Australia Tractor Market By Engine Power (Less than 30 HP, 31-50 HP, 51-80 HP, and Above 80 HP), By Drive Type (Two-Wheel Drive and Four-Wheel Drive), By Application (Row Crop Tractors, Orchard Tractors, and Others), By Region, Competition Forecast & Opportunities, 2018 – 2028
The Australia tractor market has been a crucial component of the country's agricultural industry, which plays a significant role in the nation's economy. Tractors are essential farm machinery used for various agricultural tasks, ranging from plowing and planting to harvesting and transportation. The market has witnessed several key trends and drivers that have shaped its dynamics and growth. One of the primary drivers of the Australia tractor market is the rising demand for increased agricultural productivity. With a growing population and increasing demand for food, there is immense pressure on farmers to enhance their yield and efficiency. Tractors, being versatile and efficient machines, enable farmers to mechanize various tasks, thereby improving their productivity and reducing labor costs. The Australian government's support for modernization and mechanization in farming has also significantly contributed to the tractor market's growth. Various agricultural policies and initiatives have been introduced to encourage farmers to adopt advanced agricultural technologies and invest in modern machinery. Government subsidies and incentives have made it more accessible for farmers to invest in tractors and other agricultural equipment. Moreover, the adoption of precision farming technologies has been a driving force behind the growth of the tractor market in Australia. Precision farming involves the use of GPS technology, sensors, and data analytics to optimize agricultural practices. Tractors equipped with advanced precision farming features allow farmers to make informed decisions regarding seed planting, fertilization, irrigation, and pesticide application, leading to increased efficiency and reduced resource wastage.
Key Market Drivers
Increasing Agricultural Productivity
As the population continues to grow, there is a rising demand for food and agricultural products. To meet this demand, farmers in Australia are under pressure to increase their productivity and efficiency. Tractors are essential farm machinery that enables mechanization and automation of various agricultural tasks, such as plowing, planting, and harvesting. By using tractors, farmers can enhance their productivity, reduce labor requirements, and optimize their operations to produce more food and crops.
Government Support and Incentives
The Australian government recognizes the importance of agriculture to the nation's economy and food security. As a result, various agricultural policies and initiatives are introduced to support and incentivize farmers to modernize their practices and invest in advanced farm equipment, including tractors. Government subsidies, grants, and tax incentives encourage farmers to upgrade their machinery, driving the demand for tractors in the market.
Adoption of Precision Farming Technologies
Precision farming, also known as smart farming or digital agriculture, involves the use of technology, data, and analytics to optimize agricultural practices. Tractors equipped with GPS technology, sensors, and computer systems enable farmers to precisely manage their fields, optimizing input usage, reducing waste, and maximizing yields. The adoption of precision farming technologies has increased the demand for modern tractors that can integrate with these advanced systems and facilitate precision agriculture practices.
Diverse Agriculture Practices
Australia's agricultural sector is diverse, with a range of farming practices and crops. Different regions specialize in various agricultural activities, such as broadacre cropping, livestock farming, and horticulture. The diversity in farming practices leads to varied requirements for tractor types and specifications. For example, large and powerful tractors are needed for extensive broadacre farming, while compact and specialized tractors are essential for horticulture and orchards.
Climate and Terrain Variability
Australia's vast landmass experiences diverse climatic conditions and terrains. Some regions face arid conditions with limited water availability, while others have higher rainfall and fertile soils. Tractor manufacturers cater to these variations by offering models with features suited to specific climates and terrains. For instance, tractors designed for arid regions may prioritize fuel efficiency and dust control, while those for wetter areas may focus on traction and mud clearance.
High Level of Agricultural Mechanization
Compared to some other countries, Australia has a relatively high level of agricultural mechanization. The availability of modern farming machinery, including tractors, has been driven by factors such as abundant land, favorable economic conditions, and government support. The mechanization of the agricultural sector has led to increased efficiency, reduced labor demand, and higher productivity, contributing to the steady demand for tractors.
Key Market Challenges
Adverse Weather Conditions
Australia is known for its extreme weather conditions, including droughts, floods, and bushfires. Adverse weather events can disrupt agricultural activities and affect farming operations, leading to a decrease in tractor demand during such periods. Additionally, unpredictable weather patterns can make planning and decision-making more challenging for farmers, potentially impacting their purchasing decisions for new tractors.
Volatility in Commodity Prices
The agriculture sector's dependence on commodity prices makes it susceptible to market fluctuations. Changes in global commodity prices for crops and livestock can significantly impact farmers' income and financial stability. During periods of low commodity prices, farmers may be reluctant to invest in new tractors, leading to a slowdown in tractor sales.
High Machinery Costs
Tractors, especially modern ones equipped with advanced technologies, can be expensive. High machinery costs can be a barrier for some farmers, particularly smaller-scale or family-owned operations, when considering investing in new tractors. The cost of ownership, maintenance, and repair can also be substantial, affecting farmers' ability to upgrade their equipment.
Aging Farming Population
The aging demographic of farmers in Australia is a challenge for the tractor market. As older farmers retire, the younger generation may face barriers in acquiring or taking over family farms due to financial constraints or changing career interests. This transition can affect the overall demand for tractors, as new farmers may have different preferences and requirements.
Labor Shortages
The availability of skilled labor in the agricultural sector has been a challenge in recent years. Labor shortages can lead to increased reliance on mechanization, including tractors, to compensate for the lack of available workers. However, if farmers face difficulties in finding skilled tractor operators, it may impact their ability to fully utilize tractor capabilities.
Sustainable Farming Practices
There is an increasing focus on sustainable farming practices in Australia, driven by environmental concerns and consumer demands for ethically produced food. While tractors play a crucial role in enhancing agricultural productivity, their use can also contribute to soil compaction and fuel emissions. Farmers are under pressure to adopt practices that minimize environmental impact, which may influence their choices regarding tractor use and equipment selection.
Competition from Used Tractors
The availability of used tractors in the market can pose a challenge to new tractor sales. Some farmers may prefer purchasing used tractors, which are generally more affordable than brand-new models. The competition from the used tractor market can impact the demand for new tractors, especially during periods of economic uncertainty or tighter budgets.
Key Market Trends
Technology Integration
One of the prominent trends in the Australian tractor market is the integration of advanced technologies. Tractor manufacturers are equipping their machines with GPS systems, precision farming tools, and telematics. GPS technology allows for precise guidance and auto-steering, leading to more accurate field operations and reduced overlapping. Precision farming tools enable farmers to optimize inputs, such as seeds and fertilizers, based on soil variability, resulting in cost savings and better yield. Telematics provides real-time data on tractor performance, fuel consumption, and maintenance needs, enhancing overall efficiency and tractor management.
Rise of Autonomous Tractors
The emergence of autonomous or driverless tractors is a notable trend in the Australian market. These tractors are equipped with advanced sensors, cameras, and artificial intelligence technology that allow them to operate without direct human control. Autonomous tractors offer benefits such as increased operational efficiency, reduced labor requirements, and enhanced safety. While fully autonomous tractors are still in the testing phase, their potential to revolutionize farming practices is drawing significant interest from farmers and industry players.
Sustainable and Eco-friendly Solutions
There is a growing focus on sustainable and eco-friendly solutions in the Australian tractor market. Farmers are increasingly seeking tractors that are more fuel-efficient and emit lower greenhouse gases. Manufacturers are responding to this trend by developing hybrid tractors, electric tractors, and models that comply with stringent emission standards. Sustainable practices, such as reduced tillage and cover cropping, are also being integrated with tractor usage to promote soil health and conservation.
Customization and Adaptability
Farmers have diverse needs based on their agricultural practices and field conditions. As a result, there is a trend towards offering customizable tractors that can be adapted to specific requirements. Manufacturers are providing a range of options for engine power, transmission, tire types, and attachments to suit various farming applications. Customization allows farmers to optimize their tractor investments for their unique farming needs.
Data-Driven Farming
The collection and analysis of data are becoming integral to modern farming practices, and tractors play a significant role in generating this data. The integration of technology in tractors enables the capture of valuable data related to field performance, fuel consumption, and tractor usage. Farmers are using this data to make data-driven decisions, optimize operations, and improve overall farm management.
Segmental Insights
Application Type Insights
In the Australian tractor market, crop tractors currently dominate with a larger market share compared to orchard tractors. This can be attributed to the remarkable versatility and high utility of crop tractors in a wide range of farming operations, including tilling, planting, and harvesting. Their adaptability to different tasks and terrain types has significantly contributed to their increased demand and subsequent market share expansion. However, it's important to note that market dynamics can be influenced by various factors. Regional agricultural practices, such as the predominant crop types and farming techniques, play a significant role in shaping the demand for specific tractor types. Additionally, advancements in farming machinery technology and the prevailing economic conditions can also impact market trends and preferences. Therefore, a comprehensive understanding of these factors is crucial for effective decision-making and strategic planning in the agricultural machinery industry.
Drive Type Insights
In the Australian tractor market, the four-wheel drive tractors hold a greater market share compared to two-wheel drive tractors. The higher demand for four-wheel drive tractors can be attributed to their superior traction and power, making them particularly effective for demanding farming operations. Moreover, Australia's diverse and often challenging terrains necessitate the use of machinery capable of handling such conditions, further cementing the dominance of four-wheel drive tractors. However, it's worth noting that market preferences can vary based on specific regional farming practices and economic conditions.
Regional Insights
While all regions of Australia have a significant tractor market, New South Wales currently holds the largest market share. This can be attributed to its extensive agricultural sector, which comprises a diverse range of crops and farming activities. However, other regions such as Victoria and Queensland are not far behind, with an impressive concentration of farming operations that contribute to a robust tractor market. It's essential to note that these dynamics can shift in response to changes in regional agricultural practices, advancements in farming machinery, and economic conditions.
Key Market Players
In this report, the Australia Tractor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Australia Tractor Market.
Available Customizations:
Australia Tractor market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Key Market Drivers
Increasing Agricultural Productivity
As the population continues to grow, there is a rising demand for food and agricultural products. To meet this demand, farmers in Australia are under pressure to increase their productivity and efficiency. Tractors are essential farm machinery that enables mechanization and automation of various agricultural tasks, such as plowing, planting, and harvesting. By using tractors, farmers can enhance their productivity, reduce labor requirements, and optimize their operations to produce more food and crops.
Government Support and Incentives
The Australian government recognizes the importance of agriculture to the nation's economy and food security. As a result, various agricultural policies and initiatives are introduced to support and incentivize farmers to modernize their practices and invest in advanced farm equipment, including tractors. Government subsidies, grants, and tax incentives encourage farmers to upgrade their machinery, driving the demand for tractors in the market.
Adoption of Precision Farming Technologies
Precision farming, also known as smart farming or digital agriculture, involves the use of technology, data, and analytics to optimize agricultural practices. Tractors equipped with GPS technology, sensors, and computer systems enable farmers to precisely manage their fields, optimizing input usage, reducing waste, and maximizing yields. The adoption of precision farming technologies has increased the demand for modern tractors that can integrate with these advanced systems and facilitate precision agriculture practices.
Diverse Agriculture Practices
Australia's agricultural sector is diverse, with a range of farming practices and crops. Different regions specialize in various agricultural activities, such as broadacre cropping, livestock farming, and horticulture. The diversity in farming practices leads to varied requirements for tractor types and specifications. For example, large and powerful tractors are needed for extensive broadacre farming, while compact and specialized tractors are essential for horticulture and orchards.
Climate and Terrain Variability
Australia's vast landmass experiences diverse climatic conditions and terrains. Some regions face arid conditions with limited water availability, while others have higher rainfall and fertile soils. Tractor manufacturers cater to these variations by offering models with features suited to specific climates and terrains. For instance, tractors designed for arid regions may prioritize fuel efficiency and dust control, while those for wetter areas may focus on traction and mud clearance.
High Level of Agricultural Mechanization
Compared to some other countries, Australia has a relatively high level of agricultural mechanization. The availability of modern farming machinery, including tractors, has been driven by factors such as abundant land, favorable economic conditions, and government support. The mechanization of the agricultural sector has led to increased efficiency, reduced labor demand, and higher productivity, contributing to the steady demand for tractors.
Key Market Challenges
Adverse Weather Conditions
Australia is known for its extreme weather conditions, including droughts, floods, and bushfires. Adverse weather events can disrupt agricultural activities and affect farming operations, leading to a decrease in tractor demand during such periods. Additionally, unpredictable weather patterns can make planning and decision-making more challenging for farmers, potentially impacting their purchasing decisions for new tractors.
Volatility in Commodity Prices
The agriculture sector's dependence on commodity prices makes it susceptible to market fluctuations. Changes in global commodity prices for crops and livestock can significantly impact farmers' income and financial stability. During periods of low commodity prices, farmers may be reluctant to invest in new tractors, leading to a slowdown in tractor sales.
High Machinery Costs
Tractors, especially modern ones equipped with advanced technologies, can be expensive. High machinery costs can be a barrier for some farmers, particularly smaller-scale or family-owned operations, when considering investing in new tractors. The cost of ownership, maintenance, and repair can also be substantial, affecting farmers' ability to upgrade their equipment.
Aging Farming Population
The aging demographic of farmers in Australia is a challenge for the tractor market. As older farmers retire, the younger generation may face barriers in acquiring or taking over family farms due to financial constraints or changing career interests. This transition can affect the overall demand for tractors, as new farmers may have different preferences and requirements.
Labor Shortages
The availability of skilled labor in the agricultural sector has been a challenge in recent years. Labor shortages can lead to increased reliance on mechanization, including tractors, to compensate for the lack of available workers. However, if farmers face difficulties in finding skilled tractor operators, it may impact their ability to fully utilize tractor capabilities.
Sustainable Farming Practices
There is an increasing focus on sustainable farming practices in Australia, driven by environmental concerns and consumer demands for ethically produced food. While tractors play a crucial role in enhancing agricultural productivity, their use can also contribute to soil compaction and fuel emissions. Farmers are under pressure to adopt practices that minimize environmental impact, which may influence their choices regarding tractor use and equipment selection.
Competition from Used Tractors
The availability of used tractors in the market can pose a challenge to new tractor sales. Some farmers may prefer purchasing used tractors, which are generally more affordable than brand-new models. The competition from the used tractor market can impact the demand for new tractors, especially during periods of economic uncertainty or tighter budgets.
Key Market Trends
Technology Integration
One of the prominent trends in the Australian tractor market is the integration of advanced technologies. Tractor manufacturers are equipping their machines with GPS systems, precision farming tools, and telematics. GPS technology allows for precise guidance and auto-steering, leading to more accurate field operations and reduced overlapping. Precision farming tools enable farmers to optimize inputs, such as seeds and fertilizers, based on soil variability, resulting in cost savings and better yield. Telematics provides real-time data on tractor performance, fuel consumption, and maintenance needs, enhancing overall efficiency and tractor management.
Rise of Autonomous Tractors
The emergence of autonomous or driverless tractors is a notable trend in the Australian market. These tractors are equipped with advanced sensors, cameras, and artificial intelligence technology that allow them to operate without direct human control. Autonomous tractors offer benefits such as increased operational efficiency, reduced labor requirements, and enhanced safety. While fully autonomous tractors are still in the testing phase, their potential to revolutionize farming practices is drawing significant interest from farmers and industry players.
Sustainable and Eco-friendly Solutions
There is a growing focus on sustainable and eco-friendly solutions in the Australian tractor market. Farmers are increasingly seeking tractors that are more fuel-efficient and emit lower greenhouse gases. Manufacturers are responding to this trend by developing hybrid tractors, electric tractors, and models that comply with stringent emission standards. Sustainable practices, such as reduced tillage and cover cropping, are also being integrated with tractor usage to promote soil health and conservation.
Customization and Adaptability
Farmers have diverse needs based on their agricultural practices and field conditions. As a result, there is a trend towards offering customizable tractors that can be adapted to specific requirements. Manufacturers are providing a range of options for engine power, transmission, tire types, and attachments to suit various farming applications. Customization allows farmers to optimize their tractor investments for their unique farming needs.
Data-Driven Farming
The collection and analysis of data are becoming integral to modern farming practices, and tractors play a significant role in generating this data. The integration of technology in tractors enables the capture of valuable data related to field performance, fuel consumption, and tractor usage. Farmers are using this data to make data-driven decisions, optimize operations, and improve overall farm management.
Segmental Insights
Application Type Insights
In the Australian tractor market, crop tractors currently dominate with a larger market share compared to orchard tractors. This can be attributed to the remarkable versatility and high utility of crop tractors in a wide range of farming operations, including tilling, planting, and harvesting. Their adaptability to different tasks and terrain types has significantly contributed to their increased demand and subsequent market share expansion. However, it's important to note that market dynamics can be influenced by various factors. Regional agricultural practices, such as the predominant crop types and farming techniques, play a significant role in shaping the demand for specific tractor types. Additionally, advancements in farming machinery technology and the prevailing economic conditions can also impact market trends and preferences. Therefore, a comprehensive understanding of these factors is crucial for effective decision-making and strategic planning in the agricultural machinery industry.
Drive Type Insights
In the Australian tractor market, the four-wheel drive tractors hold a greater market share compared to two-wheel drive tractors. The higher demand for four-wheel drive tractors can be attributed to their superior traction and power, making them particularly effective for demanding farming operations. Moreover, Australia's diverse and often challenging terrains necessitate the use of machinery capable of handling such conditions, further cementing the dominance of four-wheel drive tractors. However, it's worth noting that market preferences can vary based on specific regional farming practices and economic conditions.
Regional Insights
While all regions of Australia have a significant tractor market, New South Wales currently holds the largest market share. This can be attributed to its extensive agricultural sector, which comprises a diverse range of crops and farming activities. However, other regions such as Victoria and Queensland are not far behind, with an impressive concentration of farming operations that contribute to a robust tractor market. It's essential to note that these dynamics can shift in response to changes in regional agricultural practices, advancements in farming machinery, and economic conditions.
Key Market Players
- MASSEY FERGUSON
- John Deere Australia Private Limited
- New Holland
- Escorts Kubota Limited
- CLAAS KGaA mbH
- CNH Industrial (Australia) Private Limited
- AGCO GmbH
In this report, the Australia Tractor Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Australia Tractor Market, By Engine Power:
- Less than 30 HP
- 31-50 HP
- 51-80 HP
- Above 80 HP
- Australia Tractor Market, By Drive Type:
- Two-Wheel Drive
- Four-Wheel Drive
- Australia Tractor Market, By Application:
- Row Crop Tractors
- Orchard Tractors
- Others
- Australia Tractor Market, By Region:
- New South Wales
- Victoria & Tasmania
- Queensland
- Western Australia
- Northern Territory & Southern Australia
Company Profiles: Detailed analysis of the major companies present in the Australia Tractor Market.
Available Customizations:
Australia Tractor market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. IMPACT OF COVID-19 ON AUSTRALIA TRACTOR MARKET
5. VOICE OF CUSTOMER ANALYSIS
5.1. Factors Influencing Purchase Decision
5.2. Brand Awareness
5.3. Challenges/Issues Faced Post Purchase
6. AUSTRALIA TRACTOR MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Volume & Value
6.2. Market Size & Forecast
6.2.1. By Engine Power Market Share Analysis (Less than 30 HP, 31-50 HP, 51-80 HP, and Above 80 HP)
6.2.2. By Drive Type Market Share Analysis (Two-Wheel Drive and Four-Wheel Drive)
6.2.3. By Application Market Share Analysis (Row Crop Tractors, Orchard Tractors, and Others)
6.2.4. By Regional Market Share Analysis
6.2.4.1. New South Wales Region Market Share Analysis
6.2.4.2. Victoria & Tasmania Region Market Share Analysis
6.2.4.3. Queensland Region Market Share Analysis
6.2.4.4. Western Australia Region Market Share Analysis
6.2.4.5. Northern Territory & Southern Australia Region Market Share Analysis
6.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)
6.3. Australia Tractor Market Mapping & Opportunity Assessment
6.3.1. By Engine Power Market Mapping & Opportunity Assessment
6.3.2. By Drive Type Market Mapping & Opportunity Assessment
6.3.3. By Application Market Mapping & Opportunity Assessment
6.3.4. By Regional Market Mapping & Opportunity Assessment
7. AUSTRALIA LESS THAN 30 HP TRACTOR MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Volume & Value
7.2. Market Size & Forecast
7.2.1. By Drive Type Market Share Analysis
7.2.2. By Application Market Share Analysis
8. AUSTRALIA 31-50 HP TRACTOR MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Volume & Value
8.2. Market Size & Forecast
8.2.1. By Drive Type Market Share Analysis
8.2.2. By Application Market Share Analysis
9. AUSTRALIA 51-80 HP TRACTOR MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Volume & Value
9.2. Market Size & Forecast
9.2.1. By Drive Type Market Share Analysis
9.2.2. By Application Market Share Analysis
10. IMPORT & EXPORT ANALYSIS
11. SWOT ANALYSIS
11.1. Strength
11.2. Weakness
11.3. Opportunities
11.4. Threats
12. PORTER’S FIVE FORCES MODEL
12.1. Competitive Rivalry
12.2. Bargaining Powers of Suppliers
12.3. Bargaining Powers of Buyers
12.4. Threat of New Entrants
12.5. Threat of Substitutes
13. MARKET DYNAMICS
13.1. Market Drivers
13.2. Market Challenges
14. MARKET TRENDS AND DEVELOPMENTS
15. POLICY & REGULATORY LANDSCAPE
16. AUSTRALIA ECONOMIC PROFILE
17. COMPETITIVE LANDSCAPE
17.1. Company Profiles (Up to 10 Major Companies)
17.1.1. MASSEY FERGUSON
17.1.1.1. Company Details
17.1.1.2. Key Product Offered
17.1.1.3. Recent Developments
17.1.1.4. Key Management Personnel
17.1.2. John Deere Australia Private Limited
17.1.2.1. Company Details
17.1.2.2. Key Product Offered
17.1.2.3. Recent Developments
17.1.2.4. Key Management Personnel
17.1.3. New Holland
17.1.3.1. Company Details
17.1.3.2. Key Product Offered
17.1.3.3. Recent Developments
17.1.3.4. Key Management Personnel
17.1.4. Escorts Kubota Limited
17.1.4.1. Company Details
17.1.4.2. Key Product Offered
17.1.4.3. Recent Developments
17.1.4.4. Key Management Personnel
17.1.5. CLAAS KGaA mbH
17.1.5.1. Company Details
17.1.5.2. Key Product Offered
17.1.5.3. Recent Developments
17.1.5.4. Key Management Personnel
17.1.6. CNH Industrial (Australia) Private Limited
17.1.6.1. Company Details
17.1.6.2. Key Product Offered
17.1.6.3. Recent Developments
17.1.6.4. Key Management Personnel
17.1.7. AGCO GmbH
17.1.7.1. Company Details
17.1.7.2. Key Product Offered
17.1.7.3. Recent Developments
17.1.7.4. Key Management Personnel
18. STRATEGIC RECOMMENDATIONS
18.1. Key Focus Areas
18.1.1. Target Regions
18.1.2. Target Engine Power
19. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. IMPACT OF COVID-19 ON AUSTRALIA TRACTOR MARKET
5. VOICE OF CUSTOMER ANALYSIS
5.1. Factors Influencing Purchase Decision
5.2. Brand Awareness
5.3. Challenges/Issues Faced Post Purchase
6. AUSTRALIA TRACTOR MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Volume & Value
6.2. Market Size & Forecast
6.2.1. By Engine Power Market Share Analysis (Less than 30 HP, 31-50 HP, 51-80 HP, and Above 80 HP)
6.2.2. By Drive Type Market Share Analysis (Two-Wheel Drive and Four-Wheel Drive)
6.2.3. By Application Market Share Analysis (Row Crop Tractors, Orchard Tractors, and Others)
6.2.4. By Regional Market Share Analysis
6.2.4.1. New South Wales Region Market Share Analysis
6.2.4.2. Victoria & Tasmania Region Market Share Analysis
6.2.4.3. Queensland Region Market Share Analysis
6.2.4.4. Western Australia Region Market Share Analysis
6.2.4.5. Northern Territory & Southern Australia Region Market Share Analysis
6.2.5. By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2022)
6.3. Australia Tractor Market Mapping & Opportunity Assessment
6.3.1. By Engine Power Market Mapping & Opportunity Assessment
6.3.2. By Drive Type Market Mapping & Opportunity Assessment
6.3.3. By Application Market Mapping & Opportunity Assessment
6.3.4. By Regional Market Mapping & Opportunity Assessment
7. AUSTRALIA LESS THAN 30 HP TRACTOR MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Volume & Value
7.2. Market Size & Forecast
7.2.1. By Drive Type Market Share Analysis
7.2.2. By Application Market Share Analysis
8. AUSTRALIA 31-50 HP TRACTOR MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Volume & Value
8.2. Market Size & Forecast
8.2.1. By Drive Type Market Share Analysis
8.2.2. By Application Market Share Analysis
9. AUSTRALIA 51-80 HP TRACTOR MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Volume & Value
9.2. Market Size & Forecast
9.2.1. By Drive Type Market Share Analysis
9.2.2. By Application Market Share Analysis
10. IMPORT & EXPORT ANALYSIS
11. SWOT ANALYSIS
11.1. Strength
11.2. Weakness
11.3. Opportunities
11.4. Threats
12. PORTER’S FIVE FORCES MODEL
12.1. Competitive Rivalry
12.2. Bargaining Powers of Suppliers
12.3. Bargaining Powers of Buyers
12.4. Threat of New Entrants
12.5. Threat of Substitutes
13. MARKET DYNAMICS
13.1. Market Drivers
13.2. Market Challenges
14. MARKET TRENDS AND DEVELOPMENTS
15. POLICY & REGULATORY LANDSCAPE
16. AUSTRALIA ECONOMIC PROFILE
17. COMPETITIVE LANDSCAPE
17.1. Company Profiles (Up to 10 Major Companies)
17.1.1. MASSEY FERGUSON
17.1.1.1. Company Details
17.1.1.2. Key Product Offered
17.1.1.3. Recent Developments
17.1.1.4. Key Management Personnel
17.1.2. John Deere Australia Private Limited
17.1.2.1. Company Details
17.1.2.2. Key Product Offered
17.1.2.3. Recent Developments
17.1.2.4. Key Management Personnel
17.1.3. New Holland
17.1.3.1. Company Details
17.1.3.2. Key Product Offered
17.1.3.3. Recent Developments
17.1.3.4. Key Management Personnel
17.1.4. Escorts Kubota Limited
17.1.4.1. Company Details
17.1.4.2. Key Product Offered
17.1.4.3. Recent Developments
17.1.4.4. Key Management Personnel
17.1.5. CLAAS KGaA mbH
17.1.5.1. Company Details
17.1.5.2. Key Product Offered
17.1.5.3. Recent Developments
17.1.5.4. Key Management Personnel
17.1.6. CNH Industrial (Australia) Private Limited
17.1.6.1. Company Details
17.1.6.2. Key Product Offered
17.1.6.3. Recent Developments
17.1.6.4. Key Management Personnel
17.1.7. AGCO GmbH
17.1.7.1. Company Details
17.1.7.2. Key Product Offered
17.1.7.3. Recent Developments
17.1.7.4. Key Management Personnel
18. STRATEGIC RECOMMENDATIONS
18.1. Key Focus Areas
18.1.1. Target Regions
18.1.2. Target Engine Power
19. ABOUT US & DISCLAIMER
