Patient Centric Pharma: Restructuring Business for Better Outcomes

July 2015 | | ID: P34FCDBBEE6EN
FirstWord

Abstracts

Is “patient centricity” a passing fad? Experts say it’s here to stay. In fact, it’s been called a “strategic necessity.” Companies like Pfizer and Sanofi know it. Patient Centric Pharma gives you an insider’s look at how they and others are using patient centricity to build business and cement relationships, and what you need to do to compete.

Contributors include executives from Boehringer Ingelheim, Merck Serono, UCB and others. Case studies and examples are drawn from experiences at AbbVie, AstraZeneca, Novo Nordisk, and Vertex, in addition to Pfizer and Sanofi.

Top Takeaways

• Meet customer expectations: See what we can learn from companies outside pharma like Amazon about customer engagement and responsiveness.
• The value of patient centricity: Find out the factors that make this model the valuable modern approach to business pharma needs and not just a buzzword.
• Be more relevant: Gain strategic advantage by understanding how to be more relevant to patients.
• Gain organization-wide commitment: How to get support from senior management to ensure there is a “patient centricity team” and “Chief Patient Officer” in the future of your business.
• Experts tell us the barriers to patient centricity: Know the internal and external barriers to patient centricity, how to overcome them, and why you should bother.
• The benefits of patient collaboration: How to better collaborate with patients and benefit from the experience.
• Improve product life cycle: How to use patient engagement and input throughout your organisation and across the lifecycles of your brands.

Key Issues Explored

• The critical relationship between patient centricity and customer expectations in 21st century commerce.
• Strategies and techniques for overcoming internal and external barriers to patient centricity.
• Patient centricity is more than an attitude; it’s a pathway to valuable business information.
• Patient centricity merits and requires the support of senior management and an organization-wide commitment. Have you got that at your company? If not, how can you get it?
• How to measure and assess patient centricity.
• Patient centricity is now a factor from early stage drug development to implementation of patient support programmes.
• The future of patient centricity and how to prepare for it.
• Is there a “patient centricity team” or “Chief Patient Officer” in your future? Should there be?
• Patients’ expectations are growing. They’re comparing you to Amazon. Your “patient centricity” needs to keep pace.
• Assess patient expectations of you and your organisation and implement the programs that will help you meet them.
• What are the most important elements of a patient-centric strategy?
• How to effectively leverage patient engagement and input throughout your organisation and across the lifecycles of your brands.

Who needs this report

This report will benefit anyone with responsibilities in the following areas:

• Marketing
• Product/Brand Management
• Digital/Multichannel Marketing
• Commercial Innovation/Excellence
• Key Account Management
• Patient Advocacy Relations
• Patient Experience/Engagement
• Patient Recruitment/Patient Access
• Medical Communications
• Medical Affairs
• Lifecycle Management
• Regulatory/Compliance

Contributors

• AbbVie
• AstraZeneca
• Boehringer Ingelheim
• Merck Serono
• Novo Nordisk
• Pfizer
• Sanofi
• UCB
• Vertex

About FirstWord Reports

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Contents

1. EXECUTIVE SUMMARY

2. RESEARCH OBJECTIVES AND METHODOLOGY

3. CONTRIBUTORS

4. PATIENT CENTRICITY OVERVIEW

5. KEY FINDINGS

6. DEFINITION OF PATIENT CENTRICITY

7. IMPORTANCE OF PATIENT CENTRICITY

8. HOW PATIENT-CENTRIC IS PHARMA?

9. SEVERAL COMPANIES ARE SEEN TO BE LEADING THE WAY

10. ORGANISATION WITHIN PHARMA

11. KEY FINDINGS

12. ‘PATIENT-CENTRIC’ ROLES VARY BETWEEN COMPANIES

13. STAKEHOLDER ENGAGEMENT

14. KEY FINDINGS

15. COMPANIES ARE LARGELY ENGAGING WITH ADVOCACY GROUPS

16. INSIGHT GENERATION IS ONE OF THE MOST IMPORTANT ROLES FOR PATIENTS

17. EARLY ENGAGEMENT IS KEY FOR PATIENT INVOLVEMENT

18. BARRIERS TO BECOMING PATIENT-CENTRIC

19. KEY FINDINGS

20. INTERNAL BARRIERS CAN PREVENT TRUE PATIENT-CENTRICITY BEING EMBEDDED

21. REGULATORY AND COMPLIANCE ISSUES ARE COMMONLY SEEN AS BARRIERS

22. THERE ARE SEVERAL EXTERNAL FACTORS THAT CAN HINDER PATIENT-CENTRICITY

23. FUTURE OUTLOOK

24. KEY FINDINGS

25. PATIENT-CENTRICITY WILL CONTINUE TO DRIVE PHARMA STRATEGY

26. PATIENT-CENTRIC ROLES ARE LIKELY TO BECOME MORE COMMON

27. COLLABORATION WITH OTHER INDUSTRIES WILL HELP ADVANCE PATIENT‑CENTRICITY

28. THERE ARE SEVERAL KEY RECOMMENDATIONS FOR PATIENT-CENTRICITY