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Global Pharmaceutical and Biotechnology Outlook 2014 - Japan Pharma

January 2014 | 141 pages | ID: G9FB92704DFEN
MP Advisors

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2014 will be marked as a transition year for the Japanese Pharma industry - the year is bound to be painful both for innovators and generic companies due to the new regulations. We find these regulations to be 'decisive' in spurring generic penetration significantly, with the main beneficiary being the Japanese government (or society) and not the generic companies. The implications of new price-reversions are going to have many facets and will change conventional business models. We expect many support services industries - CMOs, CROs and other allied services industries to benefit from these structural changes, while API importers will suffer. We also expect consolidation and M&A activities to spur in Japan.

Innovation Takes the Driver's Seat: While the new regulations will change the current business philosophy of doing business in patent expired space (>45% to total Japan market), the policy makers also discourage 'me too' innovations at the same time. The regulators however tend to support the 'first time in the world' level innovations by providing 'innovation premiums'. Japanese innovators will now become more serious and selective in their R&D approach. Previous year the Japanese innovators have focused on acquiring assets in - autoimmune, orphan diseases and oncology fields (Annexure 5). We expect this trend to prevail in the coming years. We find some of the candidates to remain in the limelight in 2014 along with some new additions - Edoxaban (Daiichi Sankyo), Invokana (Mitsubishi Tanabe), Dolutegravir (Shionogi), BBI-608 (Dainippon Sumitomo), Vedolizumab (Takeda), Xtandi (Astellas), Nivolumab (Ono) to hand-pick a few of them. The reports explain detail analysis on these key candidates.

The 138 pages report contains the detailed discussion of Japan biopharmaceutical market – which includes- Our view on the impact of 2014 price cuts on generic companies and innovator companies and detailed discussion on key attributes (consolidation activities, potential of R & D pipeline candidates, generic threat in domestic Japan market etc…) of leading Japanese innovator companies- Astellas, Chugai, Daiichi Sankyo, Dainippon Sumitomo, Eisai, Kyorin, Kyowa hakko Kirin, Mitsubishi Tanabe, Shionogi, Takeda and leading Japanese generic companies- Nippon Chemiphar, Sawai and Towa.

Key words: NHI price cut, Japan generic opportunity, Prograf, Xtandi, Isavuconazole, Myrbetriq, Astellas, Chugai, Actemra, Perjeta, biosimilar, Kadcyla, breast cancer, prostate cancer, MPDL3280A, Daiichi Sankyo, Edoxaban , Ranbaxy, Dainnipon Sumitomo, Dainnipon, cancer stem cell inhibitor, BBI-608, Latuda, DS-3025, pipeline, Halaven, Eisai, Fycompa, Belviq, Levantine, Farletuzumab, E-5501, Eritoran, E5564, Kyorin, KRP-AB1102, KRP-108, Kipres, Uritos, Mucodyne, Kyowa hakko Kirin, Mitsubishi Tanabe, Invokana, Tenelia, Gilenya, Remicade biosimilar, Nippon Kayaku, Shionogi, Tivicay, dolutegravir, Crestor, Takeda, IBD, vedolizumab, Vortioxetine, MLN-9708, Velcade, Multiple Myeloma, TAK-700, SYR-322, EDARBI, Adcetris, Japan generics, Nippon Chemiphar, Sawai, Towa
INNOVATORS:

New Price-Cuts – A Double Punch To The Innovators!
  Table 1- New Slabs For Nhi Price Cuts For Long-listed Drugs
  Table 2 - Expense Vs. Protability Of Japanese Innovators
Another Blow For Innovators In Not Institutionalizing The ‘Innovation Premium’

GENERICS:

Pressure To Generic Discount Further Increased
Upcoming New Generics
Existing Generics
  Table 3 - New Drug Prices For Existing Ge Drugs
Listing Of GE Drugs by Both GE Name And Brand To Promote Discounting

IMPLICATIONS:

Finding New Avenues Of Cost Saving Are Inevi  Table For GE Cos
Innovators Need To Redene Long-Listed Products Strategies
Consolidation Activities To Will Witness A Boost
  Table 4 - Other REGULATION UNDER APRIL-14 REFORMS*
  Table 5 -Protably Structure Of Select Generic Companies
Annexure 1 JAPAN GEnerics Market Model
Annexure 2 Japanese Innovators: Long Listed Exposure
Annexure 3 PATENT EXPIRY THROUGH 2016

JAPAN INNOVATORS

ASTELLAS: Successful Global Launch of Xtandi And Myrbetriq To Overcome Domestic worries!
Prograf Generics Launch in Japan Xtandi
JP Approval ahead than Zytiga
What to watch out for in Detailed PREVAIL data in Late Feb at ASCO GU-14?
Prevail top line data of Xtandi – rPFS advantage and ease of use compensate absolute OS disappointment for urologist
Recent US prescription trends of Xtandi are encouraging
Isavuconazole: Isavuconazole QIDP designation and our expectation
Competitive landscape of Antifungals
Myrbetriq
Early prescription trend
Target market
Competitive landscape for OAB drugs
  Table 1: Deals done by Astellas in 2013
  Table 2: Clinical data Comparison Xtandi vs. Zytiga
  Table 3: Pipeline early stage Androgen receptor antagonist
  Table 4: Competitive landscapes for Antifungals
  Table 5: Competitive landscape for OAB drugs
  Table 6: Key Milestones
Chugai: New Wave of Products Will Help Maintain Leadership Of Japan’s Biotech!!!
Long listed product exposure vs. Sales growth of newly launched products
Actemra in 2014
Penetration of Actemra in rst line setting
Actemra Japan Uptake of SC formulation
Actemra ongoing clinical trials
Japan RA market
Chugai’s Breast Cancer Franchisee:
Slower uptake expected than Global market for Perjeta in Japan, While for Kadcyla price listing in April is key for timely launch
In long term, Perjeta and Kadcyla franchisee in Japan will reduce threat of Herceptin
Biosimilar
Further indication expansion of Perjeta in Global Market
Japan dynamics would be different than global market for Perjet and rd Kadcyla vs. Tykerb in 2 /3 line breast cancer
Chugai’s NSCLC franchisee:
Launch of “Made in Japan ALK inhibitor” from Chugai’s in house pipeline
Tarceva indication expansion MPDL3280A – Anti PD1 from Roche- status in Japan 2014 Price cut least impact amongst peers Tamiu, Mircera, Boniva
  Table 1: Actemra Ongoing Global trials
  Table 2: Japan RA market
  Table 3: Efcacy and Safety Comparision of Kadcyla vs. Trastuzumab + Docetaxel in FL BC
  Table 4: Ongoing Clinical studies of Kadcyla in late stage HER2 positive Cancers
  Table 5: Deals done by Chugai Pharma in 2013
  Table 6: Key Milestones
Annexure 1: Possibility of Roche increasing its stake in Chugai is real and high
Annexure 2: Roche Chugai Maturing Relationship timeline
Annexure 3a: Potential benets to Roche by increasing stake in Chugai
Annexure 3b: Chugai- Widening prospects of Actemra
Daiichi Sankyo: More Gain, Less Pain in 2014!
Vision 2017 is achievable
ENGAGE AF outcome did not disappoint, focus now shifts to launch and global partnering:
Rx trends Suggest OD daily dosing matters in Oral anticoagulants:
ENGAGE AF Data does not disappoint
Japanese ling in VTE is encouraging
  Chart 1: Oral Anticoagulants: Trx Trend
Daiichi Sankyo Espha (DSE) – can unfold as a game changer in Japan generic market:
  Table 1: Patent Expiry Through 2016
  Table 2: Daiichi Sankyo Espha Approvals Until 2012
  Table 3: Daiichi Sankyo Espha Approvals In 2013
Daiichi Sankyo Enjoys Greater Geographic Diversity And Revenue Sustainability Than Its Peers:
High Geographical Diversity Support In Long Run On Multiple Fronts:
  Table 4: Sales – Regionwise
Key Products Revenue Base Relatively Sustainable Compared To Peers
  Table 5: Sales Trajectory In Japan Of Key Products - Thru 2017
  Table 6: Exposure To Long Listed Products
Annexure 1: 5-year Business Plan: Numerical Targets For Fy2017
Annexure 2: Core Strategies Of 5-year Business Plan
Annexure-3: New Generation Oral Anticoagulants – Market Dynamics
Dainippon Sumitomo Pharma – Expectation from BBI-608 to Achieve FY2017 MTP Target looks Unachievable
Summary of the company’s ongoing activities and strategy
BBI-608 Optimism is too high
Lead indication mCRC opportunity limited- Efcacy advantage in PhII study with standard of care needs to justify dual agent cost
Pipeline Cancer Stem Cell inhibitors
Conceptually targeting cancer stem cell approach is revolutionary, but it is still not validated in the clinic
Failure of Imetelstat raises some questions on the approach
Probable MOA of BBI-608 specic or not in mCRC
A success fee partnering model demands high peak sales to translate meaningfully on bottom lines for DSP
Latuda- US blockbuster potential likely while opportunities in bipolar maintenance and IM depo formulation are limited
Latuda prescription trend post bipolar disorder approval
Latuda EU/JP approval
STEDESA/Aptiom US approval and uptake
Other Pipeline candidates
DS-3025
AS-3201
SMP-986
  Chart 1: Presence of stem cell in colon tissue
  Table 1: Markers to identify colon stem cells and colon cancer stem cells
  Table 2: Competitive landscape Metastatic colorectal cancer
  Table 3: Early stage data Comparision of Cancer stem cell inhibitors targeting colon cancer
  Table 4: Pipeline of drugs targeting cancer stem cell
  Table 5: Pipeline of Boston Biomedical
  Table 6: Psychiatrists see high unmet need
  Chart 2: Atypical antipsychotics market
  Table 7: PEARL 3 clinical study data of Latuda vs. Seroquel
  Table 8: Latuda SWOT analysis
  Table 9: Latuda extension study data
  Table 10: Dianippon Sumitomo- Key pipeline candidates and expected ling
  Table 11: Deals done by Dainippon in 2013 and our view
  Table 12: Key events expected in next two years and our expectation on it
Eisai- Multiple Challenges, Little Hope!
Eisai Key Thesis
  Table 1: Key Pipeline Candidates
  Table 2: Dependence On Long Listed Domestic Products
Halaven - Promising In Triple Negative Breast Cancer, Many New Indications Underway And May Succeed:
  Table 3: Halaven –indications Underway
  Table 4: Halaven : Upcoming Competition
Fycompa approved in US as adjuvant therapy for refractory partial seizure, but potential will be limited due to genericization of the market
  Table 5: Fycompa Clinical Data
  Table 6: Data Presented At Iec Annual Meeting 2011
High Expectations from Belviq are not justiable - Label Restrictions Will conne Peak-Sales from reaching $500m. Agreement terms with Arena leave little for Eisai on bottom line:
Featured Late Stage Pipeline – High Risk Candidates Await More Clarity On Data Levantine
Progressing Well
  Table 7: Levantine – Wide Indication Range
Farletuzumab has lost attractiveness E-5501 Looks Interesting So Far, Data Awaited for a Long
  Chart 1: E-5501 - Short And Long Term Platelet Responses
Eritoran (E5564) Looks Dormant in Pipeline
Kyorin- Time to display its Respiratory Strength in Japan
Kyorin Key summary
Teijin group acquires a stake in Kyorin
KRP-AB1102/KRP-AB1102F
JP status
US sales trend
Our view
KRP-108
Our view on its expected uptake in Japan
Its uptake in EU is very slow- but why it will not be the same case for Japan
Asthma market dynamics in Japan
Kyorin- Skyepharma agreement on KRP-108
Kipres & Uritos: Growing steadily but will face competition
Mucodyne sales trend and Pentasa line extension
Other pipeline candidates in early stage development
KRP-203
KRP-209
KRP-EPA605
KRP-AM1977X and KRP-AM1977Y
  Chart 1: US prescription tend of recently launched drugs in respiratory therapy class
  Chart 2: Flutiform vs. Seretide (Advair) - Head to head efcacy comparison
  Table 1: Flutiform competition in Japan
  Table 2: Flutiform: Key pipeline candidates in JP asthma market
  Table 3: Key events expected in next two years and our expectation on it
Kyowa hakko Kirin – A long way to go to become a Global Speciality Pharma
Kyowa Hakko Kirin - Key summary
KHK’s Potelligent technology
Biosimilar JV
Our view on its global late stage pipeline candidates
KW-0761
KW-6002
KRN-23
MEDI-563/Benralizumab/KHK4563
Newly launched products in domestic market
Poteligeo- First Potelligent based antibody in market
KW-6002
Onglyza
  Table 1: KHK: Global Pipeline – expected launch, peak sales estimates and upcoming milestones
  Table 2: Parkinson’s disease competitive landscape of recently launched PD Drugs in Japan
  Table 3: Deals done by KHK in 2013
  Table 4: KHK- Potelligent technology
  Table 5: Key events expected in next three years and our expectation on it
Mitsubishi Tanabe – Near term growth dependent on the competiton faced by Gilenya and Invokana
Mitsubishi Tanabe - Key summary
Growth drivers vs. long listed exposure
Our view on MT’s acquisition strategy
Invokana- US prescription trend is encouraging but warrant a caution
Invokana US prescription vs. newly launched products in type 2 diabetes space
Invokana cost vs. Victoza cost
EU uptake of Forxiga
Japan market dynamics for SGLT2 inhibitors
Our expectation on market share for Invokana vs. Empagliozin vs. dapagliozin
What to watch in SGLT2 class globally next??- LX4211, Empagliozin
Tenelia prospects post Invokana launch
Gilenya: 2013 A year of Gilenya: BG-12 US launch has not impacted yet what next…
Our view on Gilenya growth going forward & upcoming competition
Key reasons why Gilenya will continue to Maintain its market share in the new competitive landscape
Remicade Growth in Japan - Biosimilar Remicade entry in Japan and our view on its impact
Simponi
Simponi ARIA
STENDRA (Avanal) would not add much
Telavic growth is dampen in Japan
MT-4666
MT’s early stage global pipeline – Peak sales estimates, our view and upcoming milestones
MT-3995, MT-9938, MP-157, MP-124, T-0047/SB-683699, MN-305
MT-1303, MT-210, STU-199, TT-138, Wf-516
  Chart 1: US prescription trend of Invokana
  Chart 2: US prescription trend of Invokana vs. Victoza
  Table 1: Five post marketing studies required by FDA on Invokana
  Table 2: SGLT2 inhibitors- Efcacy Comparision
  Table 3: SGLT2 inhibitors - Safety Comparision
  Table 4: SGLT2 pipeline - Japan and Global status
  Table 5: Marketed DPP-IV inhibitors in Japan, FY12 sales and Patent expiry
  Table 6: Multiple Sclerosis: Oral drugs data Comparision
  Table 7: Co-Pay difference to patients if biosimilar replace original Mab in Japan
  Table 8: Clinical data Comparision of CT-P13 (Remicade biosimilar) vs. Remicade in RA
  Table 9: Pipeline Remicade biosimilar in Japan
  Table 10: Available biosimilar in Japan
  Table 11: Avanal Relative positioning
  Table 12: MT- Pipeline analysis of early stage global candidates
  Table 13: Deals done by MT in 2013
  Table 14: Key events expected in 2014 and our expectation on it
Shionogi – Tivicay uptake is the key until next batch of Innovation
Shionogi- Key summary
Tivicay- US early prescription trend
Market dynamics one all three integrase inhibitors on market
Approval of Trii-FDC combination
Tivicay- a huge potential beyond integrase inhibitor space
What next to look for in the integrase inhibitor space?
Crestor: NRx/TRx show better resilience / Impact of IMPROVE- IT study Low margin
Domestic business not going to change soon Pipeline has potential but unlikely to give breakthroughs in near term US business: Nothing left for further downside
  Chart 1: Tivicay Early prescription trend
  Chart 2: Current HIV treatment Paradigm
  Table 1: Competitive landscape – Integrase inhibitors
  Table 2: Dolutegravir PhIII trials
  Table 3: Tivicay- SINGLE Trial data
  Table 4: SPRING-2 Trial data
  Table 5: Deals done by Shionogi in 2013
  Table 6: Key events expected in 2014 and our expectation on it
Takeda – Challenges Ahead for its New European President
Takeda - Key summary
EU New products launch in near term get modest help from Nycomed presence while in long term expected launch of vedolizumab and Natura alpha in IBD market will get big boost
Vortioxetine- US launch for MDD likely in Early 2014, Competitive enough against genericized MDD market
Edivoxetine failure a moderate positive
Brexpriprazole clinical development needs a close watch
Vortioxetine vs. currently available drugs
Pipeline drugs ready to unfold in 2014 in major depressive disorder market
Vedolizumab approval and our expectation
Vedolizumab different mechanism of action
Vedolizumab does not carry the risk of developing PML as Tysabri although follows the same pathway
Efcacy comparable to currently available second line options
Safety data looks impressive vs. currently approved drugs
Competition from pipeline drugs
Upcoming near term milestones in UC/CD indication
MLN-9708/Velcade- Our view on Takeda’s multiple myeloma franchise
MLN-9708 in NDMM and RRMM
Competitive landscape
PhIII trial design
Update post EHA and ASCO 2013
Current treatment options NDMM and RRMM
Velcade post launch of Kyprolis and Pomalyst
Expected competition to Velcade in second/third line setting and upcoming milestones before patent expiry (2017)
Recent approvals of Kyprolis and Pomalyst in RRMM have set a new bar for efcacy
TAK-700 – Unable to demonstrate OS benet in chemo experienced patients- What to expect in chemo naïve pool and in earlier setting???
Xtandi – the real bar in earlier setting
Key Milestones to watch out for TAK-700 in 2014
TAK-700 vs. Zytiga
Our view on Takeda’s other important growth drivers in 2014
SYR-322 - Japan and US sales trend
EDARBI- Outlicensing deal with Arbor pharma – a smart move
Adcetris
  Table 1: Deals done by Takeda in 2013
  Table 2: Key late stage pipeline candidates- Expected launch and peak sales estimate
  Table 3: Vortioxetine- Major depressive disorder- late stage pipeline
  Chart 1: Anti-depressants – WW Competitive landscape
  Table 4: Vortioxetine- Major depressive disorder- Early stage pipeline
  Table 5: Vortioxetine- MDD – Drugs discontinued in the recent past
  Table 6: Vortioxetine- Major Depressive disorder- Competitive landscape
  Table 7: Vedolizumab- Pipeline leukocyte Trafc inhibitor (Integrin inhibitor)
  Table 8: Vedolizumab vs. Marketed Mab in Ulcerative colitis
  Table 9: Vedolizumab vs. Marketed MAB in Crohn’s disease
  Table 10: Vedolizumab Clinical trial Programme
  Chart 2: MLN-9708 Trial design
  Chart 3: Reported adverse events in clinical trials- MLN9708
  Table 11: MLN 9708- Data Comparision- Newly diagnosed Multiple Myeloma
  Table 12: MLN 9708- Data Comparision- Relapsed and refractory Multiple Myeloma
  Table 13: TAK-700 Comparision of CY17 inhibitors pipeline drugs action on Androgen synthesis
  Chart 4: TAK-700- Drugs acting through androgen pathway in Prostate cancer
  Table 14: Key candidates of Antiandrogen therapy in Prostate Cancer
  Chart 5: Nesina US prescription trend
  Table 15: Key events expected in next year and our expectation on it

JAPAN GENERICS

Nippon Chemiphar - Overseas Expansion – An attempt to improve thin margins, Wavering
Protability outlook
Nippon Chemiphar- Different from pure play generic player
Impact of April 14 NHI price revision
  Table 1: Nippon Chemiphar: Generic Sales Break up
Lowest protability structure in not going to change soon
  Table 2: Generic companies with NCE research focus- FY 2013 sales estimate and growth rate
Sawai - Growth Story Continues!
A Balanced Therapy Focus, Warrants Sustainable Base
  Table 1: Balanced Therapy Focus
Wider Distribution Base To Exploit All Markets
  Table 2: Balanced Distribution Focus
Constantly Growing Manpower Base
  Table 3: Constantly Growing Manpower Base
Japan Generic Macro Thesis
Likely Consolidation Activities
NHI Price Cuts and GE Friendly Reforms in April-14
Changing Market Dynamics With the Debut of Foreign Players in Japan GE Space
Price War’ Does not Work Well in Japan
Market Opportunity is Large Enough to ‘Feed’ Everyone
  Table 4: Foreign Companies Entry In Japan Generic Market
  Table 5: Sawai Vs. Key Competitors Sales Break Up
  Chart 1: Japan Generic Market: Potential Vs. Penetration
Towa - 2014 – Testing Year for ‘Premium Pricing’ Strategy!
Direct sales model likely to maintain high margin business
Recent Investments Will Start Yielding Returns Soon
Conventional Business Model is Sustainable
Likely Consolidation Activities
NHI Price Cuts and GE Friendly Reforms in April-14
  Table 1: Distribution Trend
  Chart 1: Capex To Meet Future Demand
  Table 2: Towa Vs. Key Competitors Sales Break Up
  Table 3: Foreign Companies Entry In Japan Generic Market
  Chart 2: Japan Generic Market: Potential Vs. Penetration
Towa - 2014 – Testing Year for ‘Premium Pricing’ Strategy!
Direct sales model likely to maintain high margin business
Recent Investments Will Start Yielding Returns Soon
Conventional Business Model is Sustainable
Likely Consolidation Activities
NHI Price Cuts and GE Friendly Reforms in April-14
  Table 1: Distribution Trend
  Chart 1: Capex To Meet Future Demand
  Table 2: Towa Vs. Key Competitors Sales Break Up
  Table 3: Foreign Companies Entry In Japan Generic Market
  Chart 2: Japan Generic Market: Potential vs. Penetration
Japan Pharma Industry   Tables
Annexure 4: Key late stage pipeline/Newly launched drugs potential through 2018
Annexure 5: Therapy Area wise Deals done by Japan Innovators in 2013
Annexure 6: Expected Drug Clinical Milestones


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