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Automotive Gesture Recognition Systems Market by Component Type (Touch Based Systems, and Touchless Systems), Authentication Type (Hand/Fingerprint/Leg, Face, Vision/iris), Application (Lighting System), and Region - Global Forecast to 2021

March 2017 | 133 pages | ID: A4E4532C064EN
MarketsandMarkets

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“The fastest growing trend in the automotive gesture recognition systems (GRS) market is the touchless systems; the GRS manufacturers are adopting these systems in their vehicle to reduce distraction”

The automotive GRS market is projected to grow at a CAGR of 30.5%, to reach USD 3144.8 million by 2021. The fastest growing trend in the automotive GRS market is the touchless systems market. The demand for automotive GRS has increased because of enhanced user experience and greater comfort. In addition, automotive manufacturers are adopting the GRS system in their vehicle to reduce driver workload and distraction to make their vehicle accident free. However, high price of GRS, and low consumer awareness may hamper the growth of the GRS market to some extent.

“The hand/ fingerprint authentication type is the largest market segment, in terms of value, in the automotive GRS market”

The hand/ fingerprint segment is the largest market among authentication type segments in the automotive GRS market. This segment is expected to continue its dominance during the forecast period while growing at a high CAGR owing to factors such as increasing trend in ease of communication between the vehicle and the user through gestures. For example, access to navigation and entertainment features using hand and fingerprint gesture controls.

“Touchless systems is expected to grow at a high CAGR among component type segment”

The touchless systems segment is estimated to hold the largest market size of automotive GRS 2016. It is expected to grow at a high CAGR, owing to rise in demand for passenger cars across the globe and OEMs focus to enhance user experience.

“Europe is the largest region in the automotive GRS market”

In 2016, the largest regional market for the automotive GRS is the European market. The disposable income is high in developed countries like Germany and UK and the demand for premium as well as comfort features in a vehicle is increasing. The Asia-Pacific market is the fastest growing in terms of value, and is dominated by China, a key market for the automotive GRS in the region. Increasing passenger car production in developing countries in Asia-Pacific such as China and India on the backdrop of positive economy outlook and favouring demographics is one of the major factors contributing to the growth of the Asia-Pacific market.

The study contains insights provided by various industry experts, ranging from automotive GRS manufacturers to Tier–3 companies and various industry associations.

The break–up of the primaries is as follows:

By Company Type: Tier I–62%, Tier II–25% and Tier III–13%

By Designation: C Level–37%, D Level–38% and Manager level–25%

By Region: Americas-12%, Europe-50%, Asia-Pacific-25% and Middle East-13%

Players Profiled in the Report are:
  • Continental AG (Germany)
  • HARMAN International Industries (U.S.)
  • SoftKinetic (Belgium)
  • Synaptics Incorporated (U.S)
  • Visteon Corporation (U.S.)
  • NXP Semiconductors (Netherlands)
  • Omek Interactive Ltd. (Israel)
  • Qualcomm Inc. (U.S.)
  • eyeSight Technologies Ltd. (Israel)
  • Cognitec Systems GmbH (Germany)
Research Coverage

The report covers the automotive GRS market based on Region (North America, Europe, Asia-Pacific, and Rest of World), component type (touch based systems and touchless systems), Application type (multimedia/infotainment/navigation, lighting systems and others), and authentication type (hand/fingerprint/leg recognition, face recognition, vision/iris recognition and others).

Reasons to Buy the Report:

The report provides insights about the following points:
  • Market Penetration: Comprehensive information about automotive GRS applications offered by the top players in the industry
  • Regulatory Framework: Detailed insights into stringent emission regulations, and the effect of the regulations on the market
  • Market Development: Comprehensive information about various technology trends. The report analyzes the markets for various technologies across the countries
  • Market Diversification: Exhaustive information about emerging technologies, recent developments, and investments in the automotive GRS market
  • Competitive Assessment: In-depth assessment of strategies, services, and manufacturing capabilities of leading players in the automotive GRS market
1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY & PRICING
1.5 LIMITATIONS
1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
2.2 SECONDARY DATA
  2.2.1 KEY SECONDARY SOURCES
  2.2.2 DATA FROM SECONDARY SOURCES
2.3 PRIMARY DATA
  2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS
  2.3.2 PRIMARY PARTICIPANTS
2.4 FACTOR ANALYSIS
  2.4.1 INTRODUCTION
  2.4.2 DEMAND SIDE ANALYSIS
    2.4.2.1 Increase in demand for HEV & PHEV vehicles
    2.4.2.2 Growth in luxury vehicle sales
  2.4.3 SUPPLY-SIDE ANALYSIS
    2.4.3.1 Technological advancements
    2.4.3.2 Continuous changing preferences in GRS system design
2.5 MARKET SIZE ESTIMATION
2.6 DATA TRIANGULATION
2.7 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE GRS MARKET
4.2 AUTOMOTIVE GRS MARKET, BY REGION, 2016 VS. 2021
4.3 AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2016 VS. 2021
4.4 AUTOMOTIVE GRS MARKET, BY COMPONENT TYPE, 2016 VS. 2021
4.5 AUTOMOTIVE GRS MARKET, BY APPLICATION

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
  5.2.1 GESTURE RECOGNITION SYSTEMS MARKET,BY APPLICATION
  5.2.2 GESTURE RECOGNITION SYSTEM MARKET, BY AUTHENTICATION TYPE
  5.2.3 GESTURE RECOGNITION SYSTEM MARKET, BY COMPONENT TYPE
  5.2.4 GESTURE RECOGNITION SYSTEM MARKET, BY REGION
5.3 MARKET DYNAMICS
  5.3.1 DRIVERS
    5.3.1.1 Consumer preference for application based technologies
    5.3.1.2 Increasing awareness about driver safety and regulations
    5.3.1.3 Enhanced user experience in the various applications
  5.3.2 RESTRAINTS
    5.3.2.1 High cost of integration
    5.3.2.2 High power consumption
  5.3.3 OPPORTUNITIES
    5.3.3.1 Trend of autonomous and electric vehicles
    5.3.3.2 Integration of multiple technologies
  5.3.4 CHALLENGES
    5.3.4.1 Technology awareness
    5.3.4.2 Illumination problems
5.4 PORTER’S FIVE FORCES ANALYSIS
  5.4.1 INTENSITY OF COMPETITIVE RIVALRY
  5.4.2 THREAT OF SUBSTITUTES
  5.4.3 BARGAINING POWER OF BUYERS
  5.4.4 BARGAINING POWER OF SUPPLIERS
  5.4.5 THREAT OF NEW ENTRANTS

6 AUTOMOTIVE GESTURE RECOGNITION SYSTEMS MARKET, BY REGION

6.1 INTRODUCTION
  6.1.1 NORTH AMERICA
    6.1.1.1 U.S.
    6.1.1.2 Mexico
    6.1.1.3 Canada
  6.1.2 EUROPE
    6.1.2.1 Germany
    6.1.2.2 France
    6.1.2.3 U.K.
    6.1.2.4 Italy
  6.1.3 ASIA-PACIFIC
    6.1.3.1 China
    6.1.3.2 Japan
    6.1.3.3 South Korea
    6.1.3.4 India
  6.1.4 REST OF THE WORLD
    6.1.4.1 Brazil
    6.1.4.2 Russia

7 AUTOMOTIVE GESTURE RECOGNITION SYSTEM MARKET, BY COMPONENT TYPE

7.1 INTRODUCTION
7.2 TOUCH BASED SYSTEMS
7.3 TOUCHLESS SYSTEMS

8 AUTOMOTIVE GESTURE RECOGNITION SYSTEM MARKET, BY AUTHENTICATION TYPE

8.1 INTRODUCTION
8.2 HAND/FINGER PRINT/LEG RECOGNITION
8.3 FACIAL RECOGNITION
8.4 VISION/IRIS RECOGNITION
8.5 OTHERS (VOICE RECOGNITION/HEAD RECOGNITION/EYELIDS BLINKRATES/ETC)

9 AUTOMOTIVE GESTURE RECOGNITION SYSTEM MARKET, BY APPLICATION

9.1 INTRODUCTION
9.2 MULTIMEDIA/INFOTAINMENT/NAVIGATION
9.3 LIGHTING SYSTEMS
9.4 OTHERS (DOOR & WINDOW OPENING/CLOSING, GEAR SHIFTING ETC.)

10 COMPETITIVE LANDSCAPE

10.1 MARKET RANKING ANALYSIS: GLOBAL AUTOMOTIVE GESTURE RECOGNITION SYSTEMS MARKET
10.2 COMPETITIVE SITUATION & TRENDS
  10.2.1 NEW PRODUCT LAUNCHES
  10.2.2 MERGERS & ACQUISITIONS
  10.2.3 SUPPLY CONTRACTS/COLLABORATIONS/PARTNERSHIPS /JOINT VENTURE
  10.2.4 EXPANSIONS

11 COMPANY PROFILES

11.1 CONTINENTAL AG

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

11.2 SYNAPTICS INCORPORATED
11.3 VISTEON CORP.
11.4 HARMAN INTERNATIONAL INDUSTRIES, INC.
11.5 QUALCOMM INC.
11.6 NXP SEMICONDUCTORS N.V.
11.7 EYESIGHT TECHNOLOGIES LTD.
11.8 SOFTKINETIC INC.
11.9 OMEK INTERACTIVE LTD.
11.10 COGNITEC SYSTEMS GMBH

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

12 APPENDIX

12.1 KEY INDUSTRY INSIGHTS
12.2 DISCUSSION GUIDE
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
12.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
12.5 AVAILABLE CUSTOMIZATIONS
12.6 RELATED REPORTS
12.7 AUTHOR DETAILS

LIST OF TABLES

Table 1 GOVERNMENT INCENTIVES FOR ELECTRIC VEHICLES
Table 2 AUTOMOTIVE GRS MARKET: PORTER’S FIVE FORCES ANALYSIS
Table 3 GRS MARKET FOR AUTOMOTIVE, BY REGION, 2014–2021 (‘000 UNITS)
Table 4 GRS MARKET FOR AUTOMOTIVE, BY REGION, 2014–2021 (USD MILLION)
Table 5 NORTH AMERICA: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (‘000 UNITS)
Table 6 NORTH AMERICA: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (USD MILLION)
Table 7 U.S.: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 8 U.S.: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 9 MEXICO: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 10 MEXICO: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 11 CANADA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 12 CANADA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 13 EUROPE: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (‘000 UNITS)
Table 14 EUROPE: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (USD MILLION)
Table 15 GERMANY: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 16 GERMANY: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 17 FRANCE: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 18 FRANCE: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 19 U.K.: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 20 U.K.: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 21 ITALY: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 22 ITALY: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 23 ASIA-PACIFIC: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (‘000 UNITS)
Table 24 ASIA-PACIFIC: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (USD MILLION)
Table 25 CHINA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 26 CHINA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 27 JAPAN: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 28 JAPAN: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 29 SOUTH KOREA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 30 SOUTH KOREA: AUTOMOITVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 31 INDIA: AUTOMOITVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 32 INDIA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 33 ROW AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (‘000 UNITS)
Table 34 ROW: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2014–2021 (USD MILLION)
Table 35 BRAZIL: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 36 BRAZIL: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 37 RUSSIA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 38 RUSSIA: AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 39 AUTOMOTIVE GRS MARKET, BY COMPONENT TYPE, 2014–2021 (‘000 UNITS)
Table 40 AUTOMOTIVE GRS MARKET, BY COMPONENT TYPE, 2014–2021 (USD MILLION)
Table 41 TOUCH BASED SYSTEMS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 42 TOUCH BASED SYSTEMS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 43 TOUCHLESS SYSTEMS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 44 TOUCHLESS SYSTEMS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 45 AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (‘000 UNITS)
Table 46 AUTOMOTIVE GRS MARKET, BY AUTHENTICATION TYPE, 2014–2021 (USD MILLION)
Table 47 HAND/FINGER PRINT/LEG RECOGNITION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 48 HAND/FINGER PRINT/LEG RECOGNITION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 49 FACIAL RECOGNITION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 50 FACIAL RECOGNITION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 51 VISION/IRIS RECOGNITION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 52 VISION/IRIS RECOGNITION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 53 OTHERS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 54 OTHERS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 55 AUTOMOTIVE GRS MARKET, BY APPLICATION, 2014–2021 (‘000 UNITS)
Table 56 AUTOMOTIVE GRS MARKET, BY APPLICATION, 2014–2021 (USD MILLION)
Table 57 MULTIMEDIA/INFOTAINMENT/NAVIGATION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 58 MULTIMEDIA/INFOTAINMENT/NAVIGATION: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 59 LIGHTING SYSTEMS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 60 LIGHTING SYSTEMS: AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 61 OTHERS (DOOR & WINDOW OPENING/CLOSING, GEAR SHIFTING ETC.): AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (‘000 UNITS)
Table 62 OTHERS (DOOR & WINDOW OPENING/CLOSING, GEAR SHIFTING ETC.): AUTOMOTIVE GRS MARKET, BY REGION, 2014–2021 (USD MILLION)
Table 63 GLOBAL AUTOMOTIVE GESTURE RECOGNITION SYSTEMS MARKET RANKING: 2015
Table 64 NEW PRODUCT LAUNCHES, 2016
Table 65 MERGERS & ACQUISITIONS, 2015–2016
Table 66 SUPPLY CONTRACTS/COLLABORATIONS/PARTNERSHIPS, 2016–2017
Table 67 EXPANSIONS, 2016

LIST OF FIGURES

Figure 1 AUTOMOTIVE GESTURE RECOGNITION SYSTEMS: MARKETS COVERED
Figure 2 RESEARCH DESIGN
Figure 3 RESEARCH METHODOLOGY MODEL
Figure 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION
Figure 5 HEV & PHEV SALES DATA (2016-2021)
Figure 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Figure 7 HAND/FINGERPRINT SEGMENT TO DRIVE THE GROWTH OF AUTOMOTIVE GRS MARKET, 2016 VS. 2021 (USD MILLION)
Figure 8 TOUCHLESS GRS SEGMENT TO BE THE LARGEST CONTRIBUTOR TO THE AUTOMOTIVE GRS MARKET, 2016 VS. 2021 (USD MILLION)
Figure 9 EUROPE TO HOLD THE LARGEST SHARE IN THE AUTOMOTIVE GRS MARKET, BY REGION, DURING THE FORECAST PERIOD (2016-2021)
Figure 10 TOUCHLESS SYSTEM IS EXPECTED TO FUEL THE DEMAND FOR AUTOMOTIVE GRS OVER THE FORECAST PERIOD
Figure 11 EUROPE TO HOLD THE LARGEST MARKET SIZE, BY VALUE
Figure 12 HAND/FINGERPRINT AUTHENTICATION TO HOLD THE LARGEST MARKET SIZE, BY VALUE
Figure 13 TOUCHLESS SYSTEM IS ESTIMATED TO OCCUPY THE LARGEST MARKET SIZE, BY VALUE
Figure 14 MULTIMEDIA SEGMENT TO HOLD THE LARGEST MARKET SHARE, BY VALUE
Figure 15 MARKET SEGMENTATION
Figure 16 GESTURE RECOGNITION SYSTEMS MARKET, BY APPLICATION
Figure 17 GESTURE RECOGNITION SYSTEM MARKET, BY AUTHENTICATION TYPE
Figure 18 GESTURE RECOGNITION SYSTEM MARKET, BY COMPONENT TYPE
Figure 19 GESTURE RECOGNITION SYSTEM MARKET, BY REGION
Figure 20 GESTURE RECOGNITION SYSTEM MARKET: MARKET DYNAMICS
Figure 21 GESTURE RECOGNITION SYSTEMS MARKET: PORTER’S FIVE FORCES ANALYSIS
Figure 22 COMPETITIVE RIVALRY IS MEDIUM IN AUTOMOTIVE GRS MARKET
Figure 23 NEW PRODUCT LAUNCH AND INNOVATION IN MARKETS LEADS TO A BALANCED COMPETITION IN THE GRS MARKET
Figure 24 LIMITED AVAILABILITY OF SUBSTITUTES MAKES THE THREAT OF THE SAME LOW
Figure 25 THE BUYER CONCENTRATION AND PRODUCT DIFFERENTIATION MAKES THE BUYER’S BARGAINING POWER TO BE MEDIUM
Figure 26 TECHNOLOGY FACTOR AND IMPORTANCE OF VOLUME TO SUPPLIER MAKES THE BARGAINING POWER OF SUPPLIERS HIGH
Figure 27 ESTABLISHED FIRMS AND HIGH INITIAL COST MAKING THE THREAT OF NEW ENTRANTS LOW
Figure 28 AUTOMOTIVE GRS MARKET OUTLOOK, BY REGION
Figure 29 NORTH AMERICA: AUTOMOTIVE GRS MARKET SNAPSHOT
Figure 30 EUROPE: AUTOMOTIVE GRS MARKET SNAPSHOT
Figure 31 ASIA-PACIFIC: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2016 VS 2021 (USD MILLION)
Figure 32 ROW: AUTOMOTIVE GRS MARKET, BY COUNTRY, 2016 VS 2021 (USD MILLION)
Figure 33 HAND/FINGERPRINT RECOGNITION AUTHENTICATION TYPE TO HAVE THE LARGEST MARKET SIZE IN GESTURE RECOGNITION MARKET DURING THE FORECAST PERIOD (2016-2021)
Figure 34 MULTIMEDIA APPLICATION TO ACCOUNT FOR THE LARGEST MARKET SIZE IN GESTURE RECOGNITION MARKET DURING THE FORECAST PERIOD (2016-2021)
Figure 35 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY FROM 2013 TO 2016
Figure 36 MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES FUELLED MARKET GROWTH FROM 2014–2016
Figure 37 BATTLE FOR MARKET SHARE: NEW PRODUCT DEVELOPMENT WAS THE KEY STRATEGY
Figure 38 COMPANY SNAPSHOT: CONTINENTAL AG
Figure 39 COMPANY SNAPSHOT: SYNAPTICS INCORPORATED
Figure 40 COMPANY SNAPSHOT: VISTEON CORPORATION
Figure 41 COMPANY SNAPSHOT: HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED
Figure 42 COMPANY SNAPSHOT: QUALCOMM INC.
Figure 43 COMPANY SNAPSHOT: NXP SEMICONDUCTORS N.V.


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