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Pet Diabetes Care Market Size, Share & Trends Analysis Report By Animal Type (Dogs, Cats), By Solution (Treatment, Glucose Monitoring Devices), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2030

July 2022 | 130 pages | ID: P7E8720E8261EN
Grand View Research, Inc.

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Pet Diabetes Care Market Growth & Trends

The global pet diabetes care market size is expected to reach USD 3.28 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to grow at a lucrative CAGR of 8.26% from 2022 to 2030. The key drivers for the market growth are the increasing advancements in pet diabetes care devices, the prevalence of diabetes in pet animals, and the vulnerability of older dogs and cats to develop diabetes. According to the American Veterinary Medical Association, dogs over 7 years old and cats over 6 years old are more prone to be diagnosed with diabetes. In addition, as pets age, obesity arises among them which becomes a significant risk factor for the said condition.

The COVID-19 pandemic created barriers and challenges in the global pet animal health industry that include decreased marketing & sales activities, low veterinary clinic admission, cancellation of routine pet check-ups, and a low number of insulin administration processes performed in veterinary hospitals. However, governments and veterinary organizations of various countries implemented strategies and safety measures to resume veterinary practices during the pandemic. According to the American Veterinary Medical Association, telemedicine services were widely incorporated in veterinary clinics and hospitals to curb the impact of lockdowns and the pet parents were given digital training to inject insulin.

The increasing pet care expenditure in both developing and developed economies is a significant opportunity considered for market growth. According to the American Kennel Club (AKC), pet owners in the U.S. were seen to spend more money on their pet’s wellness and related healthcare products. The American Pet Products Association reported that the overall pet industry sale exceeded USD 100 billion by the end of 2020. The AKC also stated that online veterinary product shopping increased by 86% after the emergence of the pandemic. The trend of owning popular breeds of dogs and cats also enhanced the required routine veterinary and diabetic care services among them. These factors are expected to boost the growth of the market.

Pet Diabetes Care Market Report Highlights
  • The pet diabetes care market was estimated to be USD 1.64 billion in 2021 and is expected to have lucrative growth at a CAGR of 8.26% over the forecast period
  • The dogs segment is anticipated to dominate with the highest market share based on animal type during the forecast period. This is owing to the growing adoption of dogs in developed and developing countries’ households coupled with the significant prevalence of diabetes among them
  • Based on the solution, the treatment segment dominated the market in 2021. This is owing to the requirement of frequent insulin injections as lifetime treatment for dogs and cats diagnosed with diabetes. In addition, the growing R&D by key players to develop novel therapeutics and pet diabetes care devices is expected to boost growth
  • The veterinary hospitals & clinics segment held the largest share of over 40% of the market in 2021 by distribution channel, owing to the growing number of veterinary practices with better infrastructure facilities. Developing countries such as India, Japan, and China are recruiting a significant number of trained and licensed veterinarians for better animal healthcare
  • By region, North America dominated the market with a share of over 35% in 2021 while Asia Pacific is anticipated to grow at the fastest CAGR in the forthcoming years. The economic, social, and technological advancements in North America are boosting the development of veterinary care in these countries
  • The market is relatively competitive owing to the presence of major animal health players such as Zoetis, Merck & Co., Inc., and Boehringer Ingelheim International GmbH. The various strategic initiatives implemented by companies such as collaborations, acquisitions, partnerships, and product launches are greatly contributing to the growth
CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Market Segmentation and Scope
1.2 Research Methodology
1.3 Information procurement
  1.3.1 Purchased database
  1.3.2 GVR’s internal database
  1.3.3 Secondary sources
  1.3.4 Primary research
  1.3.5 Details of primary research
1.4 Information or Data Analysis
  1.4.1 Data analysis models
1.5 Market Formulation & Validation
1.6 Model Details
1.7 List of Secondary Sources

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Pet diabetes care Market Summary

CHAPTER 3 PET DIABETES CARE MARKET VARIABLES, TRENDS & SCOPE

3.1 Market Lineage Outlook
  3.1.1. Parent Market Outlook
  3.1.2. Related/Ancillary Market Outlook
3.2. Penetration & Growth Prospect Mapping, 2021
3.3 Pet diabetes care Market Dynamics
  3.3.1 Market driver analysis
  3.3.2 Market restraint analysis
3.4 Pet diabetes care Market Analysis Tools: Porters
  3.4.1 Supplier Power
  3.4.2. Buyer Power
  3.4.3. Substitution Threat
  3.4.4. Threat of New Entrants
  3.4.5. Competitive Rivalry
3.5 Pet diabetes care Industry Analysis - PEST (Political & Legal, Economic, Social, and Technological)
  3.5.1 Political/Legal Landscape
  3.5.2 Economic Landscape
  3.5.3 Social Landscape
  3.5.4 Technology Landscape
3.6. Estimated Pet Population, by species & by key markets
3.7. Regulatory Framework
3.8. Pricing Analysis
3.9. COVID-19 Impact Analysis
  3.9.1. Current Impact & Future Scenario
  3.9.2. Impact on Market Players

CHAPTER 4 PET DIABETES CARE MARKET - COMPETITIVE ANALYSIS

4.1 Market Participant Categorization
  4.1.1. Company Market Position Analysis, heat map analysis
  4.1.2. Synergy Analysis: Major Deals & Strategic Alliances
4.2. List of Key Companies

CHAPTER 5 PET DIABETES CARE MARKET: SEGMENT ANALYSIS, BY ANIMAL TYPE, 2017 - 2030 (USD MILLION)

5.1 Animal Type Market Share Analysis, 2021 & 2030
5.2 Pet diabetes care market, by Animal Type, 2017 to 2030
5.3 Dogs
  5.3.1 Dogs market, 2017 - 2030 (USD Million)
5.4 Cats
  5.4.1 Cats market, 2017 - 2030 (USD Million)

CHAPTER 6 PET DIABETES CARE MARKET: SEGMENT ANALYSIS, BY SOLUTION, 2016 - 2030 (USD MILLION)

6.1 Solution Market Share Analysis, 2021 & 2030
6.2 Pet diabetes care market, by Solution, 2016 to 2030
6.3 Treatment
  6.3.1 Treatment market, 2016 - 2030 (USD Million)
  6.3.2 Insulin Therapy
    6.3.2.1. Insulin Therapy market, 2016 - 2030 (USD Million)
  6.3.3 Insulin Delivery Devices
    6.3.3.1 Insulin Delivery Devices Market, 2016 - 2030 (USD Million)
  6.3.4 Other Treatments
    6.3.4.1 Other Treatments market, 2016 - 2030 (USD Million)
6.4 Glucose Monitoring Devices
  6.4.1 Glucose Monitoring Devices Market, 2016 - 2030 (USD Million)

CHAPTER 7 PET DIABETES CARE MARKET: SEGMENT ANALYSIS, BY DISTRIBUTION CHANNEL, 2017 - 2030 (USD MILLION)

7.1 Distribution Channel Market Share Analysis, 2021 & 2030
7.2 Pet diabetes care market, by Distribution Channel, 2017 to 2030
7.3 Veterinary Hospitals & Clinics
  7.3.1 Veterinary Hospitals & Clinics Market, 2017 - 2030 (USD Million)
7.4 Retail Pharmacies
  7.4.1 Retail Pharmacies market, 2017 - 2030 (USD Million)
7.5 E-commerce
  7.5.1 E-commerce market, 2017 - 2030 (USD Million)

CHAPTER 8 PET DIABETES CARE MARKET: REGIONAL MARKET ANALYSIS 2017 - 2030 (USD MILLION)

8.1 Definition & Scope
8.2 Regional Movement Analysis, 2021 & 2030
8.3 Regional Market Snapshot
8.4 North America
  8.4.1 North America Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.4.2. U.S.
    8.4.2.1 U.S. Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.4.3 Canada
    8.4.3.1 Canada Pet diabetes care Market, 2017 - 2030 (USD Million)
8.5 Europe
  8.5.1 Europe Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.5.2 U.K.
    8.5.2.1 UK Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.5.3 Germany
    8.5.3.1 Germany Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.5.4 France
    8.5.4.1 France Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.5.5 Italy
    8.5.5.1 Italy Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.5.6 Spain
    8.5.6.1 Spain Pet diabetes care Market, 2017 - 2030 (USD Million)
8.6 Asia Pacific
  8.6.1 Asia Pacific Pet diabetes care market, 2017 - 2030 (USD Million)
  8.6.2 Japan
    8.6.2.1 Japan Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.6.3 China
    8.6.3.1 China Pet diabetes care Market, 2017 - 2030 (USD million)
  8.6.4 India
    8.6.4.1 India Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.6.5 Australia
    8.6.5.1 Australia Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.6.6 South Korea
    8.6.6.1 South Korea Pet diabetes care Market, 2017 - 2030 (USD Million)
8.7 Latin America
  8.7.1 Latin America Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.7.2 Brazil
    8.7.2.1 Brazil Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.7.3 Mexico
    8.7.3.1 Mexico Pet diabetes care Market, 2017 - 2030 (USD Million)
8.8 MEA
  8.8.1 MEA Pet diabetes care Market, 2017 - 2030 (USD Million)
  8.8.2 South Africa
    8.8.2.1 South Africa Pet diabetes care Market, 2017 - 2030 (USD Million)

CHAPTER 9 PET DIABETES CARE MARKET - COMPANY PROFILES

9.1 Merck & Co., Inc.
  9.1.1 Company overview
  9.1.2 Financial Performance
  9.1.3 Product Benchmarking
  9.1.4 Strategic initiatives
9.2 Zoetis
  9.2.1 Company overview
  9.2.2 Financial performance
  9.2.3 Product Benchmarking
  9.2.4 Strategic initiatives
9.3 BD
  9.3.1 Company overview
  9.3.2 Financial performance
  9.3.3 Product Benchmarking
  9.3.4 Strategic initiatives
9.4 Boehringer Ingelheim International GmbH
  9.4.1 Company overview
  9.4.2 Financial performance
  9.4.3 Product Benchmarking
  9.4.4 Strategic initiatives
9.5 Trividia Health, Inc.
  9.5.1 Company overview
  9.5.2 Financial performance
  9.5.3 Product Benchmarking
  9.5.4 Strategic initiatives
9.6 Allison Medical, Inc.
  9.6.1 Company overview
  9.6.2 Financial performance
  9.6.3 Product Benchmarking
  9.6.4 Strategic initiatives
9.7 UltiMed, Inc.
  9.7.1 Company overview
  9.7.2 Financial performance
  9.7.3 Product Benchmarking
  9.7.4 Strategic initiatives
9.8 ACON Laboratories Inc.
  9.8.1 Company overview
  9.8.2 Financial performance
  9.8.3 Product Benchmarking
  9.8.4 Strategic initiatives
9.9 i-SENS, Inc.
  9.9.1 Company overview
  9.9.2 Financial performance
  9.9.3 Product Benchmarking
  9.9.4 Strategic initiatives
9.10 TaiDoc Technology Corporation
  9.10.1 Company overview
  9.10.2 Financial performance
  9.10.3 Product Benchmarking
  9.10.4 Strategic initiatives
LIST OF TABLES

Table 1 List of secondary sources
Table 2 List of key companies
Table 3 Global pet diabetes care market, by region, 2017 - 2030 (USD Million)
Table 4 Global pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 5 Global pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 6 Global pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 7 Global pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 8 North America pet diabetes care market, by country, 2017 - 2030 (USD Million)
Table 9 North America pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 10 North America pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 11 North America pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 12 North America pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 13 U.S. pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 14 U.S. pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 15 U.S. pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 16 U.S. pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 17 Canada Pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 18 Canada pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 19 Canada pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 20 Canada pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 21 Europe pet diabetes care market, by country, 2017 - 2030 (USD Million)
Table 22 Europe pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 23 Europe pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 24 Europe pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 25 Europe pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 26 Germany Pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 27 Germany pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 28 Germany pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 29 Germany pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 30 U.K. pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 31 U.K. pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 32 U.K. pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 33 U.K. pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 34 France pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 35 France pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 36 France pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 37 France pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 38 Italy pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 39 Italy pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 40 Italy pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 41 Italy pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 42 Spain pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 43 Spain pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 44 Spain pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 45 Spain pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 46 Asia Pacific pet diabetes care market, by country, 2017 - 2030 (USD Million)
Table 47 Asia Pacific pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 48 Asia Pacific pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 49 Asia Pacific pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 50 Asia Pacific pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 51 Japan pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 52 Japan pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 53 Japan pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 54 Japan pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 55 China pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 56 China pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 57 China pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 58 China pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 59 India pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 60 India pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 61 India pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 62 India pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 63 Australia pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 64 Australia pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 65 Australia pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 66 Australia pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 67 South Korea pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 68 South Korea pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 69 South Korea pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 70 South Korea pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 71 Latin America pet diabetes care market, by country, 2017 - 2030 (USD Million)
Table 72 Latin America pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 73 Latin America pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 74 Latin America pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 75 Latin America pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 76 Brazil pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 77 Brazil pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 78 Brazil pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 79 Brazil pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 80 Mexico pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 81 Mexico pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 82 Mexico pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 83 Mexico pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 84 MEA pet diabetes care market, by country, 2017 - 2030 (USD Million)
Table 85 MEA Pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 86 MEA pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 87 MEA pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 88 MEA pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
Table 90 South Africa pet diabetes care market, by animal type, 2017 - 2030 (USD Million)
Table 91 South Africa pet diabetes care market, by solution, 2017 - 2030 (USD Million)
Table 92 South Africa pet diabetes care solution market, by treatment, 2017 - 2030 (USD Million)
Table 93 South Africa pet diabetes care market, by distribution channel, 2017 - 2030 (USD Million)
LIST OF FIGURES

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Commodity workflow analysis
Fig. 9 Pet diabetes care market snapshot, 2021 (USD Million)
Fig. 10 Pet diabetes care market segmentation and scope
Fig. 11 Parent market outlook
Fig. 12 Ancillary market outlook
Fig. 13 Penetration & growth prospect mapping, 2021
Fig. 14 Pet diabetes care market dynamics analysis
Fig. 15 Pet diabetes care market driver analysis
Fig. 16 Pet diabetes care market restraint analysis
Fig. 17 Pet diabetes care market: animal type movement analysis, 2021 & 2030
Fig. 18 Pet diabetes care market: animal type outlook: Key takeaways
Fig. 19 Dogs market, 2017 - 2030 (USD Million)
Fig. 20 Cats market, 2017 - 2030 (USD Million)
Fig. 21 Pet diabetes care market: solution movement analysis, 2021 & 2030
Fig. 22 Pet diabetes care market: solution outlook: Key takeaways
Fig. 23 Treatment market, 2017 - 2030 (USD Million)
Fig. 24 Insulin therapy market, 2017 - 2030 (USD Million)
Fig. 25 Insulin delivery devices market, 2017 - 2030 (USD Million)
Fig. 26 Other treatments market, 2017 - 2030 (USD Million)
Fig. 27 Glucose monitoring devices market, 2017 - 2030 (USD Million)
Fig. 28 Pet diabetes care market: distribution channel movement analysis, 2021 & 2030
Fig. 29 Pet diabetes care market: distribution channel outlook: Key takeaways
Fig. 30 Veterinary hospitals & clinics market, 2017 - 2030 (USD Million)
Fig. 31 Retail pharmacies market, 2017 - 2030 (USD Million)
Fig. 32 E-commerce market, 2017 - 2030 (USD Million)
Fig. 33 Pet diabetes care market: Regional movement analysis 2021 & 2030
Fig. 34 Pet diabetes care market regional outlook: Key takeaways
Fig. 35 North America pet diabetes care market share, by country, 2021
Fig. 36 North America pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 37 U.S. pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 38 Canada pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 39 Europe pet diabetes care market share, by country, 2021
Fig. 40 Europe pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 41 Germany pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 42 France pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 43 U.K. pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 44 Italy pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 45 Spain pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 46 Asia Pacific pet diabetes care market share, by country, 2021
Fig. 47 Asia Pacific pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 48 Japan pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 49 China pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 50 India pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 51 Australia pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 52 South Korea pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 53 Latin America pet diabetes care market share, by country, 2021
Fig. 54 Latin America pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 55 Brazil pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 56 Mexico pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 57 MEA pet diabetes care market share, by country, 2021
Fig. 58 MEA pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 59 South Africa pet diabetes care market, 2017 - 2030 (USD Million)
Fig. 60 Market participant categorization
Fig. 61 Company market position analysis: Heat map analysis


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