Molecular Beacon Probe Market - Global Outlook and Forecast 2021-2027

April 2021 | 107 pages | ID: MA6F3DA116C0EN
Market Monitor Global

Abstracts

This report contains market size and forecasts of Molecular Beacon Probe in global, including the following market information:

Global Molecular Beacon Probe Market Revenue, 2016-2021, 2022-2027, ($ millions)

Global Molecular Beacon Probe Market Sales, 2016-2021, 2022-2027, (K Units)

Global top five Molecular Beacon Probe companies in 2020 (%)

The global Molecular Beacon Probe market was valued at xx million in 2020 and is projected to reach US$ xx million by 2027, at a CAGR of xx% during the forecast period.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Molecular Beacon Probe manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Molecular Beacon Probe Market, By Type, 2016-2021, 2022-2027 ($ Millions) & (K Units)

Global Molecular Beacon Probe Market Segment Percentages, By Type, 2020 (%)

• Tag Molecular Beacon
• Label-free Molecular Beacon

Global Molecular Beacon Probe Market, By Application, 2016-2021, 2022-2027 ($ Millions) & (K Units)

Global Molecular Beacon Probe Market Segment Percentages, By Application, 2020 (%)

• Nucleic Acid Detection and Analysis
• Quantitative Detection of Heavy Metal Toxic Substances
• Research On Tumor Markers
• Research On Toxic Residual Antibiotics and Other Substances
• Other

Global Molecular Beacon Probe Market, By Region and Country, 2016-2021, 2022-2027 ($ Millions) & (K Units)

Global Molecular Beacon Probe Market Segment Percentages, By Region and Country, 2020 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

Key companies Molecular Beacon Probe revenues in global market, 2016-2021 (Estimated), ($ millions)

Key companies Molecular Beacon Probe revenues share in global market, 2020 (%)

Key companies Molecular Beacon Probe sales in global market, 2016-2021 (Estimated), (K Units)

Key companies Molecular Beacon Probe sales share in global market, 2020 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Biocat
• Bionano Genome
• ThermoFisher
• Biolegio
• QIAGEN
• Seattle Genetics
• Karuna Therapeutics
• Bristol-Myers Squibb
• Pfizer
• Oncolytics Biotech
• Roche

Contents

1 INTRODUCTION TO RESEARCH & ANALYSIS REPORTS

1.1 Third-generation Sequencing Technology Market Definition
1.2 Market Segments
  1.2.1 Market by Type
  1.2.2 Market by Application
1.3 Global Third-generation Sequencing Technology Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
  1.5.1 Research Methodology
  1.5.2 Research Process
  1.5.3 Base Year
  1.5.4 Report Assumptions & Caveats

2 GLOBAL THIRD-GENERATION SEQUENCING TECHNOLOGY OVERALL MARKET SIZE

2.1 Global Third-generation Sequencing Technology Market Size: 2021 VS 2027
2.2 Global Third-generation Sequencing Technology Market Size, Prospects & Forecasts: 2016-2027
2.3 Key Market Trends, Opportunity, Drivers and Restraints
  2.3.1 Market Opportunities & Trends
  2.3.2 Market Drivers
  2.3.3 Market Restraints

3 COMPANY LANDSCAPE

3.1 Top Third-generation Sequencing Technology Players in Global Market
3.2 Top Global Third-generation Sequencing Technology Companies Ranked by Revenue
3.3 Global Third-generation Sequencing Technology Revenue by Companies
3.4 Top 3 and Top 5 Third-generation Sequencing Technology Companies in Global Market, by Revenue in 2020
3.5 Global Companies Third-generation Sequencing Technology Product Type
3.6 Tier 1, Tier 2 and Tier 3 Third-generation Sequencing Technology Players in Global Market
  3.6.1 List of Global Tier 1 Third-generation Sequencing Technology Companies
  3.6.2 List of Global Tier 2 and Tier 3 Third-generation Sequencing Technology Companies

4 MARKET SIGHTS BY PRODUCT

4.1 Overview
  4.1.1 By Type - Global Third-generation Sequencing Technology Market Size Markets, 2021 & 2027
  4.1.2 Single Molecule Fluorescence Sequencing
  4.1.3 Nanopore Sequencing
4.2 By Type - Global Third-generation Sequencing Technology Revenue & Forecasts
  4.2.1 By Type - Global Third-generation Sequencing Technology Revenue, 2016-2021
  4.2.2 By Type - Global Third-generation Sequencing Technology Revenue, 2022-2027
  4.2.3 By Type - Global Third-generation Sequencing Technology Revenue Market Share, 2016-2027

5 SIGHTS BY APPLICATION

5.1 Overview
  5.1.1 By Application - Global Third-generation Sequencing Technology Market Size, 2021 & 2027
  5.1.2 Genome Sequencing
  5.1.3 Methylation Research
  5.1.4 Mutation Identification
5.2 By Application - Global Third-generation Sequencing Technology Revenue & Forecasts
  5.2.1 By Application - Global Third-generation Sequencing Technology Revenue, 2016-2021
  5.2.2 By Application - Global Third-generation Sequencing Technology Revenue, 2022-2027
  5.2.3 By Application - Global Third-generation Sequencing Technology Revenue Market Share, 2016-2027

6 SIGHTS BY REGION

6.1 By Region - Global Third-generation Sequencing Technology Market Size, 2021 & 2027
6.2 By Region - Global Third-generation Sequencing Technology Revenue & Forecasts
  6.2.1 By Region - Global Third-generation Sequencing Technology Revenue, 2016-2021
  6.2.2 By Region - Global Third-generation Sequencing Technology Revenue, 2022-2027
  6.2.3 By Region - Global Third-generation Sequencing Technology Revenue Market Share, 2016-2027
6.3 North America
  6.3.1 By Country - North America Third-generation Sequencing Technology Revenue, 2016-2027
  6.3.2 US Third-generation Sequencing Technology Market Size, 2016-2027
  6.3.3 Canada Third-generation Sequencing Technology Market Size, 2016-2027
  6.3.4 Mexico Third-generation Sequencing Technology Market Size, 2016-2027
6.4 Europe
  6.4.1 By Country - Europe Third-generation Sequencing Technology Revenue, 2016-2027
  6.4.2 Germany Third-generation Sequencing Technology Market Size, 2016-2027
  6.4.3 France Third-generation Sequencing Technology Market Size, 2016-2027
  6.4.4 U.K. Third-generation Sequencing Technology Market Size, 2016-2027
  6.4.5 Italy Third-generation Sequencing Technology Market Size, 2016-2027
  6.4.6 Russia Third-generation Sequencing Technology Market Size, 2016-2027
  6.4.7 Nordic Countries Third-generation Sequencing Technology Market Size, 2016-2027
  6.4.8 Benelux Third-generation Sequencing Technology Market Size, 2016-2027
6.5 Asia
  6.5.1 By Region - Asia Third-generation Sequencing Technology Revenue, 2016-2027
  6.5.2 China Third-generation Sequencing Technology Market Size, 2016-2027
  6.5.3 Japan Third-generation Sequencing Technology Market Size, 2016-2027
  6.5.4 South Korea Third-generation Sequencing Technology Market Size, 2016-2027
  6.5.5 Southeast Asia Third-generation Sequencing Technology Market Size, 2016-2027
  6.5.6 India Third-generation Sequencing Technology Market Size, 2016-2027
6.6 South America
  6.6.1 By Country - South America Third-generation Sequencing Technology Revenue, 2016-2027
  6.6.2 Brazil Third-generation Sequencing Technology Market Size, 2016-2027
  6.6.3 Argentina Third-generation Sequencing Technology Market Size, 2016-2027
6.7 Middle East & Africa
  6.7.1 By Country - Middle East & Africa Third-generation Sequencing Technology Revenue, 2016-2027
  6.7.2 Turkey Third-generation Sequencing Technology Market Size, 2016-2027
  6.7.3 Israel Third-generation Sequencing Technology Market Size, 2016-2027
  6.7.4 Saudi Arabia Third-generation Sequencing Technology Market Size, 2016-2027
  6.7.5 UAE Third-generation Sequencing Technology Market Size, 2016-2027

7 PLAYERS PROFILES

7.1 Pacific Bioscience
  7.1.1 Pacific Bioscience Corporate Summary
  7.1.2 Pacific Bioscience Business Overview
  7.1.3 Pacific Bioscience Third-generation Sequencing Technology Major Product Offerings
  7.1.4 Pacific Bioscience Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.1.5 Pacific Bioscience Key News
7.2 Oxford Nanopore Technologies Limited
  7.2.1 Oxford Nanopore Technologies Limited Corporate Summary
  7.2.2 Oxford Nanopore Technologies Limited Business Overview
  7.2.3 Oxford Nanopore Technologies Limited Third-generation Sequencing Technology Major Product Offerings
  7.2.4 Oxford Nanopore Technologies Limited Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.2.5 Oxford Nanopore Technologies Limited Key News
7.3 Illumina
  7.3.1 Illumina Corporate Summary
  7.3.2 Illumina Business Overview
  7.3.3 Illumina Third-generation Sequencing Technology Major Product Offerings
  7.3.4 Illumina Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.3.5 Illumina Key News
7.4 Immunocore
  7.4.1 Immunocore Corporate Summary
  7.4.2 Immunocore Business Overview
  7.4.3 Immunocore Third-generation Sequencing Technology Major Product Offerings
  7.4.4 Immunocore Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.4.5 Immunocore Key News
7.5 Quantapore
  7.5.1 Quantapore Corporate Summary
  7.5.2 Quantapore Business Overview
  7.5.3 Quantapore Third-generation Sequencing Technology Major Product Offerings
  7.5.4 Quantapore Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.5.5 Quantapore Key News
7.6 Stratos
  7.6.1 Stratos Corporate Summary
  7.6.2 Stratos Business Overview
  7.6.3 Stratos Third-generation Sequencing Technology Major Product Offerings
  7.6.4 Stratos Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.6.5 Stratos Key News
7.7 Direct Genomics
  7.7.1 Direct Genomics Corporate Summary
  7.7.2 Direct Genomics Business Overview
  7.7.3 Direct Genomics Third-generation Sequencing Technology Major Product Offerings
  7.4.4 Direct Genomics Third-generation Sequencing Technology Revenue in Global (2016-2021)
  7.7.5 Direct Genomics Key News

8 CONCLUSION

9 APPENDIX

9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List Of Tables

LIST OF TABLES

Table 1. Key Players of Molecular Beacon Probe in Global Market
Table 2. Top Molecular Beacon Probe Players in Global Market, Ranking by Revenue (2019)
Table 3. Global Molecular Beacon Probe Revenue by Companies, (US$, Mn), 2016-2021
Table 4. Global Molecular Beacon Probe Revenue Share by Companies, 2016-2021
Table 5. Global Molecular Beacon Probe Sales by Companies, (K Units), 2016-2021
Table 6. Global Molecular Beacon Probe Sales Share by Companies, 2016-2021
Table 7. Key Manufacturers Molecular Beacon Probe Price (2016-2021) & (US$/Unit)
Table 8. Global Manufacturers Molecular Beacon Probe Product Type
Table 9. List of Global Tier 1 Molecular Beacon Probe Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Molecular Beacon Probe Companies, Revenue (US$, Mn) in 2020 and Market Share
Table 11. By Type – Global Molecular Beacon Probe Revenue, (US$, Mn), 2021 VS 2027
Table 12. By Type - Global Molecular Beacon Probe Revenue (US$, Mn), 2016-2021
Table 13. By Type - Global Molecular Beacon Probe Revenue (US$, Mn), 2022-2027
Table 14. By Type - Global Molecular Beacon Probe Sales (K Units), 2016-2021
Table 15. By Type - Global Molecular Beacon Probe Sales (K Units), 2022-2027
Table 16. By Application – Global Molecular Beacon Probe Revenue, (US$, Mn), 2021 VS 2027
Table 17. By Application - Global Molecular Beacon Probe Revenue (US$, Mn), 2016-2021
Table 18. By Application - Global Molecular Beacon Probe Revenue (US$, Mn), 2022-2027
Table 19. By Application - Global Molecular Beacon Probe Sales (K Units), 2016-2021
Table 20. By Application - Global Molecular Beacon Probe Sales (K Units), 2022-2027
Table 21. By Region – Global Molecular Beacon Probe Revenue, (US$, Mn), 2021 VS 2027
Table 22. By Region - Global Molecular Beacon Probe Revenue (US$, Mn), 2016-2021
Table 23. By Region - Global Molecular Beacon Probe Revenue (US$, Mn), 2022-2027
Table 24. By Region - Global Molecular Beacon Probe Sales (K Units), 2016-2021
Table 25. By Region - Global Molecular Beacon Probe Sales (K Units), 2022-2027
Table 26. By Country - North America Molecular Beacon Probe Revenue, (US$, Mn), 2016-2021
Table 27. By Country - North America Molecular Beacon Probe Revenue, (US$, Mn), 2022-2027
Table 28. By Country - North America Molecular Beacon Probe Sales, (K Units), 2016-2021
Table 29. By Country - North America Molecular Beacon Probe Sales, (K Units), 2022-2027
Table 30. By Country - Europe Molecular Beacon Probe Revenue, (US$, Mn), 2016-2021
Table 31. By Country - Europe Molecular Beacon Probe Revenue, (US$, Mn), 2022-2027
Table 32. By Country - Europe Molecular Beacon Probe Sales, (K Units), 2016-2021
Table 33. By Country - Europe Molecular Beacon Probe Sales, (K Units), 2022-2027
Table 34. By Region - Asia Molecular Beacon Probe Revenue, (US$, Mn), 2016-2021
Table 35. By Region - Asia Molecular Beacon Probe Revenue, (US$, Mn), 2022-2027
Table 36. By Region - Asia Molecular Beacon Probe Sales, (K Units), 2016-2021
Table 37. By Region - Asia Molecular Beacon Probe Sales, (K Units), 2022-2027
Table 38. By Country - South America Molecular Beacon Probe Revenue, (US$, Mn), 2016-2021
Table 39. By Country - South America Molecular Beacon Probe Revenue, (US$, Mn), 2022-2027
Table 40. By Country - South America Molecular Beacon Probe Sales, (K Units), 2016-2021
Table 41. By Country - South America Molecular Beacon Probe Sales, (K Units), 2022-2027
Table 42. By Country - Middle East & Africa Molecular Beacon Probe Revenue, (US$, Mn), 2016-2021
Table 43. By Country - Middle East & Africa Molecular Beacon Probe Revenue, (US$, Mn), 2022-2027
Table 44. By Country - Middle East & Africa Molecular Beacon Probe Sales, (K Units), 2016-2021
Table 45. By Country - Middle East & Africa Molecular Beacon Probe Sales, (K Units), 2022-2027
Table 46. Biocat Corporate Summary
Table 47. Biocat Molecular Beacon Probe Product Offerings
Table 48. Biocat Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 49. Bionano Genome Corporate Summary
Table 50. Bionano Genome Molecular Beacon Probe Product Offerings
Table 51. Bionano Genome Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 52. ThermoFisher Corporate Summary
Table 53. ThermoFisher Molecular Beacon Probe Product Offerings
Table 54. ThermoFisher Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 55. Biolegio Corporate Summary
Table 56. Biolegio Molecular Beacon Probe Product Offerings
Table 57. Biolegio Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 58. QIAGEN Corporate Summary
Table 59. QIAGEN Molecular Beacon Probe Product Offerings
Table 60. QIAGEN Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 61. Seattle Genetics Corporate Summary
Table 62. Seattle Genetics Molecular Beacon Probe Product Offerings
Table 63. Seattle Genetics Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 64. Karuna Therapeutics Corporate Summary
Table 65. Karuna Therapeutics Molecular Beacon Probe Product Offerings
Table 66. Karuna Therapeutics Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 67. Bristol-Myers Squibb Corporate Summary
Table 68. Bristol-Myers Squibb Molecular Beacon Probe Product Offerings
Table 69. Bristol-Myers Squibb Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 70. Pfizer Corporate Summary
Table 71. Pfizer Molecular Beacon Probe Product Offerings
Table 72. Pfizer Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 73. Oncolytics Biotech Corporate Summary
Table 74. Oncolytics Biotech Molecular Beacon Probe Product Offerings
Table 75. Oncolytics Biotech Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 76. Roche Corporate Summary
Table 77. Roche Molecular Beacon Probe Product Offerings
Table 78. Roche Molecular Beacon Probe Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2016-2021)
Table 79. Molecular Beacon Probe Production Capacity (K Units) of Key Manufacturers in Global Market, 2019-2021 (K Units)
Table 80. Global Molecular Beacon Probe Capacity Market Share of Key Manufacturers, 2019-2021
Table 81. Global Molecular Beacon Probe Production by Region, 2016-2021 (K Units)
Table 82. Global Molecular Beacon Probe Production by Region, 2022-2027 (K Units)
Table 83. Molecular Beacon Probe Market Opportunities & Trends in Global Market
Table 84. Molecular Beacon Probe Market Drivers in Global Market
Table 85. Molecular Beacon Probe Market Restraints in Global Market
Table 86. Molecular Beacon Probe Raw Materials
Table 87. Molecular Beacon Probe Raw Materials Suppliers in Global Market
Table 88. Typical Molecular Beacon Probe Downstream
Table 89. Molecular Beacon Probe Downstream Clients in Global Market
Table 90. Molecular Beacon Probe Distributors and Sales Agents in Global Market

List Of Figures

LIST OF FIGURES

Figure 1. Molecular Beacon Probe Segment by Type
Figure 2. Molecular Beacon Probe Segment by Application
Figure 3. Global Molecular Beacon Probe Market Overview: 2020
Figure 4. Key Caveats
Figure 5. Global Molecular Beacon Probe Market Size: 2021 VS 2027 (US$, Mn)
Figure 6. Global Molecular Beacon Probe Revenue, 2016-2027 (US$, Mn)
Figure 7. Molecular Beacon Probe Sales in Global Market: 2016-2027 (K Units)
Figure 8. The Top 3 and 5 Players Market Share by Molecular Beacon Probe Revenue in 2020
Figure 9. By Type - Global Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 10. By Type - Global Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 11. By Type - Global Molecular Beacon Probe Price (US$/Unit), 2016-2027
Figure 12. By Application - Global Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 13. By Application - Global Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 14. By Application - Global Molecular Beacon Probe Price (US$/Unit), 2016-2027
Figure 15. By Region - Global Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 16. By Region - Global Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 17. By Country - North America Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 18. By Country - North America Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 19. US Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 20. Canada Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 21. Mexico Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 22. By Country - Europe Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 23. By Country - Europe Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 24. Germany Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 25. France Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 26. U.K. Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 27. Italy Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 28. Russia Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 29. Nordic Countries Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 30. Benelux Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 31. By Region - Asia Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 32. By Region - Asia Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 33. China Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 34. Japan Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 35. South Korea Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 36. Southeast Asia Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 37. India Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 38. By Country - South America Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 39. By Country - South America Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 40. Brazil Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 41. Argentina Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 42. By Country - Middle East & Africa Molecular Beacon Probe Revenue Market Share, 2016-2027
Figure 43. By Country - Middle East & Africa Molecular Beacon Probe Sales Market Share, 2016-2027
Figure 44. Turkey Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 45. Israel Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 46. Saudi Arabia Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 47. UAE Molecular Beacon Probe Revenue, (US$, Mn), 2016-2027
Figure 48. Global Molecular Beacon Probe Production Capacity (K Units), 2016-2027
Figure 49. The Percentage of Production Molecular Beacon Probe by Region, 2020 VS 2027
Figure 50. Molecular Beacon Probe Industry Value Chain
Figure 51. Marketing Channels