper-proof packaging
6.5.2 COMPLEMENTARY TECHNOLOGIES
6.5.2.1 NeuroTags
6.5.2.2 Watermarking
6.6 IMPACT OF GEN AI ON ANTI-COUNTERFEIT PACKAGING MARKET
6.6.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
6.7 CASE STUDY ANALYSIS
6.7.1 CASE STUDY 1: ANTI-COUNTERFEITING WITH QR CODES FOR WINE PRODUCER MARCHESI ANTINORI
6.7.2 CASE STUDY 2: LAUNCHING A SUCCESSFUL RFID SOLUTION FOR SOUTHERN FRIED COTTON
6.8 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESSES
6.9 PRICING ANALYSIS
6.9.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY
6.9.2 AVERAGE SELLING PRICE RANGE OF ANTI-COUNTERFEIT PACKAGING,
BY REGION, 2023–2029
6.9.3 AVERAGE SELLING PRICE TREND OF ANTI-COUNTERFEIT PACKAGING,
BY REGION
6.10 PATENT ANALYSIS
6.10.1 METHODOLOGY
6.10.2 PATENT ANALYSIS (2014–2023)
6.11 KEY CONFERENCES & EVENTS, 2024–2025
6.12 KEY STAKEHOLDERS & BUYING CRITERIA
6.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
6.12.2 BUYING CRITERIA
6.13 MACROECONOMIC ANALYSIS
6.13.1 INTRODUCTION
6.14 INVESTMENT & FUNDING SCENARIO
7 ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY
7.1 INTRODUCTION
7.2 MASS ENCODING
7.2.1 RISING DEMAND FOR TRACK AND TRACE TECHNOLOGIES IN PACKAGING TO PROPEL MARKET
7.2.2 BARCODES
7.2.3 DIGITAL MASS SERIALIZATION
7.2.4 DIGITAL MASS ENCRYPTION
7.3 RADIO FREQUENCY IDENTIFICATION (RFID)
7.3.1 TECHNOLOGICAL ADVANCEMENTS IN PACKAGING INDUSTRY TO BOOST MARKET
7.4 HOLOGRAMS
7.4.1 RISING DEMAND FOR THREE-DIMENSIONAL NON-IMITATIVE HOLOGRAMS TO PROPEL MARKET
7.5 FORENSIC MARKERS
7.5.1 INCORPORATION OF ADVANCED SCIENTIFIC TECHNIQUES IN ANTI-COUNTERFEIT PACKAGING TO BOOST MARKET
7.6 TAMPER EVIDENCE
7.6.1 RISING DEMAND FOR PACKAGING SOLUTION WITH VISUAL INDICATIONS TO PROPEL MARKET
7.7 OTHER TECHNOLOGIES
8 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY
8.1 INTRODUCTION
8.2 FOOD & BEVERAGE
8.2.1 RISING DEMAND FOR TRACK AND TRACE PACKAGING TO PROPEL MARKET
8.3 PHARMACEUTICAL
8.3.1 GOVERNMENT INITIATIVES TO COMBAT COUNTERFEITING TO PROPEL MARKET
8.4 APPAREL & FOOTWEAR
8.4.1 THREAT FROM COUNTERFEIT APPAREL & FOOTWEAR PRODUCTS AND BRAND IMITATIONS TO PROPEL MARKET
8.5 AUTOMOTIVE
8.5.1 ADOPTION OF ANTI-COUNTERFEIT PACKAGING SOLUTIONS BY AUTOMOTIVE MANUFACTURERS TO BOOST MARKET
8.6 PERSONAL CARE
8.6.1 RISING CONSUMER AWARENESS ABOUT FALSIFIED COSMETICS TO PROPEL MARKET
8.7 ELECTRONICS & ELECTRICAL
8.7.1 RISING DEMAND FOR AUTHENTIC AND RELIABLE ELECTRONIC GOODS TO BOOST MARKET
8.8 LUXURY GOODS
8.8.1 ADOPTION OF AUTHENTICATION TECHNOLOGIES BY LUXURY BRAND TO BOOST MARKET
8.9 OTHER END-USE INDUSTRIES
9 ANTI-COUNTERFEIT PACKAGING MARKET, BY REGION
9.1 INTRODUCTION
9.2 NORTH AMERICA
9.2.1 US
9.2.1.1 Growing need for effective traceability and tracking technologies to drive market
9.2.2 CANADA
9.2.2.1 Government initiatives to combat counterfeiting to drive market
9.2.3 MEXICO
9.2.3.1 Increasing prevalence of counterfeit goods to drive market
9.3 ASIA PACIFIC
9.3.1 CHINA
9.3.1.1 Availability of low-cost labor and advanced manufacturing capabilities to drive market
9.3.2 INDIA
9.3.2.1 Expansion of pharmaceutical market to drive market
9.3.3 JAPAN
9.3.3.1 Government initiatives to combat counterfeiting to drive growth
9.3.4 AUSTRALIA
9.3.4.1 Growth of e-commerce and retail sectors to drive market
9.3.5 REST OF ASIA PACIFIC
9.4 EUROPE
9.4.1 GERMANY
9.4.1.1 Growing demand for high-end and premium products to drive market
9.4.2 FRANCE
9.4.2.1 Increasing counterfeiting activities to drive market
9.4.3 UK
9.4.3.1 Increasing awareness of customers about counterfeiting to drive market
9.4.4 ITALY
9.4.4.1 Increasing falsification of luxury goods to drive market
9.4.5 RUSSIA
9.4.5.1 Government initiatives to combat counterfeiting to drive market
9.4.6 SPAIN
9.4.6.1 Increasing concerns about product authenticity and safety to drive market
9.4.7 REST OF EUROPE
9.5 SOUTH AMERICA
9.5.1 BRAZIL
9.5.1.1 Growing need for effective traceability and tracking technologies to drive market
9.5.2 ARGENTINA
9.5.2.1 Government initiatives to combat counterfeiting to drive market
9.5.3 REST OF SOUTH AMERICA
9.5.3.1 Increasing prevalence of counterfeit goods to drive market
9.6 MIDDLE EAST & AFRICA
9.6.1 GCC COUNTRIES
9.6.1.1 Saudi Arabia
9.6.1.1.1 Increasing awareness among consumers about product authenticity to drive growth
9.6.1.2 UAE
9.6.1.2.1 Growing demand for secure packaging solutions to drive market
9.6.1.3 Rest of GCC Countries
9.6.1.3.1 Government initiatives to combat counterfeiting to drive market
9.6.2 SOUTH AFRICA
9.6.2.1 Increasing prevalence of counterfeit products and demand for brand protection to drive market
9.6.3 TURKEY
9.6.3.1 Strategic geographical location between Europe and Asia for trading counterfeit goods to drive market
9.6.4 REST OF MIDDLE EAST & AFRICA
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
10.3 MARKET SHARE ANALYSIS (2023)
10.4 MARKET RANKING ANALYSIS
10.4.1 REVENUE ANALYSIS
10.5 COMPANY VALUATION & FINANCIAL METRICS
10.6 BRAND/PRODUCT COMPARISON
10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
10.7.1 STARS
10.7.2 EMERGING LEADERS
10.7.3 PERVASIVE PLAYERS
10.7.4 PARTICIPANTS
10.7.5 COMPANY FOOTPRINT
10.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
10.8.1 PROGRESSIVE COMPANIES
10.8.2 RESPONSIVE COMPANIES
10.8.3 DYNAMIC COMPANIES
10.8.4 STARTING BLOCKS
10.8.5 COMPETITIVE BENCHMARKING
10.9 COMPETITIVE SCENARIO
10.9.1 PRODUCT LAUNCHES/DEVELOPMENTS/ENHANCEMENT
10.9.2 DEALS
10.9.3 EXPANSIONS
11 COMPANY PROFILES
11.1 KEY PLAYERS
11.1.1 AVERY DENNISON CORPORATION
11.1.1.1 Business overview
11.1.1.2 Products/Solutions/Services offered
11.1.1.3 Recent developments
11.1.1.3.1 Product launches
11.1.1.3.2 Deals
11.1.1.3.3 Expansion
11.1.1.4 MnM view
11.1.1.4.1 Right to win
11.1.1.4.2 Strategic choices
11.1.1.4.3 Weaknesses & competitive threats
11.1.2 CCL INDUSTRIES INC
11.1.2.1 Business overview
11.1.2.2 Products/Solutions/Services offered
11.1.2.3 Recent developments
11.1.2.3.1 Deals
11.1.2.3.2 Expansions
11.1.2.4 MnM view
11.1.2.4.1 Right to win
11.1.2.4.2 Strategic choices
11.1.2.4.3 Weaknesses & competitive threats
11.1.3 3M
11.1.3.1 Business overview
11.1.3.2 Products/Solutions/Services offered
11.1.3.3 Recent developments
11.1.3.3.1 Product launches
11.1.3.3.2 Deals
11.1.3.3.3 Expansions
11.1.3.3.4 Others
11.1.3.4 MnM view
11.1.3.4.1 Right to win
11.1.3.4.2 Strategic choices
11.1.3.4.3 Weaknesses & competitive threats
11.1.4 SATO HOLDINGS CORPORATION
11.1.4.1 Business overview
11.1.4.2 Products/Solutions/Services offered
11.1.4.3 Recent developments
11.1.4.3.1 Product launches
11.1.4.3.2 Deals
11.1.4.3.3 Expansions
11.1.4.4 MnM view
11.1.4.4.1 Right to win
11.1.4.4.2 Strategic choices
11.1.4.4.3 Weaknesses & competitive threats
11.1.5 ZEBRA TECHNOLOGIES CORPORATION
11.1.5.1 Business overview
11.1.5.2 Products/Solutions/Services offered
11.1.5.3 Recent developments
11.1.5.3.1 Product launches
11.1.5.3.2 Deals
11.1.5.3.3 Expansions
11.1.5.4 MnM view
11.1.5.4.1 Right to win
11.1.5.4.2 Strategic choices
11.1.5.4.3 Weaknesses & competitive threats
11.1.6 INTELLIGENT LABEL SOLUTIONS
11.1.6.1 Business overview
11.1.6.2 Products/Solutions/Services offered
11.1.6.3 Recent developments
11.1.6.3.1 Product launches
11.1.6.4 MnM view
11.1.7 SML GROUP
11.1.7.1 Business overview
11.1.7.2 Products/Solutions/Services offered
11.1.7.3 Recent developments
11.1.7.3.1 Product launches
11.1.7.3.2 Deals
11.1.7.4 MnM view
11.1.8 SICPA HOLDING SA
11.1.8.1 Business overview
11.1.8.2 Products/Solutions/Services offered
11.1.8.3 Recent developments
11.1.8.3.1 Deals
11.1.8.4 MnM view
11.1.9 SYSTECH INTERNATIONAL
11.1.9.1 Business overview
11.1.9.2 Products/Solutions/Services offered
11.1.9.3 Recent developments
11.1.9.3.1 Product launches
11.1.9.3.2 Deals
11.1.9.4 MnM view
11.1.10 APPLIED DNA SCIENCES INC.
11.1.10.1 Business overview
11.1.10.2 Products/Solutions/Services offered
11.1.10.3 Recent developments
11.1.10.3.1 Deals
11.1.10.4 MnM view
11.1.11 ALPVISION S.A.
11.1.11.1 Business overview
11.1.11.2 Products/Solutions/Services offered
11.1.11.3 MnM view
11.1.12 SAVI TECHNOLOGY, INC.
11.1.12.1 Business overview
11.1.12.2 Products/Solutions/Services offered
11.1.12.3 MnM view
11.1.13 AUTHENTIX, INC.
11.1.13.1 Business overview
11.1.13.2 Products/Solutions/Services offered
11.2 OTHER PLAYERS
11.2.1 AMPACET CORPORATION
11.2.2 3D AG
11.2.3 TRACELINK INC.
11.2.4 ADVANCE TRACK & TRACE
11.2.5 ELUCEDA LTD.
11.2.6 IMPINJ, INC.
11.2.7 TRUTAG TECHNOLOGIES, INC.
11.2.8 EDGYN
11.2.9 MICROTAG TEMED LTD.
11.2.10 CERTILOGO SPA
11.2.11 ARYLLA INC.
11.2.12 PROOFTAG
11.2.13 SELINKO
11.2.14 SCANTRUST SA
11.2.15 META MATERIALS, INC.
12 ADJACENT & RELATED MARKET
12.1 INTRODUCTION
12.2 LIMITATIONS
12.2.1 RFID MARKET
12.2.1.1 Market definition
12.2.1.2 RFID market, by offering
12.2.1.3 RFID market, by tag
12.2.1.3.1 Wafer size
12.2.1.3.2 Tag type
12.2.1.3.3 Frequency
12.2.1.3.4 Form factor
12.2.1.3.5 Material
12.2.1.4 RFID market, by application
12.2.1.5 RFID market, by region
12.2.2 REAL-TIME LOCATION SYSTEMS MARKET
12.2.2.1 Market definition
12.2.2.2 Real-time location systems market, by offering
12.2.2.3 Real-time location systems market, by technology
12.2.2.4 Real-time location systems market, by application
12.2.2.5 Real-time location systems market, by vertical
12.2.2.6 Real-time location systems market, by region
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 YEARS CONSIDERED
1.3.3 CURRENCY CONSIDERED
1.3.4 UNITS CONSIDERED
1.4 LIMITATIONS
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.1.2.3 Breakdown of primary interviews
2.2 MARKET SIZE ESTIMATION
2.2.1 APPROACH
2.2.1.1 Approach 1 (Based on end-use industry, by region)
2.2.1.2 Approach 2 (Based on demand-side consumption)
2.3 DATA TRIANGULATION
2.4 FACTOR ANALYSIS
2.5 IMPACT OF RECESSION ANALYSIS
2.6 RESEARCH ASSUMPTIONS
2.7 RESEARCH LIMITATIONS
2.8 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ANTI-COUNTERFEIT PACKAGING MARKET
4.2 ANTI-COUNTERFEIT PACKAGING MARKET GROWTH, BY TECHNOLOGY
4.3 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY
4.4 NORTH AMERICA: ANTI-COUNTERFEIT PACKAGING MARKET,
BY TECHNOLOGY & COUNTRY
4.5 ANTI-COUNTERFEIT PACKAGING MARKET: MAJOR COUNTRIES
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rise in pharmaceutical crime incidents
5.2.1.2 Implementation of stringent regulations
5.2.1.3 Proactive involvement of retail chains in combating counterfeiting
5.2.1.4 Increasing manufacturer focus on brand protection
5.2.2 RESTRAINTS
5.2.2.1 Growing complexity of counterfeit operations
5.2.2.2 Significant initial investment
5.2.3 OPPORTUNITIES
5.2.3.1 Ongoing technological developments
5.2.3.2 Customized solutions across various industries
5.2.3.3 Increasing demand from emerging markets
5.2.4 CHALLENGES
5.2.4.1 Barriers to consumer understanding
5.2.4.2 High R&D investment
6 INDUSTRY TRENDS
6.1 PORTER’S FIVE FORCES ANALYSIS
6.1.1 BARGAINING POWER OF SUPPLIERS
6.1.2 BARGAINING POWER OF BUYERS
6.1.3 INTENSITY OF COMPETITIVE RIVALRY
6.1.4 THREAT OF NEW ENTRANTS
6.1.5 THREAT OF SUBSTITUTES
6.2 VALUE CHAIN ANALYSIS
6.3 ECOSYSTEM ANALYSIS
6.4 KEY MARKETS FOR IMPORT AND EXPORT (TRADE ANALYSIS)
6.5 TECHNOLOGY ANALYSIS
6.5.1 KEY TECHNOLOGIES
6.5.1.1 Serialization
6.5.1.2 Tamper-proof packaging
6.5.2 COMPLEMENTARY TECHNOLOGIES
6.5.2.1 NeuroTags
6.5.2.2 Watermarking
6.6 IMPACT OF GEN AI ON ANTI-COUNTERFEIT PACKAGING MARKET
6.6.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
6.7 CASE STUDY ANALYSIS
6.7.1 CASE STUDY 1: ANTI-COUNTERFEITING WITH QR CODES FOR WINE PRODUCER MARCHESI ANTINORI
6.7.2 CASE STUDY 2: LAUNCHING A SUCCESSFUL RFID SOLUTION FOR SOUTHERN FRIED COTTON
6.8 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESSES
6.9 PRICING ANALYSIS
6.9.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY
6.9.2 AVERAGE SELLING PRICE RANGE OF ANTI-COUNTERFEIT PACKAGING,
BY REGION, 2023–2029
6.9.3 AVERAGE SELLING PRICE TREND OF ANTI-COUNTERFEIT PACKAGING,
BY REGION
6.10 PATENT ANALYSIS
6.10.1 METHODOLOGY
6.10.2 PATENT ANALYSIS (2014–2023)
6.11 KEY CONFERENCES & EVENTS, 2024–2025
6.12 KEY STAKEHOLDERS & BUYING CRITERIA
6.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
6.12.2 BUYING CRITERIA
6.13 MACROECONOMIC ANALYSIS
6.13.1 INTRODUCTION
6.14 INVESTMENT & FUNDING SCENARIO
7 ANTI-COUNTERFEIT PACKAGING MARKET, BY TECHNOLOGY
7.1 INTRODUCTION
7.2 MASS ENCODING
7.2.1 RISING DEMAND FOR TRACK AND TRACE TECHNOLOGIES IN PACKAGING TO PROPEL MARKET
7.2.2 BARCODES
7.2.3 DIGITAL MASS SERIALIZATION
7.2.4 DIGITAL MASS ENCRYPTION
7.3 RADIO FREQUENCY IDENTIFICATION (RFID)
7.3.1 TECHNOLOGICAL ADVANCEMENTS IN PACKAGING INDUSTRY TO BOOST MARKET
7.4 HOLOGRAMS
7.4.1 RISING DEMAND FOR THREE-DIMENSIONAL NON-IMITATIVE HOLOGRAMS TO PROPEL MARKET
7.5 FORENSIC MARKERS
7.5.1 INCORPORATION OF ADVANCED SCIENTIFIC TECHNIQUES IN ANTI-COUNTERFEIT PACKAGING TO BOOST MARKET
7.6 TAMPER EVIDENCE
7.6.1 RISING DEMAND FOR PACKAGING SOLUTION WITH VISUAL INDICATIONS TO PROPEL MARKET
7.7 OTHER TECHNOLOGIES
8 ANTI-COUNTERFEIT PACKAGING MARKET, BY END-USE INDUSTRY
8.1 INTRODUCTION
8.2 FOOD & BEVERAGE
8.2.1 RISING DEMAND FOR TRACK AND TRACE PACKAGING TO PROPEL MARKET
8.3 PHARMACEUTICAL
8.3.1 GOVERNMENT INITIATIVES TO COMBAT COUNTERFEITING TO PROPEL MARKET
8.4 APPAREL & FOOTWEAR
8.4.1 THREAT FROM COUNTERFEIT APPAREL & FOOTWEAR PRODUCTS AND BRAND IMITATIONS TO PROPEL MARKET
8.5 AUTOMOTIVE
8.5.1 ADOPTION OF ANTI-COUNTERFEIT PACKAGING SOLUTIONS BY AUTOMOTIVE MANUFACTURERS TO BOOST MARKET
8.6 PERSONAL CARE
8.6.1 RISING CONSUMER AWARENESS ABOUT FALSIFIED COSMETICS TO PROPEL MARKET
8.7 ELECTRONICS & ELECTRICAL
8.7.1 RISING DEMAND FOR AUTHENTIC AND RELIABLE ELECTRONIC GOODS TO BOOST MARKET
8.8 LUXURY GOODS
8.8.1 ADOPTION OF AUTHENTICATION TECHNOLOGIES BY LUXURY BRAND TO BOOST MARKET
8.9 OTHER END-USE INDUSTRIES
9 ANTI-COUNTERFEIT PACKAGING MARKET, BY REGION
9.1 INTRODUCTION
9.2 NORTH AMERICA
9.2.1 US
9.2.1.1 Growing need for effective traceability and tracking technologies to drive market
9.2.2 CANADA
9.2.2.1 Government initiatives to combat counterfeiting to drive market
9.2.3 MEXICO
9.2.3.1 Increasing prevalence of counterfeit goods to drive market
9.3 ASIA PACIFIC
9.3.1 CHINA
9.3.1.1 Availability of low-cost labor and advanced manufacturing capabilities to drive market
9.3.2 INDIA
9.3.2.1 Expansion of pharmaceutical market to drive market
9.3.3 JAPAN
9.3.3.1 Government initiatives to combat counterfeiting to drive growth
9.3.4 AUSTRALIA
9.3.4.1 Growth of e-commerce and retail sectors to drive market
9.3.5 REST OF ASIA PACIFIC
9.4 EUROPE
9.4.1 GERMANY
9.4.1.1 Growing demand for high-end and premium products to drive market
9.4.2 FRANCE
9.4.2.1 Increasing counterfeiting activities to drive market
9.4.3 UK
9.4.3.1 Increasing awareness of customers about counterfeiting to drive market
9.4.4 ITALY
9.4.4.1 Increasing falsification of luxury goods to drive market
9.4.5 RUSSIA
9.4.5.1 Government initiatives to combat counterfeiting to drive market
9.4.6 SPAIN
9.4.6.1 Increasing concerns about product authenticity and safety to drive market
9.4.7 REST OF EUROPE
9.5 SOUTH AMERICA
9.5.1 BRAZIL
9.5.1.1 Growing need for effective traceability and tracking technologies to drive market
9.5.2 ARGENTINA
9.5.2.1 Government initiatives to combat counterfeiting to drive market
9.5.3 REST OF SOUTH AMERICA
9.5.3.1 Increasing prevalence of counterfeit goods to drive market
9.6 MIDDLE EAST & AFRICA
9.6.1 GCC COUNTRIES
9.6.1.1 Saudi Arabia
9.6.1.1.1 Increasing awareness among consumers about product authenticity to drive growth
9.6.1.2 UAE
9.6.1.2.1 Growing demand for secure packaging solutions to drive market
9.6.1.3 Rest of GCC Countries
9.6.1.3.1 Government initiatives to combat counterfeiting to drive market
9.6.2 SOUTH AFRICA
9.6.2.1 Increasing prevalence of counterfeit products and demand for brand protection to drive market
9.6.3 TURKEY
9.6.3.1 Strategic geographical location between Europe and Asia for trading counterfeit goods to drive market
9.6.4 REST OF MIDDLE EAST & AFRICA
10 COMPETITIVE LANDSCAPE
10.1 OVERVIEW
10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
10.3 MARKET SHARE ANALYSIS (2023)
10.4 MARKET RANKING ANALYSIS
10.4.1 REVENUE ANALYSIS
10.5 COMPANY VALUATION & FINANCIAL METRICS
10.6 BRAND/PRODUCT COMPARISON
10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
10.7.1 STARS
10.7.2 EMERGING LEADERS
10.7.3 PERVASIVE PLAYERS
10.7.4 PARTICIPANTS
10.7.5 COMPANY FOOTPRINT
10.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023
10.8.1 PROGRESSIVE COMPANIES
10.8.2 RESPONSIVE COMPANIES
10.8.3 DYNAMIC COMPANIES
10.8.4 STARTING BLOCKS
10.8.5 COMPETITIVE BENCHMARKING
10.9 COMPETITIVE SCENARIO
10.9.1 PRODUCT LAUNCHES/DEVELOPMENTS/ENHANCEMENT
10.9.2 DEALS
10.9.3 EXPANSIONS
11 COMPANY PROFILES
11.1 KEY PLAYERS
11.1.1 AVERY DENNISON CORPORATION
11.1.1.1 Business overview
11.1.1.2 Products/Solutions/Services offered
11.1.1.3 Recent developments
11.1.1.3.1 Product launches
11.1.1.3.2 Deals
11.1.1.3.3 Expansion
11.1.1.4 MnM view
11.1.1.4.1 Right to win
11.1.1.4.2 Strategic choices
11.1.1.4.3 Weaknesses & competitive threats
11.1.2 CCL INDUSTRIES INC
11.1.2.1 Business overview
11.1.2.2 Products/Solutions/Services offered
11.1.2.3 Recent developments
11.1.2.3.1 Deals
11.1.2.3.2 Expansions
11.1.2.4 MnM view
11.1.2.4.1 Right to win
11.1.2.4.2 Strategic choices
11.1.2.4.3 Weaknesses & competitive threats
11.1.3 3M
11.1.3.1 Business overview
11.1.3.2 Products/Solutions/Services offered
11.1.3.3 Recent developments
11.1.3.3.1 Product launches
11.1.3.3.2 Deals
11.1.3.3.3 Expansions
11.1.3.3.4 Others
11.1.3.4 MnM view
11.1.3.4.1 Right to win
11.1.3.4.2 Strategic choices
11.1.3.4.3 Weaknesses & competitive threats
11.1.4 SATO HOLDINGS CORPORATION
11.1.4.1 Business overview
11.1.4.2 Products/Solutions/Services offered
11.1.4.3 Recent developments
11.1.4.3.1 Product launches
11.1.4.3.2 Deals
11.1.4.3.3 Expansions
11.1.4.4 MnM view
11.1.4.4.1 Right to win
11.1.4.4.2 Strategic choices
11.1.4.4.3 Weaknesses & competitive threats
11.1.5 ZEBRA TECHNOLOGIES CORPORATION
11.1.5.1 Business overview
11.1.5.2 Products/Solutions/Services offered
11.1.5.3 Recent developments
11.1.5.3.1 Product launches
11.1.5.3.2 Deals
11.1.5.3.3 Expansions
11.1.5.4 MnM view
11.1.5.4.1 Right to win
11.1.5.4.2 Strategic choices
11.1.5.4.3 Weaknesses & competitive threats
11.1.6 INTELLIGENT LABEL SOLUTIONS
11.1.6.1 Business overview
11.1.6.2 Products/Solutions/Services offered
11.1.6.3 Recent developments
11.1.6.3.1 Product launches
11.1.6.4 MnM view
11.1.7 SML GROUP
11.1.7.1 Business overview
11.1.7.2 Products/Solutions/Services offered
11.1.7.3 Recent developments
11.1.7.3.1 Product launches
11.1.7.3.2 Deals
11.1.7.4 MnM view
11.1.8 SICPA HOLDING SA
11.1.8.1 Business overview
11.1.8.2 Products/Solutions/Services offered
11.1.8.3 Recent developments
11.1.8.3.1 Deals
11.1.8.4 MnM view
11.1.9 SYSTECH INTERNATIONAL
11.1.9.1 Business overview
11.1.9.2 Products/Solutions/Services offered
11.1.9.3 Recent developments
11.1.9.3.1 Product launches
11.1.9.3.2 Deals
11.1.9.4 MnM view
11.1.10 APPLIED DNA SCIENCES INC.
11.1.10.1 Business overview
11.1.10.2 Products/Solutions/Services offered
11.1.10.3 Recent developments
11.1.10.3.1 Deals
11.1.10.4 MnM view
11.1.11 ALPVISION S.A.
11.1.11.1 Business overview
11.1.11.2 Products/Solutions/Services offered
11.1.11.3 MnM view
11.1.12 SAVI TECHNOLOGY, INC.
11.1.12.1 Business overview
11.1.12.2 Products/Solutions/Services offered
11.1.12.3 MnM view
11.1.13 AUTHENTIX, INC.
11.1.13.1 Business overview
11.1.13.2 Products/Solutions/Services offered
11.2 OTHER PLAYERS
11.2.1 AMPACET CORPORATION
11.2.2 3D AG
11.2.3 TRACELINK INC.
11.2.4 ADVANCE TRACK & TRACE
11.2.5 ELUCEDA LTD.
11.2.6 IMPINJ, INC.
11.2.7 TRUTAG TECHNOLOGIES, INC.
11.2.8 EDGYN
11.2.9 MICROTAG TEMED LTD.
11.2.10 CERTILOGO SPA
11.2.11 ARYLLA INC.
11.2.12 PROOFTAG
11.2.13 SELINKO
11.2.14 SCANTRUST SA
11.2.15 META MATERIALS, INC.
12 ADJACENT & RELATED MARKET
12.1 INTRODUCTION
12.2 LIMITATIONS
12.2.1 RFID MARKET
12.2.1.1 Market definition
12.2.1.2 RFID market, by offering
12.2.1.3 RFID market, by tag
12.2.1.3.1 Wafer size
12.2.1.3.2 Tag type
12.2.1.3.3 Frequency
12.2.1.3.4 Form factor
12.2.1.3.5 Material
12.2.1.4 RFID market, by application
12.2.1.5 RFID market, by region
12.2.2 REAL-TIME LOCATION SYSTEMS MARKET
12.2.2.1 Market definition
12.2.2.2 Real-time location systems market, by offering
12.2.2.3 Real-time location systems market, by technology
12.2.2.4 Real-time location systems market, by application
12.2.2.5 Real-time location systems market, by vertical
12.2.2.6 Real-time location systems market, by region
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.3 CUSTOMIZATION OPTIONS
13.4 RELATED REPORTS
13.5 AUTHOR DETAILS
